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Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 269 Documents
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THE EFFECT OF CONSUMER PERCEPTIONS AND LIFESTYLE ON WILLINGNESS TO PAY PREMIUM PRICE WAGYU PRODUCTS Yuli Kartika Dewi; Jessica Gosal Gosal
Business Management Journal Vol 16, No 2 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i2.2241

Abstract

Willingness to pay premium price is the willingness of individuals to spend a greater amount of money with the aim of getting a product or service of higher quality than other products or services. This study conducted a study of the effect of consumer perceptions and lifestyles on the willingness to pay premium prices of Wagyu products. As we know that the price of Wagyu beef is quite high, around Rp. 300,000 - Rp. 850,000 per kilogram depending on the quality. The purpose of this study was to determine: (1) the effect of consumer perceptions on the willingness to pay premium prices of Wagyu products; (2) the influence of lifestyle on the willingness to pay premium price of Wagyu products. The research method used is quantitative research. The population in this study are all consumers who have bought Wagyu meat in different cities with an infinite amount. Sampling in this study used a purposive sampling technique with a total sample of 123 people who had bought Wagyu products. Data collection techniques using a questionnaire with a Likert scale. This study uses multiple regression analysis test as an analytical tool to test hypotheses. Data from the questionnaire were analyzed to test factors and test variables using SPSS 21. The results of this study showed: (1) consumer perceptions had a positive and significant effect on willingness to pay premium prices for Wagyu meat products; (2) lifestyle has a positive and significant effect on the willingness to pay premium prices of Wagyu products.
PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP TURNOVER INTENTION PADA KARYAWAN PT. BUM DIVISI PMKS Viniartha Seplifriskila Tampubolon; Ella Jauvani Sagala
Business Management Journal Vol 16, No 2 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i2.2359

Abstract

A company will not run without assistance from human resources (HR). Therefore, human resources within the company generally must be maintained properly. This research was conducted on the employees of PT. Bangkitgiat Usaha Mandiri part of the Palm Oil Mill (PMKS), it is known that the level of turnover intention on employees is at a very high percentage from 2017 at 11%, 2018 at 20% and JanuarySeptember 2019 at 18%. one of the factors that can influence turnover intention itself is job satisfaction and organizational commitment felt by employees. The purpose of this study is to find out how the level of job satisfaction and organizational commitment partially and simultaneously affects the turnover intention of the employees of PT. Bangkitgiat Usaha Mandiri section of the Palm Oil Mill (PMKS). This research is a descriptive and causal research. The method used in this research is quantitative method. The research sample used was 115 respondents. Data analysis in this study used descriptive statistical analysis, normality test, multicollinearity test, heterokedasticity test, multiple regression analysis, coefficient of determination, partial hypothesis test (T test) and simultaneous (F test). The results showed that job satisfaction is high, organizational commitment is low and turnover intention is low. Tests on the coefficient of determination show that the effect of job satisfaction and organizational commitment on turnover intention of 6.8% and the remaining 93.2% are other factors not examined in this study. This study concludes that job satisfaction (X1) does not have a significant effect partially on turnover intention (Y) and organizational commitment (X2) has a significant effect partially on turnover intention (Y). In addition, job satisfaction (X1) and organizational commitment (X2) simultaneously influence (together) on turnover intention (Y).
ANALISIS KORELASI PENDAMPINGAN KOMUNITAS TERHADAP INOVASI PELAKU EKONOMI KREATIF DAN PEMENUHAN KEBUTUHAN KONSUMEN : STUDI KASUS PADA KOMUNITAS TANGERANG BERDAYA DAN PELAKU EKONOMI KREATIF KULINER TANGERANG Kenneth Hagai Solaiman; Sugeng Santoso; Lira Redata; Rachella Kezia
Business Management Journal Vol 17, No 1 (2021): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v17i1.2352

