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Source: Jurnal Ilmu Komunikasi
Published by Universitas Teuku Umar
ISSN : 24775789     EISSN : 25020579     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
SOURCE is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary social and political issues: media and journalism, new media and communication technologies, cultural communications, public relations, marketing communication, strategic communication. SOURCE is published twice a year. SOURCE publishes the journal biannually in April and October.
Arjuna Subject : -
Articles 163 Documents
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Theme Song Partai sebagai Komunikasi Politik: Analisis pada Lagu "PAN PAN PAN" Muzzammil, Faisal
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 9 Nomor 2 Oktober 2023
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v9i2.8039

Abstract

Partai Amanat Nasional (PAN) released a video for a song entitled "PAN..PAN..PAN" via the PAN TV YouTube account. The PAN song is a promotion and outreach within the framework of the 2024 General Election. The song, which was first released on YouTube PAN TV, has become a viral and trending topic on social media, even getting various comments from netizens and the public. Against the background of the phenomena and problems regarding the PAN song, the study aims to analyze the PAN song using a political communication approach and study. This study specifically aims to reveal more deeply about the following two entities, namely: (1) Forms of Political Communication in PAN Songs; (2) Political Communication Messages in PAN Songs. The analysis of this PAN song is based on the theory of the Bandwagon Effect and The Communicative Function Model. This study was conducted using a qualitative descriptive analysis method. Based on the results of analysis and data mining, two main findings were obtained in this study, namely: (1) The form of political communication in PAN songs includes political communication techniques in the form of the bandwagon effect which has three main effects on audiences, namely conformity, interpersonal influence and seeking status; (2) Political communication messages in the PAN song technically use the communicative function campaign model which consists of four stages, namely surfacing, primary, nomination and election.
PENGARUH KOMUNIKASI “WORD OF MOUTH” TERHADAP MINAT BELI KONSUMEN PRODUK MS GLOW Pratama, Dimas Surya; M, Deddy Satria
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 9 Nomor 2 Oktober 2023
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v9i2.7844

Abstract

At this time the competition among beauty product companies vying with each other to attract consumer buying interest. Very tight competition forces every company to be able to implement a good marketing strategy that is customer oriented so that it can win the market. Word of mouth or word of mouth communication is considered quite effective in influencing potential customers. Word of mouth has more competitive advantages and ease in conveying information. This study aims to examine the effect of word of mouth communication on consumer purchase interests for MS Glow products. The object of this research is MS Glow product. This study uses the S-O-R (Stimulus-Organism-Response) theory. The population of this study were all students of Communication Studies at University of Malikussaleh. The sample in this study amounted to 90 people. Sampling using Non-probability Sampling, namely by Purposive Sampling. The data collection instrument used a questionnaire with a Likert scale, each of which had been tested and met the validity and reliability requirements. Data analysis used simple linear regression and the regression equation in this study was ???? = 21.239 + 0.505???? with a significant value of 0.000 which is less than 0.05. So it can be concluded that there is an influence of word of mouth communication on the intention to buy MS Glow products in Communication Studies students at University of Malikussaleh with an R2 value of 31.7% while the remaining 68.3% is influenced by other factors not examined in this study.
Fenomena Fear of Missing Out (FOMO) Pada Generasi Z Pengguna Media Sosial Instagram Widiayanti, Widiayanti; Gushevinalti, Gushevinalti; Perdana, Dionni Ditya
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 10 Nomor 1 April 2024
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v10i1.8381

Abstract

This study was conducted to determine the Fear Of Missing Out (FoMO) Phenomenon in Generation Z Instagram Social Media Users which aims to find out the picture of the Fear of Missing Out Phenomenon in generation Z, namely students of the Faculty of Social and Political Sciences, University of Bengkulu as active users of Instagram social media. This research uses Pierre Levy's New Media theory which discusses the development of media to analyze the phenomenon of Fear of Missing Out. The method used in this study is qualitative method, with data collection techniques through observation, interviews and documentation and informant determination through purposive sampling techniques. The results of this study show that the phenomenon of Fear of Missing Out occurs in students of the Faculty of Social and Political Sciences, University of Bengkulu towards information, news and trends on social media, especially in something they are interested in and FoMO can be seen from the fear of being left behind, worry and anxiety, dissatisfaction in themselves and anxiety that can occur in someone who is indicated FoMO. In addition, FoMO occurs due to several factors such as the tendency of internet use, intensity influenced by duration and frequency and the desire to connect with others.
Kampanye Semarang Wegah Nyampah dan Engagement Publik Widiyasari, Eka; Prathama, Nikolaus Ageng; Nugroho, Adi
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 10 Nomor 1 April 2024
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v10i1.8129

