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Astri Ayu Purwati
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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,363 Documents
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Peran Media Sosial, Influencer Finansial Dan Literasi Keuangan Dalam Meningkatkan Minat Gen Z Berinvestasi Di Pasar Modal Alena Seredova; Siti Aisyah Nasution; Evelyn Juliso; Wenny Anggeresia Ginting
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10858

Abstract

Tujuan penelitian antara lain untuk menganalisa peran media sosial, influencer finansial dan literasi keuangan dalam meningkatkan minat gen Z berinvestasi di pasar modal. Pendekatan kuantitatif dengan populasi dalam penelitian ini merupakan Gen Z Berinvestasi di Pasar Modal di Medan. Jumlah sampel adalah sebanyak 75 responden dengan purposive sampling sebagai teknik sampling. Simpulan penelitian bahwa secara parsial dan simultan media sosial, influencer finansial, dan literasi keuangan memiliki peran yang saling melengkapi dalam membentuk dan meningkatkan minat Gen Z berinvestasi di pasar modal.
A Descriptive Analysis of Student Perceptions of Cryptocurrency as a Tool for Financial Inclusion and Government Efficiency Khotamov Shohrukhmirzo Fattoh Ugli; Netti Siska Nurhayati; Tulaboyev Azamjon Qurbonovich
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10865

Abstract

As digital finance has grown quickly in the Society 5.0 environment, decentralized financial instruments have become much more popular. But current cross-border systems often have operational problems that keep millions of people who don't have bank accounts from being part of global financial networks. This study seeks to ascertain university students' perceptions of cryptocurrency as a mechanism to improve financial inclusion and governmental transparency. A structured survey was administered to 40 university students employing a quantitative descriptive research design to assess their attitudes towards blockchain-based financial frameworks. The study is theoretically founded on the Technology Acceptance Model (TAM), emphasizing Perceived Usefulness. The results show that people have a very positive view of cryptocurrency's role in future financial systems (Mean: 3.72) and how quickly and clearly it can process transactions. The literature talks about theoretical risks, but the results show that students mostly think about the systemic benefits and cost-effectiveness of digital assets. This research offers policymakers significant insights into the incorporation of cryptocurrencies to lower administrative expenses and enhance economic engagement. This research enhances the literature by highlighting the socio-governmental utility of cryptocurrencies, rather than considering them merely as speculative assets.
Pengaruh Promosi Media Sosial, Kualitas Layanan Dan Fasilitas Fisik Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Di Pusat Kesehatan Hewan (Puskeswan) Kota Depok Femmy Susanti; Suadi Sapta Putra
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10868

Abstract

Penelitian ini bertujuan menganalisis pengaruh promosi media sosial, kualitas layanan, dan fasilitas fisik terhadap loyalitas pelanggan melalui kepuasan pelanggan di Puskeswan Kota Depok. Layanan Puskeswan diberikan secara gratis sebagai kebijakan pemerintah untuk mendorong pemilik hewan peliharaan dan peternak agar rutin memeriksakan hewannya. Loyalitas pelanggan dalam penelitian ini diartikan sebagai komitmen untuk terus menggunakan layanan Puskeswan sehingga kesehatan hewan terpantau dan risiko penularan penyakit ke manusia dapat dicegah. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap pengguna layanan. Data dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS) melalui software SmartPLS 4. Hasil penelitian menunjukkan bahwa promosi media sosial tidak berpengaruh signifikan terhadap loyalitas maupun kepuasan pelanggan. Kualitas layanan dan fasilitas fisik tidak berpengaruh langsung terhadap loyalitas, tetapi keduanya berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Selanjutnya, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas serta memediasi pengaruh kualitas layanan dan fasilitas fisik terhadap loyalitas, namun tidak memediasi pengaruh promosi media sosial. Temuan ini menegaskan bahwa dalam layanan kesehatan hewan gratis, loyalitas lebih ditentukan oleh kepuasan atas pengalaman pelayanan.
Profitabilitas Sebagai Kunci Peningkatan Nilai Perusahaan: Peran Enterprise Risk Management Dan Corporate Social Responsibility Mizan Bagustian; Liana Mangifera
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10880

