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INDONESIA
Besaung : Jurnal Seni Desain dan Budaya
Published by Universitas Indo Global Mandiri
ISSN : 25028626     EISSN : 25494074     DOI : -
Core Subject : Art, Social,
Arts Social Sciences
Besaung is a scientific journal Visual Communication Design Study Program, Faculty of Government and Culture of the University of Indo Global Mandiri which includes the results of research, meetings, community service, conceptual coordination (thinking), and analytical studies in the fields of art, design and culture. Besaung is expected to be a medium for writers to publish their works, so publishing this journal can help in advancing science in the fields of art, design and culture. This journal is published twice in one year in March and September.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 317 Documents
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Representasi Simbolik Rejang Inyeng Melalui Film Dokumenter di Desa Adat Tiyingan Kabupaten Badung: Indonesia Sukadana, I Putu; Suyoga, I Putu Gede; Dinata, Ramanda Dimas Surya; Hendrawan, Freddy
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5940

Abstract

Rejang Inyeng  is a sacred dance preserved in Tiyingan Village, Petang District, Badung Regency. Performed by young girls before menstruation during the Purnama Kapat and Purnama Kedasa ceremonies, the dance functions as a ritual to welcome deities. However, its continuity faces challenges due to limited academic documentation and a hiatus during the pandemic. This study aims to represent the symbolic meaning of Rejang Inyeng  through documentary film as a cultural preservation strategy. The research employed a qualitative approach by combining Ferdinand de Saussure’s semiotics, visual ethnography, and the Save the Cat narrative model. Data were collected through observation, interviews, questionnaires, literature studies, and documentation, while information tracing was guided by the concept of Catur Guru and the Glass Box method. Analysis was conducted by linking signifiers, such as dance movements and performers, with signifieds such as purity, sanctity, and cultural regeneration, further deepened through the concept of Dasa Aksara. The findings indicate that the documentary effectively represents the symbolism of Rejang Inyeng  in a communicative way, serving not only as a visual archive but also as an educational and cultural transmission medium. The novelty of this research lies in the integration of Saussurean semiotics with Dasa Aksara, the application of Catur Guru in data exploration, and the adaptation of Save the Cat within a sacred documentary.
Buku Ensiklopedia Sebagai Media Komunikasi Visual Mengenal Alat Cetakan Kue Tradisional Khas Sumatera Selatan Salsabila, Ainun; Mubarat, Husni; Viatra, Aji Windu
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5942

Abstract

ABSTRACT The design of this visual communication aims to introduce the functions and history of traditional cake molds from South Sumatra through an interactive and educational encyclopedia book. Considering the target audience consisting of children and teenagers, this design employs principles of Visual Communication Design, including illustrations, colors, layouts, and typography, to create an engaging learning experience suitable for the target audience. This encyclopedia book presents information about the functions and philosophy behind each traditional cake mold, while also encouraging audiens to interact directly with the visual content. Through this approach, it is hoped to enhance the love and awareness of young generations regarding the importance of preserving local cultures, as well as to encourage young generations to appreciate the cultural heritage of South Sumatra. The result of this design is expected to become a useful and enjoyable source of information for anyone who uses this design as a more interactive and fun educational medium, as well as contributing to the efforts of preserving traditional cake molds in South Sumatra. Keyword : Encyclopedia Book, Local Culture, Young Generation, Education, Cake Mold. ABSTRAK Perancangan komunikasi visual ini bertujuan untuk mengenalkan fungsi dan sejarah dari alat cetakan kue tradisional khas Sumatera Selatan melalui media buku Ensiklopedia yang interaktif dan edukatif. Dengan mempertimbangkan target audiens yang terdiri dari anak-anak dan remaja, desain ini memiliki prinsip-prinsip Desain Komunikasi Visual, termasuk ilustrasi, warna, tata letak (layout), dan tipografi, untuk menciptakan pengalaman belajar yang menarik sesuai dengan target audiens. Buku Ensiklopedia ini menyajikan informasi tentang fungsi dan filosofi di balik setiap alat cetakan kue tradisional, tetapi juga mengajak audiens untuk berinteraksi secara langsung dengan konten visual. Melalui pendekatan ini, diharapkan dapat meningkatkan rasa cinta dan kesadaran akan pemahaman generasi muda mengenai pentingnya pelestarian budaya lokal, serta mendorong generasi muda untuk menghargai warisan budaya Sumatera Selatan. Hasil dari perancangan ini diharapkan dapat menjadi sumber informasi yang bermanfaat dan menyenangkan bagi siapa saja yang menjadikan perancangan ini sebagai media edukasi yang lebih interaktif dan menyenangkan, serta berkontribusi pada upaya pelestarian alat cetakan kue tradisional di Sumatera Selatan. Kata kunci : Buku Ensiklopedia, Budaya Lokal, Generasi Muda, Edukasi, Alat Cetakan Kue.
Akulturasi Budaya Tionghoa dalam Fungsi dan Makna Koin Kepeng di Bali Lael, Gracelynn Talitha; Susanti, Elizabeth
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5790

Abstract

Acculturation is a significant phenomenon in cultural development that occurs when two or more cultures interact and influence each other. One enduring example of acculturation in Bali is the use of kepeng coins, locally known as Pis Bolong, which originally functioned as a medium of exchange in traditional economic systems. Over time, kepeng coins underwent a substantial transformation, particularly serving as ritual instruments in Hindu religious ceremonies. The urgency of this study lies in the decreasing availability of kepeng coins in the modern era and their gradual replacement by the rupiah, which risks weakening future generations’ understanding of this cultural symbol. To address this issue, the research employed a literature study method by reviewing relevant books, academic journals, and visual documents. The objective of the study is to analyze the functional changes, symbolic meanings, and Chinese cultural visual elements preserved in kepeng coins. The findings reveal that kepeng coins have served multiple purposes, ranging from currency and markers of social status to offerings in rituals such as melasti, ngaben, and piodalan, as well as materials for crafts with both aesthetic and economic value. Visual elements such as the square hole and Chinese inscriptions symbolize cosmological concepts of earth and heaven, which were reinterpreted within Balinese Hindu traditions. In conclusion, this study emphasizes that kepeng coins represent Sino-Balinese acculturation, reflecting cultural resilience while contributing to the preservation of Balinese identity in the face of modernization.
Penerapan Media Promosi Visual Kue Srikaya Kepada Generasi Muda Dalam Upaya Pelestarian Kuliner Tradisional Palembang Pasya, Alif; Lubis, Hestia Rachmat Nunciata; Patriansah, Mukhsin
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5878

Abstract

Srikaya cake is one of Palembang's culinary heritage with a sweet taste, followed with a soft texture made of coconut milk, eggs, sugar, and pandan. Despite having a historical value along with a strong culture, Srikaya cake's popularity among the younger generation has actually declined due to a shift in consumption patterns that's heading towards modern culinary trends, such as dessert boxes, bubble tea, and international pastries. In addition to that, the limitations of innovating the marketing, branding, and visual identity has made Srikaya cake less competitive compared to other modern culinary products that are more aggressively promoted on digital platforms. This research solves this problem by designing a visual promotional media that targets the younger generation with the main media in the form of Product Display Panel (PDP), Mini PDP, and packaging variants developed in three tiers consisting of standard, premium, and super premium. The design method applied in this research is Design Thinking, which involves the stages of emphaty towards users, focused problem definition, creative ideas, prototyping, and a testing to receive feedbacks from the target audience. The objectives of the design are to enhance the visual appeal and the perceived value of Srikaya cake, building the brand identity that is relevant to the young generation, and also to expand the promotional reach through both offline and online channels. The expected results are to increase the buying interest, better aesthetic acceptance, and to contribute in preserving the Palembang's traditional culinary heritage through marketing solutions that are adaptive towards the modern market dynamics
Penerapan Strategi Promosi Wisata Margasatwa Palembang Bird Park Halim, Bobby; Windu Viatra, Aji; Ubaidillah, Muhammad; Amalia, Shalyna Nadya
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5937

