cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Nuryasman MN
Contact Email
submisipaper@fe.untar.ac.id
Phone
(021) 5655508-9 ext.0326
Journal Mail Official
submisipaper@fe.untar.ac.id
Editorial Address
Fakultas Ekonomi dan Bisnis, Kampus 2 Universitas Tarumanagara Jln. Tanjung Duren Utara No. 1, Grogol, Jakarta Barat, DKI Jakarta, Indonesia, 11470.
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Jurnal Manajemen
Published by Universitas Tarumanagara
ISSN : 14103583     EISSN : 25498797     DOI : 10.24912
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen [p-ISSN 1410-3583 | e-ISSN 2549-8797] is a peer-reviewed journal published three times a year (February, June, and October) by Faculty of Economics, Universitas Tarumanagara. Jurnal Manajemen is intended to be the journal for publishing articles reporting the results of research on management. Jurnal Manajemen invites manuscripts in the various topics include, but not limited to, functional areas of marketing management, finance management, strategic management, operation management, human resource management, e-business, knowledge management, management accounting, management control system, management information system, international business, business economics, business ethics and suistainable, and entrepreneurship
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 618 Documents
 56   57   58   59   60 
Optimising MSMEs B2B Marketing Performance Through Marketing Automation In CRM Strategy Pitri Yanti; Ratih Hurriyati; Vanessa Gaffar; Puspo Dewi Dirgantari
Jurnal Manajemen Vol. 28 No. 3 (2024): October 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i3.1881

Abstract

This research investigates the influence of technology readiness and ICT capabilities on marketing automation within B2B MSMEs' CRM strategies. Using quantitative methods in 105 B2B MSMEs employing marketing automation tools, the study employs Structural Equation Modeling (SEM) with Lisrel 8.8 software for analysis. Findings reveal that Technology Readiness significantly impacts ICT Capability, with innovation indicators holding a dominant 67.240 per cent effect. ICT Capability positively influences marketing automation, primarily driven by the use of ICT (84.600 per cent). Marketing automation correlates positively with B2B CRM, notably through message reach (65.610 per cent). B2B CRM, in turn, significantly affects Marketing Performance, emphasising improved customer relationship quality (77.400 per cent) and expanded market influence (42.250 per cent). Notably, technology readiness does not directly impact marketing automation, necessitating ICT capability for practical implementation in customer relationship management. In conclusion, marketing automation enhances B2B MSMEs' marketing performance, contingent on their ICT capabilities, despite the importance of technology readiness.
Priority Strategy Of Tourism Development Of Siau Tagulandang Biaro Island Regency Jozef Raco
Jurnal Manajemen Vol. 28 No. 3 (2024): October 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i3.1943

Abstract

The recovery of the tourism industry requires the Siau Tagulandang Biaro Islands Regency to reevaluate its strategy by identifying critical development priorities. That is the aim of the study, which applies the Analytic Hierarchy Process (AHP) and fuzzy-AHP methods. The analysis would serve to identify the key factors and establish strategic recommendations. The results show that facilities are the highest criterion (thirty-four point seven per cent AHP; thirty-four point four per cent Fuzzy-AHP). The global weight calculation shows that Maintaining the ecosystem and cleanliness of beaches/lakes/hot springs are priority elements (eight point six per cent AHP; eight point five per cent Fuzzy-AHP). The sensitivity analysis shows that the results could be more robust, consistent, and stable. These results indicate no significant difference between the AHP and Fuzzy-AHP methods. The tourism development strategy for Siau Tagulandang Biaro Regency must prioritise improving the cleanliness and health of tourist destinations. This research answers an essential problem for the Siau Islands Regency government, Tagulandang Biaro.
Measuring Customers Loyalty Through Satisfaction In E-Commerce: An Empirical Study On Tokopedia Vania Tanlim; Tommy Setiawan Ruslim
Jurnal Manajemen Vol. 28 No. 3 (2024): October 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i3.1967

Abstract

This study aims to empirically examine the impact of e-service quality, e-commerce innovation, utilitarian value, and hedonic value on customer loyalty, with customer satisfaction as a mediating variable at Tokopedia. The research population consists of Tokopedia users in Jakarta. The sample for this study includes 252 participants selected through screening questions and collected online via Google Forms using judgmental sampling. The data is processed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate a positive and significant influence of e-service quality, e-commerce innovation, utilitarian value, and hedonic value on customer loyalty, both directly and indirectly, through the mediation of customer satisfaction.
Perceived Risk And Self Efficacy Effect On Digital Gold Applications Usage Taufan Adi Kurniawan; Anita Primastiwi; Devy Putri Milanda
Jurnal Manajemen Vol. 28 No. 3 (2024): October 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i3.1982

