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Jurnal Bisnis Dan Kajian Strategi Manajemen
Published by Universitas Teuku Umar
ISSN : 26142147     EISSN : 26571544     DOI : https://doi.org/10.35308/jbkan
Core Subject : Economy,
Economics, Econometrics & Finance
E-Jurnal Jurnal Bisnis dan Kajian Strategi Manajemen [E-ISSN 2657-1544] adalah jurnal ilmiah elektronik yang diterbitkan online enam bulan sekali. E-Jurnal Bisnis dan Kajian Strategi Manajemen bertujuan untuk meningkatkan kualitas SDM dan menyalurkan minat berbagi dan penyebaran ilmu pengetahuan bagi para sarjana, mahasiswa, praktisi, dan pengamat sains dalam Manajemen. E-Jurnal Bisnis dan Kajian Strategi Manajemen menerima hasil studi dan artikel penelitian yang belum dipublikasikan di media lain. E-Jurnal Bisnis dan Kajian Strategi Manajemen diterbitkan oleh Prodi Manajemen Fakultas Ekonomi Universitas Teuku Umar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 209 Documents
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Meritokrasi vs Patronase dalam Seleksi PPPK: Analisis Wacana Media dengan Perspektif Foucault tentang Kekuasaan Nesriani nes ani; Arfriani Maifizar Maifizar
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.14433

Abstract

Penelitian ini menganalisis pemberitaan media terkait dugaan kecurangan dalam seleksi Pegawai Pemerintah dengan Perjanjian Kerja (PPPK) menggunakan pendekatan teori kekuasaan dan wacana Foucault. Penelitian ini bertujuan untuk mengungkap bagaimana media online membingkai dan membentuk persepsi publik mengenai seleksi PPPK, serta bagaimana kekuasaan dan ideologi terkait meritokrasi dan patronase terbentuk melalui wacana media. Data yang dianalisis mencakup berbagai artikel yang melaporkan praktik manipulasi data, pemalsuan dokumen, dan ketidaktransparanan dalam proses seleksi PPPK di berbagai daerah. Pendekatan analisis yang digunakan adalah analisis wacana (discourse analysis), analisis frame, dan analisis media kritis (critical media analysis). Hasil penelitian menunjukkan bahwa media berperan penting dalam membentuk wacana yang mengarah pada ketidakpercayaan publik terhadap sistem seleksi PPPK. Framing yang digunakan oleh media sering kali mengedepankan ketidakadilan yang timbul akibat praktik patronase, serta mempertanyakan efektivitas sistem meritokrasi yang seharusnya menjadi dasar seleksi. Analisis ini juga mengungkapkan bahwa media, sebagai alat untuk menyebarkan pengetahuan dan membentuk ideologi, memperkuat atau mengkritik kekuasaan yang ada, serta memainkan peran penting dalam mendorong wacana perlawanan terhadap ketidakadilan dalam proses seleksi PPPK. Dengan mengaitkan teori Foucault mengenai kekuasaan, media tidak hanya mencerminkan kenyataan sosial, tetapi juga berfungsi sebagai ruang perlawanan terhadap struktur kekuasaan yang dominan dalam sistem birokrasi.Kata kunci: analisis wacana, frame analysis, critical media analysis, kekuasaan Foucault
Pengaruh Inflasi, Jumlah Uang Beredar (JUB), Suku Bunga, dan PDB Terhadap Kecepatan Perputaran Uang Muhammad Rahmat Hidayat
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.15169

