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Ilomata International Journal of Management
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 27148971     EISSN : 27148963     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Ilomata International Journal of Management With ISSN : 2714-8963 (Online) - 2714-8971 (Print) is published by Yayasan Ilomata, committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The journal encourages new ideas or new perspectives on existing research. The journal covers such areas as Business strategy & policy, Organizational behavior, Human resource management, Organizational theory, Entrepreneurship, and Research Methods These issues include widely read and widely cited collections of articles in the field of management and have become a major resource for management scholars. The Issues cover a broad range of topics from a wide range of academic disciplines, methodologies, and theoretical paradigms.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 376 Documents
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Influence of Social Media Influencers on Parasocial Interaction Impacts Value Perception and Purchase Intention Luxury Bags Maryanto, Syifa; Royhana, Ajib; Dhamatiyo, Revaldi; Setiowati, Rini
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.1038

Abstract

This study aims to determine social media influencers, which in this case is measured based on attractiveness (social and physical) to parasocial interaction, as well as the effect of Parasocial Interaction on the value perception of luxury goods (social, personal, and conspicuous) on social media. This research is also conducted to determine whether value perception and parasocial interaction can influence purchase intention. In addition, this research will focus on one product, namely luxury bags. To achieve the research objectives and test the research model, a database-based questionnaire was developed and distributed to 350 respondents in Indonesia through an online platform. This research utilizes the Partial Least Squares Structural Equation Modelling (PLS-SEM) method. The results of this study indicate that the attractiveness of Social Media Influencers has an influence on Parasocial Interaction, besides that Parasocial Interaction can build Luxury Brand Value Perception. This study also shows that Value Perception affects on Purchase Intention. Meanwhile, Parasocial Interaction have no significant effect on Purchase Intention. The findings of this study have important implications for marketers and influencer in designing more effective marketing strategies to increase the value perception and purchase intention of consumers towards luxury bags.
The Influence of Sustainable Captured Fish Supply Chain Management on the Quality of Sea-Caught Fish Exports Ariffien, Afferdhy; Sudirman, Iman; Juniati, Atty Tri
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.1041

Abstract

A report from the Ministry of Maritime Affairs and Fisheries explains that Indonesia's total fishery exports in September 2023 will reach US$ 4.1 billion (Rp. 64.1 trillion). This figure is still far from the target to be achieved, namely US$ 7.8 billion in 2023. The aim of this research is to accelerate the development of the National Fisheries Industry which is at the forefront. Take the example of the fisheries supply chain in Cilacap Regency which is the largest producer of caught fish on the island of Java. By using the Soft System Research Methodology (SSM), the efforts made are to outline solutions to unstructured problems, understand the actual problem situation and take action to improve it. From the survey results, there are six problems in the supply chain of capture fisheries industry activities in Cilacap Regency, namely lack of facilities and infrastructure, lack of understanding and knowledge of fishermen, limited capital for capture fisheries businesses, excessive fishing, fishing community culture and weak supervision/law. Meanwhile, the research results show that in an ideal marine fisheries industry supply chain system, Cilacap Regency must carry out coordination and communication activities between caught fish supply chain actors, provide facilities and infrastructure, build logistics networks, standardize production, control storage methods, build systems monitoring, quality assurance of fisheries, and building a capture fisheries trading system. The implications include providing education to fishermen regarding marketing, collecting information about consumers and their needs, developing and developing fishermen's competence, government supervision, building local fishermen's cooperatives and maintaining traditional values.
Side Effects of Brand Ambassadors on Brands “s” Kuswandi, Ignatius Richard; Kurniadi, Benedicta Alvina; Hundura, Rindina
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.1042

