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Jurnal Manajemen Bisnis dan Kewirausahaan

jmbk
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Published by Universitas Tarumanagara

ISSN : - EISSN : 25980289 DOI : http://dx.doi.org/10.24912/jmbk

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 958 Documents

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Pengaruh Usaha Koordinasi, Integrasi Strategis, Orientasi Pasar, Dan Inovasi Produk Terhadap Kinerja Pemasaran Pada Toko Bombay Textile Indonesia Patrick Wangsa dan Rina Adi Kristianti
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Every monthly sales value in Stores Bombay Textile Indonesia in the year continued to increase in 2016, although in the sector that data showed sales decline. The purpose of this research is to know the effect of coordination effort, strategic integration, market orientation, and product innovation simultaneously on marketing performance At Bombay Textile Indonesia Store. The research method used in this research using explanotory reseach type or research form through associative research, survey method is data collection conducted on the object in the field by taking samples from a population by using questionnaires. The number of samples in the study amounted to 105 respondents. Data analysis technique used multiple linear regression analysis.The results showed that partially coordination efforts have a positive effect on marketing performance. Strategic integration positively affects marketing performance. Product innovation has a positive effect on marketing performance Market orientation has a positive effect on marketing performance. Simultaneously coordination efforts, strategic integration, market orientation, and product innovation simultaneously affect the marketing performance At Bombay Textile Indonesia

Analisa Pengaruh Atmosfer Toko terhadap Perilaku Belanja Konsumen pada Gerai Farmers Market Area Jakarta Utara Putri Hardiyanti
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

This research aimed to know the influence of store atmosphere on customer behavior at Farmers Market’s outlets in North Jakarta Area. Data collection method is done by spreading the questionnaire to measure consumer behavior response to store atmosphere variables. The number of samples taken in this study is 135 respondents who have been to Farmers Market’s outlet in Baywalk Mall and Mall Kelapa Gading in the last 6 months. Data analysis technique of the research was qualitative analysis and using a simple linear regression method. The R-Square for this research model indicates that all of store atmosphere factors has a simultanious correlations with customer behaviour. Partial test result (t-test) showed that store atmosphere variable (with ambience, space and function sub-variables, as well as signs, symbols, and artifacts sub-variables) had positive influences on customer behavior variable. A very interesting findings from this research indicates that store atmospheric factors have a positive correlation with customer behaviors.

Pengaruh Perceived Value Terhadap Loyalty dan Purchase Intention pada Ragnarok Mobile Game di Jakarta Diana Chandra didjaja dan Yanuar
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 6 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Huge growth potential has been predicted for in-app purchases and the mobile game market but little is known about what motivates game players to make purchases in mobile game. This study aims to determine the main factors that can influence the purchase intention from players in Ragnarok mobile games. Based on previous research, this study revealed perceived value and loyalty of all players can attract purchase intention. This is a descriptive research by using questionaire which distributed to 120 respondents in Jakarta area. Data was collected by using non probability sampling method. SEM analysis were used for data analysis by using SmartPLS. From this study, it was found that variable perceived value and variable loyalty can influence purchase intention significantly. It was found that loyalty can be a mediator between perceived value and purchase intention.

Pengaruh Mekanisme Corporate Governance Terhadap Nilai Perusahaan Pada Perusahaan Consumer Goods Kartika Aprilia Benhardy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 1 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

The purpose of this study was to examine the effect of corporate governance mechanisms on firm value. Proxy of corporate governance variables is managerial ownership, institutional ownership, board of directors, independent board of commissioner and audit committee. The research sample is consumer goods company listed on BEI in 2012-2016. The sampling technique used is purposive sampling to get 27 companies from 40 consumer goods companies listed on BEI with total of observation is 135 observation data during 5 years. Data analysis techniques using multiple regression analysis panel data by Eviews 9 software. Firm value is measured using Tobin’s Q. In addition, hypothesis testing was performed using t-statistic with significance level of 5%. Company value is measured using Tobin's Q. Based on the results of the analysis, it is found that managerial and independent board ownership variables have a negative and significant influence on firm value. Institutional ownership variables have a positive and significant influence on firm value. While the other two variables, the board of directors and audit committee has no significant effect on firm value.

Pengaruh Gender, Gaya Kepemimpinan dan Budaya Organisasi terhadap Kinerja Karyawan (Studi Kasus pada PT XYZ) Jenia Nur Soelistyoningrum
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

The purpose of this emprical study is to analyze the effect of gender, leadership style and organization culture to the performance of employee. The research samples consist of 80 respondents. This research uses primary data that obtained by distributing questionnaires to PT XYZ employees who meet the criteria that have been determined through purposive sampling. This research uses multiple linear regression analysis. The results show that gender, leadership style and organization culture positively influence the performance of employee.

