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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 30 Documents
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Search results for , issue "Vol. 13 No. 3 (2024): PERSPEKTIF July" : 30 Documents clear
Desain Organisasi dalam Pelaksanaan Program Pencegahan dan Pengendalian Penyakit Tidak Menular di Dinas Kesehatan Kota Samarinda Paselle, Enos; Maulidah, Maulidah; Alamin, Fathul; Hendri; Harun; Ernita, Lina
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.10839

Abstract

This study aims to identify Organizational Design in the Implementation of the Non-communicable Disease Prevention and Control Program in the Samarinda City Health Office. The problem focused on elements in Henry Mintzberg's organizational design: operating core, strategic apex, middle line, technostructure, and support staff. The data were collected from the results of in-depth interviews, observations, and document reviews supported by secondary data and analyzed qualitatively. Interviews were conducted with key informants, namely the Head of the Samarinda City Health Office; the main informant is the Head of Disease Prevention and Control; and supporting informants are Health Administrator of Non-communicable Disease Prevention and Control This study concluded that the implementation of the non-communicable disease prevention and control program at the Samarinda City Health Office followed the design of the machine organization, although there has been a simplification of bureaucracy, many and detailed standardizations and a strong chain of command cause the characteristics of centralization are still quite high. From the results of the study, it was also obtained that the existing organizational design was able to improve performance in the Implementation of the Non-communicable Disease Prevention and Control Program at the Samarinda City Health Office, the impact of which was seen from the increase in the achievement of Minimum Service Standards services for the Non-communicable Disease Prevention and Control program for the last 2 years.
Connective Action dan Hashtag activism di Twitter/X Case Studi: Pemilihan Presiden 2024 Pendekatan Social Network Analyst Nugraha, Mohd Yudhistira Septian; Fitria Ayuningtyas; Munadhil Abdul Muqsith
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11033

Abstract

This article discusses the use of hashtags on the social media platform Twitter in the context of the 2024 Presidential and Vice Presidential election. Hashtags function as a flexible communication tool that facilitates the search for large collections of posts. Utilizing the theory of Connective Action, this research explores public participation in the production and distribution of shared ideas on social media collectively without formal organization. This study examines the use of the hashtags #AniesMuhaimin2024, #GanjarMahfud2024, and #PrabowoGibran2024 by supporters of the 2024 presidential and vice-presidential candidates. The aim is to identify the formation of connective action and observe the interaction patterns among supporters through related hashtags. The method used is Social Network Analysis (SNA), with data collection using scraping and the tweet harvest library via Google Collaboratory. The communication network visualization is carried out using Gephi software. The analysis results show that the hashtag #AniesMuhaimin2024 has 2136 nodes, 2437 edges, an Average Degree of 1.141, and an Average Path Length of 3.268, indicating interconnectedness in information dissemination. The hashtag #GanjarMahfud2024 has 1714 nodes, 2199 edges, an Average Degree of 1.123, and an Average Path Length of 3.355, indicating a fairly good level of interconnectedness among supporters. Meanwhile, the hashtag #PrabowoGibran2024 has 891 nodes, 977 edges, an Average Degree of 1.113, and an Average Path Length of 3.294, showing interconnectedness among supporters This research concludes that through the use of hashtags, supporters of each candidate can express their support and connect on relevant topics on Twitter. The presidential and Vice Presidential Candidates pairs in 2024, and connect on topics through the use of hashtags.
Analisis Opini Publik pada Peraturan Menteri Perdagangan Republik Indonesia Nomor 31 Tahun 2023 Tentang Penutupan Tiktok Shop di Indonesia Lestari, Wahyu Ikke Siswika; Dewi, Dian Suluh Kusuma
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11054

