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INDONESIA
Source: Jurnal Ilmu Komunikasi
Published by Universitas Teuku Umar
ISSN : 24775789     EISSN : 25020579     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
SOURCE is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary social and political issues: media and journalism, new media and communication technologies, cultural communications, public relations, marketing communication, strategic communication. SOURCE is published twice a year. SOURCE publishes the journal biannually in April and October.
Arjuna Subject : -
Articles 163 Documents
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Communication Typology of Betawi People in The Virtual Community Zikrulloh, Zikrulloh
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 10 Nomor 1 April 2024
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v10i1.9201

Abstract

Inter-ethnic mixing in Jakarta means the existence of Betawi culture is no longer intact and eliminates the distinctive values of Betawi culture, causing the Betawi people to adapt by using internet technology to interact. This study aims to explain how the Betawi people use virtual communities to represent their original culture to other heterogeneous cultures. This study uses a qualitative method with a netnography approach based on the typology of communication initiated by Alan Rubin (1981). The study population is every form of communication, whether text, images, or videos, uploaded by each community member to the Persatuan Betawi Facebook group. The study results portray that Betawi people utilize the virtual Facebook community through a communication typology consisting of passing time, companionship, escape, enjoyment, social interaction, relaxation, information, and excitement. The study results also show that the presence of virtual communities also influences the social empathy of community members in the real world.
NATURAL HERITAGE FOR US: SEBUAH STRATEGI DESTINATION BRANDING PARIWISATA PASCA BENCANA KABUPATEN ACEH JAYA husna, asmaul; Fahrimal, yuhdi
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 10 Nomor 2 Oktober 2024
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v10i2.10354

Abstract

As one of the areas devastated by the 2004 Aceh tsunami, Aceh Jaya Regency holds considerable potential for post-disaster tourism. However, post-disaster tourism literature has not been touched on by Aceh Jaya tourism researchers. Therefore, this study aims to analyze post-disaster tourism development in Aceh Jaya Regency, elaborated with destination branding and marketing communication approaches. Using a qualitative approach, we interviewed parties representing local government and tourism businesses. This research found that Aceh Jaya's tourism potential consists of (1) natural tourism, including rivers, islands, waterfalls, and beaches; (2) conservation tourism aimed at education and protection of turtle, elephant, and mangrove ecosystems; and (3) cultural tourism. Although there have been government efforts to develop leading destinations with the concept of 'natural heritage for us', several obstacles, such as the absence of an integrated tourist information center, limited promotion, uneven access and transportation facilities, and the lack of decent lodging, are obstacles to achieving the objectives of Aceh Jaya's tourism program. In the final section, we recommend strategies that the Aceh Jaya District Government can take to develop sustainable post-disaster tourism.
KREATIVITAS IKLAN SEDERHANA DALAM MENCIPTAKAN EXPOSURE DI INSTAGRAM Handini, Handini
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 10 Nomor 2 Oktober 2024
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v10i2.10594

Abstract

Simple, creative ads can create significant exposure on Instagram. Exposure in the context of marketing is the extent to which the audience or potential consumers are exposed to marketing messages or advertisements. In simple terms, exposure describes the number or frequency of a brand, product, or promotional message being seen by the target market. @sumargodenny account is owned by the actress whose full name is Denny Sumargo. The subject of this study is the Instagram account of individuals who are actively marketing through simple and creative advertising. The object of the study includes a variety of simple ads that have been uploaded by these accounts, as well as the level of exposure generated from those ads. The research was carried out on uploads starting from July 1 to August 29, 2024. In two months there were 22 uploads with 18 uploads in the form of advertisements, 3 personal uploads and 1 repost upload from his Youtube Channel. Creative advertisements made by Denny Sumargo are in the form of images or photos and short videos. Creativity is the main key to success in creating exposure by creating a simple, short advertising concept but the message conveyed is easy to understand. Create visualizations, and narratives that are funny, humorous and always have a plot twist in the story of the advertising video
POLITICAL COMMUNICATION OF LEGISLATIVE CANDIDATES IN THE 2024 ELECTION IN TANAH BARU VILLAGE PAKISJAYA DISTRICT KARAWANG REGENCY Ariyanto, Bagas
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 10 Nomor 2 Oktober 2024
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v10i2.10313