Abstract

Gold prices in the last quarter of 2022 to March 2023 have increased significantly. This was caused by several reasons, such as war and two large banks' bankruptcies, namely Silicon Valley Bank and Signature Bank; many investors have switched to gold investment. Indonesians are used to gold investment; various Fintech applications have provided digital gold investment, and the government also has regulations for digital gold investments, but Indonesians still hesitate to use digital gold for investment. This study aims to analyse the effect of some factors on digital gold applications using the Technology Acceptance Model (TAM) and adding external variables such as perceived risk and self-efficacy. The results showed that all TAM variables had a positive effect, and self-efficacy and perceived risk variables also had a positive effect. This means digital gold application users in Indonesia are still affected by perceived ease of use, perceived usefulness, perceived risk of applications and self-efficacy in using digital gold applications.
Antecedents - Consequences Of Innovation Culture In Family Firms Antonius Singgih Setiawan; Delfi Panjaitan
Jurnal Manajemen Vol. 28 No. 3 (2024): October 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i3.2001

Abstract

This research aims to see how innovation culture is essential for a business organisation. However, more than a culture of innovation needs to look only at the trigger aspect, it also needs to look at the impact that will be created. Therefore, this research will explain the relationship between entrepreneurs and business characteristics in the context of the ability to see opportunities and improve in creating an innovation culture and the impact of innovation culture on achieving business continuity. Using a sample of 147 (98 per cent) entrepreneur respondents in Palembang, the research hypothesis was tested using structural equation modelling (SEM) and partial least squares (PLS) analysis with Warp PLS version 5.0 software. The results conclude that the entrepreneur's characteristics, the ability to see opportunities, and the ability to improvise positively affect company innovation culture, and innovation culture positively affects business continuity in family firms in Palembang.
Connectedness Analysis And Investment Strategy Between Stablecoins And International Stock Indices Ika Maradjabessy; Zaafri Ananto Husodo
Jurnal Manajemen Vol. 28 No. 3 (2024): October 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i3.2008

Abstract

This research analyzes the dynamic connectedness between fiat-based stablecoins represented by USDC, USDP, and USDT, and gold-based stablecoins represented by DGX  and GLC  with indices international stocks represented by S&P500, STOXX50, Nikkei225, CSI300, and JKSE using the new method,  the DCC-GARCH based dynamic, connected approach. The result shows dynamic connectedness between stablecoins and the stocks indices; this research continues to adopt the DCC-GARCH t-copula method to find investment strategies by calculating the hedging ratio and portfolio weight. Overall, this research finds evidence that portfolio construction can significantly reduce investment risk in all assets used on two assets, Nikkei225 and JKSE. In contrast, the investment strategy with portfolio weights in long positions is suitable for gold-based stablecoins GLC and DGX, where these two assets can be a diversification strategy in compiling a portfolio in long positions with all the assets used.
Factors Affecting Investment Decisions On Millennials And Gen Z Annabella Claudia Kurniadi; Christian Herdinata
Jurnal Manajemen Vol. 28 No. 3 (2024): October 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i3.2009

Abstract

Since 2019, capital market investors have surged, primarily those under 40 years old, called millennials and Gen Z. However, the financial literacy of Indonesians is low, with victims of fictitious investment cases increasing yearly. This study aims to determine the effect of Financial Literacy (FL) and Investment Experience (IE) on Investment Decisions (ID) with Risk Tolerance (RT) as a mediating variable. The method used is Partial Least Square and involves 185 stock investors aged 18 to 40 years domiciled in Java and Bali, using a purposive sampling technique and the Hair formula. This study found that FL and IE have a significant and positive effect on ID, FL and IE have a significant and positive effect on RT, RT has a significant effect and positive on ID, FL and IE have a significant and positive effect on ID through RT.
Open Innovation And Digital Marketing: A Catalyst For Culinary SMEs In Makassar Johannes Baptista Halik; Maria Yessica Halik
Jurnal Manajemen Vol. 28 No. 3 (2024): October 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i3.2059

Abstract

Through an open innovation process, this study aims to determine the impact of IT awareness and digital marketing on the performance of SMEs in Makassar City. A sample of 94 SMEs using the Lameshow formula was collected in Makassar City for this study. The study shows that in Makassar City, IT awareness and digital marketing have a substantial and beneficial impact on the openness of innovation processes for SMEs. Given the results of this study, it was found that SMEs in Makassar City should start to increase their information technology awareness and use Digital Marketing for Open Innovation processes to improve their performance.
Sustainable Organisational Identity In State Higher Education Institutions Shinta Ratnawati; Amin Wibowo; Rr. Tur Nastiti; Sari Sitalaksmi
Jurnal Manajemen Vol. 28 No. 3 (2024): October 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i3.2083

Abstract

This research examines the antecedent, consequence, and moderating factors for sustainable organisational identity. Specifically, based on the Resource View Theory, this research aims to examine the effects of anthropomorphism and agile leadership on sustainable organisational identity, the effect of sustainable organisational identity on competitive advantage, and the moderating effect of planned organisational change between sustainable organisational identity and competitive advantage. The sample was 74 state universities in Indonesia. Variable measurement uses questionaries. Data analysis uses path analysis. Based on data analysis, anthropomorphism positively affects sustainable organisational identity in state higher education institutions. Second, agile leadership positively affects sustainable organisational identity in state higher education. Third, sustainable organisational identity positively affects competitive advantage in state higher education institutions. Fourth, planned organisational change strengthens the positive effect of sustainable organisational identity on competitive advantage in state higher education.
Does Employee-Related Factors Success Mediate To The MSME’s Marine Products Business? Ian Nurpatria Suryawan
Jurnal Manajemen Vol. 28 No. 3 (2024): October 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i3.2119