Abstract

Keberadaan komunitas di tengah para pelaku ekonomi kreatif menjadi salah satu subyek penting yang patut dipertimbangkan dalam inovasi dan pemenuhan kebutuhan konsumen yang berkelanjutan. Berawal karena keterdesakan ekonomi maupun keinginan menaikkan ekonomi keluarga, individu-individu masyarakat membangun usaha-usaha di berbagai bidang sesuai dengan keterampilan, minat, atau peluang yang dimiliki. Tujuan dari penelitian/penulisan artikel ini adalah menjelaskan korelasi antara keberadaan komunitas (intermediary side) terhadap inovasi pelaku ekonomi kreatif (supply side) dan pemenuhan kebutuhan konsumen (demand side). Penelitian ini menggunakan pendekatan korelasional yang menguji hubungan antar variabel. Analisis yang digunakan dalam artikel ini adalah analisis data kualitatif, yaitu untuk mengukur inovasi yang dilakukan sesuai dengan tingkat kesiapan inovasi (Katsinov) yang terdapat dalam Permendikti No. 29 Tahun 2019 ; dan inovasi yang berjalan tersebut atas peran dari komunitas ; serta pada akhirnya dapat memenuhi kebutuhan atau kepuasan konsumen. Pendampingan yang dilakukan Komunitas bisnis bagi para pelaku ekonomi kreatif kuliner secara langsung maupun tidak langsung memang berkorelasi terhadap lahirnya inovasi para pelaku ekonomi kreatif dalam rangka meningkatkan kualitas produksi-nya guna memenuhi kepuasan konsumennya.
DAMPAK IMBALAN KERJA DAN HARGA POKOK PRODUKSI TERHADAP LABA BRUTO PT. UNILEVER INDONESIA, TBK. francisca sestri goestjahjanti
Business Management Journal Vol 16, No 2 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i2.2293

Abstract

ABSTRACTThe growth of large-scale and medium-scale manufacturing industries in Indonesia today is not yet encouraging and tends to slow down year on year in the first quarter of 2019 and in the 2018 quarter, become down 0.80 percent, due to political temperatures heating up ahead of the presidential election. The rejection of the Omnibus Law made the Company to recalculate the determination of employee benefits which would affect company profits. This study aims to analyze the magnitude of the impact between employee benefits and the cost of good manufacture to the gross profit of PT. Unilever Indonesia, Tbk.. Hypothesis test of this study becomes a reference in establishing the research method. By measuring the dependency between the influencing variables on the affected variable described the mind frame of the model. The analysis technique uses linear regression with the SPSS statistical program. The results of the study are: There is a significant impact between employee benefits on gross profit of 84.90 percent. There is a significant impact between cost of good manufacture on gross profit of 98.70 percent. And simultaneously there is a very significant impact of 99.10 percent between employee benefits and the cost of good manufacture to the gross profit of PT. Unilever Indonesia, Tbk.Keywords:  Employee Benefits, Cost of Good Manufacture, and Gross Profit
PENGARUH AUTHENTIC LEADERSHIP TERHADAP MENTALITAS SIAP BERUBAH DAN KINERJA PEGAWAI PARUH WAKTU Masduki Asbari; Dewiana Novitasari
Business Management Journal Vol 17, No 1 (2021): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v17i1.2239

Abstract

This study aimed to measure the effect of authentic leadership on employee performance of the part-time employee of a manufacturing company in Tangerang which is mediated by readiness for change mentality. Data collection was done by simple random sampling technique and the returned and valid questionnaire results were 109 samples. Data processing was used SEM method with SmartPLS 3.0 software. The results of this study concluded that authentic leadership has a significant effect on readiness for change and employee performance. This study conclude also that readiness for change have a positive and significant effect on the relationship between authentic leadership and employee performance. Readiness for change as a mediator. This new research proposed a model for building employee performance among the part-time employee of the manufacturing industry in Tangerang through enhancing authentic leadership practice with readiness for change as a mediator. This research could pave the way to improve employee readiness in facing the era of industrial revolution 4.0.
ANALISIS PENGARUH PENANAMAN MODAL ASING (PMA), PENANAMAN MODAL DALAM NEGERI (PMDN) , TRADE OPENNESS (TO) DAN INFLASI TERHADAP PERTUMBUHAN EKONOMI DI ASEAN-5 TAHUN 2009-2018 Hanna Meilaniwati; Tannia Tannia
Business Management Journal Vol 17, No 1 (2021): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v17i1.2582

