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International Journal of Economics Development Research (IJEDR)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157903     EISSN : 2715789X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
IJEDR focuses on economics, innovation, and investment. Dedicated to enhancing economics development a country, regional and the world in general. IJEDR invites papers on Economics field (Economic growth, Monetary and fiscal policy effect, Innovation practices, Innovation impact, Corporate finance, Financial econometrics, Investment, Banking, International finance, stock exchange).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 844 Documents
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Government Policy Effects and Sustainable Entrepreneurship: Implications for Nigeria’s Economic Growth Musa, Ibrahim
International Journal of Economics Development Research (IJEDR) Vol. 7 No. 2 (2026): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v7i1.9922

Abstract

This study examines the effects of government policies on sustainable entrepreneurship and their implications for economic growth in Nigeria. Recognising the strategic importance of sustainability-oriented enterprises in promoting long-term economic resilience, the study assesses how regulatory frameworks, fiscal incentives, institutional quality, and public investment shape entrepreneurial behaviour and business sustainability outcomes. Using annual time-series data from 1986 to 2022 and applying econometric techniques such as Ordinary Least Squares (OLS), Autoregressive Distributed Lag (ARDL) analysis, and diagnostic tests, the research empirically evaluates the relationships among government policy variables, sustainable entrepreneurship indicators, and economic performance, measured by GDP growth. Findings reveal that supportive government policies, particularly tax incentives, regulatory reforms, and public investment in sustainable sectors, significantly enhance sustainable entrepreneurial activities and contribute positively to economic growth. Conversely, excessive regulatory burdens hinder entrepreneurship and slow economic expansion. Descriptive statistics further highlight uneven regional development across renewable energy investment, infrastructure, and human capital, which collectively influence entrepreneurial outcomes. The study underscores the critical role of coherent, well-implemented policies in promoting sustainable entrepreneurship as a pathway for economic diversification, innovation, and long-term growth in Nigeria. It concludes with policy recommendations to strengthen institutional capacity, improve regulatory efficiency, and expand sustainability-focused incentives.
Digital Transformation and Customer Growth in Islamic Microfinance Suryanti, Rufita Laily; Hidayatullah, M.F.
International Journal of Economics Development Research (IJEDR) Vol. 7 No. 1 (2026): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v7i1.10954

Abstract

Digital transformation has become a key strategy for Islamic financial institutions to improve service efficiency, expand reach, and facilitate transaction access for customers. BMT UGT Nusantara Umbulsari Branch, as an Islamic microfinance institution, has also begun implementing digital services through the Mobile UGT application. Although the use of digital services has shown an increase year over year, the level of utilization by customers is still not optimal. This situation indicates a gap between the availability of technology and user adoption. This study aims to examine the digital transformation process at BMT UGT Nusantara Umbulsari Branch, to identify the factors supporting the success of digital transformation at BMT UGT Nusantara Umbulsari Branch, and to assess the impact of digital transformation on increasing the number of customers at BMT UGT Nusantara Umbulsari Branch. The research approach employed is a qualitative approach. The research results indicate that the digital transformation process at BMT UGT Nusantara Umbulsari Branch was carried out in stages through digital strategy planning, the development of technological infrastructure and the Mobile UGT application, outreach to customers, as well as the implementation and optimization of digital services. The success of this digital transformation was supported by several key factors, namely management commitment, technological infrastructure readiness, human resource competence, and outreach and education strategies for customers. Furthermore, digital transformation has had a positive impact on customer growth, as evidenced by an increase in the number of customers, expansion of user segments, higher transaction frequency, and increased fund mobilization and service reach of the BMT.
Impact of Experiential Marketing and Consumer Trust on Purchase Decisions: Evidence from a Smartphone Retail Business Zai, Jenni Ria; Lazuardi , Dedy; Januarty , Widalicin
International Journal of Economics Development Research (IJEDR) Vol. 7 No. 1 (2026): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v7i1.10983

Abstract

The increasing use of mobile phones in Indonesia has intensified competition in the smartphone retail industry and influenced consumer purchasing behavior. Metta Cell Denai Medan, a local smartphone retailer, has experienced a decline in sales in recent years, indicating reduced consumer purchase interest. Preliminary observations suggest that this decline is associated with suboptimal experiential marketing practices and low levels of consumer trust, particularly in terms of service quality, transparency, and transaction convenience. This study aims to examine the influence of experiential marketing and consumer trust on purchase decisions. This research adopts a quantitative approach using survey data collected from 110 consumers, with the sample size determined based on indicator-based estimation techniques. Data were analyzed using multiple linear regression to assess both partial and simultaneous effects of the independent variables on purchase decisions. The findings reveal that experiential marketing and consumer trust each have a positive and significant effect on purchase decisions. Furthermore, both variables jointly contribute to shaping consumer purchasing behavior. These results highlight the importance of creating meaningful customer experiences and building trust as strategic priorities for improving purchase decisions in the smartphone retail sector.
Enhancing Consumer Purchase Decisions: The Role of Servicescape, Content Marketing, and Experiential Marketing in Urban Street Food Businesses Sagala, Alda Claudia; Afrizal, Afrizal; Nasution, Lisa Elianti; Manik, Desma Erica Maryati
International Journal of Economics Development Research (IJEDR) Vol. 7 No. 2 (2026): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v7i2.11109

Abstract

The café business in Medan is rapidly growing, but increasing competition demands greater innovation in attracting consumers. Warkop & Fresh Milk Kakilima has experienced a decline in sales from 2021 to 2025, indicating a decrease in consumer purchase decisions. This is suspected to be influenced by suboptimal servicescape, content marketing, and experiential marketing, as supported by pre-survey results showing consumer dissatisfaction. Therefore, this study aims to analyze the influence of these three variables on consumer purchase decisions. The population in this study includes all consumers visiting Warkop & Fresh Milk Kakilima, whose exact number cannot be determined. Considering the uncertainty of the population size and the fluctuation of visiting consumers, the sample size was determined based on Hair’s recommendation. Therefore, the researcher decided to use 170 respondents as the research sample. The sampling technique applied is accidental sampling, which involves selecting respondents who are encountered by chance and are willing to participate. Based on the research results, it can be concluded that partially, servicescape, content marketing, and experiential marketing each have a positive and significant influence on purchase decisions at Warkop & Fresh Milk Kakilima Medan, as indicated by the t-value being greater than the t-table value. In addition, simultaneously, these three variables also have a significant effect on purchase decisions, as evidenced by the F-value being greater than the F-table value.

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