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INDONESIA
Jurnal Ilmiah Manajemen dan Bisnis
Published by Universitas Pendidikan Nasional
ISSN : 25281208     EISSN : 25282077     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen, bisnis, pemasaran dan ilmu ekonomi. Jurnal Ilmiah Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) dengan ruang lingkup: Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, Manajemen Bisnis dan Kewirausahaan, Manajemen Operasi, Manajemen Strategi, dan Manajemen Pariwisata.
Arjuna Subject : -
Articles 315 Documents
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Pengaruh Citra Merek, Harga, Purna Jual, Dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Yamaha Nmax (Studi Kasus pada Pembeli Sepeda Motor Yamaha Nmax di Dealer Yamaha Waja Gunung Agung) Adi, Susanto; Made, Mulyadi
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017)
Publisher : Universitas Pendidikan Nasional

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Abstract

ABSTRACT The level of competition in the Indonesian automotive companies are very strict.Indonesia is a potential market for automotive companies, especially motorcycles.In addition, consumers also have different considerations and perceptions of the brand image, pricing, sales, and quality of products before making a purchase decision.The purpose of this study was to determine the impact of variable Brand Image, Price, After Sales, and Product Quality to Buying Decision Motorcycles Yamaha Nmax (Case Study on Yamaha Nmax Buyer in Yamaha Waja Gunung Agung Dealership). The analytical method used in this research is multiple linear analysis to determine the impact of variable Brand Image, Price, After Sales, and Product Quality to the BuyingDecision.The results of this study show variable Brand Image, Price, After Sales, and Product Quality, has a partial effect and significantly by 74.6% to the buying decision.
Analisis terhadap Kinerja Usaha Kecil Menengah Melalui Entrepreneurial Orientation Dan Entrepreneurial Management Di Kota Bekasi –Jawa Barat Gede, Adiputra
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017)
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ABSTRACTThe purpose of this study is to examine the influence of Entrepreneurial Orientation and Entrepreneurial Management on the performance of culinary SMEs in the city of Bekasi, West Java. The variables used are Entrepreneurial Orientation measured through dimensions: Innovative, proactive, risk-taking, autonomy, competitive aggressiveness and entrepreneurial management variables are measured through dimensions: strategic orientation, commitment to opportunity, commitment to resources, control over resources, management structure, awards philosophy and culinary performance. The population in this study is the SMEs in Bekasi. The sample in this research is 70 entrepreneurs.  Using purposive sampling as the sampling technique.The data collection technique  is using questionnaire and for the data analysis technique is using multiple regression method. The results of the analysis conclude that there are a significant effects of Innovative, Proactive, Autonomy, Competitive Aggressiveness, Honorable Philosophy and Growth Orientation to the performance of culinary SMEs while Variables Strategic orientation variables, resource orientation, management structure, and entrepreneurship culture have no significant effect on performance variables. Jointly, all these variables are significant to the performance of SMEs.     
PEMANFAATAN BPC-1 SEBAGAI BAHAN BAKU PATUNG GANESHA MERAH DAN PENGARUHNYA TERHADAP HARGA JUAL DAN PROFITABILITAS Wiryawan, Suputra; Nyoman, Normal
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017)
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 ABSTRACT The aims of this research that relate the using of castle massa BPC-1 as raw material of red ganesha statue prothotype (l 14 cm – w 9 cm – h 17 cm)  are: (1) To calculate cost of good manufactured red ganesha statue prothotype by activity-based costing method; (2) To determine cost price red ganesha statue prothotype by cost-plus pricing method; and (3) To recognize profititability red ganesha statue prothotype by gross profit margin, operating profit margin, and net profit margin method. The research results shew that: (1) The cost of good manufactured red ganesha statue prothotype (l 14 cm – w 9 cm – h 17 cm) was Rp 74.531,63 each unit, that followed by: Unit-Level Activity Cost Rp 65.940,69, Batch-Related Activity Cost Rp 3.578,66, Product-Sustaining Activity Cost Rp 4.006,53, dan Facility-Sustaining Activity Cost Rp 1.005,75; (2) The cost price red ganesha statue prothotype (l 14 cm – w 9 cm – h 17 cm) was Rp 96.891,12 each unit, that followed by: cost of good manufactured Rp 74.531,63, profit margin Rp 11.179,75, operating expense Rp 11.179,75 (marketing expense Rp 7.453,17 and general & administrative expense Rp 3.726,58). The actual cost price of red ganesha statue prothotype was undervalue about Rp 7.691,12 each unit than theoretical cost price; and (3) The Profit margin red ganesha statue prothotype (l 14 cm – w 9 cm – h 17 cm) was Rp 9.167.391,20 for gross profit margin, Rp 4.583.696,00 for operating profit margin, and Rp 4.258.116,30 for net profit margin.  
PENGARUH PERTUMBUHAN EKONOMI, PENDAPATAN ASLI DAERAH (PAD), DANA ALOKASI UMUM (DAU) DAN DANA ALOKASI KHUSUS (DAK) TERHADAP PENGALOKASIAN ANGGARAN BELANJA MODAL DI KABUPATEN GIANYAR Diah, Septianingrum; Gede, Prabawa
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017)
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ABSTRACT This study aims to find out the effect of economic growth, local income, general allocation fund, special allocation fund toward capital selling budgeting. Location of study is Gianyar regency. Object in this study as follows: local income, general allocation fund, special allocation fund and gross domestic regional bruto per capita. data analysis technique has been applied in this study is simple regression analysis which beforehand conducted classic assumption test. The result shows that economic growth have positive and significant effect toward capital selling in Gianyar regency, local income have positive and significant effect toward capital selling in Gianyar regency, general allocation fund have positive and significant effect toward capital selling in Gianyar regency, special allocation fund have positive and significant effect toward capital selling in Gianyar regency.
Peluang dan Tantangan Pengembangan Usaha Mikro Kecil Menengah (UMKM) Dari Berbagai Aspek Ekonomi Sri, Maulida; Ahmad, Yunani
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017)
Publisher : Universitas Pendidikan Nasional

