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INDONESIA
Besaung : Jurnal Seni Desain dan Budaya
Published by Universitas Indo Global Mandiri
ISSN : 25028626     EISSN : 25494074     DOI : -
Core Subject : Art, Social,
Arts Social Sciences
Besaung is a scientific journal Visual Communication Design Study Program, Faculty of Government and Culture of the University of Indo Global Mandiri which includes the results of research, meetings, community service, conceptual coordination (thinking), and analytical studies in the fields of art, design and culture. Besaung is expected to be a medium for writers to publish their works, so publishing this journal can help in advancing science in the fields of art, design and culture. This journal is published twice in one year in March and September.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 317 Documents
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Warisan Kriya Tekstil Aceh: Kajian Terhadap Tenun Songket Dan Sulam Kasab Rahmawati; Andeska, Niko; Naufa, Miftahun
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5598

Abstract

Acehnese textile crafts represent an essential form of local wisdom that warrants in-depth study to understand their developmental dynamics in the contemporary era, with a specific focus on two primary objects tenun songket and sulam kasab. This study aims to explore the historical aspects, production techniques, symbolic motifs, as well as the functional and cultural values embodied in these crafts. Employing a qualitative interpretative approach, the research is based on a systematic literature review complemented by contextual analysis derived from field observations and interviews with artisans and cultural experts. The findings reveal that Acehnese textile crafts, particularly tenun songket and sulam kasab, possess not only aesthetic and spiritual values but also function as cultural texts that reflect Islamic philosophy and the collective identity of Acehnese society. Historically, these crafts evolved through cultural acculturation during the Aceh Sultanate period, while symbolic motifs such as Pinto Aceh and Bungong Meurante represent humility, unity, and piety. In terms of sustainability, the study identifies several adaptive strategies, including the regeneration of female artisans, the application of eco-friendly natural dyeing techniques, and the integration of community-based creative economies through education and digital marketing. These findings highlight the importance of innovation grounded in local wisdom to sustain the heritage of Acehnese textile crafts and enhance their relevance within both cultural and global economic contexts.
Pemanfaatan Abu Pembakaran Sekam Batu Bata Sebagai Material Dekorasi Aesthetic Building Washinton, Rahmad; ranelis; Alipuddin
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.6065

Abstract

Contemporary design today increasingly emphasizes the importance of sustainability and the exploration of local materials as part of visual identity. The use of ash from burned rice-husk brick kilns as a decorative material in architectural design offers an approach that integrates aesthetic value, functionality, and sustainability. This research is motivated by the problem of abundant yet underutilized waste from rice-husk brick combustion, which has the potential to pollute the environment. The ash produced from brick-kiln rice husks possesses distinctive visual characteristics, including natural neutral colors, unique textures, and a rustic impression that can enrich both interior and exterior design expressions.The purpose of this study is to examine the potential of rice-husk ash as a decorative building element that carries aesthetic value while remaining environmentally friendly. The method used involves material experimentation and design based on local context, where the ash is processed into decorative components such as wall ornaments and aesthetic fence elements. The designs emphasize beauty through simplicity. Laboratory tests and field observations were conducted to evaluate color stability, texture, durability, and compatibility with common construction substrates.The results of the study show that the use of rice-husk ash not only enhances the visual character of buildings but also creates a meaningful design narrative rooted in local culture. Thus, ash from rice-husk brick combustion can serve as an innovative solution for creating architectural designs that are aesthetic, contextual, and environmentally friendly, while also expanding the horizons of material exploration in interior and exterior design. In addition, its application can reduce dependence on synthetic decorative materials, thereby lowering environmental impact and supporting sustainable construction practices.
Feminisme Populer dalam Iklan Digital: Analisis Femvertising pada Konten Instagram @sascofficial Periode 2021-2025 Adiputra, Novicky Alban
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5913

Abstract

The discourse of feminism within commercial contexts often contains pseudo pro-women messages, particularly when feminist values are reduced to marketing strategies through femvertising. Within the beauty industry, brands utilize social media as a cultural space that enables the continuous reconstruction of female representations to be consumed visually and emotionally. Therefore, this study aims to uncover the visual and verbal meanings in the digital advertisements of Instagram @sascofficial by examining how feminist discourse is represented, the extent to which feminist values are commodified through femvertising, and the ideological messages conveyed. Using a qualitative approach, Roland Barthes’ semiotic analysis and Norman Fairclough’s critical discourse analysis were applied to five uploaded contents from 2021 to 2025. The findings show that @sascofficial reconstructs female figures into two types of representations, collective inclusive femininity and individual sensual femininity, which are both framed as forms of empowerment. The results also reveal that visual elements, emotions, and identity are combined to render popular feminism easily consumable within digital culture. Femvertising appears in varying intensities, both explicitly and implicitly, functioning to connect audiences with the brand and its products through a commodified form of feminist discourse. This study concludes that @sascofficial’s content from 2021–2025 does not contain an authentically pro-women message but instead operates within a structured femvertising framework designed to enhance sales by creating emotional bonds through deliberately constructed female figures.
Analisis Semiotika Roland Barthes Pada Batik Besurek Dalam Konteks Komersialisasi Saputra, Anggo Ahmad; Justian, Repi; Sari, Santi Purnama
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.6160

