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Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 269 Documents
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TIGA JAWABAN PENYELESAIAN OPTIMAL DALAM PROBLEM TRANSPORTASI DENGAN VAM AND MODI METHOD Rudy Santosa Sudirga
Business Management Journal Vol 9, No 2 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3665.517 KB) | DOI: 10.30813/bmj.v9i2.748

Abstract

The famous method to determine and solve transportation problem is the transportation model VAM and MODI method, the Northwest-Corner and Stepping-Stone method, and the Assignment method. We see how to develop an initial aolution to the transportation problem with VAM (Vogel’s Approximation Method) and MODI (Modified Distribution). VAM is not quite as simple as the Northwest Corner approach. But it facilitates a very good initial solution, as a matter of fact, one that is often the optimal solution.VAM method trackles the problem of finding a good initial solution by taking into account the cost the costs associated with each route alternative. This is something that Northwest Corner Rules does not do. To apply VAM, we first compute for each row and column the penalty faced if we should ship over the second-best route instead of the least-cost route. After the initial of VAM solution has been found, you should evaluate it with either the Stepping-Stone method or the MODI method. The MODI (Modified Distribution) method allows us to compute improvement indices quickly for each unused square without drawing all of the closed paths. Because of this, it can often provide considerable time savings over the Stepping-Stone method for solving transportation problems. If there is a negative index indicating an imporovemet can be made, then only one Stepping-Stone path must be found. This is used as it was before to determine what changes should be made to obtain the improved solution.In the Northwest-corner rule, the largest possible allocation is made to the cell in the upper left-hand corner of the tableau, followed by allocations to adjacent feasible celss. While the Stepping-stone method is an interactive technique for moving from an initial feasible solution to an optimal feasible solution, and continues will until the optimal solution is reached. The Stepping-stone path method is used to calculate improvement indices for the empty cells. Improved solutions are developed using a Stepping-stone path.The assignment method, which is simple and faster to solve the transportation problem by reducing the numbers (cost) in the table/tableau until a series of zeros is found, or zero opportunity costs, which mean that we will reach the optimal cost allocations. Once we have reached the optimal cost allocations, we the allocate each sources or supply according to some point of demand (destinations). Assignment Method is a specialized form of optimization linear programming model that attempts to assign limited capacity to various demand points in a way that minimizes costs.The special cases of transportation problem included degeneracy (a condition that occurs when the number of occupied squares in any solution is less than the number of rows plus the number of columns minus 1 in a transportation table), unbalanced problems, and multiple optimal solutions. We will see how the VAM and MODI method may be viewed as a special case of solving the multiple optimal solutions of the transportation problem.Keywords : transportation, VAM and MODI
PERSEPSI MAHASISWA TERHADAP EFEKTIVITAS PENGGUNAAN Lanang Diayudha
Business Management Journal Vol 7, No 2 (2011): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.18 KB) | DOI: 10.30813/bmj.v7i2.598

Abstract

The purpose of this survey is to find out the effectiveness of UBM shuttle buses. This is a quistionaire-based survey with 100 respondents that is purposively selected. Data analysis uses mean and validity and realibility for questionnaire produce the following results: the UBM shuttle buses is the facility used by the UBM students, that economically help the students expenses.  Key Words:Student perception, effectivity, UBM shuttle bus   
PENGARUH FINANCIAL DISTRESS, FINANCIAL PERFOMANCE DAN LIKUIDITAS TERHADAP STOCK RETURN Tony Sudirgo; Yuniarwati Yuniarwati; Nurainun Bangun
Business Management Journal Vol 15, No 2 (2019): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (409.956 KB) | DOI: 10.30813/bmj.v15i2.1802

Abstract

The purpose of this research is todiscuss aboutthe effect of financial distress, financial performance, and liquidity to stock returns in manufacturing sector companies listed in Indonesia Stock Exchange from 2015 to 2017. Purposive sampling method is used in this studywhich obtained a sample of 46 companies and the data used in this study is secondary data. This research also using multiple linear regression analysis and classic assumption test using Statistical Package for Social Sciences (SPSS) 23.00. The results of this study are financial distress variable has a positive and not significant effect of the stock return, financial perfomance variable has a positive and significant effect of the stock return, and liquidity variable has a negative and not significant effect on the stock return.Keywords : stock return, return on assets, current ratio, financial distress
PENGARUH PROFITABILITAS TERHADAP KEBIJAKAN DIVIDEN DAN NILAI PERUSAHAAN Studi Kasus pada Pasar Modal Syariah Sutrisno Sutrisno
Business Management Journal Vol 10, No 2 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (609.665 KB) | DOI: 10.30813/bmj.v10i2.631

Abstract

The purpose of this study is to examine the effect of profitability on dividend policy and firm value. Dividend policy is proxied by the dividend per share, while profitability is proxied by return on equity, return on assets and net profit margin. Firm value measured by price-to-book value ratio. We use firm size as a controlle varable. The population in this study are the companies that are members of the Jakarta Islamic Index (JII). Therefore there are only 30 companies that listed in JII, then all of companies were taken as samples with a four-year observation period (2008-2011). To analyze the data, we use multiple regression that supported by eviews program.The results showed that first profitability variables that significantly affect dividend policy is the return on assets and return on equity, while net profit margin and firm size does not affect the dividend policy. Second, dividend policies significantly affect the firm value. While profitability variables that significantly affect the firm value is the return on equity and return on assets, but net profit margin and firm size does not affect to firm value.
PENGARUH BRAND PASSION, BRAND COMMITMENT DAN BRAND INTIMACY TERHADAP REPURCHASE INTENTION, POSITIVE WOM DAN PAY PRICE PREMIUM Ali Wardhana; Samuel Shwan Tera
Business Management Journal Vol 16, No 1 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i1.2044

Abstract

Amid the pressures of industrial competition, emotions from consumers can be an unlimited resource that can create good opportunities. A brand can no longer be seen merely as an identity but as a relationship with consumers. Therefore, manufacturers are expected to wrap these emotions into a brand through the brand love concept. The usage of the concept of brand love is not without reason, but because brand love is the best representation of high-level constructs, one of which includes emotions. Thus this research aims to see how brand passion, brand intimacy and brand commitment build brand love and then have an impact on repurchase intentions, positive WOM and willingness to pay at premium prices on Samsung brands. This study uses primary data obtained through random questionnaire distribution and using target respondents of Samsung brand smartphone users. The results of this study indicate that brand love can be built well by brand passion, brand intimacy and brand commitment which are its dimensions. Brand love also shows that there is a positive relationship with intention to repurchase, positive WOM and willingness to pay at premium price. If it is more detailed then this study can conclude that brand commitment has the biggest contribution in building brand love and the biggest impact of brand love is positive WOM
ANALISIS USABILITY MENGGUNAKAN METODE WEBUSE PADA WEBSITE KITABISA.COM Andiputra Andiputra; Rinabi Tanamal
Business Management Journal Vol 16, No 1 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i1.2051

Abstract

Website is a collection of pages that contain information, videos, audio, images and the like that are interconnected with one another and can be accessed today by using a browser that is connected to the internet. Usability is the ability of an application or website that can be used easily to achieve the goals of the user itself. Why usability is important if an application or website has good usability, the user will be able to easily use it, besides easy to use usability must also be easy to learn by the new user and of course the application or website must run according to its function and no errors occur when the user uses it. Surely this usability has become standard at ISO 9241-11: 2018. Every website has its own usability level, the higher its usability value, the better the usability value means that the application or website is easily understood by its users and its users can find what they are looking for in a short time, and errors that occur are very minimal. This study aims to find out whether the website has been able to meet the needs of its users or not and whether the user experiences complications when using it or not. In Indonesia there are also many platforms that provide distribution or fundraising online and can be monitored for movement, such as example bookisa.com , this platform has been around since 2013 but it is still a social movement and it was only in 2014 that the book was switched to focus on online donations and in 2018 the book was able to channel more than 500 billion to those in need. This research uses the webuse method. The study analysed by sampling 20 people and the results of Good on the four variables, with the highest variable being Content, Organization, and Readability variable which got score 0.77, as well as the lowest variable is design user interface score of 0.70.
DETERMINAN KINERJA PERBANKAN: STUDI EMPIRIS PADA BANK DI INDONESIA Krismi Budi Sienatra
Business Management Journal Vol 16, No 1 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i1.2043

Abstract

Bank performance is determined by many factors such as internal and external factors. This study aims to investigate the determinants of banking performance in Indonesia. By using samples from banks at the Indonesia Stock Exchange during the period 2013-2016 with a total of 32 banks. Internal factor variables used in this study include company size, capital ratios, deposit ratios, loan ratios, and non-performing loan ratios and banking performance using proxy return on assets and return on equity. The results of the study using linear regression analysis shows the results of the firm size ratio, capital ratio and non-performing loan ratio have an influence on profitability while the deposit ratio and lending ratio do not have an influence on bank performance either return on assets or return on equity.
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DI SPBU 34-17123 HARAPAN INDAH – BEKASI Delvira Juang Utami; Vera Ramadhanty; Fatimah Azzahra
Business Management Journal Vol 16, No 1 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i1.2014

