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INDONESIA
Jurnal Manajemen
Published by Universitas Tarumanagara
ISSN : 14103583     EISSN : 25498797     DOI : 10.24912
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen [p-ISSN 1410-3583 | e-ISSN 2549-8797] is a peer-reviewed journal published three times a year (February, June, and October) by Faculty of Economics, Universitas Tarumanagara. Jurnal Manajemen is intended to be the journal for publishing articles reporting the results of research on management. Jurnal Manajemen invites manuscripts in the various topics include, but not limited to, functional areas of marketing management, finance management, strategic management, operation management, human resource management, e-business, knowledge management, management accounting, management control system, management information system, international business, business economics, business ethics and suistainable, and entrepreneurship
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 29 No. 2 (2025): June 2025" : 10 Documents clear
Digital Marketing Transformation: Opportunities and Obstacles for Bali's Small and Medium Industries I Gusti Agung Ketut Gede Suasana; Anak Agung Gede Suarjaya; Ketut Juliartini
Jurnal Manajemen Vol. 29 No. 2 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i2.2096

Abstract

Small and medium-sized industries (SMIs) typically have difficulty adapting technology to digital marketing changes due to limited resources. The study explains the ability of SMI to transform marketing into digital business processes. The study is quantitative, and the data was analysed with SmartPLS using a sample of 180 SMI entrepreneurs in Bali. It has been found that internal and external factors significantly influence digitisation, and digitalisation significantly influences changes in digital marketing. Internal factors are the best predictors of digitisation and are the basis of digitalisation and digital marketing transformation. Average online sales for SMI devices are higher than usual. SMI entrepreneurs are advised to adopt strategies that increase the capacity of their internal resources to embrace the evolution of digital technology because internal resources are the leading force in adopting digital technology to transform marketing activities.
Service Quality and Company Image on Insurance Customer Satisfaction and Loyalty Abdul Haris; Muhammad Idris; Amirah Kallabe
Jurnal Manajemen Vol. 29 No. 2 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i2.2142

Abstract

This research investigates the impact of service quality on corporate image, customer satisfaction, and customer loyalty. It was conducted at the Makassar branch of PT. General Insurance Bumiputera Muda 1967. Data were collected through a survey with a questionnaire, utilising purposive sampling to select 112 samples from the total population of 226 company customers. Structural Equation Model (SEM) was employed for data analysis. The findings indicate that service quality and corporate image significantly influence customer loyalty through their impact on customer satisfaction. Service quality emerged as the dominant factor in customer loyalty, followed by corporate image. This study highlights the pivotal role of service quality and corporate image in driving customer satisfaction and loyalty at PT. General Insurance Bumiputera Muda 1967's Makassar branch. These insights can inform strategies for enhancing customer relationships and fostering business growth.
Financial Knowledge, Inclusivity, and Sustainability: MSMEs in Denpasar with Financial Effectiveness Mediator Tahu, Gregorius Paulus
Jurnal Manajemen Vol. 29 No. 2 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i2.2544

Abstract

This study investigates the extent to which financial literacy and access to financial services influence the performance and sustainability of MSMEs in Denpasar. The research involved 150 MSME operators using a bootstrapping approach and a 5 per cent significance level. The findings reveal that both financial literacy and financial inclusion positively impact financial performance. However, only financial inclusion shows a significant direct effect on business sustainability, while financial literacy does not. Financial performance serves as a mediating variable, particularly in linking financial literacy to MSME sustainability, indicating full mediation since the direct effect is not significant. In contrast, financial inclusion demonstrates partial mediation, with both direct and indirect effects being statistically significant. These results emphasize the importance of enhancing financial knowledge and expanding access to financial services, alongside strengthening financial performance, to support the long-term sustainability of MSMEsfinancial inclusion, and improving financial performance to strengthen MSME sustainability.
Digital Fatigue, Burnout, and Career Setbacks in Banking Hadjri, Muhammad Ichsan; Leovani, Ega; Murti, Krisna; Adam, Ryan; Anggraini, Bean Nur
Jurnal Manajemen Vol. 29 No. 2 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i2.2553

Abstract

This study examines the effects of digital fatigue, work-family conflict (WFC), and perceived role overload on career regression among banking employees, with burnout as a mediating factor. Using a cross-sectional design, data were collected from 384 banking employees in Palembang through structured questionnaires. The findings reveal that digital fatigue, WFC, and role overload significantly contribute to burnout, which mediates their impact on career regression. Grounded in the Job Demands-Resources (JD-R) Theory, the results demonstrate that excessive job demands heighten the risk of burnout when unbalanced by sufficient resources, ultimately hindering career development. The study underscores the importance of organisational efforts to minimise digital demands, promote work-life balance, and manage workloads to mitigate burnout. Limitations include reliance on self-reported data and a focus on the banking sector. Future research should explore broader populations and examine additional factors such as social support and coping strategies.
Literacy and Skills' Role in Enhancing Handicraft SMEs' Performance and Reporting Hamzah, Amir; Teti Rahmawati
Jurnal Manajemen Vol. 29 No. 2 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i2.2604