Abstract

In a situation full of political dynamics and tight competition in the General Election, having a mature communication strategy is crucial for every legislative candidate who wants to gain public support effectively. Political communication is one of the most crucial aspects in the legislative election, especially at the local level. At the local level, political communication functions as a bridge between prospective leaders or policy makers and the local community. Although social relations in the village community are running well, in the political realm there are often clashes and conflicts. This study aims to analyze the political communication strategies used by legislative candidates in Tanah Baru Village, Pakisjaya District, Karawang Regency, in the 2024 General Election. The main focus of this study is to understand how legislative candidates formulate and implement their communication strategies in a local context. This study uses qualitative descriptive with a constructivist perspective and a case study approach. The results of the study show that the political communication strategy of legislative candidates in the 2024 Election uses a holistic approach that combines strategies for providing educational scholarships and building rice field irrigation infrastructure. Other political communication strategies are carried out with a personal approach through blusukan campaigns and campaigns on social and conventional media, which effectively obtained the second most votes out of the five other legislative candidates running in one party
INTERPERSONAL COMMUNICATION PATTERNS OF COACHES AND PLAYERS IN THE FUTSAL COMMUNITY TRAINING PROGRAM IN CENTRAL JAVA Mauludin, Mohamad Alvian; Adiprabowo, Vani Dias
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 10 Nomor 2 Oktober 2024
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v10i2.9546

Abstract

This study aims to understand interpersonal communication patterns between coaches and players in futsal training programs within the FUTSAL BERSINAR community, while also identifying the supporting and inhibiting factors of such communication. Using a descriptive qualitative approach, data were collected through interviews and observations of both coaches and players, with analysis conducted through a case study paradigm. The data were analyzed using thematic analysis, which revealed that two-way communication was the most effective pattern in this context. This effectiveness was demonstrated by the coaches’ ability to deliver training material clearly and the players’ ability to provide feedback, which enhanced understanding and motivation. Furthermore, the study found that two-way communication contributed to the development of stronger relationships of trust between coaches and players. These findings confirm the critical role of effective communication in achieving optimal training results and fostering a supportive environment in futsal communities like FUTSAL BERSINAR.
TRANSFORMASI PROMOSI BISNIS MELALUI MEDIA SOSIAL DI ERA DIGITAL PADA AKUN @GLZOOJOGJA Attaymini, Rahmah
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 10 Nomor 2 Oktober 2024
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v10i2.11000

Abstract

Media sosial seperti Instagram, telah membuka banyak peluang bagi pelaku bisnis untuk berinteraksi langsung dengan konsumennya dan kanal utama starategi pemasaran. Bisnis pengelolaan kebun binatang memiliki potensi besar, tetapi juga menghadapi tantangan yang unik. Kebun Binatang Gembira Loka di Yogyakarta merupakan salah satu destinasi wisata yang memiliki daya tarik kuat, baik untuk keluarga maupun pelajar yang ingin belajar lebih banyak tentang kehidupan satwa. Untuk meningkatkan jumlah pengunjung dan memperkenalkan Gembira Loka ke khalayak yang lebih luas dibutuhkan strategi promosi yang tepat dan kreatif. Penelitian ini berusaha melihat transformasi dan strategi promosi bisnis yang dilakukan oleh pengelola Kebun Binatang dalam mempromosikan bisnis untuk meningkatkan minat berkunjung Masyarakat. Penelitian ini adalah penelitian deskriptif kualitatif dengan metode wawancara, dokumentasi dan analisis konten. Teknik analisis data menggunakan Miles dan Huberman mulai reduksi data, penyajian data sampai pada penarikan kesimpulan. Hasil penelitian ini menunjukan bahwa promosi melalui media sosial Instagram lebih mudah, cepat dan dapat menjangkau audiens yang lebih luas dalam waktu singkat dengan biaya yang relatif lebih rendah dibandingkan media tradisional sebelumnya. Dengan banyak item dan aktivitas yang dapat dilakukan oleh akun Instagram @glzoojogja dapat mengukur efektivitas kampanye promosi secara real-time melalui analitik yang disediakan oleh platform ini. Selain itu, adanya staregi periklanan, penjualan personal, promosi penjaulan, humas dan pemasaran langsung yang sangat tertarget membuat bisnis mampu menjangkau konsumen potensial berdasarkan lokasi, minat, atau demografi tertentu. Dengan demikian, media sosial bukan hanya sekadar platform untuk mempromosikan produk, tetapi juga menjadi alat penting dalam membangun brand, mengelola hubungan pelanggan, dan meningkatkan loyalitas konsumen.
PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP PERSONAL BRAND GANJAR PRANOWO BAGI PARTISIPASI GENERASI Z DI PEMILU 2024 Sutjipto, Vera Wijayanti; Putri, Maulina Larasati; Sary, Marisa Puspita; Christdiyatmiko, Alron Ebenhaezer; Hakim, Faiha Zhafira; Putri, Angieta Dewati
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 10 Nomor 2 Oktober 2024
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v10i2.9448