Abstract

Business competition in this modern era is so diverse, that business people who provide products and services must be able to make every effort and effort to be able to survive in the business that is being run. Currently for product providers not only provide what products are needed and quality products, but no less important in business is how businesses can provide the best service for their customers. The Stimulus Response (S-R) communication model is a human behavior (response) that can be predicted according to the stimulus to be sent. Regarding this, in this study the stimulus in question is service quality (variable X) and the intended response is customer loyalty (variable Y), this study uses quantitative research methodology. The object of this research is the gas station company 34-17123 Harapan Indah-Bekasi, customers who more than 3 times refuel four-wheeled vehicles as subjects, as well as service quality and customer loyalty as objects. The data obtained are primary data and secondary data. This study used a sample of 308 respondents from a total population count of 1,342 customers. The sampling technique used in this study is non-probability sampling with accidental sampling method. This study uses 5 test instruments using SPSS version 24 (Statistical Package for the Social Science) data processing application, namely validity, reliability, normality test using probability plot (p-plot), Anova (one-way Analysis of variance) test, simple linear regression analysis using partial test and a simple linear regression analysis test was performed. The results of this study are that the quality of service at SPBU 34-17123 Harapan Indah-Bekasi affects customer loyalty by 57.9%, and 42.1% is influenced by other factors. The results of this study have a significant effect on the significance level of 0.05% and the average customer agrees to be loyal to the SPBU 34-17123 Harapan Indah-Bekasi.
PENGARUH UTANG USAHA DAN SUKU BUNGA KREDIT TERHADAP KINERJA PT. MARTINA BERTO, TBK. (2007 – 2018) Francisca Sestri Goestjahjanti
Business Management Journal Vol 16, No 1 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i1.2046

Abstract

The growth of the business in the last few years has stagnated, tends to decline its sales performance due to the trade crisis between China and America. However, the Cosmetics industry in Indonesia is predicted to grow approximitely 9 percent, only enjoyed by companies who ready to use industry 4.0. This global change and digital era causes a negative impact on the sales performance of PT. Martina Berto, Tbk. recent years. The purpose of this study is to determine a partially and simultaneously influence between account payable and loan interest rates on company performance. Explanatory research methods in this study has been done through hypothesis test, and uses a simple and multiple linear regression with SPSS software version 22 as an analysis technique. Secondary data of this study showed n = 12, of time series data from 2007up to 2018. The results of this study is indicate that partially there is a significant, positive influence is 63.50% between Accounts Payable (X1) on Company Performance (Y), and that partially there is a significant, negative effect is 38.30% between Loan interest rates (X2) on the Company's performance (Y). And a simultaneously, there is a significant, positive effect is 74,40 %, a very strong relationship, between Accounts Payable (X1) and Loan interest rates (X2) on Company Performance of PT. Martina Berto, Tbk. (Y).
PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN KEMAMPUAN PEMASARAN, TERHADAP KINERJA BISNIS UMKM CLOTHING LINE Sindy Purnamasari; Andreas Wijaya
Business Management Journal Vol 16, No 1 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i1.2052

Abstract

One of driven national economy in Indonesian had been provided from the Micro, Small and Medium Enterprises (MSMEs), They play essential role both in national trade and labour force, According to survey data from the Central Statistics (BPS) MSMEs contributed 7,38% to national economy in 2016, In addition, fashion industry rose gradually 8,7% compared in last year with the amount of export finished $13.29 billion in 2017. Moreover, MSMEs absorb around 97% of the national workforce, while Large Enterprises only absorb around 3% of the total national workforce and Indonesian MSME businesses that are urgently needed by Micro Enterprises. This depencency encourage the competition indirectly, as a result businesses in the fashion need to consider market orientation to find opportunity, innovativey through entrepreneurial orientation, and marketing capabilities to maintain their business. This reseearch was conducted to investigate the effect of market orientation, enterpenuership orientation, market capabilities on the performance of MSME businesses. The research method used is an associative method, with primary and secondary data types as a reference. Respondents collected in this study were 150 respondents, with closed questionnaire containing 15 question attributes. In essence, the present studies found market orientation, entrepreneurship orientation were not significant, this result may not hold support business performance. On the other hand, market orientation, entrepreneurship orientation had significant outcomes and indicates both of market and enterprenuership orientation can drivers the using of marketing capabilities. Similar results, marketing capabilities had significant effect to business performance. However, like any empirical research , this study has limitations, Based on this research, firstly the results have only been tested in one industry, additionally the role of internet had change trend of market orientation, market capabilities. This findings can be hint to another researcher to explore in technology as third party in case of sharing economy

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