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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,363 Documents
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Pengaruh Pelatihan dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. PLN (Persero) UPDK Pekanbaru Wulandari, Retno Indah; Suryalena, Suryalena
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4991

Abstract

Penelitian ini dilakukan untuk mengetahui dan menganalisis pengaruh pelatihan dan disiplin kerja terhadap kinerja karyawan pada PT. PLN (Persero) UPDK Pekanbaru. Variabel independen atau variabel bebas pada penelitian ini yaitu pelatihan (X1) dan disiplin kerja (X2), variabel dependen atau variabel terikat pada penelitian ini yaitu kinerja karyawan (Y). Permasalahan dalam penelitian ini adalah kinerja karyawan yang berfluktuatif. Metode penelitian yaitu metode kuantitatif. Populasi dalam penelitian ini yaitu karyawan yang berjumlah 63 orang serta sampel dalam penelitian ini yaitu 63 orang karyawan lapangan dan kantor sesuai keseluruhan populasi menggunakan teknik pengambilan sampel yakni sensus/sampling total. Sumber data pada penelitian ini yaitu data primer yang diperoleh peneliti dari hasil penyebaran kuesioner kepada 63 orang karyawan PT. PLN (Persero) UPDK Pekanbaru yang selanjutnya diklasifikasikan secara statistik menggunakan program SPSS 27. Hasil yang didapatkan dalam penelitian menunjukkan secara parsial diketahui bahwa pelatihan memiliki pengaruh yang signifikan terhadap kinerja karyawan, dimana thitung = 10,779 > ttabel = 2,000 serta nilai sig 0,000 < 0,05. Selanjutnya, secara parsial diketahui bahwa disiplin kerja memiliki pengaruh yang signifikan terhadap kinerja karyawan, dimana thitung = 14,325 > ttabel = 2,000 serta nilai sig 0,000 < 0,05. Secara simultan pelatihan dan disiplin kerja memiliki pengaruh yang signifikan terhadap kinerja karyawan, dimana nilai Fhitung = 122.772 > Ftabel = 3,15 dan nilai sig 0,000 < 0,05.
The Financial IQ Revolution: Sharpening Your Competence in 2024 Amalia, Rizky; Riesmiyantiningtias, Ninuk
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4992

Abstract

This research study explores the impact of Training Programs and Access to Financial Resources on Financial Competence at bank bjb's head office, focusing on the mediating role of Technological Advancements. Using a quantitative approach, with data collected from 70 customers via random sampling, the study analyzes direct and indirect relationships among these variables using Smart PLS. The results indicate significant direct effects of Training Programs and Access to Financial Resources on Technological Advancements, as well as a significant direct effect of Technological Advancements on Financial Competence. Indirect path analysis reveals that Technological Advancements significantly mediates the relationship between Training Programs and Financial Competence, as well as between Access to Financial Resources and Financial Competence. These findings suggest that technological advancements play a pivotal role in enhancing financial competence when linked with effective training programs and financial resource accessibility. This study highlights the importance of integrating technology into training initiatives and ensuring that financial resources are available and utilized through technological means. The insights gained from this research can guide bank bjb and similar organizations in implementing strategies that boost financial competence and improve overall performance in a rapidly evolving financial landscape.
5G Revolution: How Marketers Can Leverage the High-Speed Landscape Suryani, Rani; Yuniasih, Idah; Aisyah, Nurul
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4994

Abstract

This research examines the impact of 5G technology adoption on marketing success at PT. Leaden Indonesia, focusing on the role of marketing strategies adaptation in achieving success. Using a quantitative approach with random sampling, data were collected from a sample of 100 consumers, and Smart PLS was employed for analysis. The study's findings reveal that 5G Technology Adoption has a significant direct effect on Marketing Strategies Adaptation and Marketing Success. Additionally, the indirect effect of 5G Technology Adoption on Marketing Success through Marketing Strategies Adaptation is also significant, indicating that effective marketing adaptation is key to achieving marketing success. Similarly, while Speed and Connectivity does not have a significant direct effect on Marketing Success, it does show a significant indirect effect through Marketing Strategies Adaptation, suggesting that marketing success is closely linked to how well marketing strategies are adapted to leverage 5G's speed and connectivity. These results highlight the importance of flexibility and innovation in marketing strategy to capitalize on the benefits of 5G technology. The research concludes that for PT. Leaden Indonesia, successful marketing in a 5G environment depends on a robust adaptation of marketing strategies, emphasizing the need for companies to evolve their approaches to meet the changing demands of the market.
Pengaruh Green Accounting, Corporate Social Responsibility dan Good Corporate Governance Terhadap Profitabilitas Perusahaan Manufaktur Yang Terdaftar di BEI (Tahun 2018-2021) Purbawati, Husna Nadea Ulhaq; Mujiyati, Mujiyati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5000

Abstract

This study aims to empirically examine the effect of green accounting, corporate social responsibility and good corporate governance proxied by managerial ownership, institutional ownership, and audit committee on profitability proxied by the company's ROA (Return On Assets). The population in this study is manufacturing companies listed on the Indonesia Stock Exchange for the 2018-2021 period. The sample of this study was determined by purposive sampling method so that as many as 10 companies met the research criteria with a total of 38 samples. The analysis method used is multiple linear regression analysis. The results provide evidence that green accounting, corporate social responsibility, managerial ownership, and audit committees have no effect on profitability. While institutional ownership affects profitability
Determinan Profitabilitas, Ukuran Perusahaan, Dan Free Cash Flow Terhadap Kebijakan Dividen Yang Dimoderasi Oleh Likuiditas Wicaksana, Dimas; Aris, Muhammad Abdul
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5001

Abstract

This research uses quantitative research. The purpose of this study was to determine whether liquidity can moderate the effect of profitability, firm size, and free cash flow on dividend policy. The sample of this study were 30 manufacturing companies listed on the Indonesia Stock Exchange in the consumer goods industry sector. The sample obtained from 2020-2022 amounted to 30 companies with. The data analysis method used in this study is the analytical tool used by researchers in the form of descriptive statistical analysis, classical assumption test, Multipe Regression Analysis (MRA) and hypothesis testing using SPSS version 26.0. The results provide evidence that company size affects dividend policy and liquidity can moderate liquidity on dividend policy, while profitability and free cash flow have no effect on dividend policy and liquidity fails to moderate profitability and free cash flow on dividend policy.  
Analisis Pengaruh Risiko Bisnis, Likuiditas, Pertumbuhan Perusahaan, Dan Struktur Aset Terhadap Struktur Modal Perusahaan Zaen, Muhammad Afrizal; Aris, Muhammad Abdul
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5003

Abstract

Capital structure is used as a measuring tool to determine the ideal capital structure and is one type of information that is important to consider in decision making. This study aims to determine whether business risk, liquidity, company growth, and asset structure affect the capital structure. The approach used in the study is quantitative research. The data measured is by a numerical scale that can be examined using statistical analysis. The sample of this study is 41 mining sector companies listed on the Indonesia Stock Exchange.Sampling technique using purposive sampling technique. The sample obtained from 2020-2022 amounted to 41 companies with. The method of data analysis used in this study is an analytical tool used by researchers in the form of descriptive statistical analysis, classical assumption test, multiple linear regression test and hypothesis test using SPSS version 25.0. The results provide evidence that business risk, liquidity, and asset structure have a negative and significant effect on capital structure. While the company's growth does not affect the capital structure.
Pengaruh E-Servqual dan Brand Image Terhadap E- Satisfaction pada Pelanggan Shopee.id Tahun 2023 Annisafazzahra, Annisafazzahra; Andriana, Ana Noor
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5005

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh e-servqual dan brand image terhadap e-satisfaction di Shopee.Id. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan kausal, serta menggunakan sampel non probability samplingdengan teknik pengambilan sampel purposive sampling. Jumlah sampel yang digunakan sebanyak 100 responden melalui kuesioner. Teknik analisis data yang digunakan dalam penelitian ini yaitu uji validitas, reliabilitas, asumsi klasik dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial e-servqual maupun brand image memiliki pengaruh positif dan signifikan terhadap e-satisfaction pada pengguna Shopee.Id. Secara simultan terdapat pengaruh e-servqual dan brand imageterhadap e-satisfaction. Selain itu, Hubungan e-servqual dan brand image terhadap e-satisfaction menunjukkan korelasi yang sangat kuat, menegaskan pentingnya kedua faktor tersebut dalam memengaruhi e-satisfaction.
Peran Sikap dalam Memediasi Pengetahuan Lingkungan,Altruisme,Kolektivisme Terhadap Niat Beli Tumbler Tupperware Putra, Daud Hendawan Guritna; Isa, Muzakar
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5006

Abstract

Tujuan penelitian ini adalah untuk mengidentifikasi variabel non-demografis seperti pengetahuan Lingkungan, Altruisme, Kolektivisme yang mempengaruhi sikap konsumen di Surakarta terhadap produk hijau dan menyelidiki hubungan antara ekspektasi konsumen dan mentalitas mereka. Metode pengambilan sampel yang diterapkan dalam penelitian ini adalah purposive sampling, melibatkan masyarakat dan mahasiswa yang menggunakan atau tertarik dengan tumbler Tupperware. Studi ini mengadopsi pendekatan kuantitatif dengan menerapkan metode Partial Least Square (PLS). Temuan dari analisis memakai SmartPLS 3.0 menunjukkan bahwa pengetahuan tentang lingkungan, sikap altruisme, dan nilai kolektivisme memiliki dampak positif secara tidak langsung terhadap niat beli produk hijau, khususnya tumbler Tupperware. Hal ini memperkuat pentingnya sikap konsumen terhadap produk hijau sehubungan dengan pengaruhnya terhadap keputusan pembelian, yang dipengaruhi oleh faktor sosial dan psikologis seperti pengetahuan lingkungan, altruisme, kolektivisme serta sikap terhadap produk hijau.
Pengaruh Influencer Endorsement dan Online Consumer Review Terhadap Minat Beli Produk Skincare N'Pure Pada TikTok Sundamanik, Rayi Pranika; Savitri, Citra; Faddila, Syifa Pramudita
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5012

Abstract

Dalam era digital, pengaruh dari influencer endorsement dan online consumer review telah dijadikan sebagai hal penentu dalam membentuk perilaku konsumen, terutama dalam kategori produk skincare. Penelitian ini dimaksudkan untuk memahami atau mengetahui lebih lanjut mengenai pengaruh influencer endorsement dan online consumer review pada minat beli produk skincare N’Pure di media sosial TikTok. Jenis penelitian yang digunakan deskriptif dan verifikatif, dengan pendekatan kuantitatif untuk menunjukkan hubungan antara variabel bebas dan terikat. 130 responden terlibat dalam riset ini melalui penyebaran kuesioner yang dikerjakan dengan memakai aplikasi Google Forms. Sampel dipilih dengan memakai teknik purposive dan non-probability sampling. Partisipan dalam sampel adalah orang-orang yang mengikuti akun N'Pure di TikTok dan mengenal produk perawatan kulit N'Pure. Structural Equation Modeling (SEM) digunakan dalam analisis data, dan perangkat lunak SMARTPLS-3 dipakai. Temuan dari penelitian ini mengindikasikan bahwa influencer endorsement memberikan pengaruh signifikan positif terhadap minat beli dengan indikator terbesarnya yaitu trustworthiness, sejalan dengan variabel online consumer review mempunyai kepengaruhan yang signifikan positif pada minat beli dengan didukung indikator terbesarnya ialah volume of online consumer review.
Pengaruh Brand Ambassador Refal Hady Dan Viral Marketing Pada Akun Tiktok @Avoskinbeauty Terhadap Keputusan Pembelian Skincare Avoskin Hikmah, Nafilatul; Savitri, Citra; Faddila, Syifa Pramudita
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5018

Abstract

Dalam era digital saat ini, penggunaan brand ambassador dan viral marketing di media sosial seperti TikTok menjadi strategi pemasaran yang semakin populer dan efektif. Tujuan penelitian ini ialah untuk mengetahui bagaimana brand ambassador dan viral marketing pada akun Tiktok @avoskinbeauty mempengaruhi keputusan pembelian untuk membeli skincare avoskin. Metodologi yang diterapkan ialah kuantitatif melalui pendekatan deskriptif dan verifikatif. Kuesioner diberikan kepada 120 orang pengikut @avoskinbeauty di TikTok untuk mengumpulkan data. Pengambilan sampel kajian dilakukan melalui teknik non-probability sampling khususnya metode purposive sampling. Analisis data menggunakan SmartPLS-3.0 dengan menggunakan Structural Equation Modeling (SEM) berbasis varians khususnya Patrial Least Square (PLS). Hasil penelitian menunjukkan bahwa brand ambassador secara langsung mempengaruhi keputusan konsumen untuk membeli. Karena biasanya para pengguna skincare cenderung memperhatikan promosi produk avoskin oleh Refal Hady sebagai brand ambassador. Di sisi lain, konten viral yang diposting ke akun Tiktok @avoskinbeauty adalah strategi pemasaran yang sukses. Hasilnya, dapat dikatakan bahwa viral marketing mempengaruhi keputusan pembelian. Kesimpulan dari penelitian ini secara keseluruhan menunjukkan bahwa brand ambassador dan viral marketing pada akun TikTok @avoskinbeauty memiliki pengaruh terhadap keputusan konsumen untuk membeli skincare Avoskin.

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