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Abstract

This research  aims to discuss the opportunities and challenges of the sharia financial aspects and digital marketing as a driving force for the development of Micro Small Medium Enterprises (MSMEs). This research uses descriptive explorative approach and developed by using literature review approach or literature study. The theory or conceptual approach is done by referring from several sources, such as books, scientific journals, and the internet. All existing ideas are combined in a single frame of thought. The results show that the development of digital technology and the shari’a finance is increasing rapidly, in addition to being a challenge for the business world has also become a great opportunities and potential for economic and business improvement. Businesses must be able to follow the changing trend by utilizing information technology to drive business activities and increase competitiveness. Businesses must be able to create change and new innovations in the company that are able to create opportunities and new markets by utilizing information technology and the development of digital convergence in the community. On the other hand, MSMEs can be encouraged by some policies either from the government or the business peoples of MSMEs by utilizing the traditional community structure and Shari'ah Micro Finance Institution (BMT), product design and innovation, strengthening human resources, Policy on MSMEs Products, Exhibition and Maximizing the Role of Women and maximize the implementation of MSMEs policies. Keywords: MSMEs, Shari’a Financial Institution, Digitial Marketing
PERANAN SIFAT-SIFAT KEWIRAUSAHAAN DALAM MENINGKATKAN KINERJA PEMASARAN RUMPUT LAUT (STUDI PADA USAHA RUMPUT LAUT DI PANTAI GEGERNUSA DUA BADUNG) Kadek, Sanjaya; Enny, Sustyawati
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017)
Publisher : Universitas Pendidikan Nasional

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ABSTRACT The analysis finds that the properties comprising entrepreneurial confidence, and results-oriented tasks, risktakers, leadership, originality and oriented to the future a significant effectin improving marketing performance sea weed farmers, either simultan eously or partially. But one variable that is task-oriented and results have no significant effecton the performance of marketing sea weed farmers of Nusa Dua Badung. Future-oriented variables have the most dominant influence in improving marketing performance sea weed farmers of Nusa Dua Badung. It canbe seen from kefesien standardized beta regression, in which future-oriented variables have the greatest value is 0.449.
BAURAN PEMASARAN DAN KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH DI PT. PEGADAIAN (PERSERO) CABANG DENPASAR. Ari, Lestawan; Wayan, Wijayanti
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017)
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ABSTRACT This research aims to determine the influence of marketing mix and service quality to customer loyalty through customer satisfaction in PT Pegadaian (Persero) Denpasar branch. It used 132 samples of respondent with propotional random sampling. The data used are the primary data which obtained through questionnaires distributiion. The method for data analysis is Structural Equation Modeling (SEM) with Analysis of Moment Structure (AMOS) computer program. The result shows that all independent variables of Marketing Mix and Service Quality have a significant effect on Customer Loyalty through Customer Satisfaction.
Kesalahan Interlingual Dalam Bahasa Inggris Oleh Siswa Kelas Tujuh Smp Jembatan Budaya Wedananta, Kadek Adyatna
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017)
Publisher : Universitas Pendidikan Nasional

