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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 80 Documents
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Search results for , issue "Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023" : 80 Documents clear
PURCHASING DECISION OF IPHONE: THE ROLE OF PRODUCT QUALITY, BRAND IMAGE AND E-WOM Christian Kuswibowo; Anung Widodo; Agus Santoso; Hendri Pujianto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11423

Abstract

This study aims to analyze the impact of The Influence of Product Quality and Brand Image on Purchase Decisions for iPhone Cell Phone Products Using Word of Mouth as an Intervening Variable. Iphone users in Tangerang City are the subjects of this study. The study was conducted with 175 respondents using quantitative descriptive methods. The sample length uses a purposeful sampling method that pays special attention to finding patterns. The survey method used when collecting data using a questionnaire tool. The analytical method used in this research is the Component or Variance Based Structural Equation Model where the data processing uses the Partial Least Square (Smart-PLS) program version 3.2.8 PLS. This study proves that product quality has a positive and significant effect on electronic word of mouth, brand image has a positive and significant effect on electronic word of mouth, product quality had a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions and electronic word of mouth had a positive and significant effect on purchasing decisions.
THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, CORPORATE IMAGE AND PERCEIVED VALUE ON CUSTOMER LOYALTY OF B2B TRUCK COMPANY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLES Steven Wirajaya; Hotna Marina Sitorus; Yogi Yusuf Wibisono; Daniel Kurniawan; Livia Nathania
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11569

Abstract

PT X is a multinational B2B automotive company that provides large trucks. Based on truck sales data from 2019 to 2021, PT X has experienced a decrease in truck sales. In July 2021, 2 out of 6 transactions failed because customers preferred to buy trucks from other companies. PT X suspects issues with customer loyalty. This study aims to evaluate customer loyalty levels based on factors influencing them. The research phase begins with the construction of research models and questionnaires containing rating questions on perceived value, product quality, service quality, corporate image, customer satisfaction, and customer loyalty. Questionnaires were distributed to customers who had purchased trucks from PT X between October 2021 and November 2021. Data processing is conducted using the PLS-SEM method to derive research conclusions. Based on the results of data processing, it was found that the factors affecting customer loyalty are product quality, corporate image, and customer satisfaction. Suggestions include a focus on these three factors and improvement in the spare part procurement system, with the hope that customer loyalty levels and truck sales will increase.
DESIGN AND MARKET TESTING OF THE MERDEKA BELAJAR-KAMPUS MERDEKA WEBSITE: EVIDENCE FROM INDONESIA David Sukardi Kodrat; Melinda Alfiani Rosida Dewi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11548

Abstract

The aim of this study was to examine stakeholder connections horizontally including: Government, Universities, Partners, Lecturers, Admins, and students on the UC’S MBKM website regarding the ease and way users interact with the system. This study uses the market testing method with usability testing. The total sample is 20 respondents which are students, lecturer, and industry. This research using purposive sampling. The procedure for usability testing follows the following steps, namely: (1) collecting respondents, (2) using a comfortable room, and (3) recording the entire testing process. In usability testing, respondents are asked to complete a series of tasks while being observed. In a web-based information system, testing focuses on the convenience felt by users in finding what they are looking for, how users interact with the information provided (direct anipulation, menu selection, form fill in, command language, and natural language), how users search information, and how they act after obtaining the required information. UC’s MBKM website design uses a dynamic website that allows the content to always change. This website makes it easy to manage data needed at the university level. This data is useful for providing information related to specialization in the types of student activities at Universitas Ciputra which can be used as a monitoring and evaluation tool to determine goals and strategies for achieving each form of MBKM, determine curriculum direction, and add partners who work with the Study Program.
COMPARATIVE SOUNDNESS OF COMMERCIAL BANKS STATE-OWNED AND NATIONAL PRIVATE BANKS BASED ON RBBR Rd Ayu Puspitarini; Nunung Aini Rahmah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11635

