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Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Published by Universitas Islam Majapahit
ISSN : 26147734     EISSN : 26146592     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, otherwise printed ISSN 2614-7734. Bisman (Bisnis dan Manajemen): The Journal of Business and Management aims to improve the quality of science and channel the interest of sharing and dissemination of knowledge and business for scholars, students, practitioners, and the observer of science in Management. Bisman (Bisnis dan Manajemen): The Journal of Business and Management accepts the results of studies and research articles which have not been published in other media. Bisman (Bisnis dan Manajemen): The Journal of Business and Management is published by The Management Department of Economic Faculty in Universitas Islam Majapahit in collaboration with Aliansi Pengelola Jurnal Ekonomi dan Bisnis Indonesia (ALJEBI).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 432 Documents
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Analisa Servicescape Home Cafe “Huis Van Luxary” sebagai Unique Tourism Untuk Keberlanjutan Parawisata Di Indonesia Ariel Jeanivy Tam
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 9 No. 1 (2026): Februari
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v9i1.4667

Abstract

The rapid growth of the café industry in Indonesia has expanded its role beyond culinary business into an alternative form of tourism attraction. The emergence of home café concepts that emphasize uniqueness and experiential value reflects the development of unique tourism, which contributes to sustainable tourism practices. In this context, Huis Van Luxary represents a home café that prioritizes spatial experience, atmosphere, and environmental design as its main attraction. Therefore, analyzing the servicescape becomes essential to understand how the physical environment supports visitor satisfaction and tourism sustainability. This study aims to analyze the servicescape of Home Café Huis Van Luxary as a form of unique tourism that supports sustainable tourism in Indonesia. The analysis focuses on three dimensions of servicescape: ambience, spatial layout, and signs, symbols, and artifacts, which collectively shape visitors’ experiences. A qualitative research approach was employed, with data collected through in-depth interviews involving the owner, management, and café visitors. The findings indicate that Huis Van Luxary successfully creates visitor satisfaction through the integrated management of its servicescape. A comfortable and home-like atmosphere, functional spatial arrangements, and meaningful visual elements and artifacts contribute to a distinctive and memorable tourism experience. Consequently, servicescape plays a strategic role not only in enhancing customer satisfaction but also in positioning Huis Van Luxary as a unique tourism destination that supports the sustainability of tourism development in Indonesia.
Pengaruh E-Service Quality dan Application Quality terhadap E-Loyalty melalui E-Satisfaction sebagai Mediasi: (Studi pada Mahasiswa Gen Z Pengguna Shopee Kota Bandung) Mutiara Permatasari; Karyadi Karyadi; Ce Gunawan
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 9 No. 1 (2026): Februari
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v9i1.4680

Abstract

This study aims to analyze the influence of E-Service Quality and Application Quality on E-Loyalty, with E-Satisfaction as a mediating variable, among Generation Z students who use the Shopee app in Bandung. The rapid growth of e-commerce requires companies to understand the factors that can maintain customer loyalty amid intense digital competition. The research method used is quantitative with a descriptive and confirmatory approach. Data were collected through the distribution of questionnaires to 120 respondents selected using non-probability sampling techniques. Data analysis was conducted using Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) to test the relationships among variables and the mediating effect. The results indicate that E-Service Quality and Application Quality have a positive and significant influence on E-Satisfaction. Furthermore, E-Service Quality, Application Quality, and E-Satisfaction were found to have a positive and significant influence on E-Loyalty. The mediation test results confirm that E-Satisfaction plays a significant role in mediating the influence of service quality and application quality on user loyalty. These findings indicate that to build long-term loyalty among Generation Z, Shopee must prioritize the technical quality of the application and the reliability of services capable of consistently creating user satisfaction.

Page 44 of 44 | Total Record : 432

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