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FIRM: Journal of Management Studies
Published by President University
ISSN : 25275852     EISSN : 25413473     DOI : 10.33021/firm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
FIRM: Journal of Management (Print ISSN: 2527-5852; Online ISSN 2541-3473) is a scientific journal in the field of management that publishes scientific writings on pure and applied research as well as general commentaries on the development of theories, methods and related applied sciences. The FIRM journal is published biannually, in March and September, and has a scope relevant and related (but not limited) to aspects of marketing & tourism, entrepreneurship, financial management, human resources management, organizational behavior, consumer behavior.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 135 Documents
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SUSTAINABLE MANAGEMENT OF TOURISM IN PANDEMIC COVID-19 Senny Luckyardi; Eddy Soeryanto Soegoto; Theresia Valentina Lumban Gaol; Dina Oktafiani
FIRM Journal of Management Studies Vol 6, No 2 (2021): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v6i2.1564

Abstract

Currently, Tourism is an inseparable part of life in modern society. Tired with routine urban activities, triggering the development of nature tourism as a place of recreation that is most in demand. Therefore, this research was conducted to determine the role of community participation and land-use change in the Kampoeng Ciherang Tourism Area, to realize sustainable tourism management in the Covid-19 pandemic. The method used in this research was data collection using primary and secondary data, by directly observing the current conditions of Kampoeng Ciherang Tourism Area, which was supported by the availability of secondary data from the relevant agencies. This research discussed community participation in the management of Kampoeng Ciherang Tourism Area, and the impact on land use from tourism activities, especially during the Covid-19 pandemic. The results of this study indicated that in managing tourism, the Tourism Area of Kampung Ciherang had not been able to realize sustainable tourism management especially during the Covid-19 pandemic period, this could be seen from the low level of community participation because tourism management was still fully held by the private sector as the owner of facilities and infrastructure and government as supervisors, even though the change in land use did not experience significant changes at the tourist site. If it does not pay attention to sustainable tourism management, it is feared that in the future there will be an uncontrolled conversion of land from these activities.
MEASUREMENT OF FINANCIAL RISK TO ECONOMIC POLICY IN INDONESIA Yoseva Maria Pujirahayu Sumaji
FIRM Journal of Management Studies Vol 6, No 2 (2021): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v6i2.1554

Abstract

The world of economy is in a state of uncertainty as shown by the improvement in the projected growth of the world by international institutions. The state of development of the world economy is flutuative due to declining economic growth of developed and developing countries, lower commodity prices, and the difference in direction between monetary and fiscal policy. The development of the world economy can be seen from the Real Effective Exchange Rate (REER) indicator, which sees the exchange rate as a measure of the state of the world economy. This can attract investors to invest in Indonesia due to good REER conditions. REER can be used as one of the reference by investors to make investment decisions in the company that will later affect the company's decision-making. Decision-making will determine how far the company will experience the financial risks that will be set up in risk management. There are 120 non-financial companies registered with IDX Indonesia. The sampling techniques in this study used nonprobability sampling. The inferential statistical analysis conducted in this study is through classic assumption tests, regression analysis, mediation tests and hypothesis tests. The results of the study showed that the Risk Measurement of Economic Policy in Indonesia had a significant positive effect.
Pengaruh Persepsi Mahasiswa Universitas Ahmad Dahlan Terhadap Layanan Go-Pay Qovifah Damayanti; Syifa Fitriani
FIRM Journal of Management Studies Vol 7, No 1 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i1.1570

Abstract

Perkembangan teknologi menyebabkan masyarakat mulai mengenal sistem pembayaran menggunakan dompet elektronik (e-wallet) yang dianggap lebih efisien dibandingkan dengan sistem pembayaran tunai. Go-pay sejak awal munculnya memiliki pengguna aktif terbanyak dibandingkan dengan penyedia e-wallet lainnya. Pandemi covid-19 yang masuk ke Indonesia menyebabkan persaingan antar penyedia e-wallet semakin ketat, hal tersebut terbukti dengan tergesernya pangsa pasar Go-pay pada urutan ketiga sebesar 23% dan posisi pertama dimenangkan oleh Shopee-pay dengan pangsa pasar sebesar 26%. Kalah bersaingnya Go-pay disebabkan karena penyedia layanan ­­e-wallet lainnya menawarkan kelebihan yang lebih menguntungkan pengguna, serta masih ditemukan keluhan mengenai gagalnya promo digunakan, serta terlambat masuknya saldo Go-pay. Sehingga penelitian ini bertujuan untuk mengetahui pengaruh persepsi konsumen terhadap layanan Go-pay, melalui pengujian variabel benefits, trust, self-efficacy, ease of use dan security terhadap persepsi dengan teknik analisis regresi linear berganda. Penelitian ini menggunakan teknik purposive untuk pengambilan sampel dengan syarat responden pernah menggunakan Go-pay dalam kurun waktu 3 bulan terkahir. Hasil penelitian menunjukan nilai koefisien determinasi sebesar 40,8%. Benefits memiliki pengaruh yang positif signifikan. Trust, ease of use dan security memiliki pengaruh positif tidak signifikan, sedangkan self-efficacy memiliki pengaruh negatif tidak signifikan terhadap persepsi.
Undergraduate College Student Dependence on Smartphone and Its Effect to Purchase Intention in Indonesia Roy Poan; Mathias Ben Hardi; Muana Nanga
FIRM Journal of Management Studies Vol 7, No 1 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i1.3576

Abstract

Purpose - This research was aimed to examine the factors that influence student dependence on smartphones and its effect to purchase intentionDesign/methodology/approach – Quantitative research method used in this research with the Partial Least Square (PLS) path modeling approach and structural equation modeling (PLS-SEM) technique to test the proposed hypothesis. From 442 total questionnaire responses, 368 valid responses were collected and being tested using SmartPLS.Findings – This research found that Social Needs, Social Influence, and Convenience significantly affecting student Dependence on Smartphone. A similar result also found that Social Needs, Social Influence, and Convenience significantly affect purchase intention. For the dependent variable, Dependence on Smartphone significantly affects Purchase Intention. However, Social Needs were found to have the most significant influence on Dependence on Smartphone and Purchase Intention.Originality/value – Originality of this research is in finding out the influence of Social Needs towards Dependence on Smartphone and Purchase Intention
Importance of Technology-based Entrepreneurship in the Education W Wardana; N Heriyati; Dina Oktafiani; Theresia Valentina Lumban Gaol
FIRM Journal of Management Studies Vol 7, No 1 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i1.1565

Abstract

This research aims to discuss the importance of using technology-based entrepreneurship in education. This research used documentation method to gather data about various things or variables in written form. This research indicated that proper technology management in entrepreneurship education can improve business and increase the ratio of entrepreneurs by 2% of the total population in Indonesia. Technopreneurship can be learned through the world of education as a transformation, namely the development of entrepreneurship studies by utilizing information technology as a basis.
Pengaruh Kompensasi, Lingkungan Kerja, Dan Stres Kerja Terhadap Kinerja Karyawan Pt Xyz Melda Putri Rahmawati; Liswandi Liswandi
FIRM Journal of Management Studies Vol 7, No 1 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i1.3592

Abstract

Penelitian ini mempunyai tujuan melihat apakah kompensasi, lingkungan kerja dan stres kerja berpengaruh pada kinerja karyawan PT.XYZ. Metode yang digunakan adalah pendekatan kuantitatif. Subjek pada studi ini adalah karyawan produksi PT.XYZ yang berjumlah 63 responden. Responden dipilih dengan sampel jenuh dan perolehan data dilakukan dengan cara penyebaran kuesioner. Data yang dikumpulkan melalui kuesioner telah di uji validitas dan relibilitasnya. Pada uji t dan uji f, kompensasi, lingkungan kerja dan stres kerja memiliki pengaruh yang signifikan pada kinerja karyawan. Kompensasi, lingkungan kerja dan stres kerja secara simultan memiliki pengaruh yang signifikan pada kinerja karyawan.
Peran Perempuan Pengerajin Tenun Ikat Dalam Meningkatkan Pendapatan Keluarga Desa Kajowair Nur Chotimah
FIRM Journal of Management Studies Vol 7, No 1 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i1.1569

Abstract

This research was conducted with the aim of looking at the role of women craftsmen of ikat craftsmen in increasing family acceptance and watching the outcrops linking the sites of women artisans in increasing family income in Kajowair Village, Hewokloang District, Sikka Regency. The type of research used is descriptive qualitative research. Data collection was carried out by observation, interviews, documentation. The data analysis technique uses three stages, namely: data reduction, data presentation and conclusion drawing. The results showed that the Role of Ikat Weaving Craftsmen in Kajowair Village in increasing family income was very helpful to fulfill family life. Where weaving can help the husband to earn a living to meet his family's daily needs. But even that is inseparable from the role of a woman as a wife, mother for her children and taking care of the household. As for the weavers, namely: Raw materials that are getting scarce, natural coloring materials that are difficult to obtain, the manufacturing process is complicated in which the dosage of the dye is uncertain so that the results are different and the weather is uncertain, which can hinder the weaving process.Keywords: The Role of Women, Ikat Weaving Craftsmen, Family Income
Digital Marketing as a Strategy to Defend MSMEs in the Covid-19 Pandemic Danang Satrio; Ari Muhardono
FIRM Journal of Management Studies Vol 7, No 1 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i1.1545

Abstract

MSMEs actors are deemed to lack resilience and flexibility in facing the Pandemic due to several things such as the low level of digitization, difficulties in accessing technology and a lack of understanding of survival strategies in business. Basically, MSMEs actors must be able to survive and adapt to existing business developments because businesses that can survive are businesses that are responsive to the times. The use of digital marketing by MSMEs players has the potential to help MSME players in marketing their products during a pandemic. Digital marketing intends to initiate and circulate online information about the user's experience in consuming a product or brand, with the main goal of engaging the community. In doing digital marketing, MSMEs players are required to always learn and think openly to increasingly developing technology. Of course, digital marketing also considers using suitable media and the right way of communication that is tailored to the selected segment or market share. So that marketing will be more effective and not wrong target.
Pengaruh Pelayanan Prima Terhadap Kepercayaan Pelanggan Pada Koperasi Simpan Pinjam (KSP) Pelita Sejahtera Bantarkalong Kabupaten Tasikmalaya Kurnia Taupik; Dian Candra Fatihah
FIRM Journal of Management Studies Vol 7, No 1 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i1.1571

Abstract

Kepercayaan pelanggan adalah salah satu hal penting bagi keberlangsungan sebuah perusahaan yang mana bisa didapatkan apabila telah memberikan pelayanan yang prima kepada pelanggan. Penelitian ini dalam rangka mencapai tujuan untuk mengetahui seberapa besar pengaruh yang diberikan oleh pelayanan prima terhadap kepercayaan pelanggan pada Koperasi Simpan Pinjam (KSP) Pelita Sejahtera Bantarkalong Kabupaten Tasikmalaya. Metode penelitian yang dipakai adalah metode kuantitatif dengan pendekatan deskriptif dan asosiatif. Pengumpulan data menggunakan kuesioner dengan penilaian sesuai skala Likert 5 poin yang diberikan kepada 30 orang sampel yaitu pelanggan pada Koperasi Simpan Pinjam (KSP) Pelita Sejahtera Bantarkalong Kabupaten Tasikmalaya dan diolah menggunakan IBM SPPS versi 28. Uji parsial (Uji t) dan Uji simultan (Uji F) menampakkan adanya hubungan dan pengaruh signifikan antara pelayanan prima dengan kepercayaan pelanggan. Hasil penelitian mengindikasi bahwa terdapat pengaruh yang positif dari pelayanan prima sebesar 17,5% terhadap kepercayaan pelanggan.
Peran Kemampuan Pengguna Teknologi Informasi Menuju Transformasi Sumberdaya Manusia di Era Revolusi Industri 4.0 Ari Muhardono; Chalimah Chalimah; Mahardika Diazwara; Mar'ah Mar'ah
FIRM Journal of Management Studies Vol 7, No 1 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i1.1544

Abstract

Human resources (HR) transformation is strongly guided in the industrial revolution 4.0 Era. The ability of users of information technology has an important role in the HR transformation. Therefore, this study aims to examine the effect of the application of information technology on the HR transformation with user capabilities as a moderating variable in the Savings and Loans Cooperative and Syari'ah Baitut Tamwil Muhammadiyah (KSPPS BTM) Central Java. Data collection was carried out by distributing questionnaires to the all managers of KSPPS BTM in the Central Java region. Data analysis using simple linear regression. To test for the first hypothesis and the second hypothesis using the MRA (Moderated Regression Analysis) method. The results show that the application of information technology has a positive and significant effect on HR transformation, while the moderating variable from the results of the second hypothesis test shows that the user ability variable has a positive and insignificant effect on the relationship between the application of information technology and HR transformation, but the user ability variable weakens the interaction between the variables of the application of information technology to the HR transformation. So it can be said that the user's ability is a potential moderating variable (Homologiser). Keywords: Application of Information Technology, User Capabilities, HR Transformation, Moderating Variables

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