Abstract

The soundness of banks is a critical issue to research because they serve as the backbone of a nation's economy. A bank's success in adhering to applicable regulations, executing risk management, and following the precautionary principle can be assessed by measuring the soundness level of the bank. The purpose of this study is to determine how, using the RBBR approach, the soundness levels of state-owned and national private commercial banks differ, as measured by four indicators: Risk Profile, GCG, Earnings, and Capital for the years 2018–2022. Purposive sampling was used to choose the research sample. This research was conducted by analyzing the Mann-Whitney U Test. The analysis results show that in the 2018-2022 period, there is a significant difference between the soundness of state-owned conventional commercial banks and national private conventional commercial banks in the Capital aspect. Besides, there are no significant differences in the elements of Risk Profile, GCG, and Earnings. It is hoped that this research can help bank management evaluate the implementation of risk management, GCG principles, earnings, and capital so that they can continue to compete with other bank groups.
FINANCIAL STATEMENT ANALYSIS AS A TOOL FOR FINANCIAL PERFORMANCE ASSESSMENT (STUDY OF MULTI-BUSINESS COOPERATIVES IN DUKUH MENANGGAL SUB-DISTRICT, SURABAYA) Siti Samsiyah; Yuli Kurnia Firdausia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11744

Abstract

This research aims to determine the financial performance of the Multi-Enterprise Cooperative in the Dukuh Menanggal district of Surabaya in 2018 - 2022 using the Trend Common Size Financial Statement Method and financial ratio analysis. The object used in this research is the analysis of financial reports for five years, namely 2018 - 2022. Multi-Enterprise Cooperative, Dukuh Menanggal sub-district, Surabaya a. The population in this study is the entire financial report of the Multi-Purpose Cooperative, Dukuh Menanggal sub-district, Surabaya. The sample is a portion of the financial report from the Multi-Purpose Cooperative, Dukuh Menanggal sub-district, Surabaya financial report in 2018 - 2022. The data analysis method in the financial report is used to measure, know, describe, determine and compare the proportions of the items in the report balance sheet, profit and loss and cash flow. The results of the Common-size analysis show that short-term financial conditions seen from the percentage of current liabilities to total liabilities tend to increase. As well as showing the condition of business results seen from the Net profit, it shows that the percentage of net profit to revenue tends to increase. Overall, the financial performance of the Multipurpose Cooperative, Dukuh Menanggal subdistrict, Surabaya is in good condition
TECHNOLOGY ACCEPTANCE MODEL (TAM): THE EFFECT OF FINANCIAL LITERACY ON EFFECTIVENESS OF USING QRIS ON MSME OWNERS IN INDONESIA Vebrillia Santoso; Romauli Nainggolan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11550

Abstract

The purpose of this research is to analyze the impact of Financial literacy to the effectiveness of using QRIS that Technology Acceptance Model (TAM) as moderation variable, study on MSME owners in Indonesia. This research is quantitative and involves 3 variables. The independent variable is Financial literacy, the moderating variable is Technology Acceptance Model (TAM) and the variable dependent is the Effectiveness of using QRIS. The data analysis technique for this research uses Structure Equation Modeling (SEM). The sample for this research was determined using purposive sampling, with the sample criteria being MSME owners using QRIS in micro businesses in 4 (four) cities in Indonesia. A total of 204 MSME owners using QRIS participated in the research, coming from the cities of Medan, Bali, Makassar and Bali. The research instrument used a questionnaire distributed to MSME owners. The results of this research reveal that financial literacy has a positive effect on the effectiveness of using QRIS for MSME owners in Indonesia. Second, TAM can neither strengthen nor weaken the influence of financial literacy on the effectiveness of using QRIS for MSME owners in Indonesia.
WHAT FACTORS INFLUENCE AD ATTENTION AND AD AVOIDANCE ON SOCIAL MEDIA? STUDY: ON THE MILLENNIAL AND GENERATION Z Ibnu Kuncoro Broto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11471

