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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,017 Documents
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STRATEGI DIGITAL MARKETING DAN PERENCANAAN KEUANGAN YANG EFEKTIF PADA UMKM DI KABUPATEN BOYOLALI Prasetyaningrum, Nurita Elfani; Sudalyo, Ramadhian Agus Triono
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11935

Abstract

This research explores and analyzes effective digital marketing strategies and financial planning for Micro, Small, and Medium Enterprises (UMKM) in Boyolali Regency. UMKM plays a vital role in the local economy, but often faces challenges in competing in the increasingly complex digital era. This study involves in-depth interviews with UMKM owners, market data analysis, and case studies to understand the extent to which UMKM in Boyolali Regency have utilized digital marketing, particularly in the use of social media, online advertising, and search engine optimization. We also evaluate financial planning practices that support business growth and sustainability. The results of this research provide practical guidance for UMKM owners and local stakeholders in developing digital marketing strategies that align with local market characteristics and leverage existing digital opportunities. This research also identifies financial planning practices that can help UMKM manage financial resources wisely. The implications of this research support the growth and sustainability of UMKM in Boyolali Regency and provide valuable insights in the context of UMKM at the national level. Keywords: digital marketing, financial planning, UMKM
Pengaruh Harga Terhadap Keputusan Pembelian Piyoh, Dea Dela
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11945

Abstract

Konsumen cenderung memiliki peran yang sangat penting dalam memutuskan apa yang ingin dibeli. Oleh karena itu, keputusan pembelian dapat bervariasi dari satu konsumen ke konsumen lainnya, dan seringkali merupakan hasil dari pertimbangan pribadi dan preferensi individual. Penelitian ini bertujuan untuk mengetahui pengaruh harga terhadap keputusan pembelian. Metode yang digunakan pada penelitian ini adalah explanatory survey dengan pendekatan kuantitatif. Populasi pada penelitian ini yaitu pengguna aplikasi Netflix dengan sampel sebanyak 100 responden. Teknik pengambilan sampel yang digunakan adalah simple random sampling. Teknik analisis data yang digunakan adalah analisis deskriptif dan inferensial yang diolah dengan menggunakan alat analisis Partial Least Square (PLS) 4.0. Hasil penelitian menunjukkan bahwa harga berpengaruh terhadap keputusan pembelian.
PENGARUH KOMPETENSI KEWIRAUSAHAAN KEPALA SEKOLAH TERHADAP PENGEMBANGAN PROGRAM KEWIRAUSAHAAN DI SEKOLAH MENENGAH KEJURUAN (SMK) SE-BANJARMASIN Rani, Tri; Ratumbuysang, Monry Fraick Nicky Gillian; Hasanah, Mahmudah; Rizky, Maulana
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11947

Abstract

This research aims to determine the influence of school principals' entrepreneurial competence in developing entrepreneurship programs in Vocational High Schools (SMK) throughout Banjarmasin. The population used in this research was all principals in vocational schools. The sampling method is using non-probability sampling techniques. The type of nonprobability sampling used is saturated sampling. The sampling method obtained 20 samples. This research uses quantitative research. The analysis used is simple linear regression analysis, with t test and coefficient of determination. The Principal Entrepreneurial Competency variable of 0.501 states that every time there is an increase in the Principal's Entrepreneurial Competency by 1%, the Entrepreneurship Program (Y) will increase by 0.501. This means that the principal's entrepreneurial competency variable has Sig. Amounting to 0.005 < 0.05, it can be concluded that the principal's entrepreneurial competency variable has a significant effect on the entrepreneurship program. the contribution of creating innovation, working hard, having strong motivation, never giving up, and having entrepreneurial instincts towards the entrepreneurship program was 36.6% while the remaining 63.4% was influenced by other variables not examined in this research. This proves that there is an influence between the principal's entrepreneurial competency on the Entrepreneurship Program.
ANALISIS PERAN KELOMPOK WANITA TANI (KWT) TERHADAP PENINGKATAN EKONOMI KELUARGA DI KECAMATAN SIMPUR KABUPATEN HULU SUNGAI SELATAN Fauziah, Ririn; Ratumbuysang, Monry Fraick Nicky Gillian; Rizky, Maulana; Nor, Baseran
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11948

