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Journal of Tourism and Creativity is published by Diploma of Travel Bussiness, Faculty of Social and Political Science, Jember University Kalimantan St., No. 37, Jember, East Java, Indonesia Pos Code: 68121
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Kab. jember,
Jawa timur
INDONESIA
Journal of Tourism and Creativity
Published by Universitas Jember
ISSN : 2549483X     EISSN : 27165159     DOI : https://doi.org/10.19184
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other
Focus and Scope The Journal of Tourism and Creativity (JTC) is purely bring a new insight on tourism. Especially on tourism policy, creative tourism, sustainable tourism, tourism management and organization, travel and tourism, leisure and recreation. And other diciplines, such as sociology of tourism, anthropology of tourism, psychology of tourism, law tourism, technology and information of tourism, geography of tourism, tourism education. It also encompases of any applied tourism, such as marine tourism, eco tourism, tourism empowernment of local community, man made tourism, agrotourism, etc.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 142 Documents
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Dress Code: Identitas, Komunikasi, dan Kreativitas Zakaria Lantang Sukirno
Journal of Tourism and Creativity Vol 5 No 2 (2021): Tourism and Creativity
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v5i2.24458

Abstract

This research purpose was to describe the dress code role as the identity, creativity communication, creativity in service business organization. The research finding desribed that the higher level, mid level, and operational employees told that the uniform was part of their self’s and organization’s identity that was able to build thier proudness, to belong, to motivate in achievement, and to control their behavior. On the other hand, the customers told that the company’s uniform was representing their wish to get company’s primal service and trust. The recommendation from the employees on all levels and the customers were requiring a stylish, expensive-look, and creative, and changing the uniform periodically.
Model dan Strategi Kebijakan Investasi Sektor Pariwisata Untuk Pemerataan Pembangunan di Kabupaten Probolinggo Yeni Puspita; Margaretta Andini Nugroho
Journal of Tourism and Creativity Vol 5 No 2 (2021): Tourism and Creativity
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v5i2.27482

Abstract

Taman Nasional Bromo Tengger Semeru (TNBTS), dipilih mewakili wisata Jawa Timur oleh Kementerian Pariwisata, namun investasi yang terealisasi belum dirasakan manfaatnya pada TNBTS dan masyarakat, kajian ini ingin melihat model dan strategi kebijakan investasi sektor pariwisata terhadap pembangunan ekonomi. Metode penelitian yang digunakan adalah kualitatif deskriptif yaitu melakukan wawancara pada pihak terkait dan melalukan kajian terhadap pelaksanaan investasi pada sektor pariwisata di Jawa Timur khususnya TNBTS. Bentuk investasi dalam sektor pariwisata adalah investasi dalam atraksi pariwisata, investasi dalam aksesbilitas pariwisata, investasi dalam amenitas pariwisata, dan investasi dalam ancillary pariwisata. Strategi investasi yang sustainable adalah rencana strategis yang berkelanjutan dengan menciptakan model 9 portofolio produk wisata itu untuk mendukung Atraksi; pembangunan aksesibilitas pariwisata di Jawa Timur, dengan cara pembenahan di sektor transportasi; pembangunan amenitas (fasilitas) pariwisata di Jawa Timur bisa dilakukan oleh pihak swasta; pelayanan tambahan harus disediakan oleh Pemerintah Daerah setempat.
Pokdarwis Joglo : Membangun Desa Untuk Pariwisata Kerakyatan Di Kelurahan Curahdami, Kabupaten Bondowoso Indah Yuni Novitasari; ID Murtadha Isnan
Journal of Tourism and Creativity Vol 5 No 2 (2021): Tourism and Creativity
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v5i2.22002

Abstract

Bondowoso Regency is actively developing tourism potential to support the potential of Ijen and Raung as Global Geological Park (Geopark). approximately 14 points are projected to support Ijen Geopark. These points include Ijen Crater, Wurung Crater, Blawan Hot Spring, and Batu So'on / Solor to support geological aspects. There are also Coffee Gardens, Strawberry for biodiversity (biodiversity). And Ojhung Dance, Singo Ulung for the cultural aspect (culture). One of the potential supporters of tourism that can be used as a tourist destination in Bondowoso is the Bulkdami Village, where there is a lot of potential that can be used as a place of education for tourists. Bulk Dami has well-packaged tour packages. It can be seen from the attractions and tourist attractions, amenities and accommodation, accessibility, and community readiness that is adequate, complete and in good condition.
Development of Front Office Digital Modules on Applications on Android for Practical Learning in Tourism Schools Endah Fitriyani; Andreas Suwandi; Ghoitsa Rohmah Nurazizah
Journal of Tourism and Creativity Vol 6 No 1 (2022): Tourism Village
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i1.29149

Abstract

Online learning during this Covid-19 Pandemic faces various obstacles, the lack of supporting internet network facilities in each area, and the lack of teaching materials, especially in digital modules, it gives teachers more assignments than providing learning materials in class. This phenomenon must be addressed immediately by creating an Android-based digital module that was used during classroom learning. The research method used is Research and Development (R&D) using the ADDIE (Analyze – Design – Development – Implementation – Evaluation) model. This Android-Based Interactive E-Module learning media can be used offline, designed and developed using software to convert word files into ePub extension files. This media consists of concept maps, material descriptions, learning videos, and interactive quizzes packed all in one form, hoping that students can be more active in the learning process in class. This discovery is expected to answer the goals of this research, which include creating digital e-modules in the front office learning at tourism schools
Iklan Sebagai Komunikasi Krisis Pandemi Covid-19 Dalam Promosi Pariwisata Zakaria Lantang Sukirno; Tono Purwantoro
Journal of Tourism and Creativity Vol 6 No 1 (2022): Tourism Village
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i1.28900

Abstract

Hotels and tourism industries have been affected by Covid-19 pandemic crisis in Indonesia since the end of March 2020. Hotel Santika and Amaris Hotels suffered that impact too, thus to overcome its crisis, they needed to apply a way of creative crisis communication using advertisement. How were the symbolization of crisis communication of Covid-19 pandemic on audio visual advertisements of Hotel Santika and Amaris Hotels? This research was held using Ferdinand de Saussure’s semiotics, applying creative visual analysis, and interview. The research unit of analysis were Hotel Santika and Amaris Hotels advertisements, and hotels customers as informants. The semiotics creative visual analysis showed those symbols of advertisements have described the health protocols. The interview results showed the hotels customers interpreted those advertisements could answer their anxiety, those became a persuasion for the public in new normal life, and those could provide them senses of secure, comfortable, and healthy at hotels.
Event MICE Sebagai Daya Tarik Pengunjung Ramon Hurdawaty; Pusphanjali Pusphanjali
Journal of Tourism and Creativity Vol 6 No 1 (2022): Tourism Village
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i1.27783

Abstract

Tourism events are planning and marketing activities that are used as communication media to introduce regional potentials such as tourist destinations and their culture with the aim of attracting tourists. Such as the event held in Bandung with the theme "Bandung Investment, Agriculture, Tourism & Trade Expo (BITTRA 2021)" by PT Visi Sinergi Antarnusa. Where this event can expand marketing networks and improve the quality of regional products in Indonesia. Indonesia sees anticipating free trade, especially in the fields of investment, tourism and trade. This research aims to determine the attractiveness, perceptions of tourists, and the role of the event. The researchers used a descriptive research method with a qualitative approach. The sampling technique used purposive sampling. Collecting data through interviews with resource persons, direct observation of the event, and documentation.The results of this study state that the MICE industry can be a tourist attraction and can help the regional economy.
Pengaruh Social Media Marketing terhadap Customer Satisfaction pada Minat Berwisata Sub Urban Kota Tasikmalaya: Apakah Promosi Sosial Media Mengubah Minat Generasi Z? Muhamad Ferdy Firmansyah; Haikal Zulian Maulana; Septian Cahya Azhari; Muhamad Fauzi Efendi
Journal of Tourism and Creativity Vol 6 No 1 (2022): Tourism Village
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i1.29156

Abstract

Pariwisata sub urban (atau lebih sering disebut sebagai pariwisata pinggiran kota/pedesaan) merupakan salah satu kajian untuk pariwisata yang mengedepankan unsur alam sebagai nilai jual yang dimiliki. Keindahan alam yang dimiliki sub urban tidak dimiliki oleh daerah perkotaan. Disamping itu kawasan sub urban potensial sebagi pariwisata tidak hanya karena nuansa alam yang berpotensi namun juga dengan adanya permintaan dari perkotaan yang mudah untuk didapatkan karena jarak. Tujuan penelitian ini adalah melihat dampak social media marketing terhadap customer satisfaction pada pariwisata sub urban. Analisis jalur digunakan untuk mengestimasi hubungan multivariate dalam penelitian ini. Adapun variabel yang digunakan yaitu social media marketing, service quality, brand awareness, brand attitude dan customer satisfaction. Hasil penelitian ini menemukan bahwa dengan sosial media marketing memiliki dampak pada customer satisfaction dengan cara baik upaya pengelola wisata untuk meningkatkan pelayanan. Selain itu dengan adanya social media marketing maka dapat memberikan suatu informasi yang baik pada konsumen mengenai suatu objek wisata.
Pengaruh Citra Destinasi dan Persepsi Nilai Wisatawan Terhadap Kepuasan dan Loyalitas Wisatawan Milenial Mancanegara di Bali Ni Luh Kadek Laksmi Wulandani
Journal of Tourism and Creativity Vol 6 No 1 (2022): Tourism Village
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i1.28911

