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Albet Maydiantoro
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Economic Education and Entrepreneurship Journal
Published by Universitas Lampung
ISSN : 25795902     EISSN : 27752607     DOI : http://dx.doi.org/10.23960/E3J
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Economic Education and Entrepreneurship Journal atau Jurnal Pendidikan Ekonomi dan Kewirausahaan ISSN 2579-5902(p) adalah wadah informasi dan publikasi penelitian atau gagasan peneliti, dosen, guru, praktisi pendidikan, pengambil kebijakan, pemerhati pendidikan dan mahasiswa di bidang pendidikan, pendidikan ekonomi, pendidikan akuntansi, kewirausahaan, dan inovasi penelitian di bidang pendidikan ekonomi seperti pengembangan media, blended learning, dan mobile learning.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 27 Documents
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Search results for , issue "Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)" : 27 Documents clear
Identification of the Values of Economic Education Lampung Tribe Putri, Rahmah Dianti; Rahmawati, Rahmawati; Rufaidah, Erlina; Winatha, I Komang; Nurdin, Nurdin
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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The purpose of this study was to determine the general picture of the values of Family Economic Education Lampung tribe and the general pattern of the meaning of Economic Education that is applied to children within the scope of the family Lampung tribe. this study uses a qualitative design using an ethnographic approach, researchers are trying to get into the conceptual world of the subjects studied, namely the Lampung tribal family. Data collection techniques include in-depth interviews and documentation. Based on the results obtained findings 1) Piil pesinggiri regarded as self-esteem owned by the lampung tribe, Piil pesenggiri interpreted as a view of life or life guidelines Lampung tribe, 2) in managing family income, Lampung tribe family provides tanggngjawab against an isti who has full control in managing finances, 3) the implementation of Economic Education, the habit of saving from childhood, the introduction of money from an early age, the habit of saving and frugal command from parents, there is a habit to always behave based on the norms of the application of Piil Pesenggiri.Keywords: Economy, Family, Piil Pesenggiri, Lampung TribeDOI: http://dx.doi.org/10.23960/E3J/v7i1.57-62 
Digital Marketing as an Investment in Micro, Small and Medium Enterprises (MSME) of Fruit Plant Nurseries Kurnia, Aang
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Digital marketing through social media can be an effective marketing strategy, because it can reachconsumers widely. Digital marketing is also a form of investment to increase sales results and increase the value of business assets. This study aims to determine the type of digital marketing used in Micro, Small and Medium Enterprises (MSME)  Naura Flower fruit plant nursery as a form of investment that can make these MSME more advanced and developed. Data collection techniques in this study used triangulation by combining observation, interview and documentation techniques. This research was conducted at the Naura Flower fruit plant nursery Micro, Small and Medium Enterprises (MSME). Based on the results of the study that Micro, Small and Medium Enterprises (MSME) of Naura Flower fruit plant nursery have used Social Media Marketing (SMM) through social media WhatsApp and Facebook as a form of digital marketing investment. Naura Flower only uses one type of digital marketing, namely Social Media Marketing (SMM). Naura Flower also states that digital marketing is one part of a long-term investment for the progress and sustainability of Micro, Small and Medium Enterprises (MSME) in increasing sales results and increasing the value of business assets. This research is expected to provide insight for Micro, Small and Medium Enterprises (MSME) to be able to utilize and use digital marketing as a strategy.Keywords: Digital Marketing, Investment, Micro Small and Medium Enterprises (MSME)DOI: http://dx.doi.org/10.23960/E3J/v7i1.88-93
Analysis of Financial Literacy of Economics Teacher Prospectives in the 4.0 Era in Relation to Sustainable Human Resource Formation Pujiati, Pujiati; Nurdin, Nurdin; Rahmawati, Rahmawati
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Financial literacy of prospective teachers in the 4.0 era plays an important role in relation to realizing sustainable human resources. This study aims to determine the influence between the financial literacy of prospective economics teachers in the 4.0 era on the formation of sustainable human resources. This study used quantitative methods. Data was collected by questionnaire dissemination techniques through google forms. The respondents in this study were 188 active student representatives from the classes of 2019, 2020, 2021, and 2022 in students of the economic education study program FKIP University of Lampung. The data were analyzed in a quantitative descriptive. The results of this study show that the financial literacy of prospective economics teachers in the 4.0 era is related to the formation of sustainable human resources. This is proven by a simple linear regression analysis with a significance value of 0.000 < 0.05 which means that the financial literacy of prospective economics teachers in the 4.0 era has a significant effect on sustainable human resource development with an influence of 71.1% and 28.9% influence by other factors that were not studied in this study. Research recommendations should be that higher education institutions can massively foster integrated financial literacy in learning and provide contextual experiences such as the practice of investing through the capital market, saving, and using several financial applications related to financial transactions in everyday life.Keywords: Financial Literacy, Sustainable Human Resources FormationDOI: http://dx.doi.org/10.23960/E3J/v7i1.28-33
Empowering Local Businesses: Evaluating Strategies and Proposing Solutions for Sustainable Growth of Micro, Small, and Medium Enterprises (MSMEs) in Cibeuruem Village Maulana, Hasan Tafsir; Sudiapermana, Elih; Sulistiono, Eko