Abstract

This article aims to analyze public opinion using agenda-setting theory obtained from the TikTok Shop closure incident that occurred on the social media platform Twitter. This research uses a qualitative descriptive research method by referring to literature studies, theoretical studies, information from news portals such as kompas.com, CNN Indonesia and other sources, as well as data obtained from Twitter social media which is then processed using the Nvivo 14 application. automated coding and analyzed using word cloud and hierarchical diagram analysis features. The policy process for closing the TikTok shop has become a topic of debate on various social media, including Twitter. Therefore, social media Twitter has become a platform for determining the public opinion agenda regarding the issue of closing the TikTok shop. The results of this research show that public opinion on the social media platform Twitter is influenced by the agenda-setting theory and these results are under the research findings and the impact felt regarding the closure of the TikTok Shop.
Fenomenologi Toxic Relationship dalam Komunikasi Interpersonal pada Mahasiswa Dewasa Muda Syafdana, Nanda Nabila; Gumelar, Rangga Galura
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11116

Abstract

The relationship between partners is essentially related to gender equality, without the concept of domination in heterosexual relationships. However, many couples experience unhealthy and toxic relationships. Interpersonal communication in such relationships tends to be negative, creating feelings of self-restriction. This research aims to describe the phenomenon of toxic relationships in young adult interpersonal communication. The method used is qualitative descriptive with a phenomenological approach and constructivist paradigm. The research focuses on the young adult phase vulnerable to emotional instability, lack of independence, and immaturity that trigger toxic relationships. Toxic relationships can impact an individual's important interpersonal communication skills for the future. The study concludes that toxic relationships are common among young adult students, especially females. Ineffective communication in toxic relationships is caused by domination and loss of emotional control, making it difficult for subjects to express themselves freely. This transforms interpersonal communication, which should build trust, into a source of conflict and anxiety, even after separating from toxic partners.
Timah dalam Pemilihan Legislatif di Bangka Belitung Ranto, Ranto; Komang Jaka Ferdian; Aimie Sulaiman; Abdul Fatah
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11402

Abstract

This article aims to understand the absence or disappearance of anti-tin mining issues in general elections at both the Regency/City DPRD and Provincial DPRD levels in Bangka Belitung. This research uses a qualitative method that allows for understanding the case in a specific time frame and extracting detailed data through various sources and information. This research uses two data collection techniques, namely desk study by utilizing literature and documents related to this topic and field study conducted through in-depth interviews with sources or informants who are considered to have competence and knowledge on this issue. This article finds that the absence of anti-mining issues as a program or idea promoted by regional legislative candidates in the 2019 and 2024 elections in Bangka Belitung is due to two things, namely, first, the intersection of electoral districts that include communities that reject and those who benefit from mining activities. Second, the involvement of the candidates with the tin mining business either as a mining business owner having a family relationship with a tin businessman, or being a banker of the mining business. The calculation of profit and loss based on these two things contributes to the neglect of anti-mining issues as an offer of ideas to gain voter support.  Increasing public awareness regarding the ecological impacts of tin mining, and structuring or engineering of electoral districts including the need to encourage accountability, transparency, and participation in extractive governance are necessary steps to take.
Analisis Gerakan “Boikot Israel” Terhadap Kebijakan Impor Produk Pro Israel Ke Indonesia Patria Kumara, Diva Zaidan
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11511

Abstract

The problem focuses on Indonesia's import policy in the midst of the heated conflict between Israel and Palestine which has led to protests about this policy. Using the theoretical basis of the New Social Movement by Sukmana in 2016. This research method is descriptive qualitative research. The subject of observation is the Indonesian people involved in the boycott Israel movement. Data is collected by understanding material in scientific articles, news sites and official government websites.  The type of data used is qualitative data. This study found that 65% of Indonesians support the boycott of Israeli products and believe that this movement can influence government policy. Further efforts are needed such as more intensive public awareness campaigns and lobbying the government to review its import policy from Israel.
Implementation of Makassar City Coastal Area Protected Area Policy kadir s, abd; Madani, Muhlis; Burhanuddin; Fatmawati, Fatmawati; Parawu, Hafiz Elfiansya
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11518

Abstract

Coastal areas are dynamic areas with interactions between land and sea, which exposes complex challenges in integrated management. Law No. 1 of 2014 on the management of coastal areas and small islands in Indonesia is a step to increase state authority in coastal waters management. However, environmental sustainability is often not a top priority in practice. This condition is reflected in various phenomena in Makassar City, where development and human activities have resulted in damage to the coastal environment and marine pollution. This study uses a qualitative approach to analyze the implementation of coastal protection policies in Makassar City. Through interviews with various stakeholders, including government agencies, NGOs, and communities, it was found that there are still many as challenges faced in implementing this policy. Among them are the readiness of human resources in various relevant agencies, effective communication between parties, complex bureaucratic structures, and the important role of the private sector. With cooperation and commitment from all parties, it is hoped that the implementation of coastal area protection policies can be successful and have a positive impact on the environment and coastal communities of Makassar City.
Cross-Sessional Study of Digital Advertising and Consumer Purchasing Behaviour in Delta State Ijeh, Patrick Nkemdilim; Ivwighren, Hannah Emuobosa; Uwayah, Lydia I.
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11557

Abstract

This study investigated the link between digital advertising and consumer purchasing behavior in Delta State. This study recognized the prevalence of digital advertising and how advertising generally influences consumer purchasing behavior. However, this study focused on the channels of digital advertising available in Delta state, the patterns of consumer purchasing behavior among the study population, and examined how the usage of smart gadgets increases consumers’ access to digital content. The study relied on Technological Determinism as a theoretical framework and adopted the survey method in a cross-sectional research design. A sample of 400 was chosen for the study based on the Taro Yamane formula while respondents were selected purposively based on their knowledge of the subject matter. The study used a structured questionnaire to collect data, and the answers were presented using the mean outcome of the descriptive statistics. The hypotheses were tested using Analysis of Variance (ANOVA) statistics using Stata 15.0 software. Findings show that channels of digital advertising such as email advertising, social media, and pop-ups are acknowledged to be creating more visibility of products to consumers. The study affirms the usage of smart gadgets to create an easy avenue for consumers' purchasing behavior to flourish. The study recommends that channels of digital advertising such as email advertising, social media, etc, should be creatively utilized by advertising agencies to create more visibility of products that can help the consumer make better purchasing decisions.
Penerapan Konsep Smart City dalam Aplikasi Visiting Jogja Berdasarkan Perspektif Komunikasi Lasswell Pangestu, Dita Idfi; Atmojo, Muhammad Eko
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11577

Abstract

This research aims to determine how the smart city concept in the Visiting Jogja application is seen from Lasswell's communication theory. Advances in information technology mean that the government strives to improve the quality of public services provided to the community. The Yogyakarta Special Region Tourism Office is one of the agencies adopting smart cities to increase efficiency and effectiveness in delivering information services about tourism. The Yogyakarta Special Region Tourism Office launched the Visiting Jogja application because it is considered a medium easily accessible to its users. The features in the Visiting Jogja application are designed to be simple but make it easier for users to access information. This research uses qualitative research methods, with data collection techniques in the form of interviews and observations. The results of the research that has been carried out show that the Visiting Jogja application as a communicator has conveyed information about tourism in Yogyakarta effectively and informatively. Tourists, as communicants, provide feedback in the form of increased visits to all Yogyakarta tourist destinations. Thus, the Visiting Jogja application conveys information to users/tourists in an informative manner because the information conveyed is clear and easy to understand.
Jejaring Wacana Cuitan Twitter pada Kontroversi Konten Pemeliharaan Satwa Liar H. Zunaedi, Zuraida Zein
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11592

Abstract

This research seeks to understand the dynamics of controversy over wildlife preserving content on Twitter and how various actors voice their arguments on this issue. This research focuses on the process of argumentative discourse in the controversy over wildlife care content on Twitter. 353 tweets were found which produced 476 statements and 32 concepts summarized in four categories. The discourse that emerges is dominated by discourse voiced by actors who oppose the content of preserving wild animals. The first category is the reasons for not keeping and watching wildlife are consists of nine concepts. The second category, the reasons for maintaining and producing wildlife content, consists of seven concepts. The third category is the effects of keeping wildlife content consists of 3 concepts. Finally, the education category consists of six concepts. The results of this research show that netizens have the highest frequency of participation in voicing their opinions regarding the controversy over the content of wildlife conservation even without professional experience in the field of wildlife conservation. Apart from that, netizens have an important role in influencing the public's voice on this issue.

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