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Abstract

This study analyzes some Interlingual errors that occurred to seventh-grade students of SMP Jembatan Budaya who have low scores on each exam. That is why it is easy to find some of the Interlingual errors of these seventh-grade students. In addition, the use of second language acquisition or the use of L2 often occurs in the classroom as they learn L2 especially English. This can happen from teacher to student or student to teacher or can see when students make some written tasks. This study found evidence that English (L2) used still at the Interlanguage level (IL) because some students still had Interlingual errors when they used English (L2) such as the use of To Be, prepositions and adjectives/nouns. Therefore, the researchers found the strategy of school teachers to solve the problem of Interlingual errors by using Drill method that makes them do the repetition about the use of To Be, adjectives/nouns, etc. And the latter was a perspective on the relationship between Interlingual Errors with the businessman in the Global Era which was said to be closely related to the interest of foreign business clients when interacting with the business, if the businessman is speaking with good grammar and correctness then the business client of the foreign country will give plus points and assess the businessman as a smart and intelligent partner.Keywords: Second Language Acquisition, Interlingual Errors, Businessman in Era Global
Manajemen Pengembangan Daerah Aliran Sungai (DAS) Sebagai Daya Tarik Pariwisata Bekelanjutan Studi Kasus Daerah Aliran Sungai Ayung. Eka Putra, Widhi Adnyana
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017)
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Abstract

ABSTRACTThe Utilization of watersheds in Bali indirectly provides benefits and impacts; both positive and negative impacts for watershed sustainability. In order to minimize the impact, sustainable tourism development efforts are made to maintain and improve socio-cultural, socio-economic, and ecological. This research was taken in order to optimalize the using of watershed as sustainable tourism attraction. Therefore, the concept of sustainable development and tourism is used to develop watershed management as a sustainable tourism attraction. Ayung watershed was used as the object of the research based on masive exploitation along the watershed. There were several Instruments which was used in this study, such as interview guidelines for in-depth interviews, questionnaire (a questionnaire containing internal and external factors) and tools such as cameras, and notes for observation, which are then processed by descriptive-qualitative analysis techniques. Based on the results of research that has been implemented, there are 5 (five) strategies that can be used to improve watershed management, such as: 1). Sustainable Forest Management Strategy; 2). Law Enforcement Strategy; 3). Community Empowerment Strategies; 4). Integrated Management Strategy; and 5) .Economic Improvement Strategy. Keywords: Development, Sustainable Tourism, Watershed
PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING BEHAVIOR Imbayani, I Gusti Ayu; Ari Novarini, Ni Nyoman
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 2 (2018)
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Abstract

Consumers in making purchases are not often done unplanned and in general consumers prefer a place to shop modern compared with traditional shopping places. Currently the type of modern shopping spot that is popular in the midst of society is the lifestyle shopping center. Increased lifestyle shopping center in Badung regency from year to year make business opportunities for business people, especially in the field of fashion. Shopping lifestyle reflects a person's choice of spending time and money, with the availability of time consumers will have plenty of time to shop and with consumer money will have a high purchasing power               Fashion involvement refers to one's involvement in a fashion product that is driven by the need and interest in the productImpulse buying experienced by consumers can be influenced by positive emotion. This research was conducted to find out the influence of shopping lifestyle, fashion involvement and positive emotion toward impulse buying behavior. Samples taken as much as 220 respondents with the method of purposive sampling                The analysis technique used in this research is Multiple Linear Regression AnalysisThe results with multiple linear regression analysis showed that shopping lifestyle, fashion involvement and positive emotion had a significant positive effect on the impulse buying behavior Keywords :      Shopping Lifestyle, Fashion Involvement, Positive Emotion dan Impulse Buying

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