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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,186 Documents
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Pengaruh Koordinasi terhadap Efektivitas Pelayanan Kampung Keluarga Berencana Kabupaten Sumedang Dhesti Widya Nurhasanah Ningrum
PERSPEKTIF Vol 9, No 1 (2020): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i1.2835

Abstract

The Family Planning Village Program in Sumedang Regency has been going on since 2016. Until now the formation of the Family Planning villages continues to form one KB village in each Sub-District so that the total number of Family Planning villages in Sumedang Regency is 27 Family Planning villages. The purpose of this study was to determine the effect of coordination on the effectiveness of family planning services in Sumedang Regency. The research method used is a quantitative method, which aims to describe and explain the existence of variables factually, as well as the relationship between variables with one another. Analysis of the data used includes the Calculation of Percentage, Calculation of Sperman Rank, Correlation Test, Significance Test and Determination Test Based on the results of the study found that the effect of coordination on the effectiveness of family planning services is 86%. So it can be concluded that coordination has a great influence on the effectiveness of services.
Implementasi Program Padat Karya Tunai Dari Dana Desa dalam Mengatasi Kemiskinan Masyarakat Desa Karang Gading Hajar Risa; Badaruddin Badaruddin; Munir Tanjung
PERSPEKTIF Vol 10, No 2 (2021): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v10i2.5207

Abstract

The purpose of this study was to analyze the implementation, constraints and impact of the implementation of the cash for work program in Karang Gading Village on the poverty of the people of Karang Gading Village, Labuhan Deli District, Deli Serdang Regency. This research uses a qualitative descriptive method, to make descriptions, pictures, or paintings systematically and accurately about the facts, characteristics and relationships between the phenomena being investigated. The results showed that the implementation of the cash for work program from the Karang Gading Village Fund on the concrete rebate activity for sirtu hoarding in Dusun VI for the 2020 fiscal year the results were not optimal, this can be seen from four aspects in accordance with Edward III's theory of communication that is not yet optimal, Resources are inadequate, the Bureaucratic Structure is not completely well organized, and only the Disposition / Attitude is sufficient, the obstacles faced are inadequate human resources, and minor conflicts in the form of protests from villagers who are not empowered as workers or recipients. Village Cash Workforce Wages and rumors circulating that the Village Head and TPK only empower families and relatives as workers / recipients of Village Cash Workforce wages.
Keberlanjutan Dana Simpan Pinjam Perempuan Eks Program Nasional Pemberdayaan Masyarakat Mandiri Perdesaan dalam Peningkatan Ekonomi Masyarakat Desa Dimas Kurnianto; Badaruddin Badaruddin; Humaizi Humaizi
PERSPEKTIF Vol 10, No 2 (2021): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v10i2.4512

Abstract

This study aims to examine the sustainability of the ex-PNPM Independent Rural Women's Savings and Loan (SPP) in improving the economy of the Sei Rampah sub-district community. Methodologically, this research uses qualitative methods with a descriptive approach. Data collection techniques are interviews, focused group discussions (FGD), and observation of the processes and results of SPP activities in Sei Rampah sub-district and collect secondary data in the form of literature studies on literature, documents, scientific writings and similar research studies related to the problem research. Data analysis was performed by reducing data, presenting data and drawing conclusions. The result of this research is that the sustainability of SPP Ex PNPM MPd funds is still continuing and developing very well with significant benefits for improving the economy of the poor. The institution that manages the SPP ex PNPM MPd fund is the BKAD which is reorganized through inter-village deliberations which are determined as joint decisions of the village head. The BKAD institutional status is still ad hoc and has not been transformed into a legal entity. The Ex-PNPM MPD Women's Savings and Loans Program (SPP) has not joined into a business unit within the Joint BUMDesa so that business development has not been maximized and utilization and loans have not been evenly distributed to all poor households.
Kesetaraan Gender dalam Perekrutan Aparatur Sipil Negara Menempati Jabatan Struktural di Pemerintah Daerah Provinsi Nusa Tenggara Timur Eugenia Natalia Meo; Veronika Ina Assan Boro
PERSPEKTIF Vol 10, No 1 (2021): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v10i1.4274

Abstract

The issue of gender injustice is a form of social injustice in Indonesia which has always been an interesting theme and will remain an important theme in every thought and conception of society in the future. This study aims to describe the recruitment process for ASNs in structural positions in the Provincial Government of East Nusa Tenggara and also the factors that influence the lack of female ASN occupying structural positions. The research method used is qualitative by collecting primary data through in-depth interviews and observation techniques, while secondary data is collected through archives and documentation. The results showed that the recruitment process for State Civil Servants to occupy structural positions was in accordance with the rules in the State Civil Apparatus Law No. 5 of 2014, although not fully implemented as a whole. Apart from the fact that regulations that have not been fully implemented have been identified as well as other factors that influence as well as a lack of interest or willingness from women themselves, space and opportunities are provided but awareness of women to take part is still very minimal.
Studi Fenomenologi Pola Asuh Anak oleh Wanita Indonesia dalam Perkawinan Campur di Eropa dan Kanada Ruslaini Ruslaini; Tanti Sugiharti; Diajeng Herika Hermanu; Wahyu Wulandari; Sahala Harahap
PERSPEKTIF Vol 10, No 2 (2021): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v10i2.5003

Abstract

This research aims to find out how the parenting pattern is conducted by Indonesian women who experience mixed marriage where they marry foreign men and live in their husbands’ countries. The research method used is Qualitative with Phenomenological approach.  Using Purposive Sampling Technique, five Indonesian women were gathered as informants where 3 of them live in Europe :  The United Kingdom, The Netherlands and Germany while 2 others live in Canada. Data collection was conducted using online questionnaire and semi-structured interviews to be further analysed using Interpretative Phenomenological Analysis (IPA)  to reveal in detail how participants interpreted their personal and social worlds. The results show that participants conduct Democratic parenting style; a combination of  appreciation for the individuality of the children and  efforts to shape social values gradually. This parenting pattern was formed by building an agreement with their husbands towards  their own religions and Indonesian cultures. The country provision and protection of children aged 18 to have the rights to live separately from their parents has encouraged participants to conduct some particular standards for their children. Additionally, the results  show that participants managed to conduct similar parenting style held by their parents.
Makna Simbolik dalam Iklan Cerdas dan Target Perilaku Khalayak Ferdinand Eskol Tiar Sirait
PERSPEKTIF Vol 10, No 1 (2021): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v10i1.4145

Abstract

This article aims to discuss the concept of smart advertising, especially with regard to the goals and effects of smart smart advertising to form the top of the mind of the audience. This research was conducted with library research (library research) with a descriptive analysis approach, namely collecting data, compiling or clarifying, and interpreting it. The technique used in this research, namely by analyzing advertisement sentences, seen from the use of interference. The data in this study were obtained from several sources in which there was interference. This study concludes that one of the most widely used strategies to increase the value of advertising is "smart advertising" or advertising that is carried out with behavioral targeting. By using information about online behavior, including sites visited and interest in certain types of content, behavior targeting seeks to serve ads that are more attractive to certain groups of consumers. Despite the potential for a dramatic increase for online advertisers and publishers, some users and user advocacy groups have expressed concern over the privacy concerns posed by behavioral targeting
Implementasi Pengelolaan Pariwisata Berkelanjutan Di Kota Semarang Siauw Tiffani Setiono; Teuku Afrizal; Eko Supriyono; Rinaldy May Wendra; Annisa Nurfitriani
PERSPEKTIF Vol 10, No 1 (2021): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v10i1.3943

Abstract

Tourism is one of the fields that can increase local revenue. Semarang City, has an old city icon that can be a strong attraction for the tourism aspect. The research aims to determine tourism development plans and programs, the involvement of organizations and other relevant parties, the mechanism of implementing tourism development, and the pattern of supervision carried out for sustainable tourism development. This pattern of sustainable tourism development has high hopes for the preservation of the environment. In its implementation, it replicates the Pentahelix model, which involves Government, Private, Community, Academic and mass media components. Thus the management of tourism in the city of Semarang is the responsibility of all stakeholders. So that tourism destinations that can support regional and central income without ignoring the environment. Recommendations that can be proposed are Optimizing the potential of natural and cultural tourism as regional tourism icons; Sustainable tourism development needs to be done by empowering local communities.
Strategi Pemenangan Jokowi dan Ma’ruf Amin dalam Pemilihan Presiden 2019 melalui Pencitraan Politik Tasya Maurhena Pusparimba; Yusa Djuyandi; Ratnia Solihah
PERSPEKTIF Vol 10, No 2 (2021): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v10i2.4786

Abstract

This study aims to see the winning strategy of the candidate pairs for Jokowi and Ma'ruf Amin in the 2019 presidential election, especially in terms of political imagery. Using Newman and Shet's theory by looking at reinforcement strategies, rationalization strategies, inducement strategies, and confrontation strategies. The method used is descriptive qualitative research methods through in-depth interviews and literature review. Primary data was obtained through interviews with resource persons, namely the success team and volunteer team for the Indonesia Maju coalition, secondary data consisting of books and related documents. The results showed that the candidate pairs Jokowi and Ma'ruf Amin tried to carry out various strategic tactics in order to present themselves as candidates who had a populist image, were liked, were honest and had a dominant ideology of democratic-socialism.
Efektivitas Kinerja Klinik Pratama Badan Narkotika Nasional Provinsi Sumatera Utara dalam Merehabilitasi Rawat Jalan Pecandu Narkotika Ela Dwi Tika; Syafruddin Ritonga; Rosmala Dewi
PERSPEKTIF Vol 8, No 1 (2019): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v8i1.2542

Abstract

Effectiveness is the degree to which a social system reaches its goal. While performance is a result of a whole during a certain period in carrying out his duties. The National Narcotics Agency Sumatra Province serves to assist the recovery of narcotics addicts or abuse by means of outpatient rehabilitation. As for the outpatient rehabilitation involves teams of doctors and nurses trained, Standard Operational Procedure that is conducted by a team of medical assesment service is to know the degree of severity and therapeutic rehabilitation plan for the client. This type of research is qualitative research methods focusing to clinical performance effectiveness pratama in outpatient rehabilitation for addicts of narcotic drugs. The nature of this research is descriptive. The location of the research carried out in the way of West V William Iskandar Market Numbers.1A Field Estate. The results showed that the performance of the employees Klinik Pratama is said to be quite effective due to obstacles. Factors that play a role in achieving clincial effectiveness pratama is the achievement of targets, adaptability, job satisfaction, and responsibility. The existing barriers in the form of skimpy budgets, a lack of medical personnel and the lack of infrastructure repair facility.
Dampak Game Online Mobile Legends: Bang Bang terhadap Mahasiswa Devita Rani; Effiati Juliana Hasibuan; Rehia K. Isabela Barus
PERSPEKTIF Vol 7, No 1 (2018): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v7i1.2520

Abstract

Mobile   Legends   Online   Games:   Bang   Bang   is   one   manifestation   of   technological development in new media. The purpose of this study was to find out how the positive and negative impact of playing Mobile Legends: Bang Bang online games to FISIP UMA students who play games. The theory used in this study is communication, new media, positive and negative online games. The method used is a qualitative method. Where the informants fifth in FISIP UMA students. Data collection techniques are carried out by means of participatory observation, in-depth interviews and documentary evidence. The result of the study show that the impact of playing Mobile Legends is influenced by the attitude of the players, indifferent to the social environment, wasteful in terms of time and economy, can get new friends in cyberspace from other countries so as not to limit interaction, add insight and experience about technology.  

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