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AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies
Published by Universitas Brawijaya
ISSN : 2615630X     EISSN : 26156296     DOI : 10.21776/ub.alphabet
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Alphabet is an open-access, biannual journal aimed at advancing and disseminating the state-of-the-art knowledge on language, literary and cultural studies. It instills the etymological spirit of the word alphabetos which means learning or lore acquired through reading. Reading, in this context, shall be understood as a process of critically examining or questioning the existing ideas and issues so as to offer alternative answers. In choosing articles for publication, Alphabet prefers manuscripts that present new ideas in the disciplines, originated from empirical, theoretical, and methodological research within both a single discipline and those that sub- or multi-disciplines. It encourages a high standard of scholarship, written in clear and straightforward organization without requiring that authors alter their analytical style and writing voice.
Arjuna Subject : Ilmu Sosial - Kajian Budaya
Articles 6 Documents
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Search results for , issue "Vol. 7 No. 1 (2024)" : 6 Documents clear
The Perlocutionary Effect of “Insya Allah” among Indonesians: A Gender-Based Analysis Sapran, Aditya Rizky Wibisono; Rusmawati, Roosi
Alphabet Vol. 7 No. 1 (2024)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2024.07.01.03

Abstract

This paper aims to investigate the perlocutionary effects of the utterance Insya Allah in commissive speech acts among Indonesians. Other studies have explored the roles and the illocutionary effects of Insya Allah, but none have pinpointed the perspective of the addressees upon hearing the utterance of a promise. The data were extracted from questionnaire results completed by 20 college students in Malang, an ideal city to represent Indonesia because it has more than 70% of students enlisted from various parts of Indonesia. This paper employs a descriptive qualitative method equipped with various technical analyses. The analysis includes investigations of the perlocutionary effects of Insya Allah. The analysis continues by addressing the details of the perlocutionary effects based on gender, followed by classifying the rationale behind such effects. The findings show a tendency from the respondents of being indecisive as the most prominent perlocutionary effect. The study also reveals three rationales behind the effects: theo-based, trait-based, and experience-based. Despite the religious value of Insya Allah, many Indonesians are reluctant to asso-ciate this utterance when it is inserted into a promise.
Islam in the Mediatization of the Straight Edge Scene: a Case Study of Positive Youth Indonesia's Instagram Visual Communication Bhaskara, Hilman Ahdi
Alphabet Vol. 7 No. 1 (2024)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2024.07.01.02

Abstract

Mediatization is an area of media that connects certain thought-building with other media or different content. Positive Youth Indonesia as a punk community with the Straight Edge scene, is trying to mediate the teachings of Islam in its social campaign on Instagram. The social campaign is in the form of a series of propaganda posters and social activities. In this regard, this study aims to reveal the mediatization of Straight Edge which brings elements of Islamic teachings as well as visual culture acculturation that is applied in it. The study uses a descriptive qualitative method with a society in spectacle approach as well as literature studies related to multidisciplinary regarding the Straight Edge sub-culture scene and social campaigns from the point of view of visual communication design. The results of this study indicate that there is mediatization of the Straight Edge scene by incorporating elements of Islamic theories and the acculturation of Islamic visual culture in each Instagram post. The mediatization arises repeatedly in every online and offline social campaign program using the visual style and language of Straight Edge's punk sub-culture .The existing acculturation of Islamic visual culture is presented ideologically and conceptually which blends with Straight Edge's visual style.
The Color Representation of Death: A Study of Death Flag Color in Javanese Culture ayu, diajeng; Asprillia, Anandya
Alphabet Vol. 7 No. 1 (2024)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2024.07.01.04

Abstract

The study of color in anthropolinguistics is continuously growing as it relates to language and local culture. Several colors such as yellow, white, green, red, and black are the representation of the death flag in Javanese culture. Through this study, we attempt to examine most of the death flags and the understanding of its meaning in the Javanese community. The sample of the study was taken from 100 participants of the Javanese people in Malang, Surabaya, and Gresik. We interviewed them based on our questionnaire regarding the color of the death flag in Javanese community. The results show yellow being the most common death flag in Javanese, even though most cultures associated black with sadness or grief. This phenomenon leads to cross-cultural discussion regarding Javanese people perceiving the colors of the death flag outside of their intended meaning.
Incorporating Entrepreneurial Digital Storytelling in Teaching Business English Muhammad Nasir
Alphabet Vol. 7 No. 1 (2024)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2024.07.01.05

Abstract

Entrepreneurship, as an academic discipline, in higher education institutions (HEIs) is crucial in supporting the government's mission to promote entrepreneurial education.  As part of this trend, there have been growing interests in integrating entrepreneurship into a course’s curriculum, including in English as a Foreign Language (EFL) class, specifically within the Business English subject. This study proposes the incorporation of entrepreneurial digital storytelling (EDST) contents, encompassing personal narratives and real-life experiences of successful entrepreneurs within the Business English course in higher education settings. This study employs a qualitative approach through literature review to support the theoretical perspective and practical implementation of this study. The article highlights the benefits of incorporating entrepreneurial storytelling content to support EFL students in enhancing their motivation to learn English, particularly to improve the language skills. Furthermore, its implementation is useful for the development of students' entrepreneurial intentions and motivation while simultaneously enhancing their English language proficiency and academic growth.
Perceiving the Character Development of Dickon Sowerby in Burnett’s The Secret Garden based on Watson’s Behaviorist Theory Maghfiroh, Hanim; Amri, M. Misbahul; Masduqi, Harits; Chotib, Mochamad Nasrul
Alphabet Vol. 7 No. 1 (2024)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2024.07.01.01

Abstract

This study delves into the character development of Dickon Sowerby, a child character in Frances Hodg-son Burnett's novel, The Secret Garden. As a supporting character to Mary Lennox and Colin Craven, the study explores Dickon's characterization using Watson's behaviorist theory to analyze observable behavior and environment in children's developmental processes. The analysis draws from dialogue and narration related to Dickon's character, examining his behavior towards family, neighbors, and nature's wild crea-tures. Additionally, the study looks at the influence of Dickon's home, consisting of parents and siblings, as well as the neighborhood's moorland, which serves as the heath.
The Fundamental Expressions of Fear in Sofia Samatar's The Huntress Hariyono; Wijaya, Silvia Marta; Wijaya, Kusuma; Pasopati, Rommel Utungga; Kartiningsih, Rindrah
Alphabet Vol. 7 No. 1 (2024)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2024.07.01.06

Abstract

This article underlines the expressions of fear in Sofia Samatar’s flash fiction entitled The Huntress. The fear felt by the townspeople was thick, the darkness and silence merged. The moon was shining, everyone had their windows shut tight, and a brave man had come to visit the town. The silence is in line with a frightening situation in the story of The Huntress by Sofia Samatar. This paper would like to answer the question of how may fear be accentuated in Sofia's Samatar's The Huntress? Through qualitative method with cultural studies approach in the theory of myth by Claude Levi-Strauss, this paper locates expressions of fear, darkness, and courage in a story of The Huntress by Sofia Samatar. Darkness expresses the threat and disgrace experienced by the townspeople, the hunters are like a feared tenor lion, but then comes a young stranger who calls for courage in the townspeople. The fear of the townspeople is such a socio-cultural myth that has been embraced by them for a long time. In conclusion, the story shows how a young stranger tries to dispel the fear that gnaws at the townspeople's souls, convincing them that hunters are not dangerous

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