Abstract

This research discusses the "Semarang Wegah Nyampah" campaign conducted by the Communication Division of the Regional Secretariat of Semarang City. The campaign aims to promote an environmentally friendly lifestyle and public awareness of the impact of waste, especially single-use plastic waste. However, the campaign has not been effective due to its limited reach and lack of high interaction on Instagram and TikTok social media platforms. The purpose of this research is to describe the process of forming public engagement in the Semarang Wegah Nyampah campaign, using concepts such as Persuasive Communication, Types of Campaigns, Public Policy, Social Psychology, and the Pyramid Model of PR Research. The research methodology employed is qualitative-descriptive, involving direct observation, in-depth interviews, and document analysis. The findings of this research indicate that the Semarang Wegah Nyampah campaign has had a positive impact on waste management in Semarang City. Despite facing challenges, the campaign has successfully increased awareness and changed behaviors related to waste management. However, the campaign's message has not been effectively disseminated, and public participation needs improvement. To achieve larger goals and create a greater impact on the public, further efforts are required to widely disseminate the campaign's message, enhance public knowledge, and integrate public policies. Therefore, the Semarang Wegah Nyampah campaign can continue to play a significant role in creating a clean and sustainable environment in Semarang City.
Netflix Originals dan Transnasionalisme SVOD: Analisis Jaringan Semantik di Indonesia dan Korea Adiprabawa, Gentur
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 10 Nomor 1 April 2024
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v10i1.9257

Abstract

Fierce competition among subscription video on-demand (SVOD) service providers drives Netflix to increase new subscriber growth, where Indonesia and Korea are considered as countries with high potential. One of the transnational strategies carried out by Netflix is Netflix originals, which are films and series that produced through collaboration with local producers, and exclusively distributed by Netflix. Through semantic network analysis of 22 news articles of Netflix in Indonesia and 45 news articles of Netflix in Korea in the 2021-2023 period, this study reveals the Netflix’s idea of transnationalism in both countries. Several ideas were identified, which are related to localization of Netflix and their success in producing high quality of original contents that widely accepted by global audience. In general, it can be seen that news articles about Netflix originals are part of Netflix's strategy for their corporate branding as a leading global SVOD service provider. There are several indications of media framing carried out by Netflix to show a positive image behind their transnational strategy.
Semiotic Analysis of Positive Interpersonal Communication Behavior in The Web Series Film "Setan Taubat" Ikhsan, Yuan Jauhari; Adiprabowo, Vani Dias
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 10 Nomor 1 April 2024
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v10i1.8819

Abstract

A web series is a serialized program similar to television shows, but the difference is that it is distributed through electronic media. In 2020, a popular YouTube content creator in Indonesia, along with their team, launched a web series titled "Setan Taubat." The web series revolves around positive activities during the holy month of Ramadan and tells the story of a successful hijab entrepreneur who has a supernatural friend named Becir. Many new developments in the storyline pique the curiosity of the audience, and the series conveys positive messages and behaviors. Verbal messages are emphasized in this web series. This research aims to analyze the forms of positive interpersonal communication behavior in the web series "Setan Taubat" using Charles Sanders Pierce's semiotics theory, which categorizes signs based on symbols, objects, and interpretants known as the meaning triangle. The research approach utilized is qualitative and descriptive to construct the meaning of messages in the web series "Setan Taubat" and comprehend the phenomenon by describing it through words. Additionally, the study employs semiotic analysis methods. Primary data collection is conducted through observation of the web series, and secondary data is obtained from documentation and literature review. The research results indicate that the web series "Setan Taubat" contains forms of positive interpersonal communication behavior as identified through Charles Sanders Pierce's semiotic analysis. Positive communication behavior that supports interpersonal communication includes openness, positive behavior, supportive behavior, empathy, and equality. Examples of attitudes include care, wisdom, responsibility, and others. These behaviors can be observed through the data findings presented in the research.
Efektivitas Komunikasi Interpersonal Pustakawan dalam Layanan Sirkulasi di Dinas Perpustakaan dan Kearsipan Provinsi Lampung Mustofa, Muhamad Bisri; Ulvi, Sahelga; Wuryan, Siti
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 10 Nomor 1 April 2024
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v10i1.9322