Abstract

Studi menyelidiki peran mediasi profitabilitas terhadap dampak Enterprise Risk Management (ERM) dan Corporate Social Responsibility (CSR) pada nilai perusahaan di sektor teknologi dan energi yang listing di Bursa Efek Indonesia (2021–2024). Studi mengadopsi metode kuantitatif berbasis data sekunder yang didapati dari annual report serta laporan keuangan emiten terkait. Pemilihan sampel ditentukan purposive sampling, Dimana terpilih 50 perusahaan dan 200 observasi. Data dianalisis melalui Partial Least Squares-Structural Equation Modeling (PLS-SEM) berbasis SmartPLS 4. Analisis menyimpulkan bahwa ERM berpengaruh positif dan signifikan pada profitabilitas, namun negatif dan signifikan pada nilai perusahaan. CSR berpengaruh positif signifikan terhadap keduanya. Profitabilitas berpengaruh positif signifikan terhadap nilai perusahaan serta memediasi pengaruh dari ERM dan CSR. Penemuan ini memperkuat signifikansi profitabilitas dalam mempertinggi nilai perusahaan melalui optimalisasi kinerja keuangan, efisiensi operasional, dan respons investor terhadap informasi risiko serta tanggung jawab sosial perusahaan secara berkelanjutan optimal.
Pengaruh Literasi Keuangan, Mental Accounting, dan Budgeting Behavior Terhadap Pengelolaan Keuangan Mahasiswa Penerima KIP – Kuliah Undiksha Ni Made Ayu Laksmy Dewi; Made Arie Wahyuni; Diota Prameswari Vijaya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10881

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Literasi Keuangan, Mental Accounting, dan Budgeting Behavior terhadap Pengelolaan Keuangan Mahasiswa penerima KIP – Kuliah di Univerisitas Pendidikan Ganesha. Dengan melibatkan 252 responden sebagai sampel, data dihimpun melalui kuesioner daring dan diuji menggunakan analisis regresi linier berganda berbantuan perangkat lunak SPSS versi 27.0 windows. Pendekatan kuantitatif ini digunakan untuk mengukur sejauh mana variable independent mampu menjelaskan perilaku keuangan mahasiswa. Hasil penelitian menunjukan bahwa literasi keuangan dan budgeting behavior berpengaruh positif dan signifikan terhadap pengelolaan keuangan mahasiswa penerima KIP – Kuliah, sedangkan mental accounting tidak berpengaruh signifikan. Temuan ini menunjukan bahwa peningkatan pemahaman keuangan serta penerapan perilaku penganggaran yang disiplin berperan penting dalam mendukung pengelolaan dana bantuan pendidikan secara lebih efektif dan bertanggung jawab.
Analisis Implementasi Prosedural Klaim Jaminan Kematian Untuk Mendukung Pengendalian Internal Pada BPJS Ketenagakerjaan Cabang Buleleng Sofian Dwi Muliadi; I Putu Gede Diatmika; Sunitha Devi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10882

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi prosedural klaim Jaminan Kematian (JKM) dalam mendukung pengendalian internal pada BPJS Ketenagakerjaan Cabang Buleleng. Fokus penelitian diarahkan pada tahapan prosedur klaim, penerapan Standar Operasional Prosedur (SOP), pemisahan fungsi, sistem otorisasi, serta pemanfaatan sistem informasi terintegrasi dalam memperkuat pengendalian internal. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa implementasi prosedural klaim JKM telah dilaksanakan secara terstruktur dan konsisten sesuai dengan SOP yang berlaku secara nasional. Setiap tahapan proses, mulai dari penerimaan berkas, verifikasi dokumen, validasi data kepesertaan, hingga otorisasi dan pencairan dana, telah terdokumentasi secara sistematis melalui sistem informasi terintegrasi. Penerapan pemisahan fungsi antara unit pelayanan dan unit keuangan, serta sistem otorisasi berjenjang, berperan penting dalam meminimalkan risiko kesalahan dan potensi penyimpangan. Selain itu, penggunaan sistem digital menghasilkan jejak audit (audit trail) yang mendukung transparansi, akuntabilitas, dan efektivitas pengawasan. Dengan demikian, implementasi sistem prosedural klaim JKM di BPJS Ketenagakerjaan Cabang Buleleng tidak hanya berfungsi sebagai pedoman operasional, tetapi juga sebagai instrumen utama dalam memperkuat pengendalian internal organisasi.
Pengaruh Emotional Intelligence Terhadap Subjective Career Success Melalui Career Adaptability Dan Career Resilience Siska Sindi Fitriana; Andre Dwijanto Witjaksono; Anang Kistyanto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10886

Abstract

This study aims to analyze the effect of emotional intelligence on subjective career success by examining the mediating role of career adaptability and career resilience. This research employs a quantitative approach with an explanatory research design. The population consists of alumni of the Master of Management Program at Universitas Negeri Surabaya, with a sample of 64 respondents selected using purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results indicate that emotional intelligence does not have a direct effect on subjective career success. However, emotional intelligence has a positive and significant effect on career adaptability and career resilience. Furthermore, career adaptability and career resilience significantly influence subjective career success and mediate the relationship between emotional intelligence and subjective career success. These findings suggest that subjective career success is not solely determined by emotional intelligence but also by an individual’s ability to adapt and remain resilient in a dynamic work environment.
Behavioral Finance Factors Influencing Investment Decisions Among Generation Z Investors Irdawati Irdawati; Rihfenti Ernayani; Sarni Handayani Puspita Sari; Klemens Mere
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10910

Abstract

The rapid growth of digital financial technology has significantly increased the participation of young investors, particularly Generation Z, in financial markets. However, investment decisions made by this generation are often influenced not only by rational financial analysis but also by psychological and behavioral factors. This study aims to examine behavioral finance factors that influence investment decisions among Generation Z investors. The study focuses on key behavioral aspects such as overconfidence bias, herding behavior, loss aversion, risk perception, and financial literacy, which are widely recognized as important determinants of individual investment behavior. This research employs a systematic literature review method to analyze relevant academic studies related to behavioral finance and investment decision-making. Data were collected from scholarly databases such as Google Scholar, Scopus, Web of Science, and ScienceDirect. The selected literature was analyzed to identify key themes, theoretical frameworks, and empirical findings regarding behavioral biases affecting investment decisions. The findings indicate that behavioral factors significantly influence the investment decisions of Generation Z investors. Overconfidence and herding behavior often lead investors to rely on personal judgment or market trends rather than objective analysis. In addition, loss aversion and risk perception affect how investors respond to potential gains and losses. Financial literacy is also found to play a crucial role in helping investors make more rational and informed investment decisions.
The Role Of Digital Wallet Transactions In Corporate Cash Flow Reporting Francisca Olivine Wardiyanti; Dian Saripujiana; Indah Zakiyah; Verawaty Verawaty
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10911

Abstract

This study aims to analyze the role of digital wallet transactions in corporate cash flow reporting using a literature review approach. The rapid development of financial technology (fintech) has transformed transaction mechanisms, with digital wallets emerging as a dominant payment method in modern business practices. However, this transformation presents challenges to traditional accounting frameworks, particularly in the recognition, classification, and reporting of cash flows. This research employs a qualitative method through a systematic literature review of relevant academic journals, professional reports, and accounting standards. The data are analyzed using content analysis techniques to identify key themes, including the characteristics of digital wallet transactions, classification issues, impacts on financial transparency, auditing challenges, and regulatory gaps. The findings indicate that digital wallet transactions differ significantly from conventional cash transactions due to their real-time processing, involvement of third-party intermediaries, and platform-based fund management. These characteristics create ambiguity in determining whether such transactions should be classified as cash, cash equivalents, or other financial assets. Additionally, while digital wallets enhance real-time financial monitoring and decision-making, they also introduce complexities in accounting systems, internal controls, and auditing processes. The study concludes that the increasing adoption of digital wallets necessitates the adaptation of accounting standards and practices. Clear and consistent regulatory guidance is required to ensure the transparency, reliability, and comparability of cash flow reporting. This research contributes to the literature by bridging the gap between fintech developments and financial reporting practices, offering insights for academics, practitioners, and regulators in addressing the challenges of digital financial transactions.
The Impact Of Artificial Intelligence–Based Recruitment On Employee Performance And Organizational Fairness Eli Retnowati; Heriswanto Heriswanto; Istiyawati Rahayu; Agus Suyatno
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10912

Abstract

This study aims to analyze the impact of Artificial Intelligence (AI)–based recruitment on employee performance and organizational fairness through a systematic literature review approach. The rapid development of AI technologies has transformed recruitment practices by enabling data-driven decision-making, improving efficiency, and reducing human bias. However, the implications of these technologies for organizational outcomes remain a subject of debate. This study synthesizes findings from peer-reviewed journals, books, and reputable academic sources published between 2010 and 2025. The analysis focuses on three main aspects: the effectiveness of AI-based recruitment, its influence on employee performance, and its impact on organizational fairness. The results indicate that AI-based recruitment enhances the accuracy and efficiency of hiring processes, leading to improved person–job fit and potential increases in employee performance. However, its impact on performance is indirect and influenced by broader organizational factors such as leadership and organizational culture. In terms of fairness, AI systems promote procedural consistency but raise concerns regarding algorithmic bias and lack of transparency. These challenges may affect employee trust and perceptions of organizational justice. Therefore, the study concludes that while AI-based recruitment offers significant benefits, its implementation must be accompanied by ethical governance, transparency, and integration with human-centered HR practices to ensure sustainable organizational outcomes.

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