Abstract

The objective of this study is to determine the effects of inflation, the money supply (MS), interest rates, and GDP on the velocity of money. A correlational method was used in this study. Multiple linear regression analysis was employed as the data analysis technique. The conclusions of this study are: 1. Inflation, when considered in isolation, does not have a significant effect on the velocity of money; 2. The money supply, when considered in isolation, has a significant and negative effect on the velocity of money; 3. The Bank of Indonesia’s benchmark interest rate (BI Rate) does not have a significant isolated effect on the velocity of money; 4. Gross Domestic Product (GDP) does not have a significant partial effect on the velocity of money. To improve the quality and capacity of the velocity of money through inflation, the money supply (MS), interest rates, and Gross Domestic Product (GDP), the following steps need to be taken: 1. The government and Bank Indonesia need to focus more on optimally controlling the money supply. Monetary policy should be directed toward maintaining a balance between adequate liquidity and the efficiency of money circulation; 2. Strengthening the infrastructure of digital payment systems and financial inclusion is crucial for promoting healthy and efficient money circulation; 3. Bank Indonesia needs to improve the effectiveness of the transmission of the BI Rate to the real sector. This can be achieved by strengthening the banking sector, deepening financial markets, and improving financial literacy so that the public and businesses are more responsive to changes in interest rates; 4. The government must not only pursue quantitative GDP growth but also its quality. Growth based on productivity and inclusive economic activities will have greater potential to increase transaction frequency and the velocity of money; 5. Inflation stability is crucial for maintaining economic expectations. Consistent inflation control policies will create certainty, thereby making economic behavior more rational and supporting efficient money circulation in the long term.
Pengaruh Store Atmosphere dan Kualitas Produk Terhadap Loyalitas Pelangggan Tanjung Coffee Madiun anita carolina hendratmo; Dyah Kurniawati
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.14055

Abstract

Coffee shops in Indonesia have shown rapid growth in recent years. This phenomenon has occurred due to an increase in coffee consumption among various segments of society, from the young to the old. Coffee shops have become comfortable places for various activities, from doing work, meetings, or just chatting. One of the newest and fastest-growing coffee shops in the city of Madiun is Tanjung Coffee, which began operating in August 2025 and is located on Tanjung Manis Street. This study aims to analyze the influence of store atmosphere and product quality on customer loyalty at Tanjung Coffee Madiun. The data in this study was obtained from questionnaires. The population in this study was Tanjung Coffee Madiun customers. The sample in this study consisted of 100 respondents using purposive sampling. Data analysis used multiple linear regression with the help of SPSS version 20 to test the influence of each independent variable on the dependent variable. The results showed that store atmosphere and product quality had a significant positive partial effect on customer loyalty, with significance values of 0.013 and 0.002, respectively, and t values of 2.537 and 3.167. These findings confirm that a comfortable store atmosphere and good product quality contribute significantly to building long-term relationships and increasing customer loyalty at Tanjung Coffee Madiun
Service from the Heart : Strategi membangun Loyalitas Pelanggan pada Destinasi Wisata Kuliner Pesisir Barat Selatan Aceh Chairiyaton Chairiyaton; Damrus Damrus
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.14445

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh Service from the Heart terhadap Customer Loyalty, baik secara langsung maupun tidak langsung melalui Customer Satisfaction, pada pelanggan wisata kuliner di kawasan Barat–Selatan Aceh, Indonesia. Penelitian ini menggunakan pendekatan kuantitatif. Sampel penelitian dipilih menggunakan teknik purposive random sampling yang menargetkan pelanggan wisata kuliner, baik laki-laki maupun perempuan, yang memiliki destinasi kuliner favorit. Pengumpulan data dilakukan melalui penyebaran kuesioner daring menggunakan Google Form kepada pelanggan yang ditemui oleh peneliti dan bersedia berpartisipasi dalam penelitian. Sebanyak 281 respons yang valid berhasil dikumpulkan dan dianalisis. Proses pengumpulan data berlangsung dari bulan Agustus hingga November 2025. Hasil penelitian menunjukkan bahwa seluruh hubungan yang dihipotesiskan bersifat positif dan signifikan secara statistik. Secara khusus, Service from the Heart dan Customer Satisfaction berpengaruh positif dan signifikan terhadap Customer Loyalty. Selain itu, Customer Satisfaction terbukti berperan sebagai variabel mediasi yang signifikan dalam hubungan antara Service from the Heart dan Customer Loyalty. Temuan ini menegaskan pentingnya penerapan pelayanan yang tulus dalam meningkatkan kepuasan serta membangun loyalitas pelanggan jangka panjang pada sektor wisata kuliner. Keywords: Service from the Heart, Customer Satisfaction, Customer Loyalty
Strategi Pengembangan Ilmu Manajemen Pemerintahan Berbasis Budaya Oriental melalui Pendekatan SMART Governance di Indonesia Didi Sukardi
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.15383

