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Jurnal Investasi
Published by Universitas Wiralodra
ISSN : 24424331     EISSN : 2686102X     DOI : https://doi.org/10.31943/investasi.v6i2
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Jurnal Investasi adalah jurnal yang diterbitkan setiap empat bulan sekali yaitu bulan april, agustus dan desember. Jurnal Investasi menerbitkan artikel-artikel imiah dalam cakupan bidang ilmu ekonomi. Artikel uang dimuat adalah artikel hasil penelitian,kajian atau telaah ilmiah kritis dan komprehensif atas isu penting dan terkini atau resensi dari buku ilmiah. Jurnal Investasi adalah jurnal yang diterbitkan oleh Fakultas Ekonomi Unwir setiap bulan April, Agustus dan Desember. Jurnal Investasi akan menerbitkan artikel-artikel ilmiah dalam cakupan bidang ilmu ekonomi. Artikel yang dimuat adalah artikel hasil penelitian, kajian atau telaah ilmiah kritis dan komprehensif atas isu penting dan terkini atau resensi dari buku ilmiah dari mahasiswa dan dosen. Jurnal Investasi merupakan jurnal yang dikelola oleh Fakultas Ekonomi Unwir di wilayah Indramayu yang progress untuk menjadi wadah bagi publikasi ilmiah didaerah dan nasional. Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 249 Documents
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MODEL KECURANGAN LAPORAN KEUANGAN PADA PERUSAHAAN PROPERTI DI INDONESIA: A Financial Statement Fraud Model in Indonesian Property Companies Safitri, Filda Mutiara; Kustina, Lisa; Dwi Darma, Yuki
Jurnal Investasi Vol. 12 No. 1 (2026): Jurnal Investasi Vol. 12 No. 1
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v12i1.377

Abstract

Penelitian ini mengkaji kecurangan laporan keuangan pada perusahaan dengan menitikberatkan pada pengaruh stabilitas keuangan dan target keuangan, serta peran tekanan eksternal sebagai variabel moderasi. Populasi penelitian mencakup seluruh perusahaan manufaktur sektor properti, real estate, dan konstruksi bangunan yang terdaftar di Bursa Efek Indonesia periode 2021–2023. Sampel penelitian diperoleh melalui metode purposive sampling dengan total 20 perusahaan. Data yang digunakan merupakan data sekunder berupa laporan keuangan yang diperoleh dari situs resmi Bursa Efek Indonesia. Metode analisis yang digunakan adalah regresi linier berganda dengan bantuan perangkat lunak EViews. Hasil penelitian menunjukkan bahwa stabilitas keuangan dan tekanan eksternal tidak berpengaruh terhadap kecurangan laporan keuangan, sedangkan target keuangan berpengaruh positif terhadap kecurangan laporan keuangan. Selain itu, tekanan eksternal terbukti memperlemah pengaruh stabilitas keuangan terhadap kecurangan laporan keuangan, namun memperkuat pengaruh target keuangan terhadap kecurangan laporan keuangan. novelty penelitian ini terletak pada pengujian peran moderasi tekanan eksternal dalam menjelaskan dinamika kecurangan laporan keuangan.
PENGARUH MANAJEMEN SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN DI KANTOR UNIT MANAJEMEN PELABUHAN KELAS III INDRAMAYU: The Effect of Human Resource Management on Employee Performance at the Indramayu Class III Port Management Unit Riyanto, Eko; Setiadi, Ade; Sugiyarsih, Susi
Jurnal Investasi Vol. 12 No. 1 (2026): Jurnal Investasi Vol. 12 No. 1
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v12i1.378

