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INDONESIA
Source: Jurnal Ilmu Komunikasi
Published by Universitas Teuku Umar
ISSN : 24775789     EISSN : 25020579     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
SOURCE is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary social and political issues: media and journalism, new media and communication technologies, cultural communications, public relations, marketing communication, strategic communication. SOURCE is published twice a year. SOURCE publishes the journal biannually in April and October.
Arjuna Subject : -
Articles 175 Documents
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STRATEGI KOMUNIKASI PEMASARAN BADAN USAHA MILIK MASJID JAMI' AL-UKHUWAH PALEM SEMI BENCONGAN KELAPA DUA DALAM MENINGKATKAN KEMANDIRIAN EKONOMI Robiah, Muhamad Dwi Septian; Shahreza, Mirza
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v11i1.10010

Abstract

Penelitian ini dilakukan dengan tujuan utama untuk mengetahui strategi dan kendala komunikasi pemasaran yang diterapkan oleh Badan Usaha Milik Masjid Jami’ Al-Ukhuwah. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Penelitian ini mengungkapkan penerapan beragam strategi Komunikasi Pemasaran yang cocok untuk berbagai situasi, penggunaan poster, promosi penjualan, hubungan masyarakat, penjualan online, dan penjualan langsung. Sehubungan dengan hal tersebut, tantangan yang dihadapi adalah adanya pegawai yang kinerjanya kurang optimal sehingga mempengaruhi efektivitas beberapa strategi yang diterapkan.
STRATEGI PEMANFAATAN TIKTOK SEBAGAI MEDIA PEMASARAN DIGITAL PADA AKUN BERRYISWEET.OFFICIAL dari, cahyaning wulan
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v11i1.10074

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemanfaatan Tiktok sebagai media pemasaran digital pada akun Berryisweet.Official. Metode penelitian ini adalah kualitatif dengan pendekatan deskriptif kualitatif. Pengumpulan data dilakukan dengan wawancara dan observasi. Hasil penelitian ini menunjukkan bahwa strategi pemasaran dengan menggunakan strategi IMC dalam memanfaatkan TikTok sebagai media pemasaran digital berhasil meningkatkan pendapatan dan terlaksana sesuai dengan yang diharapkan. Hal tersebut dicapai dengan menggunakan enam elemen bauran komunikasi yaitu Advertising, Sales Promotion, Public Relations, Direct Marketing, Interactive Marketing dan Personal Selling. Berryisweet.official menggunakan kegiatan periklanan atau promosi hanya melalui media sosial internet tiktok berryisweet.official dimana pemasaran promosi yang saat ini sedang menjadi trending event seperti membuat pemasaran ini dapat memperkuat brand image dan meningkatkan brand awareness melalui paparan langsung dan pengalaman yang berkesan. Dan berrysweet.official sangat memperhatikan pelayanan yang baik dan ramah agar konsumen merasa puas dengan pelayanannya, serta memanfaatkan iklan Tiktok yang disediakan oleh Tiktok untuk mengembangkan usaha yang kami miliki melalui iklan di Tiktok.
REPRESENTASI PESAN DAKWAH MELALUI VIDEO ANIMASI DI AKUN TIKTOK @KAKEKTIKTOK-ANIMATORAMATIR Anggreini Siregar, Rizka Syahputri; -, Suyanto
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v11i1.11138

Abstract

Da'wah is the heart of religion, because religious life is very dependent on dynamic movements and da'wah activities that run continuously without end. The tiktok account @KakekTikTok-AnimatorAmatir is one of the user who uses social media as a means of preaching. This study aims to analyze how the representation of the meaning of denotation, connotation and myth in the message of da'wah adab dressed as Muslim women and the wise use of women in Tiktok social media on the Tiktok account @KakekTikTok-AnimatorAmatir.This study uses a qualitative research method with a Roland Barthes semiotic analysis approach, namely denotation, connotation, myth with 14 data analysis units. Data were collected through observation, documentation, and literature studies, with theoretical triangulation for data validity.The results of this study show: First, the meaning of denotation is presented through elements that are displayed directly in the video, namely audio and visual, such as the appearance of medium shots, close-ups, full shots, long shots, the use of emotional melodic audio, bright lighting and electronic equipment. Many scenes are shown in a quiet and tense setting. Second, the meaning of the connotation is presented through the appearance, intonation of the voice and the meaning behind the message conveyed about women's manners, responsibility, and continue to follow Allah's commands. Thus forming a myth in the form of messages that are believed by the public visually and verbally.
Strategi Humas Polresta Mataram Dalam Membangun Kepercayaan Masyarakat Terhadap Institusi Kepolisian di Kota Mataram Paramartha, I Putu Teja
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 11 Nomor 2 Oktober 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v11i2.9838

