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INDONESIA
Jurnal Riset Bisnis dan Manajemen
Published by Universitas Pasundan
ISSN : 19790600     EISSN : 25809539     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 174 Documents
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MEMPREDIKSI KURS SPOT DI MASA DEPAN DENGAN KURS FORWARD Dewa Putra Krishna Mahardika
Jurnal Riset Bisnis dan Manajemen Vol. 11 No. 2 (2018): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (853.377 KB) | DOI: 10.23969/jrbm.v11i2.973

Abstract

Since the fall of Bretton Woods in 1970s forex market entered market-determined regime, several theories have been developed by academicians and practitioners to help predicting the movement of future spot rate in forex market. One of those theories is Forward Rate as Unbiased Predictor (FRUP). Basically FRUP predicts movement on future spot rate based on current forward rate. If FRUP is valid, then predicting future spot rate can be determined only by looking at current forward rate. This paper tests the validity of FRUP on USD/IDR rate. USD/IDR forward rate with tenor 1-, 3-, 6- and 12-month will be used to predict USD/IDR spot rate 1-, 3-, 6- and 12-month on the future. To test the validity of FRUP, linear regression will be used to measure the correlation between spot rate and forward rate. The result shows that current forward rate is a poor predictor of future spot rate.
KARATERISTIK WIRAUSAHA PENDATANG TERHADAP PERILAKU KEWIRAUSAHAAN MASYARAKAT LOKAL DI DESA SUKANAGALIH Mulyaningrum Mulyaningrum; Dewi Yuliati Indah
Jurnal Riset Bisnis dan Manajemen Vol. 12 No. 2 (2019): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (657.841 KB) | DOI: 10.23969/jrbm.v12i2.2030

Abstract

Cianjur Regency is one of the areas in West Java Province which is an alternative tourism development with a specific local culture. At present, there are many foreign tourists from Middle Eastern countries and many also settled in the area of Sukanagalih Village, Pacet District. As more tourists come to the district, economic activities grow much better as business opportunities for local people according to the market demand. However, there were also many migrants from the Middle East who participated in developing the business together with local communities. This study aims to analyze the influence of the characteristics of migrants from Middle Eastern countries on the business behavior of local communities in Sukanagalih Village. The method used in this study is descriptive and verification. Data collection was done using a questionnaire, supplemented by interviews and observations. The collected data is analyzed using linear regression, correlation, hypothesis test, and coefficient of determination.
BALANCED SCORECARD UNTUK MENILAI KINERJA PERUSAHAAN (BARAYA TRAVEL BANDUNG) Delly Sukmanawan; Azhar Affandi
Jurnal Riset Bisnis dan Manajemen Vol. 12 No. 2 (2019): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v12i2.2396

Abstract

Uncertainty in an increasingly competitive business environment, especially in the raising and emergence of several new companies in travel transportation services, should encourage a company to be able to have better performance to compete. Companies are faced with various threats and opportunities that emerge in the business environment, thus exposed to the uniformity of the company’s performance measurement tools as an instrument of the company’s performance evaluation. Measurement of company performance applied by Baraya Travel Bandung still use traditional performance measurement, incomprehensive and not optimal yet. Baraya Travel Bandung needs a performance measurement tool that can provide an overview of the overall achievement of the company’s business. The design of performance measurement tool that became the purpose of this research is Balanced Scorecard. The design of performance measuring tools using the Balanced Scorecard begins with translating the company’s vision, mission and strategic objectives that are linked into four perspectives in the Balanced Scorecard.
FAKTOR YANG MEMPENGARUHI BRAND TRUST KONSUMEN ONLINE TRAVEL AGENT TIKET.COM Nadia Tammy Wijaya; Arry Widodo
Jurnal Riset Bisnis dan Manajemen Vol. 13 No. 1 (2020): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v13i1.2220

Abstract

Online travel sales at the world level are getting higher every year. Online travel bookings are the biggest part of consumer e-commerce spending in 2018. However, the proliferation of online travel agents is unfortunately not in tune with consumer brand trust in certain brands or sites, according to survey conducted by Nielsen,it is stated that 60% of consumers in Indonesia do not really trust online stores, they are hesitant to give out their personal information. This study aims to find out how the brand trust of consumers towards the online travel agent (OTA) Tiket.com in Jakarta is. This research uses quantitative research methods and a descriptive-causal approach, with Structural Equation Modeling (SEM) analysis technique using SMART PLS 3.0 software. The results showed that privacy, word of mouth, and good online experience had a positive and significant effect on the ticket.com consumer brand trust in Jakarta, while security, quality of information and brand names had a positive but not significant effect on the consumer brand trust tiket.com in Jakarta.
EXPERIENTIAL MARKETING TERHADAP CUSTOMER VALUE DAN CITRA SERTA PEMBELIAN ULANG Rusna Purnama
Jurnal Riset Bisnis dan Manajemen Vol. 13 No. 1 (2020): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v13i1.2135

Abstract

This study aims to determine the effect of experiential marketing on customer value and corporate image as well as its implications on the repurchase interest of cafe & restaurant visitors in Bandung. The research method used is descriptive and verification analysis. Data collection used was interviews using a questionnaire accompanied by observation and literature techniques, sampling techniques using consecutive sampling with a sample of 100 respondents. Data collection in the field was carried out in 2019. Data analysis techniques used Path Analysis. The results show that in general experiential marketing falls into the good category as well as customer value while the image and interest in repurchase tend to be sufficient. Experiential marketing influences customer value and company image and customer value and company image influences repurchase interest
KEPUTUSAN PEMBELIAN BERDASARKAN PERSEPSI, MOTIVASI, DAN SIKAP PADA MARKETPLACE Pelade Viora; AMA Suyanto
Jurnal Riset Bisnis dan Manajemen Vol. 13 No. 1 (2020): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v13i1.1796

Abstract

The growth of e-commerce in Indonesia raises competition so companies must maintain the existence from total of 49 e-commerce in Indonesia by understanding consumer psychology, namely perception, motivation, and attitude that drive purchasing decision. The purpose of the study to determine consumer response and the influence of perception, motivation, and attitude of consumer toward purchasing decision on marketplace in Indonesia partially or simultaneously. The research method is quantitative with multiple linear regression analysis techniques. The results showed consumer responses to 80.5% perception, 82% motivation, and 81.4% attitude. And there are positive and significant influence partially or simultaneously from the perception, motivation, and attitude towards purchasing decisions on marketplace in Indonesia. Hope this research can be used as a reference for future researchers, specifically using different analytical techniques and business actors in the marketplace to improve services and respond to complaints.
KEPUTUSAN INVESTASI, PENDANAAN, KEBIJAKAN DIVIDEN TERHADAP KINERJA KEUANGAN DAN NILAI PERUSAHAAN Gita Anggia; Jaja Suteja
Jurnal Riset Bisnis dan Manajemen Vol. 12 No. 2 (2019): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v12i2.2762

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh keputusan investasi, keputusan pendanaan, dan kebijakan dividen terhadap kinerja keuangan dan dampaknya terhadap nilai perusahaan properti, real estate, dan konstruksi bangunan yang terdaftar di Bursa Efek Indonesia periode 2012-2017. Metode yang digunakan adalah deskriptif dan verifikatif dengan jumlah sampel 17 perusahaan. Teknik pengumpulan data yang digunakan adalah penelitian pustaka dan online. Metode analisis data yang digunakan adalah analisis regresi. Hasil penelitian menunjukkan bahwa keputusan investasi, keputusan pendanaan, dan kebijakan dividen secara bersama-sama mempengaruhi kinerja keuangan sebesar 22,50%, sedangkan secara parsial mempengaruhi kinerja keuangan masing-masing sebesar 10,0%, 7,78% dan 4,72%. Selanjutnya kinerja keuangan berpengaruh terhadap nilai perusahaan sebesar 33,7%.
KEPUTUSAN INVESTASI DAN PENDANAAN TERHADAP NILAI PERUSAHAAN SUB SEKTOR PERKEBUNAN Emi Ernawati; Ellen Rusliati
Jurnal Riset Bisnis dan Manajemen Vol. 12 No. 2 (2019): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v12i2.2764

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh keputusan investasi dan pendanaan terhadap nilai perusahaan pada perusahaan sektor pertanian sub sektor perkebunan yang terdaftar di Bursa Efek Indonesia periode 2008-2017. Metode penelituan yang digunakan adalah deskriptif dan verifikatif. Sampel yang digunakan sebanyak 6 perusahaan. Pengambilan sampel dilakukan dengan cara purposive sampling. Sedangkan, metode analisis data yang digunakan adalah analisis regresi data panel dan koefisien determinasi. Proses analisis statistik menggunakan Eviews 9. Berdasarkan hasil penelitian yang telah dilakukan dapat dilihat bahwa secara simultan keputusan investasi dan keputusan pendanaan berpengaruh terhadap nilai perusahaan yaitu sebesar 22,8% dan sisanya 77,2% dipengaruhi oleh variabel lain yang tidak diteliti. Secara parsial keputusan investasi berpengaruh sebesar 18,3% sedangkan keputusan pendanaan secara parsial tidak berpengaruh terhadap nilai perusahaan, karena hanya memberikan pengaruh sebesar 4,6%.
CUSTOMER RELATIONSHIP MANAGEMENT IN PROMOTING A ROOM AT SHEO RESORT HOTEL BANDUNG Nova Maulidian Hidayat
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 1 (2021): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.2200

Abstract

Service marketing by taking advantage of marketing communication can form a good relation with the consumer. This research aims to find out the program, process, communication media of Customer Relationship Management (CRM) implementation in promoting a room at Sheo Resort Hotel Bandung. The method used in this research is qualitative method with a case study approach based on symbolic interaction theory, and constructivist paradigm with key informants of hotel managers, marketing division and three customer informants of Sheo Resort Hotel Bandung. The result showed that the CRM program in promoting the room was by using continuity marketing, individual marketing (one to one marketing) and partner relation (partnering program) by providing and giving discount, voucher, special facility and membership card which include room discount. The CRM implementation needed a customer service and employee support at maximum, as well as program development to maintain customer’s loyality.
EXPERIENTIAL MARKETING DAN SWITCHING BARRIERS TERHADAP CUSTOMER RETENTION DAN LOYALITAS PELANGGAN Putri Nurjanah; Juanim Juanim
Jurnal Riset Bisnis dan Manajemen Vol. 13 No. 2 (2020): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v13i2.3850

Abstract

Customer loyalty is the main aspect of the company that needs to be maintained through a good, consistent, and long-lasting strategy. This study aims to determine the influence of experiential marketing and switching barriers on customer retention and their impact on customer loyalty at the Supratman branch of Togamas bookstore, Bandung. The method used is descriptive and verification methods. Nonprobability sampling with incidental method was used with a sample size of 100 respondents. The data analysis method used is path analysis, multiple correlation, and the coefficient of determination. The results showed that experiential marketing, switching barriers, and customer retention at the Togamas bookstore were good, while customer loyalty was good enough. The direct effect of experiential marketing on customer loyalty is greater than the indirect effect through customer retention. The indirect effect of switching barriers on loyalty is greater than the direct effect.

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