Abstract

The development of globalization, digital transformation, and the increasing demands for quality public services have encouraged the need for innovation in government management systems in Indonesia. This study aims to analyze strategies for developing government management science based on oriental culture through the SMART Governance approach. The research uses a descriptive qualitative method with a literature study approach from various scientific journals, books, and policy documents related to governance, oriental culture, and digital government. The findings show that oriental cultural values such as morality, harmony, responsibility, mutual cooperation, and deliberation have strategic relevance in strengthening modern governance. Through SMART Governance, government management can be developed into a governance system that is adaptive, transparent, technology-based, and humanistic. In addition, SMART culture consisting of Self Driven, Motivation, Action, Responsible Regulation, and Team Accupants supports the creation of professional, collaborative, and integrity-based governance. However, the implementation of SMART Governance still faces challenges, including bureaucratic resistance, digital inequality, weak institutional integration, and limited human resource capacity. Therefore, strengthening organizational culture, digital transformation, and adaptive leadership are essential to realizing sustainable modern governance in Indonesia.
A Cross-Sector Agro-Marine Innovation Management Model for Integrated Sustainability Yasintha Wahida Tiana; Wanda Khairun Nasirin; Wanda Ramadhana; Jasella Sakwi Yanti; Nurmah Fudzah
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.15426

Abstract

Contemporary natural resource-based economies, particularly agriculture and marine sectors, are increasingly challenged to reconcile productivity growth with environmental sustainability and systemic resilience. However, existing literature continues to conceptualize green and blue domains in isolation, revealing a persistent gap in the development of an integrated agro-marine innovation framework. This study addresses this gap by developing a cross-sector conceptual model that integrates agro and marine innovation within a sustainability-oriented systems perspective. A qualitative grounded theory approach is employed based on systematic analysis of 583 Scopus-indexed publications. Data were analyzed through open, axial, and selective coding using NVivo to construct an inductive conceptual model. Findings indicate that innovation operates as an interconnected system comprising four causal layers, namely drivers, mechanisms, outputs, and outcomes. Technological innovation, institutional arrangements, financial mechanisms, and multi-actor collaboration emerge as interdependent drivers shaping agro-marine transformation through production system reconfiguration, business model innovation, and value chain restructuring. These mechanisms enhance efficiency and economic performance, facilitating broader transitions toward sustainability, resilience, and inclusive development. From a policy perspective, the model highlights the need for integrated governance structures, coherent green-blue financing systems, and coordinated transformation strategies. From a societal perspective, it suggests improvements in livelihood quality, spatial equity, and food system resilience. The originality of this study lies in proposing the Integrated Sustainable Agro-Marine Innovation System as a novel conceptual model derived from Scopus-based grounded theory synthesis, offering a unified systemic framework that integrates green and blue economy paradigms within a single analytical structure for sustainability transitions.
Pengaruh Manajemen Pemasaran Produk Halal Network Internasional-Herbal Penawar Alwahida Indonesia (HNI-HPAI) Dalam Menarik Minat Pembeli Di Kota Bireuen. mira chairani
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.15830

Abstract

This study aims to analyze the influence of marketing management, consisting of product, price, distribution, and promotion, on consumers’ purchase intention toward Halal Network International-Herbal Penawar Al Wahida Indonesia (HNI-HPAI) products in Bireuen City. The research employed a quantitative approach with an associative research design. The population consisted of all HNI-HPAI consumers in Bireuen City, while the sample comprised 96 respondents selected through purposive sampling. Data were collected using questionnaires and interviews and analyzed through multiple linear regression using SPSS version 25. The results revealed that, partially, the product variable had a positive and significant effect on purchase intention with a t-value of 3.532 and a significance value of 0.001. The price variable had a positive and significant effect with a t-value of 2.635 and a significance value of 0.010. The distribution variable also had a positive and significant effect with a t-value of 2.459 and a significance value of 0.016. Furthermore, the promotion variable had a positive and significant effect with a t-value of 3.690 and a significance value of 0.000. Simultaneously, product, price, distribution, and promotion significantly influenced purchase intention, as indicated by an F-value of 44.382 and a significance level of 0.000. The coefficient of determination (R²) of 0.664 indicates that 66.4% of the variation in purchase intention can be explained by the variables examined in this study. Therefore, the marketing mix plays a significant role in enhancing consumers’ purchase intention toward HNI-HPAI products in Bireuen City. Keywords: Marketing Management, Halal Products, Marketing Mix, Purchase Intention, HNI-HPAI.
Public Budget and Economic Growth as Determinants of Unemployment Reduction in Post-Conflict and Post-Tsunami Aceh Province (Evidence from Aceh, 2005-2024) Syahril Syahril
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.16212

Abstract

This study aims to examine the role of the Aceh Regional Budget (APBA) and economic growth in reducing unemployment in Aceh Province following the armed conflict and the tsunami disaster at the end of 2004. The observation period covers 2005–2024, which represents a crucial phase of reconstruction, rehabilitation, and long-term development in Aceh. This research adopts a quantitative approach using time series regression analysis. Secondary data are obtained from Statistics Indonesia (BPS), official APBA budget reports, and other relevant government publications. The empirical results show that the Aceh Regional Budget (APBA) has a negative and statistically significant effect on the unemployment rate, indicating that increased public spending contributes effectively to employment creation in Aceh. Conversely, economic growth exhibits a positive but statistically insignificant relationship with unemployment, suggesting the presence of jobless or less inclusive growth during the post-disaster and post-conflict period. This finding implies that economic expansion alone does not automatically translate into higher labor absorption. The study highlights the importance of improving the quality and allocation of public expenditure, particularly toward labor-intensive sectors. In conclusion, reducing unemployment in post-conflict regions such as Aceh requires sustained fiscal capacity and inclusive employment-oriented growth strategies. The results provide valuable policy insights for regional governments in designing future development policies for areas recovering from conflict and natural disasters.Keywords: Public budget, economic growth, unemployment
Dekonstruksi Elastisitas Transmisi Non-Linear Harga Bahan Bakar Minyak Non-Subsidi terhadap Pembentukan Cost-Push Inflation di Kabupaten Aceh Barat Saiful Badli; Mutiara Shifa
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.16260

Abstract

Kebijakan pelepasan harga Bahan Bakar Minyak (BBM) non-subsidi pada mekanisme pasar (floating price) telah menciptakan kerentanan baru berupa guncangan sisi penawaran. Wilayah periferal seperti Kabupaten Aceh Barat memiliki risiko asimetri spasial yang tinggi terhadap fenomena price pass-through effect yang agresif akibat ketergantungan absolut pada sektor transportasi darat dalam rantai pasoknya. Diskursus akademik mengenai inflasi akibat BBM selama ini mengalami research gap karena cenderung bias pada agregasi data nasional atau terpusat di Pulau Jawa. Penelitian ini bertujuan untuk mendekonstruksi dan mengukur secara empiris tingkat elastisitas transmisi harga BBM non-subsidi terhadap pembentukan cost-push inflation di Kabupaten Aceh Barat melalui pendekatan ekonomi spasial. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif eksplanatori dengan mengadopsi Regresi Polinomial Orde-2 (Kuadratik) berbasis data deret waktu mingguan (high-frequency data) periode pasca-Juni 2026. Teknik data centering diaplikasikan sebelum transformasi polinomial untuk mengeliminasi structural multicollinearity. Hasil pengujian menunjukkan bahwa seluruh data variabel telah stasioner pada tingkat first difference (I(1)). Model kuadratik terpilih sebagai spesifikasi yang paling robust (AIC = 185,12; Adjusted R-Squared = 0,812) serta berhasil memenuhi seluruh postulat Gauss-Markov (BLUE). Pengujian hipotesis membuktikan bahwa dinamika harga BBM non-subsidi secara simultan memiliki pengaruh determinan yang solid terhadap pembentukan inflasi daerah (p < 0,001). Secara parsial, kontribusi kebaruan (novelty) dari penelitian ini terletak pada penemuan parameter kuadratik (β2) yang bernilai positif (0,0089; p < 0,001), yang membuktikan bahwa fungsi transmisi cost-push inflation membentuk kurva parabola cembung ke bawah atau terakselerasi secara eksponensial. Secara teoritis, penemuan ini mengonfirmasi eksistensi threshold effect dan market panic di tingkat regional. Ketika eskalasi harga energi melampaui batas toleransi psikologis, pelaku sektor distribusi akan membebankan biaya freight secara exponensial sebagai instrumen lindung nilai (hedging). Implikasi praktis dari studi ini mendesak Tim Pengendali Inflasi Daerah (TPID) Kabupaten Aceh Barat untuk memformulasikan model mitigasi inflasi yang presisi dan berbasis pada karakteristik rantai pasok lokal, alih-alih bersifat reaktif.Kata Kunci: BBM Non-Subsidi, Cost-Push Inflation, Regresi Polinomial, Ekonomi Spasial, Kabupaten Aceh Barat

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