Abstract

Maraknya kasus pelanggaran hukum yang dilakukan oleh oknum polisi membuat masyarakat mulai mempertanyakan kredibilitas kepolisian sebagai penegak hukum. Humas Polresta Mataram memiliki peran penting dalam mengelola reputasi untuk membangun kepercayaan masyarakat. Oleh karena itu, penelitian ini bertujuan untuk mengetahui strategi Humas Polresta Mataram dalam membangun kepercayaan masyarakat terhadap institusi kepolisian di Kota Mataram. Penelitian ini menggunakan metode observasi non partisipan, wawancara semi terstruktur, dan dokumentasi dengan pendekatan kualitatif. Penelitian ini menggunakan Teori Difusi Inovasi dan Teori Pengelolaan Reputasi untuk mengetahui faktor pendukung dan penghambat Humas Polresta Mataram, strategi dan dampaknya dalam membangun kepercayaan masyarakat. Hasil dari penelitian ini menunjukkan bahwa faktor pendukung Humas Polresta Mataram adalah ketersediaan anggaran, kemitraan dengan awak media, serta narasumber terpercaya dan berwenang. Faktor penghambat Humas Polresta Mataram adalah media digital yang masif, pelanggaran hak cipta (copyright), keterbatasan sarana dan prasarana, keterbatasan anggota. Strategi Humas Polresta Mataram menggunakan media massa untuk menyebarkan informasi kegiatan kepolisian. Menyelenggarakan program-program yang melibatkan publik. Menjalin kerja sama dan kemitraan dalam rangka menyebarluaskan informasi. Strategi ini berdampak pada meningkatnya kepercayaan masyarakat yang diperoleh melalui reputasi positif yang terbentuk dari pandangan positif masyarakat terhadap institusi kepolisian.
CULTURE SHOCK SEBAGAI PROSES NEGOSIASI MAKNA: STUDI INTERPRETATIF MAHASISWA PERANTAU DI YOGYAKARTA Seiren Ikhtiara
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 12 Nomor 1 April 2026
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v1i1.12425

Abstract

Culture shock is a common experience in intercultural communication contexts, yet it is often narrowly understood as an individual adaptation problem or psychological stress. This article aims to examine culture shock as a process of meaning negotiation in communication adaptation, positioning anxiety and uncertainty as dynamic elements of social interaction. The study employs a qualitative interpretative approach using thematic analysis of in-depth interview data collected from ten informants. The analysis focuses on how intercultural communication experiences are interpreted and negotiated in everyday interactions. The findings reveal four main themes: an initial phase of alienation and meaning confusion, self-reflection on cultural differences, negotiation of meaning in social interactions, and communicative adaptation marked by increased comfort and contextual understanding. The results indicate that effective communication adaptation is not characterized by the elimination of anxiety and uncertainty, but by the ability to manage and interpret them reflexively. Using the framework of Anxiety/Uncertainty Management (AUM) Theory, this article argues that culture shock constitutes an integral part of an ongoing intercultural communication adaptation process. This study contributes to strengthening the interpretative perspective in intercultural communication research.
Strategi Promosi Penjualan Lakupon Pada Bisnis E-Commerce Dalam Pemasaran dan Lingkup Komunikasi Bisnis Setiadi, Christopher
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 11 Nomor 2 Oktober 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v11i2.12215

Abstract

At this time, the development of internet technology has penetrated into various lines of activity in society. One of them is the internet where in business activities, it has developed into e-commerce activities that are increasing. Of course, this development also requires adaptation in terms of business communication as the right communication approach to reach the community as a consumer market. Furthermore, this study will focus on Lakupon which is present as one of the e-commerce platforms by providing a variety of attractive promo choices as an answer to what people need in their daily lives. In this study, researchers used a qualitative descriptive methodology approach by interviewing several employees at Lakupon. This study found that there were several steps taken by Lakupon in the sales promotion strategy process and also the application in terms of business communication. In addition, the approach of using several social media platforms and also coupled with real communication by the sales team can increase the sales side of Lakupon as an e-commerce business.
NARASI PEREMPUAN DALAM FEMVERTISING SHOPEE “DARI KAMI #UNTUKPEREMPUAN” Raflykasari Suci Sugesti; Fajar Junaedi
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 12 Nomor 1 April 2026
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v1i1.14410