Abstract

This study aims to analyse the influence of financial, accounting, and digital literacy, bookkeeping skills, and financial report comprehension on the performance and financial reporting quality of SMEs. Using a quantitative approach and data analysis with SmartPLS, this research involves 130 respondents from small and medium-sized handicraft businesses in Kuningan Regency, Cirebon Regency, Cirebon City, Majalengka Regency, and Indramayu Regency. The results show that financial literacy and bookkeeping skills positively and significantly affect SME performance while accounting and digital literacy have no significant effect. All independent variables, such as financial, accounting, and digital literacy, bookkeeping skills, and financial report comprehension, significantly influence financial reporting quality. These findings suggest the importance of improving financial literacy and bookkeeping skills to enhance SMEs' performance and financial reporting quality and recommend that SME operators continue to strengthen these competencies to support their business success.
Understanding Consumers’ Intentions to Purchase Electric Motorcycles: Insights from the Theory of Planned Behavior Tjokrosaputro, Miharni; Indrawan, Satriya Cahya
Jurnal Manajemen Vol. 29 No. 2 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i2.2608

Abstract

Global warming is a global issue, and electric vehicles provide an effective solution to help lower CO2 emissions. This study adopts and employs a descriptive quantitative approach to examine the factors influencing the purchase intention of electric motorcycles through the Theory of Planned Behavior (TPB) lens. Specifically, it investigates how perceived behavioral control and subjective norms affect purchase intention, with consumer attitudes mediating these effects. Using a purposive sample of 206 respondents, 202 of whom were valid participants currently using electric motorcycles, data were gathered through online surveys and analyzed with SmartPLS-SEM. Findings of this study resulted  that subjective  norms and perceived behavioral control significantly affect purchase intention, with attitude mediating between subjective norms and purchase intention. These insights offer valuable guidance for industry professionals, especially in promoting electric motorcycle adoption and fostering positive consumer attitudes.
Model of Intention to Purchase Environmentally Friendly Products of SMEs Deli Serdang Nel Arianty; Julita; Sri Fitri Wahyuni
Jurnal Manajemen Vol. 29 No. 2 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i2.2618

Abstract

This study aims to determine how the green marketing model is developed in small and medium enterprises to increase consumer buying interest during the new normal period in the Deli Serdang Regency. From the data processing results using Structural Equation Modeling (SEM) Partial Least Square (PLS). The study results indicate that green products to increase consumer buying interest are negative and insignificant. Green products cannot increase consumer buying interest. Green prices to increase consumer buying interest are negative and significant. Green prices can increase consumer buying interest. Green places to increase consumer buying interest are positive and insignificant. At the same time, green promotion towards consumer buying interest is positive and significant. When viewed from the data processing, SME business actors in Deli Serdang Regency need to develop a green marketing model.
Overcoming Obstacles: Strategic Approaches of MSME Entrepreneurs in North Bekasi Muhammad Richo Rianto; Suryawan, Ian Nurpatria
Jurnal Manajemen Vol. 29 No. 2 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i2.2665

Abstract

This research aims to study the influence of strategic marketing, social media, and price on purchasing decisions mediated by purchasing interest. It also focuses on identifying the performance of MSMEs in Bekasi - West Java, which is an area supporting the business. This research uses a quantitative research design with 381 MSME respondents. The analysis unit is 182 MSME respondents assisted by the North Bekasi subdistrict using the Isaac & Michael approach. This research found that strategic marketing, social media, and price did not directly influence purchasing decisions. Meanwhile, buying interest influences purchasing decisions strategic marketing and social media influence purchasing decisions through purchasing interest. Meanwhile, the influence of price on purchasing decisions through purchasing interest is not proven. This research contributes to focusing on a new research model framework that has never been researched.
MSMEs in Digital Transformation: Determinants of QRIS E-Payment Acceptance Fauziah, Farah; Made Sudarma; Erwin Saraswati
Jurnal Manajemen Vol. 29 No. 2 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i2.2681

Abstract

This study is using a combination of TAM and TPB to explore the intention to use QRIS electronic payments among SMEs in Malang. The sample was collected through a survey and a representative sample of 155 SMEs was obtained. This study used SEM-PLS to analyze the construct model. The results stated that perceived usefulness, subjective norms and digital literacy significantly affect the intention to be using QRIS electronic payments. The results also show that intention to use QRIS and digital literacy significantly affect digital transformation. Interestingly, perceived convenience has the opposite effect in this study. Other factors influencing the adoption of electronic payments by SMEs and their impact on digital transformation should be explored in the future. This study should help to understand and enrich the theoretical framework so that it can be applied to increase the use of digital payments QRIS and increase digital transformation in the SME sector.
Balanced Scorecard: Performance Measurement Of University Mediated By Student Loyalty Novi Rukhviyanti
Jurnal Manajemen Vol. 29 No. 2 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i2.2694

Abstract

This study aims to find empirical evidence of a Balanced Scorecard (BSC) to enhance university performance with student loyalty as a mediating variable. This research employs a quantitative method, and data is collected through questionnaires distributed to 118 students at Indonesia Mandiri University. The data was analysed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings suggest that internal business processes and financial perspectives significantly affect higher education institutional performance. While student trust, learning and growth perspective and college student loyalty have insignificant effects on institutional performance. Student loyalty mediates the relationship between student trust and financial perspective on institutional performance. Student loyalty cannot mediate the relationship between internal business processes and learning and growth on institutional performance. Future studies should investigate student expectations of learning and teaching independently, perhaps from a qualitative perspective, and explore interventions to help manage these expectations when necessary.

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