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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,062 Documents
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BISNIS PEMBUATAN KAROSERI DUMP TRUCK PADA PERUSAHAAN MAIWA KAROSERI Erik Gunawan; Zaenal Arifin; Achmad Sobirin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12607

Abstract

The business in the truck body manufacturing sector is one of the potential business sectors, especially in the North Luwu area, where this area has a lot of agricultural commodities that require transportation equipment such as trucks in the business process. This business practice is carried out to find out the strategy for creating SKRB ownership, cost leadership strategy, and differentiation strategy in winning the competition. This business is carried out in the North Luwu area and has been running for about a year. Based on the results of business practices that have been passed, the results show that the SKRB ownership strategy and cost leadership strategy are not an advantage or a competitive advantage in winning the competition. Meanwhile, a differentiation strategy in which the company makes one product with excellent strength and very smooth results becomes a competitive advantage. Unfortunately, this differentiation strategy has the effect of expensive product prices, causing body sales to not meet expectations. Keywords : dump truck carosery, business, strategies
PENGARUH SINERGI KUALITAS LAYANAN, LOYALITAS MEREK DAN INOVASI PRODUK DALAM MENINGKATKAN KEPUASAN KONSUMEN Zuliani Zuliani; Ratna Mutia; Samsul Ikhbar; Ikhsan Fajri; Hamzah Zainuri
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14044

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh secara simultan kualitas layanan, loyalitas merek dan inovasi produk terhadap kepuasan pelanggan pada PT. Darussalam Berlian Motor Banda Aceh, untuk mengetahui pengaruh secara parsial kualitas layanan, loyalitas merek, dan inovasi produk terhadap kepuasan pelanggan pengguna pada PT. Darussalam Berlian Motor Banda Aceh. Penelitian ini dilakukan pada PT. Darussalam Berlian Motor Banda Aceh, sedangkan objek penelitian ini adalah mengenai kualitas layanan, loyalitas merek, inovasi produk dan kepuasan pelanggan dengan jumlah sampel terpilih sebanyak 85 orang. Peralatan analisis data dalam penelitian ini menggunakan skala likert dan analisis data regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas layanan, loyalitas merek dan inovasi produk secara bersama-sama berpengaruh secara signifikan terhadap kepuasan pelanggan pada PT. Darussalam Berlian Motor Banda Aceh dengan diperoleh Fhitung > Ftabel (67,780 > 2,701) pada tingkat signifikansi 0.000, kemudian hasil penelitian juga membuktikan bahwa kualitas layanan secara individu berpengaruh secara signifikan terhadap kepuasan pelanggan pada PT. Darussalam Berlian Motor Banda Aceh dengan nilai koefisien regresi sebesar 0.160 dengan tingkat signifikan sebesar 0,000. Hasil penelitian juga membuktikan bahwa loyalitas merek, secara individu berpengaruh secara signifikan terhadap kepuasan pelanggan pada PT. Darussalam Berlian Motor Banda Aceh dengan nilai koefisien regresi sebesar 0.112, dengan tingkat signifikan sebesar 0,004 dan inovasi produk secara individu berpengaruh secara signifikan terhadap kepuasan pelanggan dengan nilai koefisien regresi sebesar 0,157 dengan nilai signifinaksi sebesar 0,000 pada  = 5%. Hasil penelitian ini diharapkan dapat bermanfaat bagi PT. Darussalam Berlian Motor Banda Aceh untuk dapat lebih meningkatkan kepuasan pelanggan dimasa yang akan datang.
ANALISIS KOMPARATIF RETURN ON ASSET (ROA) DAN ECONOMIC VALUE ADDED (EVA) DALAM MENGUKUR KINERJA KEUANGAN PADA PT. APEXINDO PRATAMA DUTA Tbk DENGAN PT. ELNUSA Tbk. Dhini Nurullah; Aris Munandar
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.5659

Abstract

Penelitian ini berjudul “Analisis Komparatif Return On Asset (ROA) dan Economic Value Added (EVA) dalam mengukur kinerja keuangan pada PT.Apexindo Pratama Duta Tbk dengan PT.Elnusa Tbk. Adapun Tujuan Penelitian ini untuk mengetahui dan menganalisis perbedaan ROA dan EVA dalam mengukur kinerja keuangan pada PT.Apexindo Pratama Duta Tbk dengan PT.Elnusa Tbk. Metode pengumpulan data yang digunakan teknik dokumentasi dan studi pustaka dengan data-data yang diperoleh dan dikumpulkan dari berbagi dokumen-dokumen yang diperoleh dari perusahaan seperti laporan keuangan yang diperoleh melalui laporan yang dipublikasikan pada situs resmi bursa efek Indonesia.Alat Analisis yang digunakan dalam penelitian ini adalah melalui perhitungan Return On Asset (ROA) dan Economic Value Added (EVA). dimana hal ini menunjukkan bahwa perhitungan (ROA) PT. Apexindo Pratama DutaTbk menunjukkan kemampuan dari modal yang diinvetasikan secara keseluruhan belum mampu untuk menghasilkan laba sedangkan pada PT.Elnusa Tbk menunjukkan kemampuan dari modal yang diinvetasikan secara keseluruhan sudah mampu untuk menghasilkan laba.Sedangkan perhitungan (EVA) dimana hal ini menunjukkan bahwa PT. Apexindo Pratama DutaTbk menunjukkan dimana hal ini menunjukan hasil tersebut di pengaruhi oleh weight average cost of capital (WACC) dari perusahaan serta biaya modal (Capital Charges) juga berpengaruh secara otomatis atas seberapa besar kenaikan Economic Value Added (EVA),karena biaya modal merupakan komponen utama pengurang Net Operating Profit After Tax (NOPAT).maka PT.Apexindo Pratama Duta Tbk Mengalami penurunan yang draktis dari hasil Economic Value Added pada tahun 2013-2019.PT.Elnusa Tbk menunjukkan hasil tersebut mengalami peningkatan dari hasil Economic Value Added. Keywords : Kinerja Perusahaan;Economic Value Added;Return On Asset
TURNOVER INTENTION YANG DIMEDIASI OLEH KOMITMEN ORGANISASI (Studi Kasus PT. Pos Indonesia Kantor Cabang Pekalongan) M. Ghusni Ridho; M. Farid Wajdi; Muhammad Sholahuddin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11097

Abstract

The research objective was to determine the effect of Job Stress and Satisfaction on Turnover Intention mediated by Organizational Commitment at the Pekalongan Post Office. This research was conducted at PT Pos Indonesia Pekalongan Branch. The number of respondents taken was 100 employees. Data analysis uses SmartPLS to test the validity, reliability and test the research hypothesis. The results of the study show that work stress has a significantly positive effect on Turnover Intention and a negative effect on Organizational Commitment. Job Satisfaction has no effect on Turnover Intention and has a positive effect on Organizational Commitment. Organizational Commitment has no effect on Turnover Intention. The results of path analysis testing on the indirect effect of both job stress and job satisfaction on switching intentions through organizational commitment did not show a significant relationship. Keywords: Job Stress, Job Satisfaction, Organizational Commitment, Turnover Intention
Factors Affecting Consumer’s Purchase Decision on TikTok Live Shopping, with Perceived Value as the Mediating Variable in Jakarta Annisa Putri Shafira; Natatsa Indhagelista; Regita Esmeralda; Minsani Mariani
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11303

Abstract

This study is aimed to knowing the effect of the role of influencer, promotion, perceived scarcity, and perceived value on Tik Tok live shopping on purchase decisions. This study uses descriptive quantitative method because the data is presented in numerical and descriptive form. The sample is determined as many 254 male and female users of the TikTok application in Jakarta. In this study, data are collected using a questionnaire method as primary data. The data analysis in this research uses descriptive analysis as an analysis tool in data processing. Beside that, this study uses multiple linear regression methods to obtain the effect of the independent variables on the dependent variable. Based on the analysis result, it can be concluded that that three key factors have a significant impact on purchase decisions: promotion, scarcity, and perceived value on TikTok Live Shopping. The future research directions are expected to provide to a deeper understanding of purchase decisions on TikTok Live Shopping, uncover new insights, and inform marketing strategies within this rapidly evolving domain.
GREEN MARKETING IN COFFEE SHOP : THE IMPACT ON CUSTOMER LOYALTY Ardilla Rahmanda Febriansyah
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14687

Abstract

This research was conducted with the aim of analyzing the influence of green marketing on customer loyalty, the influence of brand authenticity on customer loyalty, the influence of green marketing on brand image, the influence of brand authenticity on brand image, the influence of brand image on customer loyalty. The research method uses quantitative methods. The type of research carried out is survey research. The researcher used a sample of 140 respondents. The analysis method in this research uses the Structural Equation Model (SEM) with the SmartPLS analysis tool. According to the explanation above, researchers are interested in conducting research with the title "Green Marketing in Coffee Shop: The Impact on Customer Loyalty". Keywords: Green, pengaruh, Customer Loyalty, Brand Authenticity, Brand Image
THE EFFECT OF PRODUCT QUALITY AND PRODUCT REPUTATION ON PURCHASE INTENTION: CASE ON MSME SOY MILK AT EAST LAMPUNG PROVINCE Miswan Gumanti; Citrawati Jatiningrum; Sudewi Sudewi; Muhammad Faris Afif
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13368

Abstract

Expansion growth and competition in the Micro Small and Medium Enterprises (MSME) business products are very varied and highly innovative, therefore consumers have a variety of choices and alternative products according to what consumers intention. A lot of competitive products in the MSME requires business owners to use all their abilities to be able to dominate and conquer the market. The research aims to examine the effect of product quality and product reputation on consumer purchase intention. The sample for this research is consumers of MSME Soy Milk products in Way Jepara Regency, East Lampung Province. Using multiple regression analysis techniques proves that there is a significant impact for product quality and reputation simultaneously on consumer purchase intention. The research results reveal that individually product quality and reputation have an effect on consumer purchase intention in MSME soy milk products. This research provides evidence that MSME are of great importance to improve product quality for increasing consumer purchase intention, and also intensify innovation, various sales strategies to improve the reputation of the products sold. Keywords: Product Quality, Product Reputation, Purchase Intention, MSME
DECODING CONSUMER CHOICES: NAVIGATING THE IMPACT OF ZERO MOMENT OF TRUTH ON BUYING DECISIONS IN BENGKALIS ISLAND Halim Dwi Putra
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12244

