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Jurnal Manajemen Bisnis dan Kewirausahaan

jmbk
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Published by Universitas Tarumanagara

ISSN : - EISSN : 25980289 DOI : http://dx.doi.org/10.24912/jmbk

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 958 Documents

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Pendapat Pemilik Usaha-Usaha Kuliner Di Jakarta Terhadap Peran Go-Food Dalam Pengembangan Usahanya Octarini Octarini; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 6 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

The rapid change of technology has a massive impact in all kinds of culinary business in Jakarta. This research will describe opinions from culinary businesses in Jakarta regarding the existence of Go-Food as a tool to develop their business. What role does Go-Food play as a tool for their business strategy, the changes they experience after they cooperate the business with Go-Food, and what are their opinions about the best strategy for their cooperation to achieve maximum benefits for every party. This research is using a qualitative descriptive method. The results of this research shows that Go-Food does not bring many influences for well established businesses that had been around for many years, on the contrary in new businesses Go-Food bring a massive impact. Some changes are positive and some are negative. The positive sides are growth of profit and turnover, expanding product delivery range, brand awareness and brand exposure. The negative side is the increases of product price appeared in Go-Food application. At the end of this research every party agree that Go-Food has given a good service for its customers and all culinary businesses whom Go-Food has collaborated with.

Formulasi Rumah Sakit Puri Mandiri Kedoya Melalui Pendekatan Analisis Swot Untuk Menghadapi Diberlakukannya Bpjs Kesehatan Nuria Cipta Sari dan Anas Lutfi
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 5 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

The purpose of this paper is to analyze the external and internal conditions of the Hospital that can help Puri Mandiri Kedoya Hospital in preparing its strategy plan to face BPJS Health and can provide an overview in developing a comprehensive strategy for Puri Mandiri Kedoya Hospital in making adjustments to the system BPJS Health. The method of writing this work includes the discussion of supporting theories as well as taking necessary data through complementary books, text book or other sources related to this scientific paper. The authors includes data sources from BPJS health book pocket and all related data which has been published, thus the data used is accurate and issue by the government. The results of this study were taken from the analysis of this study were taken from the analysis of both the internal analysis and external analysis of hospitals, by combining the strengths and threats of independent self-sufficiency Puri Mandiri Kedoya Hospital by selecting efficient suppliers for inventory, collaborating with management and medical staff on the use of medicines and health care tools, time-efficient services with the use of integrated medical documentation with computerized systems. Establish partial referral cooperation between surrounding hospitals. Efficiency of Hospital tariff system in preparing cross-subsidy counting to prevent net loss by joining independent Puri mandiri Kedoya Hospital with government program through BPJS Health to be able to survive in service process.

Pengajuan Artikel Jurnal Analisis Pengembangan Bisnis Kafe District Resto & Bar Untuk Meningkatkan Daya Saing Tommy Halim Wijaya; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 3 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

District Resto & Bar is one of the public spaces which is one of the industries engaged in Restaurant and bar. The purpose of this study is to analyze external factors and internal factors in District Resto & Bar in developing business in order to improve competitiveness. The research aims to formulate a strategy to implement District Resto & Bar. The strategy formulation starts from the analysis of the internal environment, external environment and industry environment of business, then using IFE matrix and EFE matrix scores to determine the position of District in IE matrix. The purpose is finding a suitable strategy to be implemented for District. The result of the IE matrix shows that café is at quandrant V “Hold and Maintain”, so the suitable strategy to be applied is the market penetration strategies and product development startegies. Implementation of the strategy consist of implementation of management strategies, organizational strategies of human resources, operational strategies, and financial strategies.

Faktor-Faktor Yang Memengaruhi Sustainable Entrepreneurship Pada Usaha Kecil Menengah Di Jakarta Michael Kianto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 4 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Entrepreneurship has both positive and negative contributions to our society. On the negative side, the degradation of environmental quality caused by entrepreneurial activities requires serious attention. As such, sustainable entrepreneurship has been suggested as an attempt to alleviate environmental problems. Furthermore, there are scant studies in regard to motivation and propensity in the development of sustainable entrepreneurs among SMEs practitioners. Thus, this study was conducted to address the factors associated with propensity for sustainable entrepreneurship among owners-managers of SMEs. This sample collection through purposive sampling. There are 100 respondents as sample of this research by using simple random sampling method. The data collection method conducted by questionnaire. Based on the descriptive analyses, this paper found that owners-managers of SMEs generally possessed positive or favorable attitude towards sustainability, concerned about social pressures on sustainability, perceived that sustainable entrepreneurship was attractive and perceived themselves as having sufficient ability for sustainable entrepreneurship..

Pengaruh Social Network Marketing (Snm) Dan Electronic Word Of Mouth (Ewom) Terhadap Minat Beli Pelanggan Wenny Kartika Susanto dan Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 6 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Competition that is getting more competitive in smartphone industry has made customers feel quite difficult in deciding which product the customers should buy. This is because companies are doing marketing through mass media, both offline and online. Companies are trying to change customers’ way of thinking through emotion, need, want, and demand. Nowadays, in this globalization the traditional retailers are facing big challenge because young generation is starting to switch to online shopping. This fact poses as threat for traditional retailers, but can also be used as opportunity due to easy access to product and brand via social media. Therefore, this research objective was to find what the influences of social network marketing and electronic word of mouth (independent variables) toward customer purchase intention (dependent variable). Quantitative research was chosen as the method of this research. The population was smartphone users from 26 – 50 years old in Jakarta. Non – sampling method, specifically convenience sampling was used because this method allowed researched to approach random respondent easily. The researcher used 166 questionnaires as sample size. 166 valid data were analysed with Structural Equation Modelling to test hypothesises in the research. There are two hypothesises tested on this research. Based on analysis, all hypothesises are supported. In conclusion, the most significant value is Social Network Marketing (SNM) which contributed 35.3% toward purchase intention. Based on findings, it is suggested for the company to pay more attention in marketing activities at social media by giving positive experience to customers so that the customers can give positive feedback in social media as reference for future customers.