Abstract

Batik besurek is an Indonesian intangible cultural heritage from Bengkulu Province with Arabic Malay calligraphy motifs. Initially, this cloth contained sacred philosophical-religious meanings and was used in traditional contexts. This study analyzes Batik besurek in the context of modern commercialization, which is motivated by the tension between the preservation of cultural heritage and market demands that risk eroding these fundamental values. The research aims to identify forms of shifting symbolic meanings, analyze driving factors, and reinterpret symbolic constructions among producers and consumers. Using a descriptive qualitative approach, data were collected through observation, in-depth interviews with artisans, designers, and business actors, and documentation studies. Data analysis used Roland Barthes' semiotics to describe the denotative, connotative, and mythical meanings of commercial Batik besurek products. The results show a shift in meaning from sacred values ​​to aesthetic and economic values. Driving factors include market pressures, digital marketing strategies, and designers' interpretations of tradition. The study's conclusion underscores that commercialization has the potential to degrade the cultural meaning of Batik besurek despite its positive economic impact. These findings provide important input for stakeholders in formulating sustainable conservation strategies.
Keris Dhapur Inu: Inovasi Dhapur Klasik Berbahan Mangalloy Sebagai Penghasil Pamor Suwasono, Bening Tri; Muh. Arif Jati Purnomo
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.6237

Abstract

This research represents an effort to develop form and material in the art of tosan aji (sacred metalwork) through the creation of the Keris Dhapur Inu. The formal inspiration is drawn from the character Panji Inu Kertapati, who embodies the refined and wise qualities of a noble Javanese knight. The urgency of this study lies in the limited exploration of alternative materials capable of producing pamor (surface patterns on keris blades) and the scarcity of new dhapur innovations grounded in the cultural symbolism of the Panji tradition. The research problem is addressed through an art-based applied research approach focusing on material experimentation and innovation in dhapur design. This study aims to identify the characteristics of Mangalloy as an alternative pamor-producing material, develop a new dhapur form rooted in Panji symbolism, and realize a keris artwork that synthesizes modern metallurgical knowledge with the traditional values of tosan aji. The primary material used is manganese alloy steel (Mangalloy), which was initially misidentified as ataxite meteoritic iron. X-ray Fluorescence Spectrometer analysis—employed for non-destructive chemical composition identification—shows that the material contains high Fe–Mn and low nickel content, classifying it as manganese steel. Through processes of fold-forging, shaping, tinatah carving of Panji mask motifs on the gandhik (facial section of the blade), and pewarangan (blade finishing), the research produces a keris with strong contrast pamor and dense metal structure. Dhapur Inu emerges as a synthesis of modern metallurgy and tosan aji traditions, demonstrating the potential of Mangalloy as an alternative metal for generating pamor.
Penerapan Motion Graphic Dalam Video Sosialisasi Dampak Negatif Peredaran Rokok Ilegal Hanityo, Gagad Seto; Tumimomor, Anthony Y.M.; Utami, Birmanti S.
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.6239

Abstract

This study is based on the high rate of illegal cigarette distribution in Boyolali Regency, which has been increasing. The distribution of illegal cigarettes has the effect of causing losses to the state due to a decrease in excise revenue and has a negative impact on public health. The Boyolali Communication and Information Agency (Diskominfo) has made prior endeavors to raise awareness about the distribution of illegal cigarettes. However, the media used was deemed aesthetically unappealing in terms of both visuals and audio. Furthermore, there is a paucity in the dissemination of information regarding the adverse impacts of illegal cigarette distribution. The central objective of this study is to design an informational video that can effectively and persuasively convey information about the negative impacts of illegal cigarette distribution to the public. The research method utilized a qualitative approach with a linear design strategy, which encompassed five primary stages: The following five stages were identified: (1) problem identification, (2) data collection through interviews and literature review, (3) data analysis, (4) video design, which includes pre-production, production, and post-production stages, and (5) testing and drawing conclusions. The video was designed with a persuasive and educational approach, combining creative motion graphic visual elements with clear narration and language that is easily comprehensible to the general public. The final result of this research is a socialization video for the community to raise awareness of the dangers and impacts of illegal cigarettes and encourage behavioral change in the community to reject and stay away from illegal cigarettes.
Penciptaan Karya Cetak Tinggi Aplikatif Dengan Inspirasi Candi Sewu Adi, Sigit Purnomo; Rohman
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.6244

Abstract

This research is an art creation-based research that is different from art study-based research, which uses qualitative research methods and quantitative research. For this research, the art creation method is used, with a specialization in creating high-print works applied to tote bags, the urgency of the problem is very striking the use of bags made of plastic or better known as kresek bags which cause environmental pollution so that various alternatives appear to reduce it by using alternative canvas bags or better known as tote bags as alternative bags to replace plastic kresek bags. The solution to the problem uses canvas bags or known as tote bags with image designs inspired by the Sewu temple with high-print techniques. The goal is clear as an alternative media to replace plastic kresek bags in addition to being an alternative media for temple conservation, especially the Sewu temple by being used as inspiration for the creation of high-print techniques applied to tote bags, the method used is the Catur Cipta Karya art creation method. In conclusion, Sewu Temple in Yogyakarta served as a source of inspiration for creating applied graphic art, particularly for tote bags. The work combines artistic and aesthetic aspects for application on tote bags, a type of canvas bag that offers an alternative to plastic bags. The design was chosen using a high-density printing technique because high-density printing, in addition to its strong character, can also be an alternative to screen printing.

Page 32 of 32 | Total Record : 317

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