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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,201 Documents
 315   316   317   318   319 
Dinamika Psikologis Investor Ritel di Era Volatilitas Harga Emas Ekstrem: Eksplorasi Fenomena Fear of Missing Out (FOMO) dan Ilusi Safe-Haven pada Pengguna Aplikasi Emas Digital Fitayantri Tamau; Francisca Anggun Therok; Siti Harwianti Santoso
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19802

Abstract

Thi~s stu~d~y e~xami~ne~s the~ psychologi~cal d~ynami~cs of re~tai~l i~nve~stors ami~d~ e~xtre~me~ gold~ pri~ce~ volati~li~ty, focu~si~ng on the~ e~me~rge~nce~ of Fe~ar of Mi~ssi~ng Ou~t (FOMO) and~ the~ i~llu~si~on of safe~-have~n among u~se~rs of d~i~gi~tal gold~ savi~ngs appli~cati~ons. The~ re~se~arch was moti~vate~d~ by the~ sharp e~scalati~on of gold~ pri~ce~s d~u~ri~ng 2024–2026—from approxi~mate~ly U~SD~ 2,040 pe~r troy ou~nce~ i~n e~arly 2024 to ove~r U~SD~ 5,176 pe~r troy ou~nce~ i~n the~ fi~rst qu~arte~r of 2026—alongsi~d~e~ the~ rapi~d~ growth of fri~cti~onle~ss d~i~gi~tal i~nve~stme~nt platforms i~n I~nd~one~si~a. U~si~ng a qu~ali~tati~ve~ d~e~scri~pti~ve~ approach wi~th a phe~nome~nologi~cal d~e~si~gn, d~ata we~re~ colle~cte~d~ i~n Manad~o Ci~ty throu~gh i~n-d~e~pth i~nte~rvi~e~ws, obse~rvati~on, and~ d~ocu~me~ntati~on i~nvolvi~ng le~ctu~re~rs, stu~d~e~nts, and~ me~mbe~rs of the~ ge~ne~ral pu~bli~c, se~le~cte~d~ throu~gh pu~rposi~ve~ sampli~ng. D~ata analysi~s followe~d~ the~ i~nte~racti~ve~ mod~e~l of Mi~le~s, Hu~be~rman, and~ Sald~ana, su~pporte~d~ by sou~rce~ and~ te~chni~qu~e~ tri~angu~lati~on. The~ fi~nd~i~ngs re~ve~al thre~e~ pri~nci~pal conclu~si~ons: (1) the~ me~ani~ng of gold~ has shi~fte~d~ from a prote~cti~ve~ i~nstru~me~nt to a spe~cu~lati~ve~ asse~t promi~si~ng rapi~d~ capi~tal gai~ns; (2) i~nve~stme~nt d~e~ci~si~ons we~re~ pre~d~omi~nantly d~ri~ve~n by FOMO, he~rd~ be~havi~or, anchori~ng bi~as, and~ cogni~ti~ve~ d~i~ssonance~ rathe~r than fu~nd~ame~ntal analysi~s; and~ (3) the~ fri~cti~onle~ss archi~te~ctu~re~ of d~i~gi~tal gold~ appli~cati~ons i~nte~nsi~fi~e~d~ psychologi~cal vu~lne~rabi~li~ty and~ faci~li~tate~d~ i~mpu~lsi~ve~ bu~yi~ng at ove~rbou~ght marke~t cond~i~ti~ons, re~i~nforci~ng the~ safe~-have~n i~llu~si~on. Keywords: be~havi~oral fi~nance~, FOMO, safe~-have~n, d~i~gi~tal gold~, re~tai~l i~nve~stor  
INSTITUTIONAL BUYER ADOPTION OF B2B AGRICULTURAL E-COMMERCE: A SYSTEMATIC LITERATURE REVIEW USING THE UTAUT FRAMEWORK Surya Danang; Supriyanto; Paske Victory Modaso; Fitayantri Tamau
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19803