Abstract

The study aims to identify The effectiveness of Librarians' interpersonal communication within circulation services at the Library and Archives Division of Lampung Province, as well as to comprehend the nature of the circulation services offered within the organization. The employed research approach with descriptive qualitative methodology, that describes information about the problem under study. Methods of gathering information encompassed observing, conducting interviews, and utilizing documentation. Data was subsequently analyzed by condensing, presenting, and drawing conclusions. The findings indicate that interpersonal communication holds significance in delivering library services, encompassing abilities like openness, empathy, support, positive attitude, and equality. Researchers interviewed 5 librarians and 5 users, using a structured interview approach. These results indicate that librarians have implemented various communication skills, including openness, empathy, support, positive attitude, and equal treatment. Even so, the views of the users are different, they argue that the application of these skills is still not optimal. In conclusion, overall, circulation services provided by librarians at the Library and Archives Division of Lampung Province, are considered quite good, but the opinions of users indicate that the implementation of communication skills still needs to be improved.
REPRESENTASI FANATISME REMAJA TERHADAP KOREAN WAVE PADA IKLAN MC DONALD’S INDONESIA Hakim, Lukman; Al Faricha, Rima Auliya
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 9 Nomor 2 Oktober 2023
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v9i2.8076

Abstract

The phenomenon of Korean culture has gone global. From this phenomenon, the term korean wave was born. Korean wave can have an impact on society, especially on teenagers. In addition to K-dramas, music and advertisements that highlight elements of Korean culture can also have an impact on society. Ads with the concept of Korean culture can attract audience attention than other advertising concepts. As in the MC Donald's Indonesia advertisement which introduces their new menu in the form of fried chicken with Korean special sauce. MC Donalds Indonesia Korean Soy Garlic wings advertisement illustrates some fanaticism behaviors in teenagers towards korean wave. This study finds out the MC DOnalds Indonesia advertisement in presenting teenage fanaticism towards korean wave through the selection of signs in the form of images in the advertisement. This research discusses how the attitude of a teenager who is identified as having a fanaticism attitude towards korean wave in MC Donald's Indonesia advertisements. This discussion aims to find out the image of a teenager who reflects fanaticism towards korean wave. The approach used in this research uses a descriptive qualitative approach by using the Charles S. Pierce semiotic analysis research method known as the triangle of meaning theory to analyze a sign. The results obtained that there are eight scenes of korean wave fanaticism in teenagers.
Pengaruh Media Sosial Tiktok dan Lingkungan Sosial Terhadap Gaya Hidup Remaja Kota Banda Aceh Varita, Nirma; Nisa, Uswatun; Saleh, Rahmat
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 10 Nomor 1 April 2024
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v10i1.8914

Abstract

Teenagers as social media users tend not to be ready to choose useful web activities and are also more often affected by the social environment. All of that will have an impact on the lifestyle of teenagers. This study aims to determine whether or not there is an influence of TikTok social media and social environment on the lifestyle of teenagers in Banda Aceh city. This study used quantitative methods, by distributing questionnaires to 269 respondents. The theory used in this research is the Stimulus Organism Response (S-O-R). From the F test analysis, social media  (X1) and social environment (X2) has a significance value of 0.001 which is smaller than 0.5, so both of them have a significant influence on the Lifestyle (Y). The t test analysis indicate that the social media variable (X1) has a t count value of 6.055> t table 1.986 and the social environment variable (X2) has a t count value of 3.460> t table 1.986, so that both variables X1 and X2 are proven to have a partial effect on the Lifestyle variable (Y). Then R Square test results show a value of 0.198 (20%), which means that the independent variables contribute as much as 20% to lifestyle variables. Social media variables contributed 0.164 (16.4%) and social environment variables contributed 0.94 (9.4%) to teenagers lifestyle. The results of this study show that there is about 80% contribution from other variables that affect the teenagers lifestyle, which can be investigated as further research. The results of this study give an idea for society about how exactly social media and social environment affect the lifestyle of adolescents.Keyword : Teenagers, lifestyle, social Media, Social Environment, TikTok
FUNGSIONALISASI BUDAYA LISAN NANDONG SMONG DI DESA SALUR KECAMATAN TEUPAH BARAT KABUPATEN SIMEULUE PROVINSI ACEH Rahmadansyah, Risski; Juliani, Reni
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 9 Nomor 2 Oktober 2023
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v9i2.8613

Abstract

Nandong smongis an oral tradition in Simeulue Regency where in the past Nandong Smong was used as a means of saving from disasters, one of which was the tsunami disaster. The lyrics of nandong smong contain verses that have deep meaning for the community based on the experiences of the Simeulue people's ancestors. This experience can be passed on from one generation to the next. The purpose of this study is to reveal how nandong smong exists and becomes an art popular with the people of Simeulue, and how it is applied in everyday life. The theory used in this research is Malinowski's theory of functionalism. The approach used in this study is a qualitative approach. The studies found in this study, that this nandong smong was previously used as a means of rescue, poetry sung to relieve fatigue, and for lullaby. For nowadays nandon smong has become a form of local culture which is considered as art, education and a form of application of intracultural communication.

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