Abstract

Pengaruh Instagram sebagai platform media sosial terhadap personal branding Ganjar Pranowo dan dampaknya terhadap partisipasi pemilih Generasi Z dalam pemilihan umum 2024 di Indonesia. Studi ini menggunakan metode deskriptif kuantitatif, menggunakan kuesioner sebagai teknik pengumpulan data utama. Temuan menunjukkan bahwa Ganjar Pranowo menggunakan Instagram untuk berinteraksi dengan pemilih Generasi Z dengan menampilkan dirinya sebagai pemimpin yang mendengarkan pendapat dan mendukung kepentingan masyarakat. Studi ini juga mengidentifikasi kunci dari personal branding, termasuk konteks penyampaian pesan, komunikasi dengan pengikut, dan membangun kepercayaan dan koneksi. Penelitian ini menekankan pentingnya menarik pemilih Generasi Z melalui konten yang menarik dan mudah dipahami, komunikasi yang konsisten, dan membangun hubungan yang kuat dengan pengikut. Secara keseluruhan, studi ini menyoroti pentingnya Instagram sebagai alat untuk personal branding politik dan potensinya untuk meningkatkan partisipasi pemilih Generasi Z dalam pemilihan presiden.
PEMANFAATAN CELEBRITY ENDORSEMENT DALAM MENUNJANG PENJUALAN PRODUK MOCHICHA BANDA ACEH Irhamna, Cut Putro; Nurrahmi, Febri; Yanuar, Deni
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v11i1.10954

Abstract

Mochicha Bakery is a shop that offers a variety of Mochi cakes and snacks. To promote its products, the business employs several marketing strategies, including celebrity endorsement. This study aims to examine how celebrity endorsement is utilized to support the sales of Mochicha products. The research applies Invitational Rhetoric Theory and uses a descriptive qualitative approach. Informants were selected through purposive sampling and include the owner of Mochicha Bakery Banda Aceh, the celebrity involved in the endorsement, and three consumers. Data were collected through semi-structured interviews and documentation of endorsement content. The data analysis follows Miles and Huberman’s interactive model, involving data reduction, data display, and conclusion drawing. The findings reveal that the four key endorsement functions (informing, influencing, reminding, and pervasiveness) are present in the celebrity’s promotional content, with "informing" being the most dominant. Additionally, the celebrity meets the characteristics of effective endorsers: visibility, credibility, attractiveness, and power. The study concludes that celebrity endorsement effectively supports Mochicha Bakery’s sales, primarily through a soft-selling approach that subtly attracts consumers via the celebrity’s unique style and personal branding.
COMPARATIVE ANALYSIS OF TAYLOR SWIFT FAN (SWIFTIES) ACTIVITY ON SOCIAL MEDIA Fariza, Muhammad Rio; Sofyan, Khoridho Abdillah
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v11i1.9985

Abstract

Taylor Swift is a multi-talented singer-songwriter and global superstar who has captivated audiences with heartfelt lyrics and catchy melodies that have attracted fans worldwide, including Indonesia. This study aims to explore and compare the activities of the Indonesian Taylor Swift fan community (Swifties) on social media. With a qualitative approach and content analysis methods, this study examines the interaction of Swifties on social media platforms such as X, Instagram, and TikTok. The data was collected from Swifties Indonesia's social media accounts, which have the most followers on each platform. The results showed that Swifties Indonesia showed a high level of interaction and participated in various activities, including promoting Taylor Swift's work, social campaigns, and fundraising. Swifties took to social media to share content related to Taylor Swift, creating a sense of community and solidarity among fans.
PERSEPSI MAHASISWA ILMU KOMUNIKASI UNAND MENONTON FILM DIRTY VOTE TERHADAP KEPUTUSAN MEMILIH PASCA PEMILU 2024 Laysani, Hafsyah Bemeiza
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v11i1.9894

Abstract

Film is a mass communication medium that is used to convey messages to audiences by telling stories, presenting events, music, drama and other technical presentations. Dirty Vote describes a number of dishonest activities that occur throughout the election process, such as intimidation of voters, vote fraud, and manipulation of results. The choice of broadcast time for this film, which was close to the day when the election was held, made this film excitedly discussed by the public. The election competition which was getting hotter before the election was made even hotter with the release of this film. Research conducted qualitatively. Data was collected through in-depth interviews and focus group discussions. There were four informants interviewed and all of them had watched it the film “Dirty Vote”. Reading positions are differentiated into dominant- hegemonic, negotiation, and opposition. Most reading positions is negotiation. Interviews with four informants watching the movie Dirty Vote found that Differences in reception results are caused by environmental, family and experience factors of each informant

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