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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,201 Documents
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PENGARUH CONTENT MARKETING, ELECTRONIC WORD OF MOUTH (E-WOM) DAN PRICE AFFORDABILITY TERHADAP MINAT BELI KULINER PADA AKUN INSTAGRAM @MADIUNNGEMIL Fatika Fakhrunnisa; Tatik Mulyati; Hartirini Warnaningtyas
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19876

Abstract

This study aims to analyze the influence of content marketing, electronic word of mouth (e-WoM), and price affordability on culinary purchase interest through the Instagram account @madiunngemil, a social media platform focused on promoting and recommending local culinary businesses in Madiun City and its surrounding areas. The rapid development of digital marketing and the increasing use of social media have significantly influenced consumer behavior in seeking culinary information and recommendations. This research employed a quantitative approach using purposive sampling techniques. Data were collected through questionnaires distributed to students of Universitas Merdeka Madiun who actively use Instagram and have accessed the @madiunngemil account. The data were analyzed using multiple linear regression with the assistance of JASP software. The findings revealed that content marketing, e-WoM, and price affordability positively and significantly influence purchase interest both partially and simultaneously. Furthermore, content marketing was identified as the most dominant variable affecting purchase interest. These results suggest that attractive content, positive consumer reviews, and affordable pricing strategies can effectively increase consumers’ culinary purchase interest among students.
Digital Financial Literacy and Fintech Publication Trends Yuliana Subastine; Sisca Dian Rahmawati; Qisthoni Permatasari; Lamidi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19879

Abstract

The rapid digital transformation of the financial sector has intensified the need for strong Digital Financial Literacy (DFL) to ensure secure and inclusive participation in the fintech ecosystem. This study provides a comprehensive bibliometric analysis of global scientific publications on Digital Financial Literacy and financial technology ( fintech) from 2020 to 2025. Using 214 Scopus-indexed journal articles, the study maps publication trends, leading journals, influential authors, dominant research themes, and collaborative networks. The findings reveal a significant surge in publications beginning in 2023, driven by increased fintech adoption and the urgency of addressing digital financial risks. Economics, business, and Social Sciences emerge as the core disciplinary contributors, with China, India, and Indonesia leading global research output. Keyword co-occurrence and thematic mapping show concentrated attention on financial inclusion, technology adoption, digital finance, and emerging topics such as machine learning and cybersecurity. The study concludes that DFL is not merely a technical competency but a critical foundation for strengthening financial resilience, promoting inclusion, and mitigating risks associated with digitalization. Recommendations include integrating mixed-method approaches in future studies, expanding cross-regional collaborations, and prioritizing ethical, contextual, and inclusive digital financial education frameworks.
PENGARUH HARGA, KUALITAS PRODUK, DAN PERMINTAAN PASAR TERHADAP PENDAPATAN PENGEPUL PORANG: Studi Di Kecamatan Saradan Kabupaten Madiun ADE MESYA BELLANTI; TATIK MULYATI; MUHAMMAD IMRON
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19881

Abstract

This study aims to; 1) determine the effect of price on the income of porang collectors in Saradan District, Madiun Regency; 2) determine the effect of product quality on the income of porang collectors in Saradan District, Madiun Regency; 3) determine the effect of market demand on the income of porang collectors in Saradan District, Madiun Regency; 4) determine the effect of price, product quality, and market demand simultaneously on the income of porang collectors in Saradan District, Madiun Regency. The sample required is 134 respondents using quantitative research methods. The results of the study obtained by t-test and F-test show that; 1) the price is obtained with a significant level of 0.009 <0.05 partially the price variable (X1) has a positive and significant effect on the income of porang collectors; 2) product quality is obtained with a significant level of 0.020 <0.05 partially the product quality variable (X2) has a positive and significant effect on the income of porang collectors; 3) market demand is obtained with a significant level of 0.001 < 0.05 partially the market demand variable (X3) has a positive and significant influence on the income of porang collectors. Simultaneously shows that price, product quality, and market demand are obtained with a significance level of F = 0.000 < α = 0.05 thus simultaneously the variables of price, product quality, and market demand have a positive and significant influence on the income of porang collectors.
PERAN MEDIA SOSIAL DALAM STRATEGI PEMASARAN UNTUK MENINGKATKAN DAYA SAING USAHA RENTAL OUTDOOR DI MAGETAN Setia Maharani; TATIK MULYATI; MUHAMMAD IMRON
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19882