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

MSMEs are an important sector to advance the economy in Indonesia, MSMEs in Cibeureum Village have great potential to be developed, totaling around 173 MSMEs, many development efforts have been made. However, these efforts have not made much positive contribution. The purpose of this article is to analyze what is happening with the efforts that have been made and provide alternative solutions in answering the problem. existing. Using a qualitative approach, data collection using secondary and primary data. Data collection techniques using interviews, observation and documentation. Then to analyze the data that has been obtained using an interactive model, namely data collection, data reduction, data presentation and conclusion drawing. The results of this study state that efforts to develop MSMEs through training are not in accordance with training procedures, have not applied the principles of empowerment and lack of collaboration with all elements of the pentahelix. As for bridging all elements of the pentahelix, it is necessary to have an assistance team called Sahabat UMKM as an alternative solution to be able to carry out and succeed development efforts in the future. So that this research can be used to improve MSME development programs and can be a consideration for all parties who will carry out programs according to procedures. In the future, it is expected to further adjust Sahabat UMKM by optimizing the available human resources so that the application of the pentahelix elements is better.Keywords: Training, Empowerment Principles, Pentahelix, MSMEsDOI: http://dx.doi.org/10.23960/E3J/v7i1.48-56
The Influence of Financial Literacy, Family Economic Education and Self Control on the Consumtif Behavior Students Sebelas Maret University Surakarta Mulyani, Windi; Indriayu, Mintasih; Wardani, Dewi Kusuma
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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This research aims to analyze the influence of financial literacy, family economic education and self control on the consumtif behavior students Sebelas Maret University Surakarta. This research is a quantitative descriptive study with a population of 30.219 bachelor and vocation UNS students 2021/2022. The sampling technique used in this research was proportionate random sampling which resulted in a sample of 395 respondents. Data collection is carried out through questionnaires. The data analysis used is multiple linear regression analysis with SPSS 25. The results shown from this research are financial literacy has a negative & significant effect on the consumtif behavior UNS students as evidenced by the regression coefficient of -0,487, t value (12,587) > t table (1.966) and sig. (0.000) < 0.05, family economic education has a negative & significant effect on the consumtif behavior UNS students as evidenced by the regression coefficient of -0,433, t value (9,581) > t table (1.966) and sig. (0.000) < 0.05, self control has a negative & significant effect on the consumtif behavior UNS students as evidenced by the regression coefficient of -0,495, t value (6,779) > t table (1.966) and sig. (0.000) < 0.05, financial literacy, family economic education and self control simultaneously has an effect on the consumtif behavior UNS students as evidenced by the calculated F value (123,710) > F table (2.630) and the sig value. (0.000) < 0.05.Keywords: Financial Literacy, Family Economic Education, Consumtive BehaviorDOI: http://dx.doi.org/10.23960/E3J/v7i1.83-87 
Analysis of Shopee Pay Digital Payment Adoption in Jakarta with Innovation Diffusion Theory Aditya, Ricky; Rivaldi, Rahmad; Al Mizan, Rama; Romadhon, Ismi Amalia; Nofitra, Muhammad Ilham
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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The increase in internet users has significantly impacted people's behaviour patterns in making payment transactions from offline to online. One of the dominating online or digital payment systems with a large number of e-wallet users and frequency is Shopee Pay. The dominance of this application, which quickly outperforms its competitors, is inseparable from its users' good acceptance of something new. Technological diffusion theory explained how an innovation is adopted over time by examining the decision to adopt the process. Therefore, this research aimed to determine the factors affecting Shopee Pay services adoption in Jakarta.Data were collected from 100 Shopee Pay users in Jakarta. The descriptive statistics and statistical data analysis using Smart PLS software were carried out for outer and inner model analysis and hypothesis testing. The results showed that Relative Advantage, Observability and Perceived Risk significantly affect adoption. In contrast, Compatibility, Complexity, and Trialability have an insignificant effect on adoption. Number of respondent, coverage area of the survey and period of research. Future research is expected to be able to use other models besides the Diffusion of Innovation Theory to better identify other additional factors capable of affecting the adoption of Shopee Pay digital payment services and Shopee Pay digital payment is recommended to offer services that are more compatible with various lifestyle needs and beliefs to meet the expectations of current users. This survey has difference with previous research because of adoption level of digital payment specifically focus on Shopee Pay then using Innovation Diffusion Theory as model of research.Keywords: Information Technology Adoption, Digital Payment, Innovation Diffusion TheoryDOI: http://dx.doi.org/10.23960/E3J/v7i1.18-27 
The Influence of Financial Literacy and Socio-Demographics on the Financial Management Behavior of Migrant Students in Surabaya Cynthia, Angelina; Linawati, Nanik