Pengaruh Green Perceived Value, Green Perceived Risk, Green Consumer Consfusion, Green Trust, Consumer Guilt, Self Monitoring, Pride Dan Perceived Consumer Effectiveness Terhadap Green Purchase Intention (Kasus Starbucks Jakarta) Feliks Antonius
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 4 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

The research aims to find out the relationship between green perceived value, green perceived risk, green consumer consfusion, green trust, consumer guilt, self monitoring, pride and perceived consumer effectiveness to green purchase intention in Starbucks Jakarta. The method used in sampling is non-probability sampling method with purposive sampling technique which is a sampling technique by selecting sampling unit on the basis of certain criteria. The period of questionaire taking starts in May-September 2017. The data obtained will be analyze using Structural Equation Modeling (SEM). The conclusion of this study indicates green perceived value and green perceived risk have significant influence to green trust. Consumer guilt, self monitoring and pride have significant effect to perceived consumer effectiveness on product Starbucks. Green trust and perceived consumer effectiveness as intervening variable at significance 5%. More specifically, the effect of green consumer confusion on green trust is not significant and the effect of green trust on green purchase intention is not significant too. The sum of increasing perceived consumer effectiveness then increasing green purchase intention.

Faktor-Faktor Yang Mempengaruhi Pembelian Produk Garam Dan Air Mineral Bermerek Di Jakarta Randy Ramadhiansa
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 4 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

The addition of salt products and branded mineral water in Jakarta, a way to increase the purchase of a product is needed. he study was conducted with the aim of understanding the brand awareness of consumers and analyzing the attitude of consumers towards selected branded commodity food products. An attempt was made to examine the items influencing the purchase of selected branded commodity food products. The product chosen in this research is salt and mineral water branded in Jakarta. Sample taken from 200 respondents residing in Jakarta area of various age, gender, last education, and work. Results show visible packaging, people around, bazaars, people around, and advertising is the most important source of awareness of branded salts. availability of nutritional information, references from friends and relatives, easy availability, and price as the most important factor in purchasing branded salt and branded water. free from adulterants, free from insecticides / pesticides / harmful chemicals and social status as the most important parameters of branded salt and branded mineral water.There is a significant perception difference regarding the importance of the various factors and parameters that influence the purchase of branded and branded branded mineral water amongst respondents by demographics. This paper offers insights and information for salt and mineral water producers in Jakarta in order to address the key factors that affect consumer purchases.

Pengaruh Return On Assets, Non Performing Loan, Dan Loan To Deposit Ratio Terhadap Capital Adequacy Ratio Pada Bank Konvensional Di Indonesia Francis Marlim dan Ignatius Roni Setyawan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 2 (2017): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Capital Adequacy Ratio becomes an indicator to assess the good performance of a bank, in carrying out its business activities every bank will strive to generate optimal capital. The purpose of this study is to analyze the effect of profitability,asset quality, and liquidity on capital and theory that can explain the reasons banks need a big capital. The population in this research is a number of 20 group of conventional bank book 1 until book 4 from 2011 to 2016 in Indonesia Stock Exchange. Analysis using the panel regression with Generalized Least Square (GLS) method is used to test their hypothesis. The analysis find that first Return on Assets have relationship to Capital Adequacy Ratio significantly on banking companies. Second, Non Performing Loan have relationship to Capital Adequacy Ratio significantly on banking companies. Third, Loan to Deposit Ratio have relationship to Capital Adequacy Ratio significantly on banking companies. Based on results, author suggest to do more research on the other variables in order to have another models

Pengaruh Brand Credibility, Brand Love Dan Brand Commitment Terhadap Word Of Mouth (Wom) Pada Merek X Akiko dan Chairy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 2 (2017): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

The purpose of this research was to determine the effect brand love, brand commitment and brand credibility X brand products to word of mouth (WOM). The type used in this research is descriptive method that is using method with fact finding through proper interpretation. Population in this research is people who use X brand products. The method used in sampling is non-probability sampling method with purposive sampling technique which is a sampling technique by selecting sampling unit on the basis of certain criteria. The period of questionnaire taking starts in May-August 2017. The data obtained will be analyzed using Structural Equation Modeling (SEM)-AMOS. The result of this research indicates Brand Credibility and Brand Love have significant effect to Word Of Mouth on product brand X with Brand Commitment as intervening variable at significance 5%. In addition, Brand Commitment has a significant effect on Word Of Mouth. Advice that given to the Brand x is Company need to maximize to satisfy customer so that customer who used “X” brand products will talk to people through word of mouth

Analisis Strategi Perusahaan Multinasional Pt. Shinhan Indo Finance Dalam Mengembangkan Bisnis Di Indonesia Dito Kurniawan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 6 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Aim of this research is to analyze any strategies conducted by multinational company PT. Shinhan Indo Finance in expanding credit card business in Indonesia. This research use qualitative method whereas an interview was conducted to several departments in the company and to be compared to the theory initiated by Porter about Competitive Advantage of Nation and International Marketing Strategy. The interview has come with some results that Shinhan actually has good steps to expand the credit card business to new country but it has not been able to defeat competitors that has run the credit business since long time ago in Indonesia.

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Editorial Address Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14 Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440

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Contact Name
Maria

Contact Email
-

Phone
+628161961710

Journal Mail Official
jmbkmm@untar.ac.id

Editorial Address
Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14 Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA