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Jurnal Manajemen Bisnis dan Kewirausahaan
Published by Universitas Tarumanagara
ISSN : -     EISSN : 25980289     DOI : http://dx.doi.org/10.24912/jmbk
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 958 Documents
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Strategi Pemasaran Pt.Xyz Dalam Meningkatkan Penjualan Kabel Listrik Wibowo, Wibowo
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4785

Abstract

With the growing trend of infrastructure in Indonesia like more high residence buildings, office buildings, and so on, the country needs more energy based on electricity. Within the trends of Indonesia Energy Outlook and statistics 2004 until 2013 the trends is growing fast pace that shows in the ratio, but some countryside of Indonesia was late to upgrade in infrastructure because the government much more concern in the Java-Bali and Madura based on the report, and the other details that said more province will need most electricity than Java. Energy and Human Resource Ministry have deployed 9 strategic initiatives, which one is build 35,000 Megawatt power plant. PT. XYZ as one of the electricity supplier in Indonesia which specialized in electricity cable of NYA, NYM, NYM-HY, NYY and NYAF. Based on growing trend of country infrastructure, we conducting a field research with source from PT. XYZ databased and supported with literature research that they are focusing in the electricity retailers, electricity store and contractors within every province starting with big cities like Medan, Pekanbaru, Jambi, Padang, Palembang, Bandar Lampung, Jakarta, Tangerang, Bandung, Serang, Bekasi, Bogor, Cikampek, Semarang, Solo, Surabaya, Denpasar, Mataram, Pontianak and Makassar and provide them with good quality product that has SNI brand on it. And implementing that within Marketing Mix (4P’s) that focuses on aluminium cable and audio cable.
Analisis Perbandingan Kinerja Keuangan Pada Pt Hanjaya Mandala Sampoerna, Tbk. Dan Pt Gudang Garam, Tbk. Dengan Metode Economic Value Added (Eva) Lusiana, Erna
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4787

Abstract

This research aims to find out financial performance of the manufacturing companies which are listed in the Indonesian capital market (Bursa Efek Indonesia) for the period of 2013 until 2015, using Economic Value Added (EVA) method. To get the value of  EVA, data are collected from internet, such as financial statements, stock price, market price and risk free rate. Sample of this research are PT HM Sampoerna, Tbk. and PT Gudang Garam, Tbk. for the period 2013 until 2015. The conclusion of this research is that manufacturing companies which are in miscellaneous sector have a good financial performance and already earn economic value for their stakeholders. Even though companies earn economic value added for their stakeholders, value added of  PT HM Sampoerna, Tbk. keep declining during year 2013 until 2015 caused by the increase of costs, the value of Net Operating Profit After Tax (NOPAT) fluctuated and followed by increasing of cost of capital. Compare to PT HM Sampoerna, Tbk., value added of PT Gudang Garam, Tbk. increasing from year 2013 until 2015. The best financial performance in this research is PT Gudang Garam, Tbk.for it able to increase the value added. Thus, to increase the value added every year for the stakeholders, company of PT HM Sampoerna, Tbk. and PT Gudang Garam, Tbk. have to reduce costs such as production cost, cost of sales, and cost of debts for the profits able to cover all of the costs. Companies also can increasing the volume of sales or work with lower assets to increasing asset turnover.
Pengembangan Strategi Bisnis Menggunakan Metode Ife, Efe, Qspm, Swot Dalam Mengembangkan Bisnis Pt. Xyz Mukti Rahardjo, Patra Caraka dan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4788

Abstract

This study aims to analyze the external environment of the introduction of products from PT. XYZ and find the strategies that will be used by PT.XYZ to keep sales stable and develop a wider market share using QSPM, SWOT Matrix, IFE matrix, EFE matrix. The source of the data directly comes from observations, questionnaires and interviews. OFF matrix is used to identify internal factors, external companies in the method can know the strengths, weaknesses of opportunities and threats in the company of PT. XYZ.All data from the company will be analyzed and combined to get the strategy that will be used by company to get QSPM strategy. The results of the research will be created to create good opportunities for the company by focusing on the strategy created and creating a low cost strategy.
Analisis Strategi Bisnis Dalam Meningkatkan Daya Saing Pt. Srijaya Ciptagraha Harapan, Aninda
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4791