Abstract

This design project implements a promotional strategy through visual communication media for Palembang Bird Park to enhance its competitiveness and ensure cross-media consistency by applying the design thinking method (empathize, define, ideate, prototype, test). The work includes reorganizing the brand identity (a logo inspired by the Scarlet Macaw, typography, and color palette) as well as developing printed and digital promotional materials: a bird alphabet educational medium, posters, banners, animal information boards, and a wayfinding system. The design balances aesthetics, education, and branding to strengthen brand equity and enhance the visitor experience. With a cohesive visual strategy and a strong conservation narrative, this rebranding aims to increase brand awareness, expand promotional reach, and promote conservation-based tourism.
Analisis Semiotika Charles Sanders Peirce pada Elemen Visual Poster Film Ganjil Genap Fitriani, Dian; Nurhandayani, Eti Fitri; Analisa, Widya
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5955

Abstract

Film posters serve as a medium of visual communication that functions not only as a promotional tool but also as a cultural text representing social realities and aesthetic values. The urgency of this research is the film poster of Ganjil Genap by Bene Dion Rajagukguk, which features visual elements. This phenomenon shows that film posters can be an important object of study to understand how visual elements construct meaning and communication messages. This study aims to analyze the visual elements in the Ganjil Genap film poster using Peirce’s semiotic approach. The research employs a qualitative method and is conducted through four stages of design review: description, formal analysis, interpretation, and evaluation. In the descriptive stage, all visual elements of the poster are described in detail, including illustration, color, typography, and layout. The formal analysis stage examines how these elements are technically arranged to create visual harmony that attracts audience attention. The interpretation stage applies Peirce’s triadic concept of signs icon, index, and symbol to identify explicit and implicit meanings contained within each visual element. The final evaluation stage synthesizes the overall meanings derived from interpretation and assesses the effectiveness of the poster in conveying its message. The findings indicate that the Ganjil Genap film poster functions not merely as a promotional medium but also as a form of social and emotional communication. Through its carefully designed visual symbols and communicative strategies, the poster becomes a meaningful medium of visual communication capable of engaging audiences on a deeper emotional and cultural level.
Penerapan Strategi Promosi Album Band Candei di Kota Palembang Meizar, Meizar al fatach; Prasetya, Didiek; Iswandi, Heri
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.6001

Abstract

Industri musik global mengalami transformasi besar akibat digitalisasi, dengan platform streaming dan media sosial menjadi kanal utama distribusi musik. Perubahan ini menghadirkan peluang sekaligus tantangan, terutama bagi musisi yang berupaya mempertahankan identitas budaya lokal. Musik Melayu Sriwijaya, bagian dari warisan Sumatera Selatan, memiliki nilai historis tinggi, namun semakin terpinggirkan di kalangan generasi muda akibat dominasi genre populer dan arus globalisasi. Kondisi ini menegaskan perlunya strategi promosi yang mampu menyeimbangkan pelestarian budaya dengan relevansi di era digital. Band Candei, asal Sumatera Selatan, mengadaptasi musik Melayu Sriwijaya ke format modern melalui penggunaan bahasa Basemah dan aransemen kontemporer. Namun, kendala tetap muncul pada aspek branding dan komunikasi visual untuk memperluas jangkauan audiens. Penelitian ini bertujuan merancang strategi komunikasi visual untuk promosi album terbaru Candei dengan memadukan estetika Art Nouveau dan elemen visual budaya Melayu Sriwijaya. Metode yang digunakan adalah kualitatif deskriptif melalui wawancara, observasi, serta analisis literatur terkait branding, komunikasi visual, dan musik tradisional. Proses perancangan dilakukan sejak pra-produksi hingga karya final, menghasilkan media promosi berupa logo, poster, katalog merchandise, motion graphic, serta konten digital di Instagram dan YouTube. Hasil penelitian menunjukkan bahwa integrasi gaya Art Nouveau dengan simbol budaya lokal memperkuat identitas visual Candei, meningkatkan diferensiasi di pasar musik, dan membangun keterikatan dengan audiens. Penelitian ini berkontribusi pada strategi komunikasi visual berbasis budaya di industri musik digital, serta menawarkan model branding yang relevan bagi musisi independen Indonesia.
Eksperimen Visual Arsitektur Vernakular: Refleksi Artistik Melalui Tiga Teknik Sketsa Rumah Panggung di Desa Wana Santoso, Miky Endro; Darmayanti, Tessa Eka
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.6140

Abstract

This study examines the visual characteristics of vernacular stilt-house architecture in Wana Village, East Lampung, through three sketching techniques: drawing pen, drawing pen with watercolor, and drawing pen with colored pencils. This traditional house was chosen because it holds significant architectural and cultural value as a representation of the local identity of the Lampung community, reflecting adaptation to the tropical environment, the use of natural materials, and traditional construction systems passed down through generations. Amid the ongoing modernization that threatens to alter and diminish local architectural traditions, this study is crucial as an effort to document and preserve visual knowledge that represents the interrelation between architecture, culture, and environment. The purpose of this research is to explore how different visual media influence architectural representation in terms of detail, texture, depth, and visual nuance. The study employs a qualitative exploratory, experimental approach within the framework of practice-based research. Data were obtained from photographic documentation of vernacular stilt houses, which served as visual references during the reflective sketching process. The results show that each medium produces distinct aesthetic and cultural interpretations: drawing pen emphasizes structural clarity; the combination of drawing pen and watercolor presents harmony between architecture and the environment; while drawing pen with colored pencils conveys more personal and emotional expression. Through artistic reflection and iterative evaluation, this creative practice provides new insights into the relationship between visual action and cultural meaning. The study concludes that reflective sketching can serve as a visual research method that integrates artistic knowledge, aesthetic experience, and the identity of vernacular architecture.
Motif Tapis Lampung Dalam Street art Kontemporer: Kajian Gaya dan Persepsi Publik Khairunnisa, Arsy; Razak, Oca Yuliza; Prayogi, Rahmat; Widodo, Mulyanto
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.6105

Abstract

This study examines the adaptation of Lampung Tapis motifs in contemporary Street art as a form of visual dialogue between traditional aesthetics and modern Urban culture. The urgency of this research arises from the declining awareness of local cultural symbols among younger generations and the dominance of global visual trends that tend to overshadow regional artistic identity. The main objective of this study is to analyze how Street artists reinterpret Lampung Tapis motifs to construct new meanings of Cultural representation while maintaining authenticity and contextual relevance in the modern era. Employing a Qualitative descriptive method, this research collected data through direct field observations, visual documentation, and semi-structured interviews with Street artists and members of the art community in Bandar Lampung. The data were analyzed using Visual semiotics and Cultural representation theory to interpret the Symbolic meanings of color, composition, and form found in the artworks. The findings reveal that Lampung Tapis motifs in Street art function not merely as decorative elements but as cultural signifiers that embody identity, resilience, and the continuity of local traditions. The study concludes that integrating Lampung Tapis motifs into Urban visual art represents a strategic approach to cultural preservation, strengthening Local identity and fostering appreciation for traditional values within the dynamics of Global visual culture.
Piktogram Berbasis Design Thinking: Tingkatkan Pengalaman Pengunjung Pasar Jongke Surakarta Lukitasari, Evelyne Henny; Rohhandoyo , Mozes Ardi; Fauzan , Mochammad Armand
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5593

Abstract

Traditional markets are places for socializing, trading, and cultural exchange. They form the foundation of urban communities. The link between the market and local communities creates complexity and dynamics. However, a confusing signage system and layout problems lead to an unorganized market that is difficult for visitors to navigate. These issues show a need for a visual communication system that helps market visitors while showcasing the community's cultural values and identity. This study aims to understand and address the needs of market users by designing functional pictograms using the Design Thinking method. This process involves five phases: empathize, define, ideate, prototype, and test, including market managers, visitors, and traders. Testing with 50 visitors revealed that the new pictograms improved comprehension from an average of 58% to 88%. The time needed to interpret the symbols dropped from 7.2 seconds to 3.1 seconds. Qualitatively, this pictogram design blends local Surakarta cultural values, such as the parang motif and the sogan color, with modern geometric shapes like circles and rounded rectangles. This combination creates a friendly and easily recognizable look. The study concludes that applying Design Thinking is effective for creating a functional visual navigation system and for improving the visual identity of traditional markets. These markets can serve as inclusive public spaces that keep up with urban growth. The novelty of this research lies in merging a human-centered design approach with local cultural aesthetics. This can serve as a model for using visual communication design to revitalize traditional markets in Indonesia.

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