Abstract

Penelitian ini mengkaji pengaruh Manajemen Sumber Daya Manusia (MSDM) terhadap kinerja pegawai di Kantor Unit Pengelola Pelabuhan Kelas III Indramayu. Penelitian ini dilatarbelakangi oleh semakin pentingnya MSDM dalam meningkatkan efektivitas organisasi di instansi pemerintah, khususnya yang bertanggung jawab atas pelayanan publik dan manajemen operasional maritim. Kinerja pegawai secara luas diakui sebagai penentu penting keberhasilan organisasi, dan praktik MSDM telah diidentifikasi sebagai pendorong utama untuk meningkatkan motivasi, kapabilitas, dan produktivitas. Dengan menggunakan pendekatan kuantitatif dengan regresi linier sederhana, penelitian ini mengkaji hubungan antara MSDM (variabel independen) dan kinerja pegawai (variabel dependen). Data dikumpulkan dari pegawai Kantor Unit Pengelola Pelabuhan Kelas III Indramayu melalui kuesioner terstruktur dan dianalisis menggunakan teknik statistik. Penelitian ini menemukan bahwa MSDM berpengaruh positif dan signifikan terhadap kinerja pegawai, dengan koefisien determinasi (R²) sebesar 0,3565. Hal ini menunjukkan bahwa MSDM berkontribusi sekitar 35,65% terhadap variasi kinerja pegawai, sedangkan sisanya sebesar 64,35% dipengaruhi oleh faktor-faktor lain di luar cakupan penelitian ini. Temuan ini menunjukkan bahwa praktik manajemen sumber daya manusia yang efektif—seperti pelatihan, komunikasi, supervisi, penempatan kerja, dan penilaian kinerja—memainkan peran penting dalam meningkatkan produktivitas di organisasi pemerintah. Namun, nilai R² yang relatif moderat juga menyiratkan bahwa kinerja pegawai dibentuk oleh faktor-faktor organisasi, kepemimpinan, dan lingkungan yang lebih luas. Studi ini menyimpulkan bahwa penguatan fungsi manajemen sumber daya manusia sangat penting untuk mencapai hasil kinerja yang lebih tinggi, terutama dalam konteks pelayanan publik di mana akuntabilitas dan keandalan operasional sangat penting.
IMPLEMENTASI KEBIJAKAN DIGITALISASI RETRIBUSI QRIS (DRQ) DALAM UPAYA OPTIMALISASI PELAYANAN PUBLIK DAN PENINGKATAN PAD RETRIBUSI UPTD RUMAH POTONG HEWAN KABUPATEN INDRAMAYU Girishanta, Arundhina
Jurnal Investasi Vol. 10 No. 4 (2024): Jurnal Investasi Vol. 10 No 4
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v10i4.238

Abstract

Public service delivery is a key indicator in evaluating the performance of local governments, particularly in terms of effectiveness, efficiency, transparency, and accountability. Along with the rapid advancement of information technology, governments are required to innovate in delivering public services, including in managing local levies as a source of Regional Original Revenue (PAD). The Slaughterhouse Technical Implementation Unit (UPTD RPH) under the Department of Food Security and Agriculture in Indramayu Regency has experienced several issues in its levy collection and deposit system, which was previously conducted manually, resulting in inefficiencies, delays, and potential revenue leakage. To address these challenges, a policy innovation in the form of QRIS-based levy digitalization (DRQ) was introduced. This system utilizes the Quick Response Code Indonesian Standard (QRIS) as a non-cash payment mechanism. The implementation of this policy is expected to enhance public service quality while optimizing local revenue through a faster, more transparent, and accountable transaction system. This study aims to analyze the implementation of the DRQ policy in improving public service delivery and increasing PAD, as well as to identify the supporting and inhibiting factors influencing its implementation. This study employs a qualitative method with a descriptive approach. Data were collected through in-depth interviews, observations, and documentation involving key informants, including representatives from the Department of Food Security and Agriculture, the Regional Financial Agency, banking institutions, and service users such as cattle and poultry slaughtering entrepreneurs. Data analysis was conducted through data reduction, data presentation, and conclusion drawing to obtain a comprehensive understanding of the policy implementation. The findings indicate that the implementation of QRIS-based levy digitalization has a significant positive impact on improving public service quality and optimizing local revenue. The adoption of a non-cash payment system enhances efficiency in terms of time and cost, accelerates transaction processes, and increases transparency and accountability in levy management. Furthermore, the implementation of DRQ helps minimize illegal levies and improves the performance of public service officers in delivering more professional, responsive, and technology-based services. However, several challenges remain, including low digital literacy among service users, limited access to technological devices and banking services, and resistance to transitioning from manual to digital systems. Therefore, continuous efforts such as socialization, technical assistance, and strengthening coordination among stakeholders are necessary to ensure the sustainability and effectiveness of the policy. With adequate support, QRIS-based levy digitalization has strong potential to become a model for public service innovation that can be replicated in other sectors to achieve good governance.
PENGARUH PENGGUNAAN E-SAMSAT DAN KUALITAS PELAYANAN PAJAK TERHADAP TINGKAT KEPATUHAN WAJIB PAJAK KENDARAAN BERMOTOR DI KANTOR SAMSAT KABUPATEN BEKASI TAHUN 2024: The Effect of E-Samsat Utilization and Tax Service Quality on the Level of Motor Vehicle Taxpayer Compliance at the SAMSAT Office of Bekasi Regency in 2024 Noviyanti, Fitri; Daryanto , Daryanto
Jurnal Investasi Vol. 12 No. 2 (2026): Jurnal Investasi Vol. 12 No. 2
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v12i2.372