Abstract

To embrace a competitive world, PT. Srijaya Ciptagraha should understand the strength and the weakness of their company and see the opportunities and threats come from the market so they can implement strategy that will increase it’s competitive power so they can gain more profit. The purpose of this research: 1) to identify the internal and external factor of PT. Srijaya Ciptagraha, 2) to provide a business strategy recommendation for PT. Srijaya Ciptagraha to increase their competitive advantages. The method that used in this research is Descriptive Research. From the QSPM Matrix Analysis of PT. Srijaya Ciptagraha, market penetration stratey placed in the 1st place with the attractiveness score is 6.393. This score is higher compare to the product development which ranked 2nd place, 5.178 and market development which ranked 3rd place with the score 4.741. This shows that the alternative strategy that needs to implement in PT. Srijaya Ciptagraha to increase their competitive advantages is Market Penetration Strategy.
Influence Of Marketing Mix And Customer Relationship Management On Customer Loyalty In Pt. Abc In Jakarta Sari, Ovi Hamidah
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4793

Abstract

The purpose of this study is to investigate influence of service marketing mix and customer relationship management to customer loyalty at pt. abc. the problem in this study was formulated in the 2 hypothese were tested by using spss version 19 with 150 respondents. . This is a descriptive research that using a questionnaire to collect the data. The non-probabilistic sampling method is used in this research. The data analysis technique is a multiple regression analysis. . The results showed that service marketing mix  and customer relationship management  positively affect customer loyalty.
Strategi Bersaing Pt Xyz Dalam Bisnis Spbg Chairy, Grace Theresia Widyani dan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4794

Abstract

This study aims to analyze and define competitive strategy for PT XYZ. PT XYZ is a company engaged in the field of natural gas energy supply through Gas Fuel Filling Station (SPBG). The gas fuel sold through SPBG is natural gas in the form of Compressed Natural Gas (CNG). CNG is an environmentally friendly gas. Its price is cheaper than fuel oil (BBM). Along with the incessant government to promote the use of gas fuel (BBG) in the form of CNG - as a substitute for BBM, and more competitive BBG price to BBM, it creates considerable opportunities for the Company to grow its business. However, the Company also encountered obstacles, such as the price of BBG to consumers in the transportation sector is standardized by the Government, and still, the least number of existing SPBG nowadays, resulting in not many consumers of the transportation sector are interested to switch to BBG. The author made a list of all matters related to the SPBG business by using management theories, ie, inventorying all constraints in the external environment and the internal environment of the SPBG business. The results of the inventory then, set out in the SWOT table. Moreover, from the SWOT table, the analysis is done with EFE IFE IE Matrix. At the end, it can be concluded that the SPBG business position is in column V in IE Matrix, which is held (hold and maintain). The right competitive strategy for the Company is market penetration and product development strategy.
Sikap pengunjung sebagai mediasi antara citra destinasi, persepsi nilai, kualitas layanan, dan loyalitas pengunjung wisata pantai Setiawan, Heri; Ridho, Sari Lestari Zainal; Saputra, Aidil Rizky; Munandar, R.M. Haris
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 6 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i6.24120

Abstract

The study specifically examines the clout of quality of service, value perception, and image of destination on visitor attitudes and loyalty. The sample was chosen utilizing purposive sampling means from tourists who visited beach tourism destinations in Lampung Province at least 2 times between 2021 and 2023, consisting of 330 respondents. In this study, data is analyzed based on the SEM method. The results of this study indicate that service quality and destination image affect visitor attitudes, but perceived value does not affect visitor attitudes. Service quality, perceived value, and destination image affect visitor loyalty, while visitor attitudes do not affect visitor loyalty. Then, visitor attitudes are unable to act as a mediating variable that connects service quality, perceived value, and destination image with visitor loyalty. The recent findings present prominent research inferences for expanding lore about the loyalty of destination means, especially those rivets on coastal tourism destinations. Studi ini secara khusus meneliti efek kualitas layanan, persepsi nilai, dan citra destinasi terhadap sikap dan loyalitas pengunjung. Sampel diambil memakai metode purposive sampling dari wisatawan yang mengunjungi destinasi wisata pantai di Provinsi Lampung minimal 2 kali antara tahun 2021 sampai dengan tahun 2023, terdiri dari 330 responden. Dalam penelitian ini, data dianalisis berdasarkan metode SEM. Hasil kajian ini membuktikan bahwa kualitas layanan dan citra destinasi memengaruhi sikap pengunjung, tetapi persepsi nilai tidak memengaruhi sikap pengunjung. Kualitas pelayanan, persepsi nilai, dan citra destinasi berdampak pada loyalitas pengunjung, sedangkan sikap pengunjung tidak berdampak pada loyalitas pengunjung. Kemudian, sikap pengunjung tidak mampu berperan sebagai variabel mediasi yang menghubungkan kualitas layanan, persepsi nilai, dan citra destinasi dengan loyalitas pengunjung. Temuan ini memberikan implikasi penelitian yang signifikan untuk memperluas pengetahuan tentang proses loyalitas destinasi, terutama yang berfokus pada destinasi wisata pantai.
Analisis value at risk (VAR) pada saham sektor perdagangan ritel barang konsumsi dengan simulasi Monte Carlo Singadipoera, Muhammad Raihan Rafly; Dewi, Vera Intanie
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 6 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i6.24132

Abstract

Measuring the risk of an asset aims to mitigate risk and make investment decisions. This study aims to calculate risk using the Value at Risk (VAR) Monte Carlo simulation in the consumer goods retail trade sub-sector. After calculating the risk using Value at Risk (VAR), Backtesting using the Kupiec Test method to validate the computed Value at Risk (VAR) value. The objects studied are ten shares of the consumer goods retail trade sub-sector listed on the IDX for 2020 to 2021. The result of calculating the highest Value at Risk (VAR) at the 95% confidence level is PT Prima Cakrawala Abadi Tbk (PCAR) is minus 10.78% and the lowest Value at Risk by PT Envesal Putra Megatrading Tbk. (EPMT) which is minus 4.32%. Based on Backtesting using the Kupiec Test method, the VAR values for AMRT, HERO, MIDI, RANC, WICO, and EPMT stocks are valid, while the others are invalid. Mengukur risiko suatu aset bertujuan untuk memitigasi risiko dan membuat keputusan investasi. Penelitian ini bertujuan untuk menghitung risiko dengan menggunakan metode simulasi Value at Risk (VAR) Monte Carlo pada sub sektor perdagangan eceran barang konsumsi. Setelah menghitung risiko menggunakan Value at Risk (VAR), Backtesting menggunakan metode Kupiec Test untuk memvalidasi nilai Value at Risk (VAR) yang dihitung. Objek yang diteliti adalah sepuluh saham sub sektor perdagangan eceran barang konsumsi yang terdaftar di BEI untuk tahun 2020 sampai dengan tahun 2021. Hasil perhitungan Value at Risk (VAR) tertinggi pada tingkat kepercayaan 95% adalah PT Prima Cakrawala Abadi Tbk (PCAR) minus 10,78% dan Value at Risk terendah oleh PT Envesal Putra Megatrading Tbk. (EPMT) yang minus 4,32%. Berdasarkan Backtesting menggunakan metode Kupiec Test, nilai VAR untuk saham AMRT, HERO, MIDI, RANC, WICO, dan EPMT adalah valid, sedangkan yang lainnya tidak valid.
Pengaruh rasio keuangan terhadap earnings management perusahaan sektor basic materials di Indonesia Lie, Angela Sarah; Paranita, Ekayana Sangkasari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 6 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i6.24388

Abstract

This study aims to determine the variables of profitability, leverage, and firm size in raw material sector companies that are officially listed on the Indonesia Stock Exchange, especially in 2017-2021 as the study population. The reason for choosing companies from the basic material sector as research is because they have a high enough opportunity to carry out earning management actions when presenting their company's financial reports using the available accounting methods. Purpose sampling is the method used in sampling 27 companies with a total of 135 financial report data originating from www.idx.co.id. The analytical method used is panel data regression analysis with the help of statistical applications EViews 12. The results with a significance level of 10 percent show that profitability has a significant positive effect on earning management. The results of the study with a significance level of 5 percent indicate that leverage has a significant positive effect on earning management. The results of the study with a significance level of 5 percent show that leverage has a significant negative effect on earning management. The results of this study have implications: For Investors: To avoid company earnings management, investors should pay attention to the amount of profitability, leverage, and firm size generated by the company. For Companies: Companies should adhere to professional ethics in disclosing financial statements by avoiding fraudulent actions through earnings management, for example by applying the principles of good corporate governance. Penelitian ini bertujuan untuk mengetahui variabel profitability, leverage, dan firm size pada perusahaan sektor bahan baku yang secara resmi terdaftar di Bursa Efek Indonesia khususnya pada tahun 2017-2021 sebagai populasi penelitian. Alasan terpilihnya perusahaan dari sektor basic material sebagai penelitian karena memiliki peluang cukup tinggi demi melakukan tindakan earning management saat menyajikan laporan keuangan perusahaannya dapat menggunakan metode akuntansi yang tersedia. Purpose sampling adalah metode yang digunakan dalam pengambilan sampel kepada 27 perusahaan total 135 data laporan keuangan yang berasal dari www.idx.co.id. Metode analisis yang digunakan adalah analisis regresi data panel dengan bantuan aplikasi statistik EViews 12. Hasil penelitian dengan tingkat signifikansi 10 persen menunjukkan bahwa profitability secara signifikan berpengaruh positif earning management. Hasil penelitian dengan tingkat signifikansi 5 persen menunjukkan bahwa leverage secara signifikan berpengaruh positif earning management. Hasil penelitian dengan tingkat signifikansi 5 persen menunjukkan bahwa leverage secara signifikan berpengaruh negatif earning management Hasil penelitian ini memberikan implikasi: Bagi Investor: Untuk menghindari earnings management perusahaan, investor sebaiknya memperhatikan besarnya profitability, leverage, dan firm size yang dihasilkan oleh perusahaan. Bagi Perusahaan: Perusahaan hendaknya memegang etika profesionalitas dalam mengungkapkan laporan keuangan dengan menghindari tindakan kecurangan melalui earnings management, misalnya dengan menerapkan prinsip-prinsip tata kelola perusahaan yang baik.
Analyzing the impact of TQM, service quality, and market orientation on customer satisfaction in state-owned banks Indonesia Arundini, Nabila Kaulika; Sutrisno, Timotius FCW
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 6 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i6.25769

Abstract

The economic environment has significantly changed, necessitating quality improvements to achieve the organization’s competitive advantage. A notable progress involves the creation and execution of a quality management system, utilizing the Total Quality Management (TQM) principle to address forthcoming consumer requirements. This paper explores the impact of TQM, service quality, and market orientation effects customer satisfaction in East Java’s state-owned banking sector. The researchers collected empirical data from 199 respondents who were employees of state-owned banks in East Java. In this research, we utilized PLS-SEM analysis to investigate the connections between the variables. The results indicate a positive effect between TQM and service quality, market orientation, and customer satisfaction. Moreover, there is a positive association between service quality, market orientation, and customer satisfaction. According to this study, state-owned banks in East Java should focus on implementing TQM, improving service quality, and developing a market orientation to enhance customer satisfaction. By practicing effective TQM, continuously improving service quality, and adapting responsive marketing strategies, state-owned banks can improve customer satisfaction and strengthen their position in the highly competitive banking sector. Lingkungan ekonomi telah mengalami perubahan besar dan perlunya melakukan peningkatan kualitas untuk mencapai keunggulan kompetitif organisasi. Salah satu perkembangan tersebut melibatkan pengembangan dan penerapan sistem manajemen mutu dengan menerapkan konsep Total Quality Management (TQM) guna memenuhi kebutuhan konsumen di masa mendatang. Penelitian ini bertujuan untuk mengeksplorasi pengaruh antara TQM, service quality, dan market orientation terhadap korelasi customer satisfaction di sektor perbankan BUMN Jawa Timur. Peneliti mengumpulkan data empiris dari 199 responden yang merupakan pegawai bank BUMN di Jawa Timur. Dalam penelitian ini, peneliti menggunakan analisis faktor konfirmatori untuk menguji reliabilitas dan validitas konfigurasi, sedangkan hubungan antar variabel diperiksa melalui Partial Least Square. Penelitian ini membuktikan bahwa TQM berhubungan positif dengan Service Quality, Market Orientation, dan Customer Satisfaction. Service Quality dan Market Orientation juga berhubungan secara positif dengan Customer Satisfaction. Menurut penelitian ini, perbankan BUMN di Jawa Timur perlu mendapat perhatian serius untuk menerapkan TQM, meningkatkan kualitas layanan dan mengembangkan orientasi pasar untuk meningkatkan kepuasan nasabah. Dengan menerapkan praktik TQM yang efektif, terus meningkatkan kualitas layanan, dan merespons perubahan strategi pemasaran, perbankan BUMN dapat meningkatkan kepuasan nasabah dan memperkuat posisinya di tengah sektor perbankan yang sangat kompetitif.

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