Abstract

This article explains how the Shopee ad "Dari Kami #UntukPerempuan" uses femvertising to highlight the issue of women's rights and even encourage them to participate in e-commerce. The purpose of this study is to determine if the gender-based kesetaraan in the aforementioned campaign has been used as an autistic dukungan or as a komodifikasi strategy. Using a deskriptif kualitatif method and narrative analysis using a modified Todorov structure, the study examines representation in three primary narratives: sexual harassment, body shaming, and gender prejudice in the workplace. The analysis's findings indicate that the journey from ketidakadilan to dukungan and pemulihan is facilitated by iklan, which also highlights the importance of social solidarity as a means of promoting women's rights. However, research also indicates that there is a potential for conflict if feministic values are undermined in the pursuit of commercial goals. This article contributes to the conversation on the differences between the use of symbols and marketing strategies in femvertising.
IMPLEMENTASI STRATEGI KOMUNIKASI CSR PT PERTAMINA EP LIMAU FIELD PADA PROGRAM GEMA STUNTING Syarafina, Mutiara; Adli, Adli
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 11 Nomor 2 Oktober 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v11i2.12392

Abstract

This study aims to analyze the implementation of communication strategies in the Corporate Social Responsibility (CSR) program of PT Pertamina EP Limau Field through the Synergy Community Movement for Stunting (GEMA STUNTING) initiative in Rambang Niru District, Muara Enim Regency, South Sumatra. This program is the company's response to the problem of stunting which is still a public health challenge in Indonesia. Through a descriptive qualitative approach, data is collected through interviews, observations, and documentation with parties involved such as companies, health center cadres and beneficiaries of the program. The results of the study show that the communication strategy applied includes 4 elements, namely, (1) Understanding the Audience, (2) Compiling the Message, (3) Identifying Methods, (4) Choosing and Utilizing Media. In this strategy, the communication approach chosen is participatory, which involves various local stakeholders such as the village government, posyandu cadres, health centers, and community leaders. They are involved at every stage of the program, from the identification process to implementation, so as to allow for two-way communication that supports information clarity and active community involvement.
Pesan Komunikasi Politik Pasangan Illiza-Afdhal Pada Pemilihan Kepala Daerah Kota Banda Aceh M Insanul Kamil; Syahril Furqani; Hanifah Hanifah
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 12 Nomor 1 April 2026
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v1i1.15048

Abstract

This study analyzes digital political communication in the 2024 Banda Aceh mayoral election through the Instagram account of Illiza Sa’aduddin Djamal and Afdhal Khalilullah. It aims to examine how social media is utilized to construct political messages, shape public perception, and mobilize voters. This research employs a qualitative descriptive approach using content observation of Instagram posts during the campaign period, supported by relevant literature. The analysis is based on four dimensions: mediatization of politics, political branding, communication forms (visualization and personalization), and communication effects such as agenda-setting and voter mobilization. The findings show that Instagram functions as a strategic political space where candidates adapt to media logic by producing consistent, visually appealing, and emotionally engaging content. The “KolaborAksi” narrative strengthens political identity and differentiates the candidates. Visual and personalized communication fosters emotional closeness with voters, while agenda-setting practices help control issue framing and maintain a positive campaign tone. However, the dominance of image-based communication may reduce policy depth. Overall, effective digital political communication relies on the integration of media use, message consistency, and contextual relevance
Pengalaman Mahasiswa Berekspresi dan Berinteraksi dengan Fitur 'Add Yours' Instagram Afiani, Inasa
SOURCE : Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Volume 11 Nomor 2 Oktober 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v11i2.12907

Abstract

Media sosial telah menjadi ruang penting bagi mahasiswa dalam mengekspresikan diri dan membangun identitas digital. Salah satu fitur yang populer digunakan adalah “Add Yours” di Instagram, yang memungkinkan pengguna berbagi cerita atau opini secara spontan, santai, dan autentik. Penelitian ini bertujuan untuk memahami pengalaman mahasiswa dalam menggunakan fitur “Add Yours” sebagai sarana ekspresi diri dan interaksi sosial, serta bagaimana mereka menyikapi aspek keamanan dan privasi dalam penggunaannya. Berlandaskan teori media baru dan teori identitas, penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi untuk menggali makna subjektif dari pengalaman mahasiswa. Penelitian dilakukan di Universitas Muhammadiyah Jakarta pada, dengan informan berusia 18–21 tahun yang aktif menggunakan fitur tersebut. Data dikumpulkan melalui wawancara mendalam, observasi media sosial, dan dokumentasi, kemudian dianalisis secara tematik. Hasil penelitian menunjukkan bahwa fitur “Add Yours” berperan dalam memperkuat identitas digital mahasiswa, memperluas jejaring sosial, dan menciptakan interaksi yang lebih bermakna melalui tema-tema yang relatable. Namun, ditemukan pula kurangnya kesadaran terhadap risiko privasi dan keamanan digital. Oleh karena itu, penting bagi mahasiswa memiliki literasi digital yang baik agar dapat berpartisipasi secara aman, kreatif, dan bertanggung jawab di ruang daring. 

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