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Jurnal Manajemen Bisnis dan Kewirausahaan

jmbk
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Published by Universitas Tarumanagara

ISSN : - EISSN : 25980289 DOI : http://dx.doi.org/10.24912/jmbk

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 958 Documents

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Analisis Kinerja Keuangan Pt Summarecon Agung Tbk Dan Pt Pakuwon Jati Dengan Menggunakan Metode Du Pont System Dan Analisis Economic Value Added (Eva) Periode 2015-2017 Esterlina Angela Juliana
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 5 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Research at PT Summarecon Agung Tbk and PT Pakuwon Jati Tbk, located in Jakarta, aims to assess the financial performance of PT Summarecon Agung Tbk and PT Pakuwon Jati Tbk 2015-2017. The analytical method uses in this research is Du Pont System and Economic Value Added (EVA). Du Pont System is an analysis system intended to show relation between return on investment, net profit margin, and total asset turnover. Economic Value Added (EVA) is an additional value to shareholders by management in a certain period. The result of the calculation of the financial performance of PT Summarecon Agung Tbk year period 2015-2017 with the Du Pont System shows a positive value and tend to increase per year. And for the analysis method of Economic Value Added shows value fluctuation also decrease per year. As for the analysis using the EVA method, the fluctuating value also decreases per year. The results of the calculation of the performance of PT Pakuwon Jati Tbk period in 2015-2017 with Du Pont System showed a positive value and experienced an increase and decrease every year. As for the analysis using the EVA method, the value of fluctuations also decrease and increase every year. In this case, the company needs to improve the efficiency of the company, both PT Summarecon Agung Tbk and PT Pakuwon Jati in utilizing capital and managing assets owned by the company

Analisis Keuntungan Investasi Emas Dengan Ihsg Ihsan Kurniawan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Before investing, investors should do return of investment analysis. This study is to determine the differences of return between gold investment and IHSG stock. This study period is between November 2009 to October 2018 with timespan of 1 year, 5 years, and 10 years. The data used for this study is IHSG stock prices historical data, and the price of LBMA gold. Data analysis using T-test (independent sample t-test). The results of this study shows that investing in gold instrument return higher profit than investing in IHSG stocks.

Pengaruh Brand Image, Persepsi Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Witama, Alex
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 5 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

It has often been argued that customer satisfaction can contribute significantly to a company?s success in a variety of ways. This study aims to analyze the effect of brand image, perceived price and service quality on customer satisfaction. The method of data collection is convenience sampling. The samples of this research are collected from 109 respondents, who are the customers in one of the biggest smartphone service center in Jakarta. The technique of data analysis used in this study was regression analysis. The result is: the relationship between brand image, perceived price and service quality have a significant and positive impact toward customer satisfaction.

Pengembangan Strategi Bisnis Menggunakan Metode Ife, Efe, Qspm, Swot Dalam Mengembangkan Bisnis Pt. Xyz Patra Caraka dan Mukti Rahardjo
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 2 (2017): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

This study aims to analyze the external environment of the introduction of products from PT. XYZ and find the strategies that will be used by PT.XYZ to keep sales stable and develop a wider market share using QSPM, SWOT Matrix, IFE matrix, EFE matrix. The source of the data directly comes from observations, questionnaires and interviews. OFF matrix is used to identify internal factors, external companies in the method can know the strengths, weaknesses of opportunities and threats in the company of PT. XYZ.All data from the company will be analyzed and combined to get the strategy that will be used by company to get QSPM strategy. The results of the research will be created to create good opportunities for the company by focusing on the strategy created and creating a low cost strategy.

Influence Of Marketing Mix And Customer Relationship Management On Customer Loyalty In Pt. Abc In Jakarta Ovi Hamidah Sari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 2 (2017): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

The purpose of this study is to investigate influence of service marketing mix and customer relationship management to customer loyalty at pt. abc. the problem in this study was formulated in the 2 hypothese were tested by using spss version 19 with 150 respondents. . This is a descriptive research that using a questionnaire to collect the data. The non-probabilistic sampling method is used in this research. The data analysis technique is a multiple regression analysis. . The results showed that service marketing mix and customer relationship management positively affect customer loyalty.

Pengaruh Merek Terhadap Kepuasan Pelanggan (Studi Kasus : Furniture Impor B&B Italia) Margaretha Hillary
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 5 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

The purpose of this research is to examine the effect of Brand which dimensions researched are Brand Image, Brand Equity, and Brand Personality, toward Customer Satisfaction. The population used for the research were users of B&B Italia furniture and domiciled in DKI Jakarta. The sample size for this research were 100 respondents. Data used in this research are primary data obtained from online questionnaire and secondary data obtained from books and journals and purposive sampling techniques was employed to process all the data. The analytical techniques that are used in this research are composed of multiple regression analysis using the t test, F test, and the coefficient of determination (R2). Data processing is using the SPSS ver. 25.0 for Windows. The results of this research show that there is a significant influence between Brand Image (X1) and Customer Satisfaction (Y) with the number of beta coefficient is 0.495. There is also a significant influence between Brand Equity (X2) and Customer Satisfaction (Y) with the number of beta coefficient is 0.241. And the last, there is a significant influence between Brand Personality (X3) and Customer Satisfaction (Y) with the number of beta coefficient is 0.175. Based on the coefficient of determination, the independent variables influenced by 60.1% toward the dependent variable and the rest is 39.9% was influenced by another variable which not investigated in this research.