Abstract

Currently, online media has become a favorite for brands to introduce their products to the public. However, social media users pay little attention to advertisements and social media users block advertisements or avoid advertisements to maintain their privacy. This research aims to examine the factors that influence attention to advertising and avoidance of advertising. The sample in this research is the millennial generation and Generation Z as social media users on Instagram and Facebook. The number of samples in this study was 268 respondents, and the data analysis technique used SEM-PLS. The findings of the research are that ad relevance has a positive effect on attention to social emedia ads, and privacy concerns increase ad avoidance. This study also found that Ad engagement had a positive effect on ad attention and a negative effect on ad avoidance. Ad engagement also mediates the relationship between ad relevance, ad attention, and ad avoidance. It suggests that personalized advertising will further increase consumers' attention to the ad and reduce ad avoidance behavior if consumers are cognitively engaged with the ad.
EMPIRICAL RESEARCH: THE IMPACT OF FOOD SECURITY ON ECONOMIC GROWTH (CASE STUDY IN INDONESIA) Wendra Hartono; David Sukardi Kodrat; Damelina Basauli Tambunan; Isadora Elgina Pramana; Juan Richard Alexander
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11547

Abstract

Abstract: The world is perceived to be experiencing an acute food crisis which will continue until 2023. The Ministry of Finance of the Republic of Indonesia estimated that the upcoming global economic growth will weaken. Drops in the economy can be influenced by the uncertain global financial markets, inflationary pressures, increasing stagflation rate, and geopolitical situations. The problem research is: Does food security have an impact on Indonesia's economic growth? This study adopts real GDP (Y) as a proxy for economic growth; labor force (Lf) as a proxy for labor; Gross Capital formation (CI) as a proxy for capital; food production index (FS) as a proxy for food security; and trade openness (TO) is proxied by the sum of total export and total import divided by real GDP. This study examines and compares the impact of food security on economic growth in Indonesia using VECM method using 30 years of data, ranging from 1991 to 2020. The estimated results signified that food security in Indonesia plays a pivotal role in stimulating economic growth although the level of influence varies.
CHALLENGES AND STRATEGIES IN TEACHING ENGLISH TO NON-ENGLISH MAJORS IN BUSINESS AND ACCOUNTING PROGRAMS Dewi Muliasari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.14856

Abstract

This study investigates the challenges and strategies in teaching English to non-English majors, specifically within business and accounting programs at Institut Teknologi Bisnis AAS Indonesia. Using a qualitative case study approach, the research explores the perspectives of both instructors and students to identify key difficulties and effective practices. The study reveals that student motivation is a significant challenge, with many students perceiving English as peripheral to their main field of study. To address this issue, instructors have integrated business-related content into the English curriculum, enhancing relevance and engagement. Additionally, the research highlights the diversity in student proficiency levels, which necessitates the use of differentiated instruction and peer-assisted learning to cater to varying needs. The integration of technology and blended learning approaches has been beneficial but also presents challenges related to access and instructor proficiency. Institutional support for resources, collaboration between language and subject-matter experts, and continuous professional development are crucial for overcoming these challenges. The findings offer insights into improving English language education for non-English majors and provide recommendations for educators and institutions. Keywords: English language teaching, non-English majors, business and accounting programs, blended learning
THE EFFECT OF AUDIT RISK ON AUDIT QUALITY THROUGH AUDIT FEES AT KAP IN WEST JAKARTA Jatmika, Dodik; Nurdin, Muhammad
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.16364

Abstract

This study aims to analyze (1) the effect of audit risk on audit fees in West Jakarta, (2) the effect of audit risk on audit quality in West Jakarta, (3) the effect of audit fees on audit quality in West Jakarta, and (4) the effect of audit risk on audit quality through audit fees in West Jakarta. This study used a population of Public Accounting Firms (KAP) located in West Jakarta, totaling 107 KAP, with sampling based on the survey method. The results showed that: (1) audit risk has a positive effect on audit fees, (2) audit risk has a negative effect on audit quality, (3) audit fees have a positive effect on audit quality, and (4) audit risk affects audit quality through audit fees in West Jakarta KAP. Keywords: Audit Risk, Audit Fee, Audit Quality, Public Accounting Firm, West Jakarta.  

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