Abstract

BTS is a Korean boy band that is internationally renowned, with numerous fans across various countries, especially in Indonesia. BTS collaborates with various brands as brand ambassadors, one of them being Brand "S" brand ambassadors. BTS and ARMY (BTS fans) use various media to communicate with each other, and BTS often posts content related to the brands they collaborate with in their social media. The widely discussed phenomenon among BTS fans revolves around the products offered by the brand "S." The research aims to investigate how word of mouth affects the likelihood of purchasing, using the case study of the boy group BTS as brand ambassadors for the "S" brand. The study involved individuals from the Jabodetabek area who were familiar with the BTS band in association with the "S" brand. The research used a non-probability sampling approach, specifically choosing the convenience sampling technique during the sample selection process. The number of samples used in the study was 122 respondents, and data collection was conducted by distributing questionnaires through Google Forms. The data analysis was conducted using the Structural Equation Modelling (SEM) program SmartPLS 4.0. The results of the study indicate that word of mouth has a positive and significant influence on purchase intention.
The Influence of Motivation, Work Environment, and Competency on Employee Job Satisfaction at PT PLN (Persero) Bali Transmission Implementing Unit Mantrawan, I Gusti Ngurah Puja; Rahmawati, Putu Indah; Sinarwati, Ni Kadek
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.1046

Abstract

Increasing employee job satisfaction has a positive impact on company productivity and performance. PT PLN (Persero) Transmission, a leading company in the energy sector, pays special attention to the factors that influence employee job satisfaction, especially motivation, work environment and competence. This research aims to analyze the influence of motivation, work environment, and competence on employee job satisfaction at PT PLN (Persero) Bali Transmission implementation unit. The population the researchers used was all permanent PT PLN (Persero) Bali Transmission Implementation Unit employees. The population in this study was 142 people who met the criteria as permanent employees of the Company, and by using the census method in selecting the sample, the research sample also numbered 142 people. Multiple linear regression analysis is applied to describe the influence of the independent variable on the dependent variable with the help of SPSS. The results of this research show that motivation, work environment, and work competence positively affect employee job satisfaction at PT PLN (Persero) Bali Transmission Implementation Unit. This means that the better the motivation, work environment and work competence simultaneously, the more job satisfaction at PT PLN Transmisi Bali will increase. This research provides implications for companies regarding employee job satisfaction and things that must be paid attention to and improved to maximize employee job satisfaction.
Optimizing Financial Performance: A Comprehensive Examination of Economic Value Added (EVA) and Market Value Added (MVA) at Telecommunication Companies in Indonesia Adiandari, Ade Maharini; Anggara, I Komang Bayu
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.1047

Abstract

This research aims to determine the factors that influence the financial performance of telecommunications companies in Indonesia using the Economic Value Added (EVA) and Market Value Added (MVA) approaches. The background to this research arises from the need to understand how operational efficiency, financial policy, innovation, market competition, and economic conditions play a role in creating economic value and the market value of equity. Data collected from telecommunications companies during the 2017-2022 period formed the basis of the analysis, and the research methodology involved measuring EVA and MVA and assessing factors that influence financial performance. The results of this research provide in-depth insight into the complexity of the relationships between variables and their implications for the business strategy of telecommunications companies in Indonesia.
Integrating Banking Fundamental Factors with Financial Technologies in Increasing Banking Performance Rakhmat, Adrianna Syariefur; Mohammad Hatta Fahamsyah; Preatmi Nurastuti; Muhammad Hamdan Ainulyaqin
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.1054

Abstract

The existence of innovation involving the adoption of technology in banking has boosted financial performance, where banks get sizable benefits. The use of technology in financial services or known as fintech not only produces new products and models in financial services, but has created solutions. This research is a quantitative research with secondary data sourced from the Financial Services Authority and Bank Indonesia from April 2020 to April 2023. The object of this research is all banks in Indonesia whose data has been aggregated. The variables used in the research are fintech as the independent variable, and banking profitability as the dependent variable, then adding banking fundamentals as a control variable . Meanwhile the analysis technique to be used is Ordinary Least Square (OLS). Fintech can optimize its role in supervising customers which can have an impact on minimizing non-performing loans so that it can increase profitability. The next thing is that even though costs increase it can actually increase profitability. The role of fintech in this case is that although the adoption of fintech will increase costs, profitability will also increase. The level of financing represented by LDR can be maximized in percentage in order to increase profitability.
The Influence of Compensation, Motivation, and Work Discipline on Employee Performance Nurpribadi, Giri; Rulianti, Erina; Banteni, Fachrur Rozy Al
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.1057

Abstract

This study aims to analyze the effect of compensation, motivation, and work discipline on employee performance. The population of this study were all employees of PT Diamond Cold Storage which amounted to 80 people. The sampling technique in this study is a saturated sample or census because the entire population is used as a research sample. Research data collected through questionnaires that have been tested for validity and reliability. The results showed that compensation has a positive and significant effect on employee performance, meaning that the better the compensation provided, the more it will improve employee performance, motivation has a positive and significant effect on employee performance, meaning that the higher the motivation provided, the more it will improve employee performance, work discipline has a positive and significant effect on employee performance, meaning that the better the application of work discipline in the company, the more it will improve employee performance; and Compensation, motivation, and work discipline simultaneously have a significant effect on employee performance. The better the compensation, motivation, and implementation of work discipline together, the more it will improve overall employee performance. Policy Implications The company needs to formulate human resource policies related to the compensation system, motivation, and enforcement of work discipline so that employee performance can be optimized and company goals achieved.
The Effect of Organizational Citizenship Behavior, Jobs Characteristic, and Burnout on Turnover Intention Suwandi, Suwandi; Badrianto, Yuan
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.1058

Abstract

The study aims to determine how the influence of Organizational Citizenship Behavior, Jobs Characteristic, and Burnout on Turnover Intention (Case study Line Carrey Cahil Cavany Main Assy PT Indonesia Epson Industry) The sampling method used is a saturated sampling method with a sample of 75 respondents. Data collection using questionnaires with Likert measurement scales. The method used in this study is using Structural Equation Modeling (SEM) Analysis with Smartpls 3.0 software The tests used are outer model analysis, inner model analysis and hypothesis test. The results of the study explained that organizational citizenship behavior did not significantly affect turnover intention with a p-value of 0.727 t-statistic value 0.350, jobs characteristic had a positive and significant effect on turnover intention with a p-value of 0.000 t-statistic value of 8.225, burnout had a positive and significant effect on Turnover intention with a P-value of 0.012 T-Statistic value of 2.530. Policies related to career development, compensation, and employee welfare need to be improved so that employees feel valued and motivated to stay in the company. This can ultimately reduce the level of turnover intention in the company.
The Effect of Consumer Perceptions and Innovation Adoption on Their Intentions to Purchase Online Anisah; Indrayani, Emmy; Mukodim, Didin
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1082

Abstract

Technological changes affect various aspects of human life and daily activities. Technological advances can make the intensity of human perception comprehensive; the benefits, risks, and convenience felt when shopping online will certainly influence intentions. This research aims to analyse perceived benefits, perceived risks, perceived ease of use, and consumer innovation adoption on online shopping intentions simultaneously and partially. The population in this study consisted of people who had or were currently shopping online. The sample for this research consisted of 388 respondents. The sampling technique is non-probability sampling using the purposive sampling method. Primary data by distributing questionnaires to potential consumer respondents. The analysis techniques used are instrument tests, multiple linear regression, the F test, the t test, and the coefficient of determination. The research results show that perceived benefits, perceived risks, perceived ease of use, and consumer innovation adoption simultaneously and partially influence online shopping intentions. Consumers are expected to know their rights and obligations in terms of protection and do not need to hesitate to report the risks they receive when shopping online.
Public Relations Communication Strategies in Building Consumer Branding: Analysis of Unilever Company Hermanses, Bintang; Jove, Balqis Tiara; Lukitasari, Mutia Wella
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.1098

Abstract

This article examines the Public Relations (PR) communication strategies employed by Unilever in building and maintaining a strong consumer branding. The study aims to understand how Unilever integrates PR communication strategies and adapts to the digital and social media era to create positive relationships with consumers. The research follows a qualitative approach, utilizing data collection techniques such as market research and consumer trend analysis and utilized a systematic Literature Review (SLR) method. The analysis reveals that Unilever emphasizes transparency, honesty, and consistency in their brand messages and values. They actively engage with consumers through social and environmental initiatives, creating a responsible and caring brand image. The results demonstrate that Unilever's PR strategies have successfully built a strong consumer branding and generated sustainable customer loyalty. The findings have implications for companies seeking to establish a positive and sustainable brand image in a competitive global market.

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