Abstract

This study aims to: 1) determine the role of social media in Van Adventure Magetan's marketing strategy; 2) determine how social media is utilized to increase the competitiveness of Van Adventure Magetan's outdoor rental business; 3) determine the obstacles faced in using social media as a marketing tool; 4) determine the efforts made by Van Adventure Magetan in optimizing social media to increase business competitiveness. The research method used is a qualitative research method with a descriptive approach. Data collection techniques were carried out through observation, interviews, and documentation. Informants in this study consisted of business owners, employees, and customers of Van Adventure Magetan. Data analysis techniques used data reduction, data presentation, and drawing conclusions. The results of the study indicate that social media has an important role in Van Adventure Magetan's marketing strategy. Social media is used as a means of product promotion, delivering rental service information, communicating with customers, and building consumer trust through testimonials and documentation of customer activities. The use of social media has been proven to expand market reach, increase customer interest, and strengthen business competitiveness amidst the competition in the outdoor rental business. Obstacles faced include limited time in content management, competition from similar businesses, and rapid changes in digital trends. The conclusion of this study indicates that social media plays an effective role as a marketing strategy in increasing Van Adventure Magetan's competitiveness. Therefore, Van Adventure Magetan needs to improve content creativity, promotional consistency, and service quality to maintain and enhance its competitiveness.
IMPLEMENTASI KEBIJAKAN INTEGRASI SISTEM PERIZINAN BERUSAHA DALAM MENINGKATKAN PELAYANAN PUBLIK DI DIREKTORAT PESTISIDA KEMENTERIAN PERTANIAN Dyah Ayu Indri Nurani
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19885

Abstract

This study aims to analyze the implementation of the integration policy between the Online Single Submission (OSS) system and the SIMPEL1 application in the pesticide licensing process at the Ministry of Agriculture of Indonesia. Using Larry N. Gerston’s (2010) public policy implementation framework. A qualitative approach was employed, utilizing interviews, document and field observations. The findings reveal that the integration of OSS and SIMPEL1 has not been optimally implemented. The key challenges include misalignment between the generic structure of OSS and the technical specificity required in the pesticide sector, limited human resource capacity and training, unbalanced workloads due to insufficient personnel, and weak monitoring and evaluation mechanisms.
FUNGSI PERSEPSI HARGA PRODUK PERBANKAN, CITRA MEREK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN SESEORANG MENJADI NASABAH BANK MUAMALAT MADIUN Velin Anesti; Hartirini Warnaningttyas; Ahadiati Rohmatiah
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19898

Abstract

This study aims to examine the role of perceptions of banking product prices, brand image, and service quality in influencing a person's decision to become a customer of Bank Muamalat Madiun. The research method used was quantitative, with primary data obtained. The analysis results show that perceptions of banking product prices, brand image, and service quality simultaneously have a significant influence on the decision to become a customer. Partially, brand image and service quality have a positive and significant influence, with service quality being the most dominant variable influencing customer decisions. Price perception also has a positive influence, but its contribution is relatively smaller compared to the other variables.
IMPLEMENTASI KEBIJAKAN JABATAN FUNGSIONAL ANALIS PRASARANA DAN SARANA PERTANIAN DI DIREKTORAT PESTISIDA KEMENTERIAN PERTANIAN Astuti Kusuma Wardhani
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19912

Abstract

This study aims to analyze the implementation of the Functional Position Policy for Agricultural Infrastructure and Facilities Analysts (Analis PSP) at the Directorate of Pesticides, Ministry of Agriculture. The study employed a qualitative approach using Larry N. Gerston’s policy implementation theory consisting of translation ability, resources, limited number of players, and accountability dimensions. Data were collected through in-depth interviews, observations, and documentation studies involving informants from the Directorate General of Agricultural Infrastructure and Facilities. The findings indicate that the implementation of the Functional Position Policy for Agricultural Infrastructure and Facilities Analysts has not been fully optimal. Several challenges were identified, including limited human resources, insufficient technical training, weak understanding of policy implementation, imbalance in workload distribution, and lack of performance-based accountability mechanisms. In addition, the utilization of information technology in managing agricultural infrastructure and facilities remains limited. This study concludes that strengthening institutional capacity, competency development, and digital governance systems are necessary to improve the effectiveness of the implementation of the functional position policy in supporting agricultural modernization and national food security.
Digital Transformation Impact: Pengaruh Digitalisasi terhadap Kinerja UMKM Putri Intan Prastiwi; Arif Setiawan; Zaenal Mustofa; Nova Mei Indriyani; Nadia Putri
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19931

Abstract

This study aims to analyze the effect of digital transformation on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Surakarta, particularly in the fashion, culinary, and creative economy sectors. The study examines four dimensions of digital transformation, namely business process transformation, business model transformation, domain transformation, and organizational/cultural transformation, and their influence on MSME performance. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 50 MSME owners selected using a non-probability sampling technique with purposive sampling method. Data analysis was conducted using Structural Equation Modeling–Partial Least Square (SEM-PLS). The results indicate that business process transformation, business model transformation, domain transformation, and organizational/cultural transformation have a positive and significant effect on MSME performance. Business process transformation was identified as the most dominant variable influencing MSME performance through operational digitalization, administrative automation, and technological integration. The findings demonstrate that digital transformation plays a strategic role in improving sales growth, productivity, profitability, and business competitiveness of MSMEs. The novelty of this study lies in the integration of four dimensions of digital transformation in analyzing MSME performance within the context of fashion, culinary, and creative economy sectors in Surakarta.
Green Marketing and Service Quality as Determinants of Consumer Loyalty in Coffee Shop Businesses in Semarang Abdullah; Edwin Zusrony; Myra Andriana; Wesly Tumbur ML Tobing
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19994

Abstract

The purpose of this study is to evaluate the relationship between green marketing and service quality regarding consumer loyalty. This study uses a quantitative method approach. In this study the primary data is used and disseminated directly to the respondents using a Likert scale of 1 to 5 points. The research population is all consumers who have made purchases at 5 coffee shops with the age range of 18-35 and live in the City of Semarang. The sampling used is non-random sampling utilizing purposeful sampling approach. The total number of participants is 70 respondents. The data analysis approach used is the multiple linear regression method and the study data processing used is SmartPLS 4.1.1.8 software. The results of the study indicate that service quality has a positive and significant effect on consumer loyalty and green marketing has no significant direct effect. However, concurrently these variables have a favorable and significant effect on consumer loyalty of coffee shop business in Semarang. The benefits of this study for coffee shop enterprises include as a consideration in building effective marketing strategies, especially through the improvement of service quality and optimization of green marketing in an effort to increase client loyalty.
PENGARUH FAKTOR-FAKTOR KUALITAS PELAYANAN TERHADAP KEPUASAN ANGGOTA DI LEMBAGA KEUANGAN MIKRO SYARIAH Rizal Mahendra Putra; Arif Julanto Sri Nugroho; Anis Marjukah; Titik Purwanti
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.20008

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh dari kualitas pelayanan yang terdiri dari terhadap kepuasan anggota di lembaga keuangan mikro syariah yaitu di BMT Samara Sukoharjo baik secara parsial maupun secara simultan serta untuk mengetahui faktor kualitas pelayanan tersebut yang paling dominan berpengaruh tingkat pengaruhnya. Penelitian ini menggunakan metode deskriptif kuantitatif yang disertai dengan pengujian hipotesis. Populasinya yaitu seluruh anggota BMT Samara. Sampel penelitian sebanyak 80 orang responden yang diambil dengan teknik random sampling. Metode pengumpulan data menggunakan angket yang hasilnya diuji validitas dan reliabilitas. Analisis data menggunakan analisis regresi berganda, uji F, uji t, dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa: Terdapat pengaruh yang signifikan dari kualitas pelayanan yang terdiri dari tangible, reliability, responsiveness, assurance, dan empathy terhadap kepuasan anggota. Hal ini terbukti dari hasil analisis regresi yang memperoleh nilai Fhitung > Ftabel (30,744 > 2,45) pada taraf signifikansi 5%. Artinya pemberian bukti pelayanan secara langsung, kehandalan petugas dalam memberikan pelayanan, ketepatan daya tangkap petugas dalam menanggapi keluhan pelanggan, pemberian jaminan pelayanan, dan pemberian perhatian terhadap keluhan pelanggan menyebabkan pelanggan diperhatikan dan setia kepada perusahaan; Dimensi reliability merupakan dimensi yang memberikan pengaruh dominan terhadap kepuasan pelanggan. Hal ini dapat dilihat dari nilai t­hitung dimensi reliability (4,004) lebih tinggi dari thitung dimensi lainnya tangibles (3.106), responsiveness (3.779), assurance (2.614), dan emphaty (3.188). Hal ini berarti jika kehandalan dalam memberikan pelayanan menyebabkan anggota BMT Samara merasa puas.

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