Abstract

Background: The digital transformation of agricultural supply chains in developing countries faces critical gaps in understanding how institutional buyers adopt B2B e-commerce platforms. Most existing studies focus on farmer (supply-side) adoption, leaving the demand-side perspective underexplored. Objective: This systematic literature review (SLR) aims to map the state of knowledge on B2B agricultural e-commerce adoption among institutional buyers through the UTAUT framework, and to identify research gaps that justify an empirical study in Eastern Indonesia. Methods: Following PRISMA 2020 protocol, we searched Scopus databases using six Boolean search strings. From 255 initial records, 3 duplicates were removed, yielding 252 unique articles. After screening (122 excluded) and eligibility assessment of 65 full-text articles (22 excluded), 43 final articles published from 2003 to 2026 were included. Results: Four thematic clusters emerged: (A) UTAUT in agrifood technology adoption, (B) B2B e-commerce and digital supply chains, (C) institutional buyers and digital platforms, and (D) digital agrifood context and gaps. Performance Expectancy (PE) and Social Influence (SI) are the most consistent predictors of adoption behavioral intention across 38 and 34 articles respectively. Trust emerges as a critical extension, especially in blockchain and platform adoption contexts. Conclusion: The literature reveals five critical gaps: (1) near-absence of demand-side B2B institutional buyer studies, (2) lack of UTAUT application in B2B agrifood buyer contexts, (3) minimal empirical evidence from Southeast Asia/Indonesia, (4) dominance of qualitative methods over quantitative SEM-PLS, and (5) weak linkage to national food security policy. This review provides the theoretical foundation and gap justification for an empirical study targeting institutional buyers (HORECA, modern markets, cooperatives).
MODEL PREFERENSI WORK FROM ANYWHERE PADA GENERASI Z DAN DAMPAKNYA TERHADAP PERILAKU KERJA SERTA STRATEGI MSDM Injilia Wulan Gratia Wua; Sherly Ernawaty Susanto; Lidya Djuwita Pratiwi Canon
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19807

Abstract

This study examines the Work From Anywhere (WFA) preference model among Generation Z workers in Manado City and its impact on work behavior and Human Resource Management (HRM) strategies. Using a quantitative approach with a survey method, data were collected from 120 respondents who are Generation Z members at public sector institutions including BKN, Bawaslu, and KPU in Manado City, with WFA experience ranging from six months to one year. The research instrument consisted of a Likert-scale questionnaire measuring four constructs: WFA preference, work behavior, HRM strategy, and job satisfaction. Data analysis employed multiple linear regression and Structural Equation Modeling (SEM) using SPSS 26 and AMOS 24. Results indicate that WFA preference significantly and positively influences work behavior (β = 0.462; p < 0.05) and HRM strategies (β = 0.384; p < 0.05). Flexibility and digital connectivity emerged as the dominant dimensions of WFA preference among Generation Z. Moreover, organizations that adopted adaptive HRM strategies reported higher levels of employee engagement and productivity. The study concludes that WFA represents a transformative working model for Generation Z that necessitates structural adjustments in HRM practices, including talent management, performance evaluation, and digital well-being policies. Keywords : Work From Anywhere, Generation Z, Perilaku Kerja, Strategi MSDM, Kepuasan Kerja
Influence of Social Media Marketing, Word of Mouth, and Influencer Marketing on Brand Awareness: A Case Study of AT Koffie Lab Café Bryan Budinata; Vern Christopher; Krisitan Agung Nugraha
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19817

Abstract

Technological development has encouraged significant changes to marketing strategies within the culinary industry, particularly through utilization of social media, word of mouth from consumers, and collaborating with influencers. This study aims to analyze the influence of social media marketing, word of mouth, and influencer marketing on brand awareness at AT Koffie Lab Surabaya. This research employs a quantitative approach using a survey method by distributing surveys to consumers and potential consumers of AT Koffie Lab who are active users of social media. Data that has been collected are analyzed to determine the partial and simultaneous effects of the variables on brand awareness. The results are expected to provide insights of the effectiveness of the variables in enhancing brand awareness in café businesses. This research is expected to offer practical contributions for culinary business owners in designing more effective and efficient marketing strategies to improve businesses in the digital era.
The Effect of Work–Life Balance, Employee Engagement, and Emotional Intelligence on Organizational Citizenship Behavior Nabila Ardine Rihadatul Aisy; Ana Sofia Aryati
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19820

Abstract

This explanatory quantitative study aims to analyze the effect of work–life balance, employee engagement, and emotional intelligence on organizational citizenship behavior among members of the Samapta Unit of the East Java Regional Police. This study was conducted at the Samapta Unit of the East Java Regional Police during the period of September–December 2025. Data were collected using a 5-point Likert-scale questionnaire that had passed validity and reliability testing and was distributed to all respondents who met the research criteria. After classical assumption testing, the collected data were analyzed using multiple linear regression with the assistance of SPSS version 29. The results indicate that work–life balance, employee engagement, and emotional intelligence simultaneously have a significant effect on organizational citizenship behavior. Partially, work–life balance, employee engagement, and emotional intelligence each have a significant effect on organizational citizenship behavior. These findings emphasize that balance between work and personal life, the level of members’ engagement in their duties, and the ability to manage emotions are critical factors in enhancing organizational citizenship behavior within a high-pressure policing work environment.
EKSPLORASI KEPERCAYAAN NASABAH (CUSTOMER TRUST): DAMPAK PROFESIONALISME SDM DAN TRANSPARANSI SISTEM PEMBAYARAN DIGITAL PADA PROYEK PERUMNAS JAWA TIMUR Imam Santoso; Yoan Purnamasari Makapuase Bahalau; Zerah Elisa Derek
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19822

Abstract

This study investigates the influence of Human Resource (HR) Professionalism and Digital Payment System Transparency on Customer Trust among buyers of Perumnas housing projects in East Java Province. Using a quantitative approach with a survey method, data were collected from 150 respondents who had actively used Perumnas digital payment services. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS software. The results indicate that HR Professionalism has a significant positive effect on Customer Trust (path coefficient = 0.412, t-statistic = 4.321, p < 0.01), and Digital Payment System Transparency also significantly and positively influences Customer Trust (path coefficient = 0.387, t-statistic = 3.987, p < 0.01). Simultaneously, both variables explain 61.3% of the variance in Customer Trust (R2 = 0.613). The findings suggest that Perumnas East Java should continuously invest in HR capacity development and enhance the transparency of its digital payment platform to strengthen customer confidence in the housing procurement process. Keywords : Customer Trust; Digital Payment; HR Professionalism; Perumnas; Transparency
Perbandingan Pengaruh Emotional Marketing dan Influencer Marketing terhadap Keputusan Pembelian melalui Daya Tarik Konsumen pada Nyfodd Kafe Citraland Surabaya Hans Christian
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19833

Abstract

This study examines the effect of emotional marketing and influencer marketing on purchase decisions through consumer attraction at Nyfodd Kafe Citraland Surabaya. This study is motivated by the increasing role of digital marketing in the food and beverage industry, where visual content, emotional messages, and influencer recommendations can shape consumer attraction before purchase decisions occur. This employs a quantitative method and applies purposive sampling as the sampling technique. Data were collected from 120 respondents aged 18–35 years who had seen Nyfodd Kafe’s promotional content and had visited or purchased its products. The data were analyzed using SEM-PLS with SmartPLS software. The results show that emotional marketing and influencer marketing have a positive and significant effect on consumer attraction. Consumer attraction also has a positive and significant effect on purchase decisions. However, emotional marketing and influencer marketing do not have a direct effect on purchase decisions. Consumer attraction is proven to mediate the effect of both strategies on purchase decisions. Based on the comparison of path coefficient, F-square, and indirect effect values, emotional marketing is found to be more effective than influencer marketing in shaping consumer attraction and indirectly encouraging purchase decisions.
BUDAYA KREATIVITAS DAN CO-CREATION DALAM STRATEGI MEDIA SOSIAL UKM KREATIF Abdul Chamid; Wahyu Purno Irawan
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19857

Abstract

This study aims to analyze how internal creativity culture and co-creation with external communities interact in shaping effective social media strategies in creative small and medium enterprises (SMEs). Using a qualitative approach with a single case study design at WSB, a figurine-based creative industry SME in Surabaya, data were collected through in-depth interviews with internal and external parties, participant observation, and digital artifact analysis. The findings indicate that WSB internalizes creativity culture through team autonomy, risk tolerance, and collaborative rituals involving all organizational functions. Co-creation mechanisms are implemented systematically with transparent dialogue, early access for the community, and formal recognition of fan contributions that build a sense of ownership and loyalty. The synergy of these two dimensions creates a dynamic capability that orchestrates internal and external ideas into authentic content that is emotionally resonant and adaptive to platform dynamics. Theoretically, this study expands the Resource-Based View perspective by positioning creativity culture and co-creation capacity as dynamic capabilities that transform intangible resources into sustainable competitive advantages. Practically, these results provide recommendations for creative SMEs to develop an inclusive creative ecosystem that positions social media as a strategic asset rather than a mere promotional channel.
PENGARUH KUALITAS PRODUK DAN KENYAMANAN FISIK TERHADAP KEPUASAN PELANGGAN MELALUI PENGALAMAN PELANGGAN DI RESTORAN WE THE FORK 24 JAM Billy Kukenzie; Michelle Calista
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19862

Abstract

Customer satisfaction is a critical determinant of sustainability in the competitive restaurant industry, particularly for establishments operating on a 24-hour basis. This research examines the effects of product quality and physical comfort on customer satisfaction, through customer experience, at We The Fork 24-Hour Restaurant in Surabaya. A quantitative explanatory approach was employed, using data collected from 138 respondents through structured questionnaires distributed to dine-in customers. The data were analyzed using SEM-PLS to assess all 5 hypothesis. The findings indicate that product quality and physical comfort have positive and significant effects on customer experience. Furthermore, product quality, physical comfort, product quality and physical comfort have a positive and significant effects on customer satisfaction. But customer experience does not have significant effect on customer satisfaction. These results highlight the importance of maintaining consistent food quality, creating a comfortable physical environment, and delivering positive dining experiences to enhance customer satisfaction. The findings provide practical insights for restaurant managers in improving service strategies and contribute to the literature on consumer behavior in the culinary sector.
Integrasi Pengetahuan, Religiusitas, Promosi Dan Minat Dalam Keputusan Menabung Berbasis Perilaku Individu: Pendekatan Multidisiplin (MSDM, Psikologi, Perbankan Syariah, dan Akuntansi) Erna Sipahutar; Hasby Asshidiq; Siti Kadariah; Alim Murtani; Putri Nazli; Meitiya Trihapsari
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19873

Abstract

This study aims to analyze the integration of knowledge, religiosity, promotion, and intention in influencing saving decisions based on individual behavior using a multidisciplinary approach. This approach integrates the perspective of Human Resource Management (HRM) as the primary framework in understanding individual behavior, supported by psychology in explaining intention and decision-making processes, Islamic banking in examining religiosity aspects, and accounting in explaining financial knowledge. This study employs a quantitative method with a survey design, where data are collected through questionnaires distributed to respondents who are prospective or existing customers of financial institutions. The analysis technique used is Structural Equation Modeling based on Partial Least Squares (SEM-PLS) to examine the relationships among variables as well as the role of intention as an intervening variable. The results indicate that knowledge, religiosity, and promotion have a positive and significant effect on saving intention. Furthermore, intention is found to have a significant effect on saving decisions. In addition, intention also acts as a mediating variable in the relationship between knowledge, religiosity, and promotion on saving decisions. These findings suggest that saving behavior is influenced not only by rational factors but also by values, motivation, and external stimuli integrated within individual behavior. This study provides theoretical contributions to the development of individual behavior studies within HRM in a financial context, as well as practical contributions for financial institutions, particularly Islamic banks, in designing strategies to enhance public saving intention and decisions. Keywords: knowledge, religiosity, promotion, intention, saving decision, individual behavior, multidisciplinary

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