Abstract

This research aims to determine the influence of the role of women farmer groups (KWT) on improving the family economy in Simpur District, Hulu Sungai Selatan Regency. The population used in this research were KWT members in Simpur District, HSS Regency. There were 11 KWTs spread throughout the villages of Simpur District. The sampling method is using non-probability sampling technique. The type of nonprobability sampling used is purposive sampling. The purposive sampling method obtained 70 samples. The data analysis technique uses SMART PLS. The research results found that there was a positive and significant influence between the role of KWT on improving the family economy in Simpur District, HSS Regency.
ANALISIS PENGARUH LIKUIDITAS, PROFITABILITAS DAN LEVERAGE TERHADAP NILAI PERUSAHAAN (Studi Empiris Pada Perusahaan Makanan dan Minuman Yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2021) Fridatien, Ericke; Romadon, Ahmad Sahri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11955

Abstract

This study aims to examine liquidity, profitability and leverage on firm value. This study used a sample of food and beverage companies listed on the Indonesia Stock Exchange for the 2018-2021 period. This sampling method is using purposive sampling. Based on predetermined criteria, a sample of 28 companies was obtained. This research was conducted with a period of 4 years, bringing the total sample to 112 companies. The type of data used is secondary data taken from the company's financial statements. The analysis technique used in this study is multiple linear regression using the SPSS 26 application program. The results show that liquidity (CR) has no effect on firm value (PBV), while profitability (ROA) has a significant positive effect on firm value (PBV). and leverage (DER) has a significant positive effect on firm value. Keywords: Liquidity, Profitability, Leverage, Firm Value
PEMBERDAYAAN UMKM UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DI KABUPATEN GRESIK MELALUI PROGRAM PILAR EKONOMI LAZISMU GRESIK Safitri, Eka Candra; Hanifah, Luluk
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11958

Abstract

UMKM yang dilakukan oleh LAZISMU Gresik melalui program pilar ekonomi, penelitian ini juga bertujuan untuk mengetahui bagaimana dampak dari program pemberdayaan UMKM terhadap kesejahteraan masyarakat di Kabupaten Gresik. Pada problematika UMKM, permasalahan utama seringkali terhadap sumber permodalan juga model manajemen yang diimplementasikan kemudian bisa memberikan pengaruh terhadap pengembangan usahanya sendiri. Dengan ditunjang atas peranan LAZISMU, maka bakal bisa memiliki peranan selaku lembaga intermediasi antar masyarakat demi menciptakan pertumbuhan usaha produktif. Metode penelitian ini adalah penelitian deskriptif kualitatif. Teknik pengumpulan data yaitu dari wawancara, observasi, serta dokumentasi. Hasil dari penelitian ini menunjukkan bahwasanya pemberdayaan UMKM merupakan program bantuan pelatihan dan pemberian modal usaha terhadap individu maupun kelompok usaha yang diberikan atas LAZISMU Gresik. Program ini dilaksanakan secara bertahap mulai dari proses pendaftaran, assessment, validasi pimpinan, pemberian modal usaha yang sesuai dengan kebutuhan, serta monitoring dan evaluasi. Penyaluran modal mendahulukan terhadap mustahik yang telah memiliki kegiatan ekonomi maupun usaha tetapi mempunyai kendala maupun belum berkembang baik seperti dalam tambahan modal ataupun pengadaan barang. Satu diantaranya dampak dari program pemberdayaan UMKM yang dilaksanakan atas LAZISMU yakni dengan adanya pemberdayaan UMKM bisa menjadi wadah dan obyek dalam mengenalkan produk-produk usaha mikro yang tentunya dengan pendampingan dari pihak LAZISMU. Kata Kunci: Pemberdayaan, UMKM, Kesejahteraan Masyarakat
PENDIDIKAN NABI YA’QUB TERHADAP NABI YUSUF (STUDY SURAH YUSUF) PERSPEKTIF TAFSIR AL MISBAH Mustakim, Tiyo; Rha’in, Ainur
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11975

Abstract

This article examines the education of the prophet Ya'qub towards Yusuf in the view of the interpretation of al-Misbah. This research takes the form of library research with a qualitative approach. The data collection used is documentation. This writing uses the tafsir of Al-Misbah as a reference. Data analysis using content analysis method. And found that the success of the Prophet Yusuf was a form of his parents' upbringing, with all the attitudes that the Prophet Ya'qub showed towards him, including: with compassion, patience, forgiveness, remaining confident and not giving up on the grace of Allah SWT.
PENGARUH OVERINVESTMENT YANG DIMODERASI OLEH KEBIJAKAN DIVIDEN PADA SEKTOR ENERGI DI INDONESIA Sitorus, Josua Martua; Muslim, Ahmad; Widiastuti, Maria C.
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11984

Abstract

This study aims to determine and analyze the impact of overinvestment, liquidity, and Corporate Social Responsibility (CSR) moderated by dividend policy on the company's financial performance. This research was conducted with a quantitative approach. The data used in this study are secondary data sourced from the annual reports of energy sector companies listed on the Indonesia Stock Exchange (IDX) during the 2017-2022 period. The research sample was selected using purposive sampling method so that 22 companies were sampled with 132 observations. The data analysis technique used to test the hypothesis is panel data analysis using the Eviews 12 program. The results showed that overinvestment had no effect on company performance calculated using Basic Earning Point (BEP). Liquidity and CSR partially have a positive and significant effect on company performance. Dividend policy does not moderate the relationship between overinvestment and firm performance. Control variables consisting of company size and business risk partially have a positive and significant effect on company performance. The results of the study inform that the management of energy sector companies needs to increase liquidity and conduct CSR activities actively to improve company performance.
THE EFFECT OF PRICE DISCOUNTS AND PROMOTION ON PURCHASING WITH WORD OF MOUTH AS A MODERATING VARIABLE Sudirjo, Frans; Novilia, Fitri; Ma’sum, Hadiansyah; Ginting, Helmina br.; Kurniawan, Rudi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11992

Abstract

Abstract Price discounts are one of the factors that researchers believe can influence consumer purchasing decisions and are even the main factor that consumers take into account, especially for products that are not too much different in quality. Apart from price cuts, researchers also believe that promotional factors can also influence purchasing decisions due to the expanding market share and the increasing number of potential consumers who know about a product. Therefore, this research aims to analyze the effect of price discounts on purchasing decisions. Different from previous research, this research adds the Word of Mouth variable as a moderating variable. This research is qualitative research with an explanatory approach. The data used in this research is primary data that researchers obtained from the questionnaire method of 300 Shopee application users consisting of 150 sellers and 150 buyers. The questionnaire is in the form of multiple choices containing the words strongly agree-strongly disagree. These data were analyzed using the smart PLS 4.O method. Keywords : Price Discounts, Promotion, Purchasing, Word of Mouth
ANALISIS PRAGMATIK WACANA KARIKATUR, TINJAUAN ASPEK KEBAHASAAN Supriyadi, Slamet
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11994

Abstract

This study aims to describe (1) the types of speech acts and implicatures in caricature discourse; (2) the linguistic aspects inherent in caricature discourse and; (3) caricature readers' understanding of the social functions in caricature discourse. The research methodology used is descriptive qualitative research. Data collection techniques used interviews, observation and document analysis. The sampling technique used was purposive sampling technique. Data validity was validated by using data source triangulation. Then the analysis model uses an interactive model from Miles and Huberman. The results showed that many caricatures were drawn mainly to put forward constructive ideas about existing issues and to emphasize the humorous function. The types of speech acts utilized in caricature drawings are directive, commissive, expressive, and permissive speech acts. The linguistic aspects utilized in caricature discourse are, phonological aspects in the form of anomatope or sound imitation, words, phrases, sentences, and discourse. In the end, readers and caricature makers often have different understandings of the social function of caricature discourse texts. They have different understandings and interpretations of the meaning contained in the text and images of caricatures in relation to constructive criticism. Keyword: Language Aspects; Implicature; Pragmatics; Speech Acts

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