Abstract

Pertumbuhan ekonomi adalah proses perubahan kondisi suatu negara berkesinambungan menuju keadaan yang lebih baik dalam periode tertentu. Pertumbuhan ekonomi suatu negara dapat dinilai dari GDP per kapita. Penelitian ini bertujuan untuk mengetahui Pengaruh Penanaman Modal Asing (PMA), Penanaman Modal Dalam Negeri (PMDN), Trade Openness (TO), dan Inflasi terhadap Pertumbuhan Ekonomi (GDP). Data yang digunakan dalam penelitian ini, diperoleh dari data world bank. Jumlah sampel sebanyak 5 negara di ASEAN-5 pada periode 2009-2018 yang telah memenuhi kriteria sampel. Jenis data yang digunakan adalah data sekunder. Teknik analisis yang digunakan analisis regresi linier berganda dengan data panel (Data yang merupakan gabungan dari data time series dan cross section).Hasil penelitian menunjukkan bahwa variabel PMA dan PMDN berpengaruh signifikan dengan arah positif terhadap pertumbuhan ekonomi, sedangkan variabel TO tidak berpengaruh signifikan dengan arah negatif terhadap pertumbuhan ekonomi. Variabel inflasi berpengaruh tidak berpengaruh signifikan dengan arah positif terhadap pertumbuhan ekonomi. Nilai koefisien determinasi, yang menunjukkan besarnya pengaruh PMA, PMDN, TO, dan Inflasi terhadap pertumbuhan ekonomi sebesar 98.529%, sedangkan sisanya sebesar 1.471% dapat dijelaskan oleh variabel lain.Pertumbuhan ekonomi negara ASEAN-5 akan meningkat apabila pemerintah meningkatkan aliran modal dari investasi asing (PMA) dan investasi dalam negeri (PMDN). Selain itu, pemerintah sebaiknya menjaga kestabilan ekspor-impor negara dan kestabilan inflasi. Kata Kunci: PMA, PMDN, TO, Inflasi, Pertumbuhan Ekonomi, ASEAN-5
ANALISIS FAKTOR-FAKTOR KEBERMANFAATAN, KEMUDAHAN DAN KEPERCAYAAN TERHADAP INTENSI PENGGUNAAN APLIKASI UC STUDENT Om A.I Simeru; Rinabi Tanamal
Business Management Journal Vol 16, No 2 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i2.2361

Abstract

The development of technology, especially in the creation of existing applications, causes users to receive the latest information. However, not all information technology is accepted by all parties, due to inconsistency with existing needs. In this research, explain the intention of using the UC Student application where the variables used are the perception of usefulness, perception of ease, trust and quality of information. The research uses the theory of Technology Acceptance Model (TAM) to determine what factors affect the use Of the UC Student application. The instrument used in this research is a questionnaire (angket), which is distributed online to 100 respondents who have used the UC Student application. Data processing by using SPSS obtained result from regression number as follows Y = 1.279 + 0.412 x1 + 0.176 x2 + 0.093 x3 + 0.036 x4, variable perceived usefulness has the greatest influence on intention to use UC Student application, and variable perceived ease of use gives a positive impact on the UC student intention to use application. In this research perceived variable usefulness have a major influence on the Intention to use UC Student Application
SELF-EFFICACY SEBAGAI MEDIASI UNIVERSITY ENVIRONMENT SUPPORT DAN ENTREPRENEURIAL INTENTION PADA MAHASISWA PROGRAM BISNIS ENTREPRENEURSHIP Krismi Budi Sienatra
Business Management Journal Vol 17, No 1 (2021): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v17i1.2231

Abstract

The high number of demographic bonus in Indonesia does not match the number of entrepreneurs in that country. Indonesia has the lowest percentage of entrepreneurs compared to other countries. One of the ways to increase the number percentage of entrepreneurs in Indonesia is to create an entrepreneur especially through students. The intention of students in entrepreneurship can be increased through the support that is given by the university. The main purpose of learning to attempt to create a young entrepreneur in the community environment through problem and project-based-learning system that is trusted to be able to increase student’s self-efficacy and entrepreneurial intention. Therefore, the purpose of this research is to find out the effect of university environment support on entrepreneurial intention through self-efficacy as mediation. This research uses quantitative approach by using Partial Least Square. The sampling technique that is used is random sampling with the total sample of 82 final year students. The research results show that university environment support does not affect significant on entrepreneurial intention, university environment support affects significant on self-efficacy, self-efficacy affects significant on entrepreneurial intention, self-efficacy mediates the effect of university environment support and students’ entrepreneurial intention.
Bagaimana Peranan Kualitas Jasa terhadap Loyalitas Pelanggan pada Sektor Penerbangan di Indonesia? Nicholas Wilson; Jessica Jessica
Business Management Journal Vol 16, No 2 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i2.2230

Abstract

This study was conducted in order to determine whether or not service quality plays a significant role in affecting customer loyalty toward an airline in the Indonesian aviation industry. This study implements quantitative-survey method, in which questionnaires were utilized as the instruments used to collect all of the data required for the completion of this study. A total of 250 respondents participated in this study, in which, Respondents should be Indonesians who’ve boarded an Indonesian full-service carrier at least twice (for return trips) between August 2019 to July 2020. All of the questionnaires were electronically distributed to the respondents, and since all of the questionnaires were filled properly, then it could be concluded that the response rate of this study is 100%. After further analyses and assessments, authors would like to conclude that all of the data had been properly and completely filled by all of the respondents, thus enabling all of the data to be further analyzed in this study, in which, the results of the data analyses will be used as the basis on whether or not to reject or support the hypotheses posited in this study. All of the data were analyzed using PLS-SEM method. After analyzing all of the data, authors would like to conclude that service quality plays a significant role in affecting customer or passengers’ loyalty toward an Indonesian full-service carrier. Furthermore, out of 5 (five) factors which form or act as the dimensions of service quality, responsiveness turns out to be the dimension which had the strongest effect in explaining variable service quality in this study.
ANALISIS FAKTOR PENDUKUNG PENINGKATAN KINERJA PEGAWAI BADAN PUSAT STATISTIK KABUPATEN LABUHANBATU Elida F. S. Simanjorang; Christine Herawati Limbong; Nova Jayanti Harahap
Business Management Journal Vol 17, No 1 (2021): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v17i1.2449

Abstract

Supporting factors that are presented are the quality of human resources, work competence, and work commitments analyzed how they affect the performance of employees of Badan Pusat Statistik (BPS) Kabupaten Labuhan Batu, both partially and simultaneously. Data collection uses interviews, questionnaires and literature study. Work on data analysis methods using SPSS 22.0 for Windows software. This study used a sample of 30 employees taken using total sampling techniques.             The results of the study based on the F test showed that the quality of human resources, work competence and work commitment simultaneously had a positive and significant effect on the performance of Badan Pusat Statistik (BPS) Kabupaten Labuhan Batu employees, where the value of Fcount (17.583)> Ftable (2.98) with a significance level of 0.000 < 0.05. T-test results show that the quality of human resources (X1) has a positive and significant effect on the performance of Badan Pusat Statistik (BPS) Kabupaten Labuhan Batu employees, where the tcount (2.382)> ttable (1.706) and the significance value of 0.025 <0.05, work competence ( X2) positive and significant effect on the performance of Badan Pusat Statistik (BPS) Kabupaten Labuhan Batu employees, where the tcount (4.704)> ttable (1.706) and the significance value of 0.000 <0.05 and work commitment (X3) also have a positive and significant effect on the performance of the employees of Badan Pusat Statistik (BPS) Kabupaten Labuhan Batu, where the tcount (3.860)> ttable (1.706) and the significance value of 0.001 <0.05. Adjusted R Square value of 0.632 means that employee performance can be explained by the quality of human resources, work competence, and work commitments of 63.2%, while the remaining 36.8% is explained by other factors not examined in this study.

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