Garuda - Garba Rujukan Digital

PENGARUH PEMASARAN LANGSUNG TERHADAP PERILAKU KONSUMEN BISNIS MENGGUNAKAN MEETING PACKAGE DI GRAND TJOKRO HOTEL BANDUNG Candra Fatihah, Dian; Rani Desmawati, Dewi
ANALISIS FAKTOR-FAKTOR PENYEBAB TERJADINYA KREDIT MACET PADA KUD RAHMAT WIDODO KECAMATAN SRUWENG KABUPATEN KEBUMEN Vol 3 No 2 (2019)
Publisher : Politeknik Dharma Patria Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v3i2.123

This research is aimed to determine The Influence of Direct Marketing to Business Consumer Behavior Using Meeting Package at Grand Tjokro Hotel Bandung. Respondents from this research are 44 consumers selected by simple random sampling. This research used quantitative methods with approach descriptive analysis. Data was collected through survey, questionnaires and interviews. The test results validity and reliability variables X and Y are valid and reliable. The data analysis used statistical test of correlation pearson product moment and the coefficient of determination. Calculated used SPSS version 21. The data of this research is obtained from consumer data Grand Tjokro Hotel Bandung. From the result obtained correlation coefficient of 0,633. This tells that there is strong relation between Direct Marketing of Business Consumer Behavior. The influence of Direct Marketing to Business Consumer Behavior to 40,0% and remaining 60,0% is influenced by other factors not examined. The problems are competition between hotels is very tight, lack of coordination between sales. The suggestions given to fix the problem are 1) Do a better promotion to attract the attention of consumers; 2) Evaluation between Manager and Sales especially in Sales and Marketing Division.

PENGARUH KEPEMIMPINAN DAN KOMUNIKASI TERHADAP MOTIVASI SERTA DAMPAKNYA PADA KINERJA PERAWAT DI RS AMN SUBANG PTPN VIII Fatihah, Dian Candra; Darmawanti, Nurul
ANALISIS FAKTOR-FAKTOR PENYEBAB TERJADINYA KREDIT MACET PADA KUD RAHMAT WIDODO KECAMATAN SRUWENG KABUPATEN KEBUMEN Vol 2 No 1 (2018)
Publisher : Politeknik Dharma Patria Kebumen

This study aimstoobtainempiricalevidenceabout the"Influence of Leadership and Communication Motivation Against Nursesandits Impact on Performance (Studies in Executing Unit Nurse Inpatient Hospital AMN Subang PTPNVIII)". The results ofthis studyare expected to contributeto expanding the horizons for the study ofsciencein general management, hospital management, especially in managing human resources management, especially in terms of the management work of thenursesso that they canbe used asa reference development offuture studies. This researchis expected to improve the performance of nursesin hospitals AMN Subang PTPN VIII in improvingthe performance ofnursesthat will ultimately improvehealth carein hospital AMN Subang PTPN VIII. The method use disdescriptive survey method of verification. Data collectionis to use questionnaires to the nurses who responded, ie all nurses who work in inpatient hospitalunitsAMN Subang PTPN VIII. The data collectionwas conducted inMay 2014. Techniquesof data analysis using path analysis(path analysis). The results showed that leadership, communication and motivationin the category quit ewell although there are still some short coming sand constraintson the factorsthat influence it, as well asthe performance of nursesin health careactivities. Effect of partial (individual) leadership to motivation that is equal to34.3%, the communication of the motivations of 34.4%, the motivationon the performance of 67.1%, whereas the effect together (simultaneously) leadership and communication and their impacton motivationon the performance o fnurses by 68.6% .

PENGARUH KEPEMIMPINAN DAN KOMUNIKASI TERHADAP MOTIVASI SERTA DAMPAKNYA PADA KINERJA PERAWAT DI RS AMN SUBANG PTPN VIII Fatihah, Dian Candra; Darmawanti, Nurul
Jurnal E-Bis (Ekonomi-Bisnis) Vol 2 No 1 (2018)
Publisher : Politeknik Dharma Patria Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v2i1.83

This study aimstoobtainempiricalevidenceabout the"Influence of Leadership and Communication Motivation Against Nursesandits Impact on Performance (Studies in Executing Unit Nurse Inpatient Hospital AMN Subang PTPNVIII)". The results ofthis studyare expected to contributeto expanding the horizons for the study ofsciencein general management, hospital management, especially in managing human resources management, especially in terms of the management work of thenursesso that they canbe used asa reference development offuture studies. This researchis expected to improve the performance of nursesin hospitals AMN Subang PTPN VIII in improvingthe performance ofnursesthat will ultimately improvehealth carein hospital AMN Subang PTPN VIII. The method use disdescriptive survey method of verification. Data collectionis to use questionnaires to the nurses who responded, ie all nurses who work in inpatient hospitalunitsAMN Subang PTPN VIII. The data collectionwas conducted inMay 2014. Techniquesof data analysis using path analysis(path analysis). The results showed that leadership, communication and motivationin the category quit ewell although there are still some short coming sand constraintson the factorsthat influence it, as well asthe performance of nursesin health careactivities. Effect of partial (individual) leadership to motivation that is equal to34.3%, the communication of the motivations of 34.4%, the motivationon the performance of 67.1%, whereas the effect together (simultaneously) leadership and communication and their impacton motivationon the performance o fnurses by 68.6% .

PENGARUH PEMASARAN LANGSUNG TERHADAP PERILAKU KONSUMEN BISNIS MENGGUNAKAN MEETING PACKAGE DI GRAND TJOKRO HOTEL BANDUNG Candra Fatihah, Dian; Rani Desmawati, Dewi
Jurnal E-Bis (Ekonomi-Bisnis) Vol 3 No 2 (2019)
Publisher : Politeknik Dharma Patria Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v3i2.123

This research is aimed to determine The Influence of Direct Marketing to Business Consumer Behavior Using Meeting Package at Grand Tjokro Hotel Bandung. Respondents from this research are 44 consumers selected by simple random sampling. This research used quantitative methods with approach descriptive analysis. Data was collected through survey, questionnaires and interviews. The test results validity and reliability variables X and Y are valid and reliable. The data analysis used statistical test of correlation pearson product moment and the coefficient of determination. Calculated used SPSS version 21. The data of this research is obtained from consumer data Grand Tjokro Hotel Bandung. From the result obtained correlation coefficient of 0,633. This tells that there is strong relation between Direct Marketing of Business Consumer Behavior. The influence of Direct Marketing to Business Consumer Behavior to 40,0% and remaining 60,0% is influenced by other factors not examined. The problems are competition between hotels is very tight, lack of coordination between sales. The suggestions given to fix the problem are 1) Do a better promotion to attract the attention of consumers; 2) Evaluation between Manager and Sales especially in Sales and Marketing Division.

PENGARUH SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN SUSU ZEE DI PT. CATUR SENTOSA ANUGERAH Dian Candra Fatihah.1, Fajar Ali.2
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 5 No. 2 (2019): ATRABIS: Jurnal Administrasi Bisnis - Desember 2019
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v5i2.252

Dalam penelitian ini terdapat dua variabel yaitu saluran distribusi sebagai variabel bebas (X) dan volume penjualan sebagai variabel terikat (Y). Penelitian ini dilakukan dengan tujuan mengetahui pengaruh saluran distribusi terhadap volume penjualan susu zee di PT. Catur Sentosa Anugerah. Data yang digunakan oleh peneliti adalah data primer yang dikumpulkan melalui kuisioner. Hipotesis dari penelitian ini adalah terdapat pengaruh dari saluran distribusi terhadap volume penjualan susu zee di PT. Catur Sentosa Anugerah. Untuk mengetahui pengaruh variabel tersebut digunakan regresi linier sederhana, koefisien korelasi, koefisen determinasi dan uji hipotesis (uji T) dengan menggunakan SPSS 23.Berdasarkan hasil analisis dengan menggunakan metode statistik regresi linier sederhana Y= 1,148 + 1,081 X yang menunjukan pengaruh saluaran distribusi (X) terhadap volume penjualan (Y) adalah positif. Selanjutnya hasil pengujian koefisien korelasi menunjukan nilai korelasi dari kedua variabel yaitu saluran distribusi dan volume penjualan sebesar 0,865 dengan arah hubungan yang positif dan dalam tingkat hubungan sangat kuat serta signifikan.Selanjutnya hasil pengujian hipotesis, uji T sebesar 14,035 dengan sig 0,000. diperoleh t tabel sebesar 1,6682 dengan kata lain T hitung lebih besar dari T tabel (14,035 > 1,6682). Jadi dapat disimpulkan Ho di tolak dan Ha diterima, atau dapat di artikan bahwa saluran distribusi berpengaruh terhadap volume penjualan atau terdapat pengaruh yang positif dan signifikan antara saluran distribusi terhadap volume penjualan susu zee di PT. Catur Sentosa Anugerah Bandung. Besarnya koefisien determinasi adalah 0,749 (75%) yang artinya saluran distribusi memberikan pengaruh sebesar 75% terhadap volume penjualan dan sebesar 25% dipengaruhi oleh faktor lain.

Empowering UMKM Dengan Pemanfaatan Digital Marketing Di Era New Normal (Literasi Media Digital Melalui Webinar): Literasi Media Digital melalui Webinar Veranita, Mira; Yusuf, Ramayani; Sahidin, Yuda; Susilowati , Rini; Fatihah, Dian Candra; Warsiati , Wiwi
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 4 No. 2 (2021): Juni 2021
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Abstract There are many problems faced by MSMEs due to the Covid-19 pandemic, even though MSMEs have a large enough contribution to national economic growth. Even though several types of businesses have actually experienced development, in general, MSMEs have been greatly affected. MSMEs must be able to adapt to the changes that occur, between innovating and utilizing digital marketing in running their business, especially in marketing their products. To support the digitization of MSMEs so that they are able to adapt to these changes, community service activities are carried out. This digital literacy is in a webinar format using the Zoom Meeting and Youtube Streaming application, which was attended by 147 participants, MSME owners, observers and academics from various cities in Indonesia. Activities run smoothly, with materials delivered by academics and practitioners in their fields. The participants were quite enthusiastic because the delivery was clear and interesting, so that the feedback obtained was quite satisfying, although there were still a few shortcomings. Keywords: Branding, Digital Marketing, Literacy, MSMEs Abstrak Banyak permasalahan yang dihadapi UMKM akibat pandemi Covid-19, padahal UMKM memiliki kontribusi yang cukup besar terhadap pertumbuhan ekonomi nasional. Meskipun beberapa jenis usaha benar-benar mengalami perkembangan, namun secara umum UMKM sangat terpengaruh. UMKM harus mampu beradaptasi dengan perubahan yang terjadi, antara berinovasi dan memanfaatkan digital marketing dalam menjalankan usahanya, khususnya dalam memasarkan produknya. Untuk mendukung digitalisasi UMKM agar mampu beradaptasi dengan perubahan tersebut maka dilakukan kegiatan pengabdian kepada masyarakat. Literasi digital ini dalam format webinar dengan menggunakan aplikasi Zoom Meeting dan Youtube Streaming yang diikuti oleh 147 peserta, pemilik UMKM, pemerhati dan akademisi dari berbagai kota di Indonesia. Kegiatan berjalan dengan lancar, dengan materi yang disampaikan oleh akademisi dan praktisi dibidangnya. Peserta cukup antusias karena penyampaiannya jelas dan menarik, sehingga feedback yang didapat cukup memuaskan walaupun masih ada beberapa kekurangan. Kata kunci: Brand, Digital Marketing, Literasi, UMKM

Model Promosi Marketplace Berbasis Artificial Inteligence (AI) di Indonesia. Fatihah, Dian Candra; Saidah, Iis Saidah
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 3 (2021): JMBI UNSRAT Volume 8 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v8i3.35908

AbstrakÂ Artificial Inteligensi (AI) atau kecerdasan buatan manusia Â saat ini sangat berkembang pesat. Apalagi di masa pandemi Covid 19 ini, dimana aktivitas dan pergerakan manusia dalam melakukan interaksi secara langsung mengalami keterbatasan. Artifial Inteligensi sangat membantu dalam peningkatan efektivitas dan efisiensi operasional sebuah perusahaan. Penggunaan AI sudah banyak diimplementasikan pada berbagai sektor, terutama sektor perdagangan yang berbasis digitalÂ atau marketplace karena sangat membantu promosi yang dilakukan dalam meningkatkan penjualan. Perkembangan marketplace menggunakan teknologi yang berbasis artificial inteligence semakin beragam. Untuk memenangkan persaingan bisnis, maka strategi promosi sangat diperlukan dan merupakan salah satu aspek yang sangat penting dalam mencapai tujuan. Seperti dilakukan salah satu marketplace di Indonesia yaitu Tokopedia yang merupakan marketplace dengan pertumbuhan sangat pesat dibanding marketplace lainnya. Hasil penelitian ini dilakukan secara kualitatif dengan paradigma kontruksi serta analisis studi kasus. Teknik pengumpulan data penelitian dengan cara melalukan wawancara mendalam, observasi non participant dan analisis dokumen yang berasal dari data internal dan juga data eksternal. Hasil penelitian menunjukkan adanya peningkatan pembelian yang cukup signifikan melalui promosi yang dilakukan berbasis AI melalui model promosi deep learning. Permasalahan yang dihadapi adalah implementasi AI akan kurang maksimal jika tidak diperhatikan dengan detail dan sangat tergantung pada data yang diinput oleh programmer (terbatas pada suatu program). Saran yang diberikan adalah agar secara berkala diadakan pendidikan dan pelatihan khusus untuk meningkatkan kompetensi dan keterampilan tenaga IT sehingga dapat selalu mengikuti perkembangan zaman.Katakunci: Strategi Promosi, Marketplace, Artificial IntelligenceÂ AbstractÂ Artificial Intelligence (AI) or human artificial intelligence is currently growing rapidly. Especially during the Covid-19 pandemic, where human activities and movements in direct interaction are experiencing limitations. Artificial Intelligence is very helpful in increasing the effectiveness and efficiency of a company operational. The use of AI has been widely implemented in various sectors, especially in the digital-based trade sector or marketplace because it really helps promotions carried out in increasing sales. The development of the marketplace using artificial intelligence-based technology is increasingly diversely. To win the business competition, a promotion strategy is needed and is one of the most important aspects in achieving goals. As one of the marketplaces has been doing it in Indonesia, namely Tokopedia, which is a marketplace is growing rapidly compared with other marketplaces. The result of this study was carried out qualitatively with the construction paradigm and case study analysis. The technique of collecting research data is by conducting in-depth interviews, non-participant observations and document analysis derived both from internal data and external data. The results showed that there was a significant increase in purchases through AI-based promotions through deep learning promotion model. The problem which is faced is that the implementation of AI will be less than optimal if it is not considered in detail and depends on the data inputted by the programmer (limited to a program). The suggestion given is to periodically hold special education and training to improve the competence and skills of IT staff so that they can always keep up with the age.Â Keywords : Strategy Promotion, Marketplace, Artificial IntelligenceÂ

Pengaruh Pelayanan Prima Terhadap Kepercayaan Pelanggan Pada Koperasi Simpan Pinjam (KSP) Pelita Sejahtera Bantarkalong Kabupaten Tasikmalaya Taupik, Kurnia; Fatihah, Dian Candra
BENING Vol 8, No 2 (2021): NOVEMBER 2021
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v8i2.3364

Kepercayaan pelanggan adalah salah satu hal penting bagi keberlangsungan sebuah perusahaan yang mana bisa didapatkan apabila telah memberikan pelayanan yang prima kepada pelanggan. Penelitian ini dalam rangka mencapai tujuan untuk mengetahui seberapa besar pengaruh yang diberikan oleh pelayanan prima terhadap kepercayaan pelanggan pada Koperasi Simpan Pinjam (KSP) Pelita Sejahtera Bantarkalong Kabupaten Tasikmalaya. Metode penelitian yang dipakai adalah metode kuantitatif dengan pendekatan deskriptif dan asosiatif. Pengumpulan data menggunakan kuesioner dengan penilaian sesuai skala Likert 5 poin yang diberikan kepada 30 orang sampel yaitu pelanggan pada Koperasi Simpan Pinjam (KSP) Pelita Sejahtera Bantarkalong Kabupaten Tasikmalaya dan diolah menggunakan IBM SPPS versi 28. Uji parsial (Uji t) dan Uji simultan (Uji F) menampakkan adanya hubungan dan pengaruh signifikan antara pelayanan prima dengan kepercayaan pelanggan. Hasil penelitian mengindikasi bahwa terdapat pengaruh yang positif dari pelayanan prima sebesar 17,5% terhadap kepercayaan pelanggan.

PENGARUH KOMPENSASI TERDAHAP MOTIVASI KERJA PEGAWAI SAAT PANDEMI COVID-19 DI KANTOR KECAMATAN SERANG PANJANG SUBANG Setiani, Andini; Wardiani, Anita; Fatihah, Dian Candra
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 2 (2021): FairValue : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

This observation intends to describe the effect of compensation on employee work motivation during the covid-19 pandemic in the Serangpanjang Subang District Office. The process in this research uses descriptive quantitative methods conducted through the collection of questionnaire data, and literature studies that have a close correlation classifying variable X and variable Y. The primary data in this study was obtained from a questionnaire whose assessment using the Likert scale was then completed statistically through the SPSS program version 26.0. Based on the assessment that has been conducted, obtained factual conclusions compensation for employee motivation has a large influence on the motivation of employees, this is known from the correlation coeffesien point of 0.624 (62.4%) which is at the interval of relationship level with strong categories. Then the results of the T hypothesis test stated that there was a compensatory influence on employee work motivation, namely the gain of a value of 4,370 Lebih dari 1,697 (thitung lebih dari ttabel), thus Ho was eliminated and Ha was recognized which means there is a considerable influence among compensation on employee work motivation, in addition to the determination of 0.389 thus compensation affects the performance of its employees by 38.9% while the rest is influenced by other factors. The advice that can be put forward is that the company should use this research as a thought material to improve compensation well and guide or give directions to employees

Empowering UMKM Dengan Pemanfaatan Digital Marketing Di Era New Normal (Literasi Media Digital Melalui Webinar): Literasi Media Digital melalui Webinar Mira Veranita; Ramayani Yusuf; Yuda Sahidin; Rini Susilowati; Dian Candra Fatihah; Wiwi Warsiati
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 4 No. 2 (2021): Juni 2021
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Abstract There are many problems faced by MSMEs due to the Covid-19 pandemic, even though MSMEs have a large enough contribution to national economic growth. Even though several types of businesses have actually experienced development, in general, MSMEs have been greatly affected. MSMEs must be able to adapt to the changes that occur, between innovating and utilizing digital marketing in running their business, especially in marketing their products. To support the digitization of MSMEs so that they are able to adapt to these changes, community service activities are carried out. This digital literacy is in a webinar format using the Zoom Meeting and Youtube Streaming application, which was attended by 147 participants, MSME owners, observers and academics from various cities in Indonesia. Activities run smoothly, with materials delivered by academics and practitioners in their fields. The participants were quite enthusiastic because the delivery was clear and interesting, so that the feedback obtained was quite satisfying, although there were still a few shortcomings. Keywords: Branding, Digital Marketing, Literacy, MSMEs Abstrak Banyak permasalahan yang dihadapi UMKM akibat pandemi Covid-19, padahal UMKM memiliki kontribusi yang cukup besar terhadap pertumbuhan ekonomi nasional. Meskipun beberapa jenis usaha benar-benar mengalami perkembangan, namun secara umum UMKM sangat terpengaruh. UMKM harus mampu beradaptasi dengan perubahan yang terjadi, antara berinovasi dan memanfaatkan digital marketing dalam menjalankan usahanya, khususnya dalam memasarkan produknya. Untuk mendukung digitalisasi UMKM agar mampu beradaptasi dengan perubahan tersebut maka dilakukan kegiatan pengabdian kepada masyarakat. Literasi digital ini dalam format webinar dengan menggunakan aplikasi Zoom Meeting dan Youtube Streaming yang diikuti oleh 147 peserta, pemilik UMKM, pemerhati dan akademisi dari berbagai kota di Indonesia. Kegiatan berjalan dengan lancar, dengan materi yang disampaikan oleh akademisi dan praktisi dibidangnya. Peserta cukup antusias karena penyampaiannya jelas dan menarik, sehingga feedback yang didapat cukup memuaskan walaupun masih ada beberapa kekurangan. Kata kunci: Brand, Digital Marketing, Literasi, UMKM

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