Abstract

This study aims to analyze the effect of the use of e-samsat and the quality of tax services on the level of compliance of motor vehicle taxpayers at the Bekasi Regency Samsat Office in 2024. The background of this study is based on the lack of awareness of taxpayers in paying motor vehicle tax in Bekasi Regency as evidenced by the amount of motor vehicle tax revenue that is not comparable to the number of motor vehicles registered at the Bekasi Regency Samsat Office. This study uses a quantitative approach. The data collection technique used is primary data, namely data collected directly by the author by distributing research instruments in the form of questionnaires. The sampling technique uses the accidental sampling method with a sample size of 100 people. This study is based on three main theories, namely Attribution Theory which discusses the importance of understanding the causes behind a person's behavior whether caused by internal or external factors; Technology Acceptance Model discusses the importance of user acceptance of technology; and Legitimacy Theory discusses the importance of the perception that an organization, action, or decision is considered legitimate or acceptable to society or certain groups. Based on the results of the research conducted, it shows that simultaneously the variables of e-samsat usage and the quality of tax services have a significant effect on the level of compliance of motor vehicle taxpayers in Bekasi Regency in 2024. However, in the partial test results, the use of e-samsat did not have a significant effect on the level of compliance of motor vehicle taxpayers in Bekasi Regency in 2024, while the quality of tax services had a significant effect on the level of compliance of motor vehicle taxpayers in Bekasi Regency in 2024. Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan e-samsat dan kualitas pelayanan pajak terhadap tingkat kepatuhan wajib pajak kendaraan bermotor di kantor samsat Kabupaten Bekasi tahun 2024. Latar belakang penelitian ini didasarkan karena kurangnya keasadaran wajib pajak dalam membayar pajak kendaraan bermotor di kabupaten Bekasi yang dibuktikan dengan adanya jumlah penerimaan pajak kendaraan bermotor yang tidak sebanding dengan jumlah kendaraan bermotor yang terdaftar di kantor samsat kabupaten Bekasi. Penelitian ini menggunakan pendekatan kuantitatif. Teknik pengumpulan data yang dilakukan melalui data primer, yaitu data yang dikumpulkan langsung oleh penulis dengan menyebarkan instrument penelitian berupa kuesioner. Teknik pengambilan sampel menggunakan metode accidential sampling dengan jumlah sampel sebanyak 100 orang. Penelitian ini didasarkan pada tiga teori utama, yaitu Attribution Theory yang membahas pentingnya memahami penyebab dibalik perilaku seseorang apakah disebabkan oleh faktor internal atau eksternal; Technology Acceptance Model membahas pentingnya penerimaan pengguna terhadap teknologi; serta Legitimacy Theory membahas pentingnya persepsi bahwa suatu organisasi, tindakan, atau keputusan dianggap sah atau dapat diterima oleh masyarakat atau kelompok tertentu. Berdasarkan hasil penelitian yang dilakukan menunjukkan bahwa secara simultan variabel penggunaan e-samsat dan kualitas pelayanan pajak berpengaruh signifikan terhadap tingkat kepatuhan wajib pajak kendaraan bermotor di Kabupaten Bekasi tahun 2024. Namun pada hasil uji secara parsial penggunaan e- samsat tidak berpengaruh signifikan terhadap tingkat kepatuhan wajib pajak kendaraan bermotor di Kabupaten Bekasi tahun 2024, sedangkan kualitas pelayanan pajak berpengaruh signifikan terhadap tingkat kepatuhan wajib pajak kendaraan bermotor di Kabupaten Bekasi tahun 2024.  
PENGARUH PROGRAM PEMUTIHAN PAJAK KENDARAAN BERMOTOR DAN KUALITAS PELAYANAN TERHADAP KEPATUHAN WAJIB PAJAK KENDARAAN BERMOTOR DI KABUPATEN BEKASI 2024: The Effect of the Motor Vehicle Tax Amnesty Program and Service Quality on Motor Vehicle Taxpayer Compliance in Bekasi Regency in 2024 Jumhari, Rafli; Daryanto, Daryanto
Jurnal Investasi Vol. 12 No. 2 (2026): Jurnal Investasi Vol. 12 No. 2
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v12i2.383

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah program pemutihan pajak kendaraan bermotor dan kualitas layanan berpengaruh terhadap kepatuhan wajib pajak di Kabupaten Bekasi, di mana pajak kendaraan bermotor merupakan salah satu sumber pendapatan strategis daerah. Karena banyaknya wajib pajak yang menunda atau tidak memenuhi kewajibannya, pemerintah harus memulai program layanan pemutihan dan perbaikan untuk meningkatkan kepatuhan. Metode kuantitatif digunakan dalam penelitian ini, yang mengumpulkan data dari seratus responden wajib pajak di Kabupaten Bekasi. Hasil analisis regresi linier berganda menunjukkan bahwa kedua variabel bebas kualitas pelayanan dan program pemeliharaan berpengaruh positif dan signifikan terhadap pemenuhan wajib pajak secara simultan dan parsial, dengan nilai R2 sebesar 0,352, yang menunjukkan bahwa kedua variabel ini dapat memberikan kontribusi sebesar 35,2% dari variasi kepatuhan wajib pajak sementara yang lain dipengaruhi oleh variabel di luar penelitian. Singkatnya, program pemutihan dan layanan publik yang baik dapat meningkatkan kepatuhan masyarakat untuk membayar pajak kendaraan bermotor. Oleh karena itu, pemerintah daerah harus terus mempertahankan dan meningkatkan kedua elemen tersebut.
PENGARUH PENGALAMAN KONSUMEN TERHADAP MINAT BELI ULANG GEN Z KOPI KENANGAN CIREBON: The Influence of Customer Experience on Repurchase Intention among Generation Z at Kopi Kenangan Cirebon Febriani, Arsya; Pranata, Sudadi; Fauzi, Feri
Jurnal Investasi Vol. 12 No. 2 (2026): Jurnal Investasi Vol. 12 No. 2
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v12i2.388

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran pengalaman yang terdiri dari sensory experience, emotional experience, dan social experience terhadap minat beli ulang konsumen Gen Z pada merek Kopi Kenangan di Kota Cirebon. Fenomena ini penting karena industri kopi di Indonesia tidak hanya berkembang dari sisi fungsional konsumsi tetapi juga sebagai gaya hidup yang dipengaruhi oleh pengalaman konsumen. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei terhadap 100 responden Gen Z yang pernah membeli produk Kopi Kenangan. Data dianalisis dengan Structural Equation Modelling-Partial Least Square (SEM-PLS) menggunakan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa ketiga variabel independen secara simultan berpengaruh positif dan signifikan terhadap minat beli ulang, dengan nilai R-Square sebesar 0,637. Secara parsial, pengalaman sensorik (t=2,092), pengalaman emosional (t=3,504), dan pengalaman sosial (t=3,160) memiliki pengaruh signifikan (p<0,05). Temuan ini menegaskan bahwa kombinasi pengalaman sensorik, emosional, dan sosial merupakan faktor kunci dalam membangun loyalitas konsumen Gen Z. Penelitian ini memberikan kontribusi bagi pemasar dalam merancang strategi pengalaman pelanggan yang efektif di industri coffee shop.
OPTIMALISASI SEO DAN SEM UNTUK MENINGKATKAN PENJUALAN MELALUI WEBSITE E-COMERCE BERBASIS WORDPRESS-ELEMENTOR: Optimization of SEO and SEM to Increase Sales Through a WordPress-Elementor-Based E-Commerce Website Arribathi, Abdul Hamid; Herman, Dede
Jurnal Investasi Vol. 12 No. 2 (2026): Jurnal Investasi Vol. 12 No. 2
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v12i2.390