Abstract

Wisatawan milenial merupakan pasar yang sangat besar dan berkembang secara pesat dalam pariwisata dunia, di Indonesia, bahkan di Bali. Pada tahun 2019, sebanyak 40% wisatawan mancanegara di Bali adalah wisatawan milenial dan diprediksi akan terus bertambah setiap tahunnya. Kunjungan wisatawan mancanegara di Bali selalu mengalami peningkatan setiap tahunnya, namun hal tersebut berbanding terbalik dengan rata-rata lama menginap wisatawan di hotel bintang maupun non bintang di Bali yang mengalami penurunan setiap tahunnya. Hal tersebut diindikasikan adanya masalah loyalitas pada wisatawan mancanegara di Bali. Dengan adanya fenomena tersebut maka tujuan dari penelitian ini adalah untuk melihat dan menganalisa bagaimana pengaruh citra destinasi, persepsi nilai, dan kepuasan terhadap loyalitas wisatawan milenial mancanegara di Bali. Data dikumpulkan dengan metode survey terhadap 200 responden. Data dianalisis dengan menggunakan metode SEM (Structural Equation Model). Hasilnya adalah citra destinasi dan persepsi nilai berpengaruh positif dan signifikan terhadap kepuasan wisatawan dan kepuasan menjadi mediator antara citra destinasi dan persepsi nilai wisatawan terhadap loyalitas wisatawan milenial mancanegara di Bali.
Strategi Promosi Dinas Pariwisata Pemuda Dan Olahraga Kebupaten Ngawi Dalam Meningkatkan Jumlah Kunjungan Wisatawan Di Taman Wisata Tawun Ngawi Aliefcelia Tiffany Azzahra; Upik Dyah Eka Noviyanti
Journal of Tourism and Creativity Vol 6 No 1 (2022): Tourism Village
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i1.27740

Abstract

Promotion is one of the methods conducted by the tourist attractions managers in increasing tourist visits. Due to that, the Department of Tourism, Youth, and Sports of Ngawi Regency set promotional at Taman Wisata Tawun. This research used a qualitative descriptive method. Data collection techniques were used by conducting interviews, observation, and the documentation. The results of the research can be seen, the promotion strategy of the Department of Tourism, Youth, and Sports of Ngawi Regency in promoting Taman Wisata Tawun by advertising from various media, such as print media, like brochures, booklets, and billboards. Next is social media, namely Instagram, Facebook and YouTube, and electronic media, such as television. Also, through events, such as Keduk Beji, music events, Orek-Orek, Art & Culture Festival, and Pasar Jadul. From the numerous promotional strategies carried out by the Department of Tourism, Youth, and Sports of Ngawi Regency, the promotional obstacles faced by the Department of Tourism, Youth, and Sports of Ngawi Regency in increasing the number of tourist visits at Taman Wisata Tawun is also known.
Persepsi Mahasiswa terhadap Penggunaan Akun Facebook STIPAR Soromandi Bima NTB dalam Meningkatkan Strategi Promosi Perguruan Tinggi Feriyadin Feriyadin
Journal of Tourism and Creativity Vol 6 No 1 (2022): Tourism Village
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i1.28789

Abstract

STIPAR Soromandi Bima adalah kampus yang masih tergolong baru dan belum banyak dikenal oleh masyarakat luas sehingga memanfaatkan akun facebook untuk memperkenalkan perguruan tinggi pariwisata, membangun citra (image) perguruan tinggi, dan mempublikasikan informasi kegiatan akademik. Penelitian ini bertujuan untuk mendeskripsikan pemanfaatan facebook sebagai media promosi dan mengidentifikasi strategi promosi yang telah dilakukan dalam memasarkan perguruan tinggi. Sumber data diperoleh melalui metode (1) dokumentasi, dengan cara screenshot historis postingan akun facebook Stipar Soromandi Bima Ntb, (2) dan wawancara mendalam terhadap 25 informan yang berada di lingkup perguruan tinggi yakni; 20 mahasiswa program studi pariwisata, 2 orang admin facebook dan 3 orang tim pengembangan akademik yang ditentukan dengan menggunakan teknik snowball sampling dan teknik purposive sampling. Berdasarkan hasil penelitian dapat ditarik kesimpulan sebagai berikut: 1) mahasiswa program studi pariwisata memiliki persepsi yang baik dan sikap yang positif terhadap keberadaan akun facebook perguruan tinggi dalam upaya membangun citra kampus (institute image) dan mempublikasi informasi kegiatan akademik perguruan tinggi tersebut. Namun keterbatasan pengetahuan dan informasi dalam membuat konten perlu menjadi perhatian khusus bagi kampus untuk menempatkan sumber daya manusia (human resource) yang kreatif dan kompeten dalam pembuatan konten facebook yang lebih atraktif. 2) strategi promosi terkuat STIPAR Soromandi Bima dalam menarik minat kuliah calon mahasiswa adalah promosi langsung kampus secara konvensional dengan cara; tim civitas akademika (dosen dan staf) melakukan promosi pintu ke pintu rumah (door-to-door), memperkuat informasi mulut ke mulut (word of mouth) dan mengadakan personal selling ke sekolah-sekolah seperti SMA/MA/SMK Negeri dan swasta. Akan tetapi masih ada keterbatasan pada Sumber Daya Manusia (SDM) yang memiliki kemampuan dalam berkomunikasi dan memberikan informasi dengan baik kepada publik. Sehingga pihak kampus perlu mengadakan pelatihan dan pembinaan khusus bagi dosen dan staf untuk memiliki keterampilan public speaking sebagai upaya dalam mendorong kelancaran penyampaian informasi kepada target pasarnya.

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