Pengaruh Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge Terhadap Green Purchase Intention Evan Himawan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

The purpose of this paper is to explore the direct and indirect influence of green brand positioning, green brand attitude and green brand knowledge on green purchase intention. Data were collected from 199 respondents. “green brand positioning” measure used five-item scale, “green brand attitude” measured used six-item scale, “green brand knowledge” and “green purchase intention” measure used five-item scale. All measurement items were measured on five point Linkert-type scales. The three hypotheses in this paper have been tested. green brand positioning significantly gives positive influence to green purchase intention. Green brand attitude significantly gives positive influence to green purchase intention and green brand knowledge significantly gives positive influence to green purchase intention.

Penilaian Nilai Wajar Saham Pt Ciputra Development Tbk Sheane Sheane
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 3 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

An investor could invest by buying companies’ stocks. Therefore, it is crucial for investors to know the fair value of shares of a company to anticipate the risks and benefits. The fair value of shares reflects the value of that company. This research is aimed to assess the fair value of shares of PT. Ciputra Development Tbk, whether its value is above or below the market price. This research was conducted using secondary data, which are the company’s prospects, yearly report, and other official publication. Quantitative analysis was chosen to process and analyse the data collected. Method used in this valuation is the Discounted Cash Flow method with Free Cash Flow to Firm model and Relative Valuation with Price Earnings Ratio model. The result of the valuation would be useful to be used as the basis for decision making on investing, whether to buy, hold or sell the stock. Based on the calculated stock value, it was obtained that the fair value of shares of PT. Ciputra Development Tbk, using discounted free cash flow to firm method, is Rp 1.092,- which means the stock price of PT. Ciptura Development Tbk is over the market price or overvalued in comparison to its intrinsic value. On the other hand, using price earning ratio as the chosen method shows that the fair value of shares is Rp. 1.262,4 per stock which means the price of PT. Ciputra Development Tbk stock is under the market price or undervalued towards its intrinsic value.

Middle Career Trap Suwinto Johan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 1 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

The aim of the paper is to study the middle career trap for white collar worker. The research will be focused on the challenges which are faced by middle management. We will use the qualitative method on the analysis. The sample are 50 midlle managers who have more than 10 years working experience. The analysis will be faced to faced interview basis. The empirical results show that more than 10% of the middle managers are facing financial problem due to life style and family issues. There is a trap for the manager to improve their capabilities due to financial problem. The trap become a hurdle for the manager to promote to next level.

Strategi Diferensiasi Pada Pt Matahari Department Store Tbk Shieni Shieni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 1 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

The aim of this research is to explain the differentiation strategies of PT Matahari Department Store Tbk to attract customers. This will be done through a discussion and analysis of all five of the differentiation strategies which are; product, service, personnel, channel and image. The theoretical framework gives an overview of the differentiation strategies; it also provides the reader with a description of consumer decision process, competitive advantage, strategic customer and key competitors. The methodology chapter provides a description of the method choices for this research; this study is done by a qualitative approach. The analysis chapter provides the differentiations strategies that are mentioned in the theoretical framework. The conclusion will conclude the analysis of the theoretical parts of this thesis and answer the research question. The needed future improvements will be discussed closely in the suggestion.

Pengaruh Green Marketing Mix Terhadap Green Product Purchase Intention Pada Produk Innisfree Di Jakarta Dengan Consumer’s Attitude Sebagai Variabel Mediasi Stevany Febriani
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 1 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

This study aimed to know the responses of the people about green marketing towards green product purchase intention on Innisfree products with consumer’s attitude towards green product as the mediating variable. The variables used were green product, green price, green place, green promotion, green product purchase intention and consumer’s attitude. This study uses quantitative method. The data collection technique use questionnaires distributed to 400 respondents namely Innisfree consumers in Jakarta with purposive sampling method. The analysis method that used in this study was path analysis. The result showed that green marketing mix positively and significantly affect to consumer’s attitude and consumer’s attitude positively and significantly affect green product purchase intention. The partial green product and green price x positively and significantly affect the green product purchase intention, green place and green promotion no significant effect to green product purchase intention. Consumer’s attitude positively and significantly affect the green product purchase intention on Innisfree product. Consumer’s attitude is fully mediated the green place and green promotion affect on green product purchase intention and partial mediated the green product and green price affect on green product purchase intention.

Page 18 of 96 | Total Record : 958

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Home Page

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Contact Name Maria

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Editorial Address Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14 Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Maria

Contact Email
-

Phone
+628161961710

Journal Mail Official
jmbkmm@untar.ac.id

Editorial Address
Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14 Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA