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FIRM: Journal of Management Studies
Published by President University
ISSN : 25275852     EISSN : 25413473     DOI : 10.33021/firm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
FIRM: Journal of Management (Print ISSN: 2527-5852; Online ISSN 2541-3473) is a scientific journal in the field of management that publishes scientific writings on pure and applied research as well as general commentaries on the development of theories, methods and related applied sciences. The FIRM journal is published biannually, in March and September, and has a scope relevant and related (but not limited) to aspects of marketing & tourism, entrepreneurship, financial management, human resources management, organizational behavior, consumer behavior.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 135 Documents
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Is It Still Safe to Visit Artificial Attraction in Jakarta? Felix Goenadhi
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3857

Abstract

This study aims to determine the Importance and Performance of CHSE (Cleanliness, Health, Safety, and Environment Sustainability) protocol and Customer Satisfaction Index at Man-Made or Artificial Attraction during the new normal. The circular contains health protocols that must be applied by every entrepreneur and/or manager, employee, and tourist. CHSE (Cleanliness, Health, Safety, and Environment Sustainability) is one of the health protocols based on cleanliness, health (health), security (security), and environmental sustainability implemented by the government for the prevention and control of the Coronavirus. Disease (COVID-19) in every related facility, the community environment, to tourism destinations. This study is a quantitative study using primary data collected through an online questionnaire. This study uses a probability sampling technique with a sample size of 331. This study was conducted with validity and reliability tests and descriptive analysis using Importance and Performance Analysis (IPA) techniques and performed calculations to get the Customer Satisfaction Index (CSI). The results show that the importance of performance analysis correlate to the Customer Satisfaction Index (CSI) was 72.56%. Researchers feel the lack of research on CHSE (Cleanliness, Health, Safety, and Environment Sustainability) in Man-Made Attraction and the lack of scientific literature on CHSE (Cleanliness, Health, Safety, and Environment Sustainability) with the theme of industrial vehicles.
SERVICE QUALITY AND PRODUCT QUALITY AS AN INFLUENCE ON CUSTOMER LOYALTY AT NATURALIS KOFFIE Vera Loestefani; Roy Poan; Benyamin Suwito Rahardjo; Akhmad Kusuma Wardhana
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3876

Abstract

This study aims to examine the role of service quality such as time efficiency, price, atmosphere, employee attitudes, information technology quality, aesthetics, escapism and product quality as an influence on consumer loyalty at “Naturalis Koffie”. Quantitative methods with primary data were used in this study. Data is collected using online questionnaires find the right respondents, that have visited Naturalis Koffie. The data gather were analyzed using Partial Least Square - Structural Equation Modeling (PLS-SEM) on SmartPLS 3.2.9 application. The results show that customer loyalty is influenced by service quality – consisting of 9 subdimensions: Time efficiency, Fairy Price, Atmosphere, Employee Attitude, Information Technology Service, Coffee Quality, Aesthetics, Escapism, and Satisfaction. The study found that all the nine variables were important interm of key success of the café. The originality of this study was to determine the effect of Service quality and product quality as an influence on consumer loyalty that affect  costumer repeat order.
Realizing Smart City Through Jababeka Smart Township Super Apps Yunita Ismail Masjud; Adhi Setyo Santoso; Chong Mi An
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3461

Abstract

– The community service activity, which is a combination of three President University flagship researches about the creation of a Smart Ecosystem that will be outlined in the Jababeka Smart Township application, allows students and the community to work together to build a Smart city in the Jababeka area. The goal of this community service project is to create a smart city that involves everyone. The strategy employed is direct community implementation by involving President University instructors and students. According to the findings, Jababeka Smart Township Super Apps invites the community and students to participate in and contribute to this application. According to waste management studies, there is a need for timely and accurate information about the presence of garbage and the availability of waste processing facilities. Waste processing facilities were discovered as a result of waste management research. According to the findings, Jababeka Smart Township Super Apps invites the community and students to participate in and contribute to this application. According to waste management studies, there is a need for timely and accurate information about the presence of garbage and the availability of waste processing facilities. Garbage processing and waste management facilities can be visited by the general public, according to waste management studies. The trash management app on display at Jababeka Smart Township Super Apps will assist the community in garbage management while also allowing them to participate in waste management. President University's flagship tourism development research will provide information on tourist locations and all accessible tourist facilities, as well as accessibility to these tourist attractions. Furthermore, the need for information on the tourism industry might lead to the formation of tourism-related start-ups.
The Influence of Celebrity Worship On Celebrity Endorsement Towards Purchase Decisions In West Java (Case Study Blackpink At Tokopedia) Nofifa Anggraeni; Rendika Nugraha
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3856

Abstract

This research investigates the influence of Celebrity Endorsement towards Purchase Decisions by bringing up celebrity worship behaviors. This research raised the Blackpink endorsement program at Tokopedia as the study case. Quantitative method used in this study to analyze the data using Structural Equation Model analysis. The questionnaire was distributed by using Google Form and spread to West Java as the targeted respondents. The sample size of this study is 581 respondents who are following and like Blackpink and use Tokopedia. This research was analyzed through Smart-PLS 3.0. This Researxh found that Celebrity worship as the Independent variable becomes the factor to influence Celebrity Endorsement. The result showed Celebrity endorsement is significantly influenced Purchase Decisions and Brand Awareness. As the first study that combines purchase decisions and celebrity worship variables in the construct. This research uses Blackpink's endorsement on Tokopedia as a study case.
Pengaruh Teknologi Informasi Dan Pengetahuan Investasi Terhadap Minat Investasi Generasi Milenial Dengan Gender Sebagai Variabel Moderasi Dessyana dessyana; Yola Yolanda
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3899

Abstract

This research aims to determine and analyze the effect of information technology and investment knowledgeon millennial generation’s investment interest with Gender as a moderating variable.The population in this research amounted to 958 students’s business faculty. The sampling method used was slovin method and obtained a sample of 399 students. The data analysis technique used is multiple linear regression analysis and regression analysis moderating variable with absolute difference value method.The results of the analysis shows that simultaneously and partially information technology and investment knowledgehave a significant effect on millennial generation’s investment interest. And gender is not able to moderate the relationship between information technology and investment knowledgeon millennial generation’s investment interest.
DISIPLIN KERJA, MOTIVASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN (STUDI PADA PT. MEGATAMA SPRING, CIKARANG) Rangga Pradana; Purwanto Purwanto
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3911

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh disiplin kerja, motivasi dan kompensasi terhadap kinerja karyawan pada PT. Megatama Spring, Cikarang. Populasi dalam penelitian ini adalah karyawan operator produksi pada PT. Megatama Spring, Cikarang 115 orang. Jumlah sampel dalam penelitian ini adalah 115 orang dengan teknik pengambilan sampel jenuh. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis linear berganda. Hasil penelitian ini menunjukkan bahwa secara serempak disiplin kerja, motivasi dan kompensasi berpengaruh signifikan terhadap kinerja karyawan pada PT. Megatama Spring, Cikarang. Hasil penelitian ini secara parsial menunjukkan bahwa disiplin kerja berpengaruh signifikan  terhadap kinerja karyawan sedangkan motivasi dan kompensasi berpengaruh signifikan terhadap kinerja karyawan terhadap kinerja karyawan pada PT. Megatama Spring, Cikarang.
Self-Efficacy as a Moderating Variable The Effect of Organizational Change on Work Stress and Employee Performance in Islamic Banks Rizqy Nur Aziz; Muhammad Zakiy
FIRM Journal of Management Studies Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i1.4200

Abstract

The development of the Islamic banking industry makes the competition increasingly fierce. One strategy for dealing with this is through organizational change. In the Islamic banking industry in Indonesia, Bank Syariah Indonesia (BSI) is an example of a bank making organizational changes. The occurrence of organizational change in a company has an impact that is likely to increase employee work stress and reduce employee performance. To minimize this impact and support the success of organizational change, a strategy is needed in the form of efforts to increase employee self-efficacy or self-confidence. This study aims to determine the impact of organizational change on job stress and employee performance moderated by self-efficacy. Respondents in this study were employees of Bank Syariah Indonesia (BSI) with years of service before and after the merger. The research data collection process was carried out online with 160 employees and then analyzed using the Structural Equation Modeling (SEM) method through the SmartPLS 3.2 application. This study indicates that organizational change has a positive effect on work stress, and organizational change has no effect on employee performance. This study also proves that self-efficacy is able to moderate the effect of organizational change on employee performance. Therefore, employees need to increase self-efficacy to support the success of the organizational change process.
ANALISIS MINAT PEMBELIAN SEPEDA MOTOR HONDA PCX DI PONTIANAK Andry Lindi Lim
FIRM Journal of Management Studies Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i1.4027

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh faktor-faktor terhadap minat pembelian Sepeda Motor Honda PCX di Pontianak. Populasi dalam penelitian ini adalah seluruh konsumen di Pontianak. Pengambilan sampel dengan menggunakan teknik simple random sampling sejumlah 102 responden. Metode pengumpulan data yang digunakan metode wawancara dan kuesioner. Teknik analisis data yang digunakan yaitu metode kuantitatif dengan analisis statistik deskriptif, uji validitas dan uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, korelasi dan koefisien determinasi serta uji hipotesis berupa uji F dan uji t dengan program SPSS 22. Berdasarkan hasil pengujian (uji F) menunjukkan bahwa citra merek, kualitas pelayanan dan daya tarik promosi berpengaruh positif terhadap minat pembelian. Hasil pengujian secara parsial (uji t) menunjukkan bahwa citra merek, kualitas pelayanan, dan daya tarik promosi berpengaruh secara signifikan terhadap minat pembelian. AbstractThis study aims to determine the effect of these factors on the purchase intention of Honda PCX motorcycles in Pontianak. The population in this study are all consumers in Pontianak. Sampling using simple random sampling technique a number of 102 respondents. Data collection methods used interviews and questionnaires. The data analysis technique used is the quantitative method with descriptive statistical analysis, validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation and coefficient of determination as well as hypothesis testing in the form of F tests and t tests with the SPSS 22 program. Based on the test results (F test) shows that brand image, service quality and promotional attractiveness have a positive effect on purchase intention. The results of the partial test (t test) show that brand image, service quality, and promotional attractiveness have a significant effect on purchase intention.
Analysis of Financial Risks on Indonesian Commercial Banks Return on Asset in 2012 – 2021 Edwin Setiawan Nugraha; Rosyid Nur Salam
FIRM Journal of Management Studies Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i1.4149

Abstract

Financial risks analysis is immensely important for financial institutions since obtaining desirable return at acceptable level of risks is their main objective. Based on Indonesian Banking Statistics, non-performing loans and risk weighted assets have increased annually in Indonesian commercial banks from 2012 to 2021. Additionally, fluctuations in external variables can result in uncertainties which cannot be controlled internally. This work presented analyze the relationship between financial risks such as credit, liquidity, interest rate, inflation, and foreign exchange toward commercial banks return on asset by using multiple linear regression.  The results that independent variables simultaneously have a significant relationship towards return on asset. In addition, some independent variables such inflation rate and liquidity risks have partially positive significant relationship to return on asset while operational risk has negative relationship.  The result of this research will be insight for practitioner in banking as consideration when they are designing the strategy for enhancing their return on asset
Evolving Customers Expectations of Japanese Restaurants in a Post-Covid Era: Indonesia Evidence Anthony Cottan; John Purba; Anton Wachidin Widjaja; Rizaldi Parani
FIRM Journal of Management Studies Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i1.4044

Abstract

AbstractThe popularity of Asian restaurants worldwide has been gaining momentum due to various attributes such as food trends, health concerns, and unique Asian flavors. Specifically in Indonesia, Japanese cuisine is booming due to, amongst other things, J-pop, tourism ties, and strong business relations. The 'pause' forced by Covid-19 seems to have created more attention to the healthier elements of Japanese cuisine, like naturally prepared Sushi, and subsequently, post-Covid era. The shifting customer expectations when choosing 'which' Japanese restaurant style is preferred should be understood in greater detail. This research investigates the Japanese restaurant industry in Indonesia through small focus group discussions. It utilizes a phenomenological qualitative technique to capture the lived experiences of consumers within the Indonesian market. While several studies exist to explore the evolving demands of consumers, few of them explore the topic from the view of consumers rather than restaurants or corporations.  The current study examines the topic from the perspectives of customers who currently and frequently visit Japanese restaurants in Indonesia. The study aims to understand better customers' intent to visit one Japanese restaurant versus another, alluding to what marketing approach the business needs to take to meet customer needs in a post-covid era.

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