The Structure Of Consumer Finance Industry In Emerging Market (Empirical Evidence : Indonesia 2000-2015) Suwinto Johan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 2 (2017): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

The aim of this paper is to study the structure of the Indonesia Finance Company Industry over the periode 2001-2015. The finance company industry is growing rapidly from Rp37 trillion in 2001 to Rp. 425 trillion in 2015 with a compounded annual growth rate (CAGR) of 18%. At the same time, the number company in the industry has reduced from 245 in 2001 to 203 in 2015. We use the Concentration Ratio (CR) and Herfindahl–Hirschman Index (HHI) to measure the structure of the industry. Our sample consists of 97 companies in 2001 to 125 companies to 2015. The empirical results show that Indonesia finance company industry is not highly concentrated. The HHI has reached 451 in 2015 from 313 in 2010. In fact, there is a significant increase in the concentration ratio since 2000 to 2015, especially the concentration in CR 4, CR8 and CR12. The CR4 has reached 34,12%, CR8 has reached 51,15%, CR12 61,72% and CR20 by 76,57%. The CR4 means that the top 4 finance companies has controlled 34,12% over the total productive asset of the financing industry by 2015. The CR4 has almost reached the oligopoly category. However, there is a potential of higher concentration if we group the companies by the shareholders’ ownership, due to the controlling issue of the shareholders.

Determinant Factors Of The Stock Return In Manufacturing Companies Listed In The Indonesian Stock Exchange In The Period Of 2013 - 2015 Rendy Lee
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 1 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

This study aims to investigate the effects of Earnings per Share, Price Earnings Ratio, and Debt to Equity Ratio, both partially and simultaneously, on the Stock Return of manufacturing companies listed in the Indonesian Stock Exchange. The period of the study was 2013 - 2015. This was an associative study aiming to investigate the effects or relationships of two or more variables. The research sample, consisting of 35 companies, was selected by means of the purposive sampling technique with the research period of 2013 - 2015. The data analysis technique to answer the research problems was the panel data regression analysis technique using the program of EViews. The results of the study showed that EPS had a significant positive effect on the stock return; this was indicated by the value of t statistics of 2,928136 and a significance value of 0.0074. PER did not have a significant positive effect on the stock return; this was indicated by the value of t statistics of 0,095663 and a significance level of 0,9241. DER had a significant negative effect on the stock return; this was indicated by the value of t statistics of – 0.307209 and a significance value of 0,7596.

The Relationship Between Economic Value Added, Market Value Added And Return On Cost Of Capital In Measuring Corporate Performance Suwinto Johan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 1 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

The aim of the paper is to assess the relationship between Economic Value Added (EVA), Market Value Added (MVA) and the traditional financial ratio in measuring investment performance by a holding company. The sample is PT. Astra International, Tbk in Indonesia. Astra is one of the largest conglomerate in Indonesia with diversify business from automotive, financial service, agro, infrastructure and technology. All of the investments are consolidated under single company, which is PT. Astra International, Tbk. The research assessed the financial performance from 2009 – 2016. The research will use Economic Value Added (EVA), Market Value Added (MVA) and Return on Weighted Average Cost of Capital (ROC) as financial measurement tools. The research found that there was a direct relationship between ROC and EVA. Negative EVA and negative ROC did not reflect the MVA on company performance. Negative EVA and ROC, could have positive Market Value Added (MVA). However negative MVA value will also reflect on negative EVA and ROC.

Pengaruh Brand Image, Service Quality, dan Customer Relationship Management Terhadap Customer Loyalty Samuel Hendy; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 5 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

This research is being shown in order to learn how brand image, service quality and customer relationship management can affect customer loyalty one of these coffee shops in Jakarta. This research can be classified as quantitative and descriptive research which consist of primary data that being gather by online questionnaire, in other word survey. These coffee shops customer that located in Jakarta are the sample in this research. The data that has been gathered are being collected from 150 customers. As the result, this research shown from these coffee shops customer in Jakarta are 1) Brand image affect the customer loyalty in positive way. 2) Service quality give positive impact toward customer loyalty. 3) There are positive clout that customer relationship management give toward customer loyalty

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Editorial Address Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14 Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440

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Abstract

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Abstract

Contact Name
Maria

Contact Email
-

Phone
+628161961710

Journal Mail Official
jmbkmm@untar.ac.id

Editorial Address
Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14 Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA