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Journal of Tourism and Creativity is published by Diploma of Travel Bussiness, Faculty of Social and Political Science, Jember University Kalimantan St., No. 37, Jember, East Java, Indonesia Pos Code: 68121
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Jawa timur
INDONESIA
Journal of Tourism and Creativity
Published by Universitas Jember
ISSN : 2549483X     EISSN : 27165159     DOI : https://doi.org/10.19184
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other
Focus and Scope The Journal of Tourism and Creativity (JTC) is purely bring a new insight on tourism. Especially on tourism policy, creative tourism, sustainable tourism, tourism management and organization, travel and tourism, leisure and recreation. And other diciplines, such as sociology of tourism, anthropology of tourism, psychology of tourism, law tourism, technology and information of tourism, geography of tourism, tourism education. It also encompases of any applied tourism, such as marine tourism, eco tourism, tourism empowernment of local community, man made tourism, agrotourism, etc.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 142 Documents
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Indonesia Diplomacy for Achieving UNESCO Global Geopark (UGG) Status Choirunnisa, Priyanka Inmas; Susilo, Djoko; Albayumi, Fuat
Journal of Tourism and Creativity Vol. 6 No. 3 (2022): Tourism Economic Development
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i3.32610

Abstract

This study analyzes Indonesia diplomatic efforts to achieve UNESCO Global Geopark (UGG) status for geopark tourism sites in Indonesia. Through qualitative descriptive research with secondary data sources derived from literature study, this study aims to determine the steps related to development and management carried out by the Indonesian government to achieve UNESCO Global Geopark (UGG) status. To achieve this status, Indonesia is practicing diplomacy through the government track in accordance with the Diplomacy concept. The success of Indonesia’s government efforts in obtaining UNESCO Global Geopark (UGG) status for geopark tourism sites are in collaboration with stakeholders in tourism sector.
Bersama Menumbuhkembangkan UMKM Desa Kertarahayu Fitri, Nur
Journal of Tourism and Creativity Vol. 6 No. 3 (2022): Tourism Economic Development
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i3.33572

Abstract

Abstrac Kertarahayu Village has very diverse potential, one of which is in the field of MSMEs. Micro, small and medium enterprises, commonly referred to as MSMEs, are business actors engaged in various business fields, which include the interests of the community. Kertarahayu Village has MSME products, one of which is in the food sector, which is already well known in several surrounding villages. Based on observations made by the UPI 107 KKN group, it's just that there is a problem that is a factor in the weak results of MSMEs in Kertarahayu Village, namely the packaging. The packaging development workshop provides knowledge and understanding to the community of the importance of developing MSMEs in this village. The result of this activity is that the community is also equipped with skills on how to design logos for packaging in order to create branding and high competitiveness. Keywords: Growing; MSME; Kertarahayu Village Abstrak Desa Kertarahayu memiliki potensi yang sangat beragam, salah satunya yaitu di bidang UMKM. Usaha mikro kecil dan menengah yang biasa disebut UMKM merupakan pelaku bisnis yang bergerak pada berbagai bidang usaha, yang mencakup kepentingan masyarakat. Desa Kertarahayu memiliki produk UMKM salah satunya yaitu dibidang makanan, yang sudah terkenal dibeberapa desa sekitar. Berdasarkan observasi yang dilakukan oleh kelompok KKN UPI 107 hanya saja terdapat suatu permasalahan yang menjadi faktor lemahnya hasil UMKM di Desa Kertarahayu ini, yaitu pada kemasannya. Dari kegiatan lokakarya pengembangan kemasan memberikan pengetahuan dan pemahaman kepada masyarakat pentingnya menumbuhkembangkan UMKM yang ada didesa ini. Hasil dari kegiatan ini juga masyarakat dibekali keterampilan bagaimana mendesain logo untuk kemasan agar menciptkan branding dan daya saing yang tinggi. Kata Kunci : Menumbuhkembangkan; UMKM; dan Desa Kertarahayu
Pemanfaatan Media Sosial bagi Pemasaran Pariwisata di Desa Kertarahayu Hermawan, Yonathan Antoni
Journal of Tourism and Creativity Vol. 6 No. 3 (2022): Tourism Economic Development
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i3.33537

Abstract

Abad ke-21 membawa perubahan dan pengaruh yang begitu besar, salah satunya dengan kemajuan teknologi. Dengan teknologi, hadir pula berbagai macam media sosial yang ada, dan hal tersebut membawa begitu banyak manfaat, salah satunya di bidang pemasaran. Pemasaran pariwisata di media sosial tampak berhasil dilakukan dengan mempertimbangkan dan menggunakan berbagai macam keterampilan yang ada seperti di era globalisasi ini. Begitu pula dengan tempat wisata Kampoeng Kita di Desa Kertarahayu, harapannya adalah semoga dengan dilakukannya lokakarya mengenai “Pengembangan Media Sosial bagi Pemasaran Pariwisata” dapat membawa kemajuan bagi desa.
Pentingnya Strategi Pemasaran Pada Pengembangan Kemasan UMKM Desa Kertarahayu Rosita, Een
Journal of Tourism and Creativity Vol. 6 No. 3 (2022): Tourism Economic Development
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i3.33546