Abstract

New era business actors are required to have effective and easily accessible promotional media, so an e-commerce website is needed. This research aims to design and develop a WordPress-based e-commerce website using Elementor as a page builder, as well as optimize it through the application of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to improve promotion and sales performance. The research methods and procedures include needs analize, website appearance and structure design, WooCommerce configuration, and implementation of on-page and off-page SEO strategies. The SEM stage is carried out through the creation of paid campaigns using Google Ads with a focus on keyword selection, ad copywriting, and performance monitoring through CTR, CPC, and conversion rate metrics. Website testing is conducted using PageSpeed Insight, GTMetrix, Google Analytics, and user evaluation to measure user experience (UX). The results of the study show that SEO optimization is able to increase website access speed, content relevance, and keyword ranking on search engines, so that organic traffic increases by more than 60%, thus increasing promotional reach and increasing CTR significantly, which has an impact on increasing the number of transactions. Meanwhile, the integration of WordPress Elementor-based website design and SEO and SEM optimisation has a positive impact on the effectiveness of promotional media and increased sales. These findings can be used as a reference in the development of digital marketing strategies for MSMEs and companies that want to increase competitiveness in the online market
PENINGKATAN STRATEGI PROMOSI BERBASIS METODE ANALYTICAL HIERARCHY PROCESS (AHP) DALAM SISTEM PENDUKUNG KEPUTUSAN PENERIMAAN MAHASISWA BARU: Enhancing Promotion Strategies Using the Analytical Hierarchy Process (AHP) Method in a Decision Support System for New Student Admissions Arribathi, Abdul Hamid; Esmeralda, Esmeralda
Jurnal Investasi Vol. 12 No. 2 (2026): Jurnal Investasi Vol. 12 No. 2
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v12i2.391

Abstract

There are still some universities and colleges in accepting new students where the selection process and the promotion strategy implemented are still general and not fully based on in-depth data and analysis. For this reason, the development of information technology can be used to build a decision support system (SPK) to help the selection process for new student admissions that is more objective, measurable, and systematic. One of the relevant methods in decision-making is the Analytical Hierarchy Process (AHP). This method is able to break down complex problems into simpler structures and calculate the weight of each of the criteria that are considered important. With the application of the AHP method in SPK, a university or college can determine priorities in the selection of prospective students and evaluate the effectiveness of the promotion strategy that has been carried out based on the analyzed data. Thus, it can improve the quality of new student admissions while optimizing resources in campus promotion.
IMPLEMENTASI KEBIJAKAN APBD DALAM MENINGKATKAN KINERJA KEUANGAN DAERAH DI KABUPATEN INDRAMAYU TAHUN 2020-2024: Implementation of Regional Budget (APBD) Policies in Improving Regional Financial Performance in Indramayu Regency During 2020–2024 Tresnaningsih, Sri; Rohadin, Rohadin; Erna, Erna
Jurnal Investasi Vol. 12 No. 2 (2026): Jurnal Investasi Vol. 12 No. 2
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v12i2.399

Abstract

This study analyzes the implementation of the Regional Revenue and Expenditure Budget (APBD) policy in improving the financial performance of the Indramayu Regency Government during 2020-2024. The analysis focuses on five regional financial ratios, namely independence, effectiveness, efficiency, activity, and growth ratios, as well as on the factors affecting regional financial management and the strategic plans formulated to improve future performance. The research applies a qualitative case study approach. Data were collected from APBD documents and budget realization reports for 2020-2024 and were enriched through interviews with officials of the Regional Finance and Asset Agency, the Regional Development Planning Agency, the Inspectorate, and members of the Regional House of Representatives. Data were analyzed through data reduction, categorization, interpretation of financial ratios, and triangulation between documentary and interview evidence. The findings show that APBD policy implementation has maintained very strong revenue effectiveness, with average revenue realization above 95 percent. The efficiency ratio ranges from 92 to 95 percent, indicating relatively efficient expenditure management. However, the independence ratio remains low because local own-source revenue contributes less than 20 percent of total regional revenue, leaving the regency highly dependent on transfers from central and provincial governments. The activity ratio reveals that operational spending still dominates, although the share of capital expenditure increased from 17.5 percent in 2020 to 20.2 percent in 2024. The growth ratio is positive, yet the pace of growth remains modest. Factors affecting regional financial management include limited own-source revenue, planning quality, inter-agency coordination, the dominance of operational expenditure, central government regulations, economic dynamics, and leadership commitment. The study concludes that improving Indramayu's financial performance requires optimization of local revenue, expenditure reorientation, stronger planning and internal control, and broader digitalization of regional financial management.

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