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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,979 Documents
 294   295   296   297   298 
Ethical Challenges And Professional Skepticism In The Age Of Automated Auditing Fadlilah, Andi Hidayatul; Nugroho, Dwiyanjana Santyo; Patria, Nelly
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9573

Abstract

The rapid advancement of artificial intelligence (AI) and automation technologies has reshaped the landscape of financial auditing, introducing both opportunities and ethical challenges. Automated auditing systems enhance efficiency, accuracy, and fraud detection, yet they also raise concerns about auditor independence, accountability, and the erosion of human judgment. This study examines how automation affects ethical decision-making and professional skepticism among auditors in technology-driven environments. Drawing on qualitative and quantitative insights, it explores issues such as algorithmic bias, data integrity, confidentiality, and the shifting roles of auditors in overseeing machine-generated evidence. The findings reveal that while automation improves analytical precision, it simultaneously challenges traditional ethical frameworks by blurring responsibility between human professionals and automated systems. To maintain trust and credibility in the auditing profession, auditors must balance technological reliance with critical thinking, ethical vigilance, and continuous professional development.
The Mediating Role Of Organizational Culture In The Link Between Leadership Style And Employee Performance Amang, Andi; Leuhery, Ferdy; Dwiriansyah, M. Syukur
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9574

Abstract

Leadership style plays a crucial role in shaping employee performance, particularly when mediated by the organizational culture that defines shared values, behaviors, and workplace norms. This study investigates how different leadership styles transformational, visionary, and participative affect employee performance through the mediating mechanism of organizational culture within modern management contexts. Using a mixed-method approach that combines quantitative survey analysis and qualitative interviews, data were collected from employees in education, service, and technology sectors to assess leadership effectiveness, cultural alignment, and performance outcomes. The findings indicate that transformational and visionary leadership styles foster a positive organizational culture characterized by collaboration, innovation, and trust, which significantly enhances employee engagement and productivity. Conversely, environments with weak or inconsistent cultural support show diminished leadership impact on performance. This study contributes to the understanding of how leaders can cultivate adaptive and value-driven cultures that sustain performance excellence and organizational sustainability.  
Digitalisasi Dan Ekonomi Kreatif Dalam Meningkatkan Citra Kota Solo : Studi Kualitatif Pada Its Pku Vaganza 2025 Putri, Isnaini Rahmawati; Istiyanto, Budi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9576

Abstract

Penelitian ini bertujuan untuk menganalisis peran digitalisasi dan ekonomi kreatif dalam memperkuat citra Kota Solo melalui event ITS PKU Vaganza 2025 yang diselenggarakan oleh EO Solopos di kawasan Pura Mangkunegaran, Surakarta. Menggunakan metode kualitatif deskriptif, penelitian ini menelaah bagaimana penerapan teknologi digital dan kolaborasi pelaku ekonomi kreatif lokal berkontribusi terhadap city branding berbasis budaya. Data diperoleh melalui wawancara mendalam, observasi partisipatif, dan studi dokumentasi terhadap penyelenggara, pelaku UMKM, komunitas seni, dan pengunjung, dengan analisis data dilakukan secara induktif melalui tahapan reduksi, penyajian, dan verifikasi. Hasil penelitian menunjukkan bahwa ITS PKU Vaganza 2025 menjadi contoh nyata sinergi antara digitalisasi, kreativitas lokal, dan strategi branding. Digitalisasi meningkatkan efisiensi promosi dan interaksi publik, sedangkan kolaborasi lintas sektor menciptakan nilai ekonomi baru serta memperkuat ekosistem kreatif di Solo Raya. Kegiatan ini juga berkontribusi terhadap citra Solo sebagai kota kreatif yang adaptif terhadap perkembangan teknologi dan budaya.
Artificial Intelligence In Predictive Analytics For Advancing Credit Risk Management In The Digital Economy Putri, Putri Sarah Olivia; Puspabhuana, Adam; Winarno, Dwi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9584

Abstract

The rapid advancement of digital technologies has encouraged the banking sector to adopt Artificial Intelligence (AI)-based approaches for credit risk management. Traditional credit scoring methods often lack accuracy in identifying default risks, particularly for unbanked and underbanked groups, leading to higher Non-Performing Loan (NPL) rates. This research addresses the need for a more adaptive, accurate, and inclusive credit risk assessment system in the digital economy era. This research aims to develop and evaluate an AI-driven predictive analytics model for credit risk assessment by comparing the performance of machine learning algorithms, such as Logistic Regression, Random Forest, XGBoost, and Deep Learning. The dataset comprises customer demographics (such as age and income), details of their banking relationship (including mortgage and securities account), and their response to the most recent personal loan campaign. The comparative analysis indicates that Random Forest substantially outperformed the other models, demonstrating superior accuracy (98.80%) alongside balanced precision (93.75%) and recall (93.75%), as well as the highest ROC-AUC (99.86%). These results highlight its robustness in both classification performance and discriminatory power. XGBoost and Deep Learning followed, showing competitive but lower predictive capabilities. In contrast, Logistic Regression exhibited clear limitations, yielding the lowest accuracy (90.40%) and precision (50%), despite achieving a relatively high recall (92.71%) and ROC-AUC (96.77%). This suggests that while Logistic Regression can identify positive cases, its overall reliability and precision are insufficient compared to advanced ensemble and deep learning methods.
Analisa Pengaruh Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Produk Nike Di Kota Medan Sianipar, Milka Rositi; Viennisia, Viennisia; Wijaya, Steven; Novirsa, Emma; Purba, Melfrianti Romauli
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9587

Abstract

Fenomena keputusan pembelian produk Nike mengalami penurunan disebabkan oleh produk, harga dan promosi. Studi ini memiliki tujuan dalam pengujian dan menganalisis pengaruh produk, harga dan promosi terhadap keputusan pembelian produk Nike. Metodologi penelitian adalah kuantitatif. Pengambilan sampel penelitian dengan menggunakan rumus lemeshow disebabkan populasi penelitian tidak diketahui jumlahnya dengan jumlah 73 Mahasiswa Unpri di Kota Medan yang membeli Produk Nike. Kuesioner dan dokumentasi dimanfaatkan sebagai pengumpulan data. Simpulan dalam studi bahwa secara serempak dan individual produk, harga dan promosi berkontribusi positif dan signifikan terhadap keputusan pembelian produk Nike.
Analisis Kemandirian Fiskal Berdasarkan Struktur Pendapatan Daerah Kabupaten Dan Kota Provinsi Jawa Tengah Indriawati, Shofiah; Hasmarini, Maulidyah Indira
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9593

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kemandirian fiskal pemerintah kabupaten dan kota di Provinsi Jawa Tengah selama periode 2019–2023 dengan meninjau struktur pendapatan daerah yang terdiri dari Pendapatan Asli Daerah (PAD), Dana Perimbangan, serta Lain-lain Pendapatan Daerah yang Sah. Data yang digunakan merupakan data panel dari 35 kabupaten/kota di Jawa Tengah, dan analisis dilakukan menggunakan metode regresi data panel dengan pendekatan Fixed Effect Model (FEM) melalui perangkat lunak EViews 12.0. Hasil penelitian menunjukkan bahwa PAD memiliki pengaruh positif dan signifikan terhadap kemandirian fiskal, sedangkan Dana Perimbangan dan Lain-lain Pendapatan Daerah yang Sah berpengaruh negatif dan signifikan. Temuan ini mengindikasikan bahwa peningkatan PAD akan mendorong kemandirian fiskal, namun ketergantungan terhadap dana transfer dari pemerintah pusat justru menurunkan kemampuan fiskal daerah. Secara keseluruhan, struktur pendapatan daerah di Jawa Tengah masih belum seimbang karena kontribusi PAD belum menjadi sumber utama pembiayaan. Oleh karena itu, peningkatan efektivitas pengelolaan dan optimalisasi PAD diperlukan untuk memperkuat kapasitas fiskal daerah.
Enjoyment As An Emotional Bridge: Linking Hedonic Motivation To The Intention To Share Social Content On Instagram Fanggidae, Jappy P.; Dioh, Septia S.; Jaiman, Liliosa S.
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9600

Abstract

This study investigates how hedonic motivation influences users’ intention to share social content on Instagram, focusing on the mediating role of enjoyment of sharing. Grounded in the Uses and Gratifications Theory and Flow Theory, the research proposes that intrinsic enjoyment acts as an emotional mechanism that transforms pleasure-driven motives into prosocial sharing behaviors. Data were collected through an online survey of 162 active Instagram users in Indonesia, aged between 18 and 35 years. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that hedonic motivation significantly enhances enjoyment of sharing and directly increases the intention to share social content. Enjoyment of sharing also exerts a strong positive effect on sharing intention and partially mediates the relationship between hedonic motivation and sharing behavior. These findings suggest that self-oriented enjoyment can foster socially valuable participation, indicating that doing good and feeling good can coexist in digital environments. The study contributes to the growing understanding of emotional pathways in social media engagement and offers practical insights for social marketers to design campaigns that are not only meaningful but also enjoyable to share.
Pengaruh Konten Media Sosial Dan Rekomendasi Kecerdasan Buatan Terhadap Keputusan Berkunjung Wisatawan Dengan Mediasi Kepercayaan Digital Di Labuan Bajo-Indonesia Pellokila, Imelda R.; Tandilino, Sari B.; Manu, Anastasia N.
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9607

Abstract

Perkembangan teknologi digital telah mengubah perilaku wisatawan dalam memilih destinasi. Media sosial dan kecerdasan buatan (AI) kini berperan penting dalam membentuk persepsi dan keputusan wisatawan terhadap destinasi wisata, termasuk Labuan Bajo sebagai salah satu destinasi super prioritas Indonesia. Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial dan rekomendasi kecerdasan buatan terhadap keputusan berkunjung wisatawan dengan kepercayaan digital sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 250 responden wisatawan yang pernah mengunjungi atau berencana mengunjungi Labuan Bajo. Analisis data dilakukan dengan pendekatan Structural Equation Modeling (SEM) menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa konten media sosial dan rekomendasi kecerdasan buatan berpengaruh positif dan signifikan terhadap keputusan berkunjung wisatawan, baik secara langsung maupun melalui kepercayaan digital sebagai mediator. Penelitian ini menegaskan pentingnya membangun kepercayaan digital melalui transparansi algoritma dan autentisitas konten digital untuk meningkatkan efektivitas strategi pemasaran destinasi berbasis teknologi di era digital.
The Influence Of The Implementation Of The Know Your Employee (KYE) Method On Increasing Employee Loyalty At PT Bank KB Bukopin KCU Kupang Djami, Reisanty M.; Tarigan, Surya S.; Mudin, Yesika Y.
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9608

Abstract

This study aims to determine the influence of the implementation of the Know Your Employee (KYE) method on increasing employee loyalty at PT Bank KB Bukopin Main Branch Office (KCU) Kupang. The KYE method is a managerial approach that focuses on a deep understanding of employees’ characteristics, needs, and potential in order to create a harmonious and productive work environment. This research employs a quantitative method with a descriptive-verificative approach. Data were collected through questionnaires distributed to all 32 employees of PT Bank KB Bukopin KCU Kupang and analyzed using a simple linear regression technique. The results of the study show that the implementation of the KYE method has a positive and significant effect on employee loyalty. This means that the better the management applies the KYE method, the higher the level of employee loyalty to the company. These findings indicate that a personal approach to understanding employees can enhance emotional attachment, job satisfaction, and organizational commitment. The study recommends that management continue to optimize the implementation of the KYE method through open communication, transparent career development, and the strengthening of a culture of appreciation in the workplace.
The Impact Of Organizational Culture And Internal Communication On Employee Performance At The Regional House Of Representatives Office Of East Nusa Tenggara Sauw, Heni M.; Dima, Rohani P.; Sanam, Jeantri K.
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9609

Abstract

This study aims to analyze the influence of organizational culture and internal communication on employee performance at the Regional House of Representatives Office of East Nusa Tenggara Province. The background of this research is based on the importance of a conducive organizational culture and effective internal communication in improving employee performance, particularly within government institutions that play a strategic role in regional governance. This research employs a quantitative approach using multiple linear regression analysis. The population consists of all employees of the Regional House of Representatives Office of East Nusa Tenggara Province, with a sample of 62 respondents selected through a saturated sampling technique. Data were collected through questionnaires that had been tested for validity and reliability, and analyzed using statistical software. The results indicate that organizational culture has a positive and significant effect on employee performance, meaning that the better the organizational culture implemented, the higher the employee performance. Furthermore, internal communication also has a positive and significant effect on employee performance, showing that open, clear, and effective communication can enhance employees’ productivity and work quality. Simultaneously, organizational culture and internal communication have a significant effect on employee performance at the Regional House of Representatives Office of East Nusa Tenggara Province. These findings suggest that efforts to improve employee performance should focus on strengthening organizational culture values and improving internal communication systems to create a harmonious and productive work environment.

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