Garuda - Garba Rujukan Digital

All

Business Management Journal Program Studi Manajemen

business-management
Website

Published by Universitas Bunda Mulia

ISSN : 19070896 EISSN : 25986775 DOI : -

Core Subject : Economy, Humanities, Science, Social, Engineering,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 269 Documents

14 15 16 17 18

OPTIMIZATION DISTRIBUTION ROUTES AND DELIVERY COSTS WITH TRANSPORTATION AND SAVING MATRIX METHODS Gama Aziiz Priyambodo; Muhammad Aldi Hamdani; Thariq Ghufrani Akbar; Adi Teguh Suprapto
Business Management Journal Vol 15, No 2 (2019): Business Management Journal
Publisher : Universitas Bunda Mulia

This study aims to determine the distance traveled to each targeted area by optimizing the cost and delivery routes by saving matrix method and transportation at PT Herona Express. The method used is qualitative method by observation and interview. Data collected then processed by analysis of relationship between variables by using transportation method of calculation of QM for Windows and saving matrix method from processing data in get minimum result in cost of delivery to every area will be visited the data in order to minimize costs incurred by PT Herona Express and can estimate the time and distance that will be taken each time the process of delivery based on saving matrix results obtained Transport cost savings after the application of Saving Matrix methods are: obtained total transportation costs on the route the initial cost of Rp 1,017,125 / day or Rp 371,250,625 / year and the cost after the application of saving matrix method obtained the total transportation cost on the route from 1 to 3 of Rp 660.004 /day or Rp 240.916.060 / year so obtained transportation cost savings tasi Rp 357.081 /day or Rp 130.334.565 / year or 35.1% transportation cost savings. Keywords: Cost, Delivery Routes, Transportation, Saving Matrix

EKSPLORASI KARAKTER ENTREPRENEURIAL MARKETING PADA PEMILIK USAHA KECIL MENENGAH (UKM) Damelina B. Tambunan
Business Management Journal Vol 10, No 2 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

This study aims to explore the entrepreneurial character owned by small and medium business owners in the city of Surabaya related in the field of marketing. The character is known by the term entrepreneurial marketing. Five informants were involved in this research, where they are the small and medium business owners (SMEs) in the field of food and beverages (F & B). Data collection's method is carried out by conducting in depth interviews with open-ended questions. data analyzed with four steps as follows: describe the (identification) of each individual character; perform grouping on the same character; analysis of each group and the present analysis and the final conclusion. This research was successfully concluded that each informant was successfully demonstrated that they have the entrepreneurial character of its business. The most dominant characters shown are interacting continuously with the targeted market. that means in the informant's experience in opening and managing his business provided by their ability to perform continuous interaction with the targeted market

PERAN KELOMPOK ACUAN DAN KELUARGA TERHADAP PROSES KEPUTUSAN UNTUK MEMBELI Rorlen Rorlen
Business Management Journal Vol 3, No 2 (2007): Business Management Journal
Publisher : Universitas Bunda Mulia

Dewasa ini seperti kita ketahui, pembangunan dan perkembangan pusat perbelanjaan atau yang sering kita sebut shopping centre (mall) sedang marak-maraknya.Tentu saja hal tersebut sangat berhubungan dengan tingkat konsumsi individu. Sebelum seseorang memutuskan untuk membli atau tidak maka harus diperhatikan dahulu ada tidaknya peranan orang lain dalam memengaruhi keputusan pembelian tersebut. Seseorang/individu berpotensi dipengaruhi oleh berbagai tipe orang maupun kelompok yang melakukan kontak dengan mereka atau yang mereka amati. Atas dasar inilah maka sangat perlu untuk memperhatikan kelompok acuan dan pengaruh keluarga terhadap keputusan konsumen untuk membeli. Kata Kunci : Perilaku Konsumen, Keputusan Membeli, kelompok acuan, keluarga

SISTEM TRANSPORTASI UMUM DI KOTA PEKANBARU TERHADAP KUALITAS HIDUP MASYARAKAT Lanang Diayudha
Business Management Journal Vol 5, No 2 (2009): Business Management Journal
Publisher : Universitas Bunda Mulia

The increasing of private vehicles and public transportation are the main cause of traffic jammed on the road. The use of public vehicles in Pekanbaru city is higher than the transportation provided by urban council through Dinas Lalu Lintas Transportasi Jalan Raya (DLLAJR). The aim of this paper is to do a research on public transportation system (oplet, ojek, city bus, taxi), also, to analyse which transportation system that have been chosen by consumer in Pekanbaru. The result shows that people are prefer to use oplet and city bus as their transportation even though it has high risk of safety and danger to them. Most people in town has their own vehicles so that the use of public transportation only for temporary period and it usually used by students who has low income. This study finally found that the ojek services are the only transportation system that can arrive to the destination in short time and it can access anywhere that cannot be accessed by other transportation system. The low cost of ojek services is the main reason that people choose it as their transportation. It is obviously shows that the use of transportation system in Pekanbaru is bused on efficiency and punctuality of the public transportation.Key WordsPublic Transportation, Efficiency, City Service

Analisis Pengaruh Bank Sampah Malang (BSM) terhadap Pendapatan Masyarakat Kota Malang Fika Fitriasari; Dewi Nurjannah
Business Management Journal Vol 12, No 1 (2016): Business Management Journal
Publisher : Universitas Bunda Mulia

This study aims to determine the effect of Bank Sampah Malang (BSM) on income at the Village Community, Gading Kasri Klojen District of Malang. This is a survey research , which held data collection, data analysis and interpretation of data which aims to create a picture of the events that occurs that the time of the existing research in the area of the Village Gading Kasri. The data used in the form of primary data and secondary data, primary data were obtained from direct questioning through interviews, questionnaires and documentation of communities included in group BSM. Secondary data were obtained from BSM community groups in Gading Kasri. These data are based on analysis of financial indicators by using simple linear regression analysis. Based on data analysis, after this BSM program, there was a slight increase in their income of the people in the village Gading Kasri. It is obtained from the respondents who answered their financial condition improved slightly after the BSM program. Although the time period to earn money every month is not all, but a little community helped with the results obtained for particular needs. The results of the analysis indicated that the Savings Bank Sampah Malang (BSM) has not affect on the Income Village Community Gading Kasri, because the F-test value was smaller than F table value. This indicates that the BSM savings has not become a major source of revenue Gading Kasri Village Society. Because most people have their own primary source of income, and the Bank Sampah Malang Savings just as a side incomeKeywords: BSM (Bank Sampah Malang), Community Income, Saving.

PENGARUH KEPEMIMPINAN DAN PENERAPAN MODEL ABSENSI FINGERPRINT TERHADAP PRODUKTIVITAS KERJA DENGAN DISIPLIN KERJA SEBAGAI VARIABEL MODERATING Netty Laura
Business Management Journal Vol 15, No 1 (2019): Business Management Journal
Publisher : Universitas Bunda Mulia

ABSTRACTThis study aims to analyze the influence of Leadership and Application of Fingerprint Attendance Model to Work Productivity With Work Discipline as Moderating Variable. In this research, sampling method used is accidental sampling method (non-probability sampling). In this study using three variables, independent variables are Leadership (X1) and Attendance Model Fingerprint (X2) with dependent variable is Productivity (Y) and moderating variable is Discipline (Z). Population in this research is employees at PT. ASTRA Daihatsu Motor, and samples are 85 respondents. The result of the research shows that Leadership variable is not able to moderate to Work Productivity, Fingerprint Attendance Model variable has a significant effect on Work Productivity, Work Discipline variable also has a significant effect on Work Productivity, Leadership and Work Discipline is not able to moderate to Work Productivity, Fingerprint and Discipline Attendance Model Work is also not able to moderate against Work ProductivityKeywords: Leadership, Fingerprint Attendance Model, Work Productivity, and Work Discipline.

PROSES PERANCANGAN STRATEGI PROMOSI: Studi Kasus pada Sebuah Start-up Business Cindy Amelia; Wirawan ED Radianto
Business Management Journal Vol 11, No 2 (2015): Business Management Journal
Publisher : Universitas Bunda Mulia

The purpose of this study is to formulate promotion strategy for start-up business. In order to get comprehensive and deeper understanding this study uses qualitative approach. There are three categories of informant namely competitors, consumers, and expert. In depth interview and observation are used in collecting important data. Validity come from triangulation technique and data is analyzed by Miles and Huberman method. This study shows that there are five strategies for promotion namely social media, photography, discount, endorse, and website. Finally, attending exhibition is very important for this business in order to get many customers.Key words:promotion, strategy, start-up business, social media

PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN STUDI DI JURUSAN MANAJEMEN UNIVERSITAS BUNDA MULIA, JAKARTA Yenli Megawati
Business Management Journal Vol 6, No 2 (2010): Business Management Journal
Publisher : Universitas Bunda Mulia

Universities need to analyze about consumer’s behaviour in doing studying decision because consumer are the buyers and who have the income to buy the products. There are some factors that affect consumer behaviour such as cultural factors, social factors, personal factors, and psychological factors. This research only search about social factores and personal factors, which one of the two factors really affect the decision about the major and university to study at Bunda Mulia University, Jakarta. This research used questionnaire as tools to gather the information needed and then the researcher analyze it by using SPSS ver 17.00. The conclusion of the research is that most of the consumer do the decision beacuse of personal factors and not because of social factorsKey words : consumer behaviour, persoanal, Social/Group Decision

MENGIDENTIFIKASI OPINION LEADERS DALAM MENENTUKAN PILIHAN TERHADAP SUATU PERGURUAN TINGGI Howard S. Giam; Danny Santoso
Business Management Journal Vol 7, No 1 (2011): Business Management Journal
Publisher : Universitas Bunda Mulia

The topic of this article is about buying decision. There are many issues that can be discussed in buying decision, such as stages of buying decision process, factors that inluence buying decision, and opinion leaders who persuade in making a buying decision. However, the article only focuses on the opinion leaders, especially in choosing a higher education. It explores the influencers of high school students in taking up a higher education as a place to study, both from quantitative and qualitative perspectives. Key Words: Buying decision, opinion leader.

TRAINING RETURN-ON-INVESTMENT: SUATU PERSPEKTIF DALAM MENGEVALUASI KEEFEKTIFAN PROGRAM PELATIHAN Oki Sunardi
Business Management Journal Vol 2, No 1 (2006): Business Management Journal
Publisher : Universitas Bunda Mulia

Every year new challenges emerge in the field of training and development, for example, competency development, outsourcing, e-learning, and knowledge management. The purpose of this study is to conceptualize the different dimensions of access to employee development. The concept of Kirkpatrick’s Four-Level Framework can be used to choose which levels are appropriate in evaluating a training program. Lilly’s Four Steps of Computing ROI training can also be adapted to the ROI calculation process. The main issue, in the pursuit of profitability and competitive advantage, top management is looking at all functions for a return-on-investment. The main question is, “is it really the training program itself that affects the employee performance?” This research uses ‘time series with comparison group’ technique as a tool to isolate the effects of training. Once the isolation is completed, the ROI calculation can be analyzed then. Keywords: Effectiveness of training; isolating the effects of training; time series with comparison group; ROI calculation.

Page 16 of 27 | Total Record : 269

14 15 16 17 18

Filter by Year

2007 2026

Filter By Issues

All Issue Vol 22, No 1 (2026): Business Management Journal Vol 21, No 2 (2025): Business Management Journal Vol 21, No 1 (2025): Business Management Journal Vol 20, No 2 (2024): Business Management Journal Vol 20, No 1 (2024): Business Management Journal Vol 19, No 2 (2023): Business Management Journal Vol 19, No 1 (2023): Business Management Journal Vol 18, No 2 (2022): Business Management Journal Vol 18, No 1 (2022): Business Management Journal Vol 17, No 2 (2021): Business Management Journal Vol 17, No 1 (2021): Business Management Journal Vol 16, No 2 (2020): Business Management Journal Vol 16, No 1 (2020): Business Management Journal Vol 15, No 2 (2019): Business Management Journal Vol 15, No 1 (2019): Business Management Journal Vol 14, No 2 (2018): Business Management Journal Vol 14, No 1 (2018): Business Management Journal Vol 13, No 2 (2017): Business Management Journal, Jurnal Manajemen Vol 13, No 1 (2017): Business Management Journal Vol 11, No 2 (2015): Business Management Journal Vol 11, No 1 (2015): Business Management Journal Vol 10, No 2 (2014): Business Management Journal Vol 10, No 1 (2014): Business Management Journal Vol 9, No 2 (2013): Business Management Journal Vol 9, No 1 (2013): Business Management Journal Vol 8, No 2 (2012): Business Management Journal Vol 8, No 1 (2012): Business Management Journal Vol 7, No 2 (2011): Business Management Journal Vol 7, No 1 (2011): Business Management Journal Vol 6, No 2 (2010): Business Management Journal Vol 6, No 1 (2010): Business Management Journal Vol 5, No 2 (2009): Business Management Journal Vol 5, No 1 (2009): Business Management Journal Vol 4, No 2 (2008): Business Management Journal Vol 4, No 1 (2008): Business Management Journal Vol 2, No 2 (2006): Business Management Journal Vol 2, No 1 (2006): Business Management Journal Vol 1, No 1 (2005): Business Management Journal Vol 12, No 2 (2016): Business Management Journal Vol 12, No 1 (2016): Business Management Journal Vol 3, No 2 (2007): Business Management Journal Vol 3, No 1 (2007): Business Management Journal More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Fahrul Eiza

Contact Email
riza.fahrul@gmail.com

Phone
+6281289325912

Journal Mail Official
-

Editorial Address
Gedung Universitas Bunda Mulia Lt 3, Jl. Lodan Raya No 2 Ancol, Jakarta Utara

Location
Kota tangerang,

Banten

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Fahrul Eiza

Contact Email riza.fahrul@gmail.com

Phone +6281289325912

Journal Mail Official -

Editorial Address Gedung Universitas Bunda Mulia Lt 3, Jl. Lodan Raya No 2 Ancol, Jakarta Utara

Location Kota tangerang, Banten INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Fahrul Eiza

Contact Email
riza.fahrul@gmail.com

Phone
+6281289325912

Journal Mail Official
-

Editorial Address
Gedung Universitas Bunda Mulia Lt 3, Jl. Lodan Raya No 2 Ancol, Jakarta Utara

Location
Kota tangerang,

Banten

INDONESIA