Abstract

In the era of the Internet, where consumers are perpetually connected and information about diverse products is readily accessible, the dynamics of the consumer purchase decision process have undergone a profound transformation. This shift is marked by an increased emphasis on information-seeking activities before the physical encounter with products on store shelves. Two pivotal concepts, the First Moment of Truth (FMoT) and the Zero Moment of Truth (ZMoT), have emerged to elucidate crucial junctures in this process. FMoT underscores the significance of the in-store experience and the initial seconds when consumers engage with brands on shelves. In contrast, ZMoT spotlights the online research phase preceding the purchase decision, encompassing the use of electronic Word of Mouth (e-WoM) to make informed choices. This paper delves into the theoretical underpinnings of the ZMoT concept, establishing connections with existing academic literature. Additionally, it draws on a prior study conducted in the US market as a reference point to explore the impact of the Zero Moment of Truth on consumer behavior in the context of Bengkalis Island. The research scrutinizes results across diverse demographic segments, offering valuable insights into the nuanced interplay between ZMoT and actual buying behavior. Ultimately, these findings are juxtaposed with those of previous research, enriching our understanding of the evolving landscape of consumer decision-making. Keywords: Zero Moment of Truth (ZMoT), buying decision process and impulse buying
ANALISIS TINGKAT LITERASI KEUANGAN TERHADAP RESIKO FINANSIAL DI KALANGAN MAHASISWA UNIVERSITAS MUHAMMADIYAH PALOPO Verina Elsa; Rifqa Ayu Dasilah; Riyanti Riyanti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14367

Abstract

Dalam zaman modern ini, siswa perlu memiliki kecerdasan finansial, yakni kemampuan untuk mengelola uang dengan baik. Ketika seorang mahasiswa mampu membuat keputusan yang bijaksana tentang keuangan, maka masalah finansial di masa depan dapat dihindari, dan ia dapat menunjukkan perilaku keuangan yang sehat serta mengenali perbedaan antara kebutuhan dan keinginan. Namun, banyak mahasiswa yang lebih cenderung menghabiskan uang mereka untuk hal-hal yang diinginkan daripada yang diperlukan. Oleh karena itu, penelitian ini bertujuan untuk mengevaluasi tingkat literasi keuangan pada perilaku keuangan mahasiswa, serta faktor-faktor yang memengaruhi literasi keuangan pada perilaku keuangan mereka. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh melalui wawancara. Metode penelitian yang digunakan adalah kualitatif, dengan hasil penelitian disajikan dalam bentuk narasi deskriptif. Narasumber penelitian ini adalah mahasiswa dari Universitas Muhammadiyah Palopo. Hasil penelitian menunjukkan bahwa tingkat literasi keuangan berpengaruh signifikan terhadap risiko finansial di kalangan mahasiswa, literasi keuangan juga memberikan dampak positif pada perilaku keuangan mahasiswa, dan pemahaman mengenai faktor-faktor yang memengaruhi literasi keuangan memainkan peran penting dalam perilaku keuangan mahasiswa.
Determinasi Pertumbuhan Laba Berdasakan Rasio Keuangan Pada Perusahaan Pertambangan Yang Terdatar Di Bursa Efek Indonesia Nur Sayidatul Muntiah; Nurul Hidayah; Arif Hartono
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10412

Abstract

This study aims to determine the determination of profit growth based on financial ratios proxied by the Quick Ratio, Debt to Equity Ratio, Total Asset Turnover and Net Profit Margin in mining companies listed on the Indonesian stock exchange. This study uses a quantitative approach. The data source comes from secondary data , namely the annual financial reports of mining companies downloaded from the website www.idx.co.id. The population in this study are all mining companies listed on the Indonesia Stock Exchange for the 2019-2021 period. The technique of taking samples using purposive sampling technique. The criteria for sampling are a: mining companies that publish consecutive annual financial reports during the 2019-2021 period and b: mining companies that experience profits during the 2019-2021 period. The data analysis method in this study uses the classical assumption test, multiple linear regression analysis, t test, f test and determination test. The results of data analysis show that the data is free from classical assumptions. Quick Ratio variable partially has no effect on profit growth, Debt to Equity Ratio variable partially has no effect on profit growth, Total Asset Turnover partially affects profit growth, and Net Profit Margin partially affects profit growth . The simultaneous influence of the variables Quick Ratio, Debt to Equity Ratio, Total Asset Turnover and Net Profit Margin has a positive and significant effect. Keywords : Quick Ratio; Debt to Equity Ratio; Total Asset Turnover; Net profit Margins; Profit Growth

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