Abstract

Desa Kertarahayu merupakan desa yang terletak di Kabupaten Bekasi Kecamatan Setu. Dan juga merupakan desa yang sebagian besar mata pencaharian masyarakatnya adalah petani. Namun ada juga masyarakat yang bekerja sebagai pedagang hasil produksi usaha rumahan atau usaha mikro. Metode penelitian yang digunakan yaitu: Observasi dan wawancara. Hasil dan pembahasan, melakukan Pelatihan peningkatan desain kemasan pada UMKM Desa Kertarahayu. Demi meningkatkan penjualan produk UMKM warga kertarahayu Kelompok 107 melakukan kegiatan sosialisasi dengan tema "Lokakarya Pengembangan Kemasan Pada UMKM Desa Kertarahayu" yang dapat menambah wawasan warga kertarahayu terhadap kemasan produk dan pemasarannya dengan menerapkan 4p (Product, Price, Place, Promotion) untuk memaksimalkan penjualan produk UMKM di Desa kertarahayu.
Pengembangan UMKM Desa Kertarahayu Melalui Lokakarya Pengembangan Desain Kemasan: Pengembangan UMKM, desain kemasan, Desa Kertarahayu Suwandi, Andreas; El Haqy, Zulva Nazahatul Huda
Journal of Tourism and Creativity Vol. 6 No. 3 (2022): Tourism Economic Development
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i3.34062

Abstract

Desa Kertarahayu merupakan salah satu desa yang bertempat di Kecamatan Setu, Kabupaten Bekasi, Provinsi Jawa Barat. Desa ini merupakan desa wisata yang berada di tengah kota besar seperti Kota Bekasi. Dengan letak geografisnya, desa ini memiliki suatu keunikan karena tidak adanya lahan desa yang dibangun sebagai perumahan. Untuk membantu memajukan perekonomian desa dengan lahan yang strategis, Desa Kertarahayu memiliki UMKM yang dikelola oleh masyarakatnya terutama ibu-ibu PKK. Produk yang dikeluarkan pun beragam. Dalam kegiatan ini dilakukan pembahasan mengenai pemahaman pentingnya kemasan serta cara pengembangannya untuk meningkatkan potensi atau mutu produk UMKM di Desa Kertarahayu. Dijelaskan juga mengenai SDG’S Desa dan hubungannya dengan pengembangan UMKM. Pengadaan kegiatan ini diharapkan dapat menyadarkan masyarakat mengenai pentingnya kemasan dan dapat meningkatkan kesadaran terhadap daya saing global juga mutu produk UMKM khususnya di Desa Kertarahayu.
Pentingnya Media Promosi dalam Pemasaran : Lokakarya Pengembangan Media Sosial bagi Pemasaran Pariwisata di Desa Kertarahayu Nurfadilla, Ariska ariska
Journal of Tourism and Creativity Vol. 6 No. 3 (2022): Tourism Economic Development
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i3.33578

Abstract

Kertarahayu Village, Setu , Bekasi Regency is one of the villages that has regional potential in the Creative Economy (Tourism and UMKM) sector. The variety of tourist attractions that have the potential to be owned by Kertarahayu Village. However, the tourism sector has not become a local or national tourist attraction due to the lack of dissemination of information or promotion, especially on social media. By looking at the opportunities and potentials of resources both natural and man-made, if managed and developed and marketed properly, especially with technological advances and marketing 4.0, it can have a good impac on the economoy and existence of Kertarahayu Village. Marketing is the most important yhing in running a business from the small sector, marketing is the most major thing, with such a background.
Optimalisasi Pengembangan Manajemen Usaha Dan Strategi Pemasaran Usaha Mikro Kecil Menengah (UMKM) Di Desa Kaliuling Mahardiyanto, Agus; Pramudita, Aulia Putri; Kurniawan, Feri; Illahi, Salsabillah Anugerah; Ambarsari, Mia Retno; Anggraini, Nikensari; Wiesesha, Ardhitya; Mukaroma, Lailatul; Pangestu, Muhamad Rafi Putra; Islami, Nur Saifudin
Journal of Tourism and Creativity Vol. 6 No. 3 (2022): Tourism Economic Development
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i3.35048

Abstract

Micro, Small and Medium Enterprises (MSMEs) play an important role in encouraging community economic growth supported by the times so that MSME products can be accessed widely. The factor that plays a role in the development of MSMEs is the use of digital media as a means of promoting products. The use of digital media in business activities is still very minimal by MSMEs in Kaliuling Village and several MSMEs in Kaliuling Village have not been optimal in carrying out product branding. The problems of several MSMEs in Kaliuling Village made researchers want to help MSMEs to be able to develop optimally. The method used in this research is through outreach, training and direct assistance to MSME owners. Socialization and mentoring were carried out for 16 days for MSMEs in Kaliuling Village. The results of the study show that MSME actors in Kaliuling Village are able to understand and utilize digital media to market their products and MSME owners are also assisted in designing logos as a form of enhancing visual product branding.
Implementasi Usaha Olahraga Rekreasi: M7 Tactical, Kuningan City Mall, Jakarta Geovani, Filipus; Kusumaningrum, Dewi Ayu
Journal of Tourism and Creativity Vol. 6 No. 3 (2022): Tourism Economic Development
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i3.33327

Abstract

The sports industry in Indonesia is being developed into a tourist visit called Sport Tourism or Recreational Sports. Tourism and sports are two disciplines combined so that they have many strengths and effects for economic growth in Indonesia. Therefore, sport tourism is a big concern of the government, private sector, sports industry and the wider community. In Indonesia, many types of sports tourism have been developed by the government. The purpose of this study was to determine the implementation of recreational sports businesses and the obstacles faced by the M7 Tactical Kuningan City Jakarta recreational sports business. The method of data analysis in this research is descriptive qualitative, the determination of the research subject is carried out using a non-probability sampling method with purposive sampling. Data was collected using observation techniques, interviews with resource persons from M7 Tactical and documentation. The results of this study indicate that M7 Tactical really understands its business as a recreational sports business that has elements of sport and fun for consumers. M7 Tactical recreational sports business consumers have active age characteristics of 19-35 years and are domiciled in Jabodetabek and not only the airsoft community but extend to the general public who have never tried and want to try shooting sports. The implementation of M7 Tactical as a recreational sport business is quite good in terms of communication, resources, attitudes, and organizational structure. Obstacles faced include the provision of airsoft units and equipment maintenance that requires quite expensive costs, the general view of the wider community regarding airsoft sports, and the Covid-19 pandemic which hampers business operations
Urgensi Penyelamatan Danau Prioritas di Indonesia: Studi Kasus Upaya dan Komitmen Penyelamatan Lingkungan Hidup Danau Toba Simatupang, Karmel Hebron; Arlan, Adri; Felicia, Avirell
Journal of Tourism and Creativity Vol. 6 No. 3 (2022): Tourism Economic Development
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i3.34993

Abstract

Sejak Konferensi Nasional Danau Indonesia I, Tahun 2009 di Bali, pemerintah melalui 9 Kementerian telah menandatangani kesepakatan Bali tentang pengelolaan Danau Berkelanjutan 15 Danau Prioritas di Indonesia. Kemudian disusun rencana penyelamatan. Akan tetapi, sampai kini upaya penyelamatan lingkungan hidup danau-danau di Indonesia tergolong sangat lambat implementasinya di lapangan. Pada penelitian ini, penulis fokus menganalisis bagaimana upaya penyelamatan lingkungan hidup di Danau Toba sebagai salah satu danau prioritas nasional. Seiring telah diterbitkan nya Peraturan Presiden RI No.60 Tahun 2021, tentang Penyelamatan Danau Prioritas Nasional, komitmen pemerintah dinantikan masyarakat luas. Danau Toba yang telah ditetapkan pemerintah sebagai destinasi wisata superprioritas nasional dan internasional menjadi semakin urgen diselamatkan di tengah kondisinya yang belum berubah dan bahkan semakin rusak. Berdasarkan hasil penelitian ini ditemukan, bahwa pemerintah belum berkomitmen sepenuhnya dalam penyelamatan Danau Toba, itu ditandai dengan masih enggannya pemerintah mencabut izin-izin perusahaan yang selama ini telah terbukti merusak ekosistem Danau Toba.
Kunjungan Bupati Bekasi Sebagai Ajang Penyampaian Aspirasi dan Apresiasi Pariwisata di Desa Kertarahayu Ali, Muhammad Farhan
Journal of Tourism and Creativity Vol. 6 No. 3 (2022): Tourism Economic Development
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i3.33612

Abstract

Several years ago, perhaps there were still many people who did not know Kertarahayu Village, located in Setu District, Bekasi Regency, West Java. However, thanks to the hard efforts & struggles of all regional apparatus and elements of society in Kertarahayu Village, finally this village began to sound echo and also succeeded in developing several important places into tourist attractions as well as valuable assets for Kertarahayu Village. This also encourages a lot of appreciation that comes from the Regional Apparatus, especially in Setu Subdistrict and Bekasi Regency. When the Bekasi Regent visited Kertarahayu Village as part of the Gebyar Desa event, they all gave feedback regarding the condition of Kertarahayu Village and also related to the activities carried out to realize the existence of Kertarahayu as one of the best tourist villages in Bekasi Regency. Don't forget to convey hope for Kertarahayu Village. In addition, there are also aspirations that come from the village community which describes infrastructure development & also the condition of tourism in this area

Page 9 of 15 | Total Record : 142

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