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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This research aims to analyze the influence of financial literacy and sociodemographic characteristics on the financial management of migrant students in Surabaya. We employed a quantitative descriptive approach and collected data through a shared Google Form. The analysis was conducted using Stata software. The results of our research reveal that a higher level of financial literacy has a positive and significant impact on the financial management abilities of migrant students. However, sociodemographic factors such as age, gender, and income do not exhibit a significant influence on their financial management. This analysis provides valuable insights into the significance of enhancing financial literacy among migrant students, thereby assisting them in improving their financial management skills.Keywords: Financial Literacy, Financial Management BehaviourDOI: http://dx.doi.org/10.23960/E3J/v7i1.13-17 
The Meaning of Being a Teacher in the Generation of Gen Z in the Phenomenological Approach Rahmawati, Rahmawati; Rizal, Yon; Nurdin, Nurdin
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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The purpose of this study was to determine the meaning of being a teacher in the generation of Gen Z in the phenomenological approach and to determine the perspective of motivation related point of view to be a teacher in the generation of gen Z. this study uses a qualitative design using a phenomenological approach, namely researchers trying to enter the conceptual world of the subjects studied, namely gen z students of Economic Education Class of 2020. Data collection techniques include in-depth interviews and documentation. Based on the results of the study, the findings obtained 1) The Meaning of teachers according to Generation Z is that teachers are not smart teachers for themselves but for their students as well, 2) the most dominant encouragement to date is the parents, not only the support of parents of peers, the environment and social media also influence in determining the next steps.  3) rumors about a small salary, must PPG and compete with non FKIP, Teacher Platform. that this is not just a rumor but a serious problem that must be addressed.Keywords: Meaning of Being a Teacher, Generation ZDOI: http://dx.doi.org/10.23960/E3J/v7i1.72-77 
Efforts to Improve Learning Outcomes of Myob Subjects Through Interactive Learning Media Based Video Tutorial for Students Class XII Accounting SMK Aulia, Muhammad Rizki; Hidayat, Nurdin; Zainal, Vetri Yanti
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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The problems in this research are: (1) The use of conventional learning models is not something bad, but it is felt to be less effective because students cannot realize their activeness in the learning process. (2) Students are less active in the learning process. (3) Low Myob learning outcomes. This research aims to analyze the increase in activity and learning outcomes of students using interactive learning media based on Video Tutorials in class XII Accounting in the odd semester of SMK PGRI 2 Bandar Lampung for the 2023/2024 academic year. This research is Classroom Action Research (PTK) which was held at SMK PGRI 2 Bandar Lampung in the odd semester of the 2023/2024 academic year in collaboration with the Myob class XII Accounting subject teacher. The subjects of this classroom action research are students of class Based on the research results, Myob learning using interactive learning media based on video tutorials can improve the activities and learning outcomes of class XII Accounting students at SMK PGRI 2 Bandar Lampung. This is proven by the learning activities obtained by students. The percentage increase in overall student learning activity was 74.23 (Quite Active) in cycle 1 and increased to 81.64 (Very Active) in cycle II, there was an increase in student activity from cycle I to cycle II of 7.41. Meanwhile, the student's myob learning results from cycle I to cycle II have increased and have shown the goal of the success indicator being 80%. In cycle 1 there was a percentage of learning completeness of 6 students with an average score of 72.64 (35.3%) and in cycle II there were 14 students with an average score of 79.41 (82.3%) students. which was completed by a total of 17 students, so there was an increase of 47%.Keywords: Improving Learning Activities and Outcomes, Myob Subjects, Video Tutorial-Based Interactive Learning MediaDOI: http://dx.doi.org/10.23960/E3J/v7i1.1-6
The Influence of Celebrity Endorsers and Product Reviews on Fashion Product Purchase Decisions on E-Commerce Shopee on FKIP UNS Students Istiqomah, Oktavia Putri; Octoria, Dini
Economic Education and Entrepreneurship Journal Vol 7, No 1 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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The world is increasingly developing in various fields, one of which is the field of Economics with the presence of E-Commerce. The large number of E-Commerce users has given rise to many efforts by business actors, including product reviews and celebrity endorsers. This study aimed to determine two things: (1) the influence of celebrity endorsers on the decisions of FKIP UNS students to buy fashion items on Shopee e-commerce and (2) the impact of product reviews on the same student decisions. (3) The influence of product reviews and celebrity endorsers on the decisions of FKIP UNS students to buy fashion items on Shopee. This research employs a quantitative methodology. The participants in this study were current students in the 2020–2022 class at Sebelas Maret University's Faculty of Teacher Training and Education. With a sample of 376 respondents, proportionate random sampling with probability sampling was the sample strategy employed. A Likert scale-equipped questionnaire that was disseminated using Google Forms was employed as the data collecting tool. Using SPSS 25 software, simple and multiple linear regression analysis was performed on the data. The study's findings resulted in the following conclusions: (1) The use of celebrity endorsers positively and significantly influences students' decisions in buying fashion products on Shopee e-commerce, and (2) Students' decisions in using product reviews also have a positive and significant impact. Students (3) Students' decisions in buying fashion items on Shopee e-commerce are positively and significantly influenced by product reviews and celebrity endorsers.Keywords: Celebrity Endorser, Product Reviews, Purchase DecisionsDOI: http://dx.doi.org/10.23960/E3J/v7i1.94-102 

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