Abstract

Employee-related factors include recruiting and empowering individuals with diverse backgrounds. This study aims to identify the characteristics that impact employee performance. The sampling technique used in this research is cluster random sampling based on region. Questionnaires were randomly distributed to 90 employees from a population exceeding 600 marine products SMEs in the North Jakarta coastal area. The respondents included 54 male and 36 female employees, aged between 18 and 45 years, with work experience ranging from 1 to 5 years. The test results indicate that firm-related factors positively but less significantly affect employee performance. In contrast, other hypotheses show a positive and significant impact. Employee-related factors mediate the influence of firm-related factors on employee performance and job-related factors on employee performance.

Page 58 of 62 | Total Record : 618

 56   57   58   59   60 

Filter by Year

2001 2026


Reset
Filter By Issues
All Issue Vol. 30 No. 1 (2026): February 2026 Vol. 29 No. 3 (2025): October 2025 Vol. 29 No. 2 (2025): June 2025 Vol. 29 No. 1 (2025): February 2025 Vol. 28 No. 3 (2024): October 2024 Vol. 28 No. 2 (2024): June 2024 Vol. 28 No. 1 (2024): February 2024 Vol. 27 No. 3 (2023): Ocktober 2023 Vol. 27 No. 2 (2023): June 2023 Vol. 27 No. 1 (2023): February 2023 Vol. 26 No. 3 (2022): October 2022 Vol. 26 No. 2 (2022): June 2022 Vol. 26 No. 1 (2022): February 2022 Vol. 25 No. 3 (2021): October 2021 Vol. 25 No. 2 (2021): June 2021 Vol. 25 No. 1 (2021): February 2021 Vol 25, No 3 (2021): October 2021 Vol 25, No 2 (2021): June 2021 Vol 25, No 1 (2021): February 2021 Vol. 24 No. 3 (2020): October 2020 Vol 24, No 3 (2020): October 2020 Vol 24, No 2 (2020): June 2020 Vol. 24 No. 2 (2020): June 2020 Vol. 24 No. 1 (2020): February 2020 Vol 24, No 1 (2020): February 2020 Vol 23, No 3 (2019): October 2019 Vol. 23 No. 3 (2019): October 2019 Vol. 23 No. 2 (2019): June 2019 Vol 23, No 2 (2019): June 2019 Vol 23, No 1 (2019): February 2019 Vol. 23 No. 1 (2019): February 2019 Vol. 22 No. 3 (2018): October, 2018 Vol 22, No 3 (2018): October, 2018 Vol. 22 No. 2 (2018): June 2018 Vol 22, No 2 (2018): June 2018 Vol. 22 No. 1 (2018): February 2018 Vol 22, No 1 (2018): February 2018 Vol. 21 No. 3 (2017): October 2017 Vol 21, No 3 (2017): October 2017 Vol 21, No 2 (2017): June 2017 Vol. 21 No. 2 (2017): June 2017 Vol 21, No 1 (2017): February 2017 Vol. 21 No. 1 (2017): February 2017 Vol. 20 No. 3 (2016): October 2016 Vol 20, No 3 (2016): October 2016 Vol. 20 No. 2 (2016): June 2016 Vol 20, No 2 (2016): June 2016 Vol 20, No 1 (2016): February 2016 Vol. 20 No. 1 (2016): February 2016 Vol. 19 No. 3 (2015): October 2015 Vol 19, No 3 (2015): October 2015 Vol. 19 No. 2 (2015): June 2015 Vol 19, No 2 (2015): June 2015 Vol 19, No 1 (2015): February 2015 Vol. 19 No. 1 (2015): February 2015 Vol. 18 No. 3 (2014): October 2014 Vol 18, No 3 (2014): October 2014 Vol 18, No 2 (2014): June 2014 Vol. 18 No. 2 (2014): June 2014 Vol. 18 No. 1 (2014): Februari 2014 Vol 18, No 1 (2014): Februari 2014 Vol 17, No 3 (2013): October 2013 Vol. 17 No. 3 (2013): October 2013 Vol 17, No 2 (2013): June 2013 Vol. 17 No. 2 (2013): June 2013 Vol. 17 No. 1 (2013): February 2013 Vol 17, No 1 (2013): February 2013 Vol 16, No 3 (2012): October 2012 Vol. 16 No. 3 (2012): October 2012 Vol. 15 No. 3 (2011): October 2011 Vol 15, No 3 (2011): October 2011 Vol. 15 No. 1 (2011): February 2011 Vol 15, No 1 (2011): February 2011 Vol 14, No 3 (2010): October 2010 Vol. 14 No. 3 (2010): October 2010 Vol. 13 No. 1 (2009): February 2009 Vol 13, No 1 (2009): February 2009 Vol. 12 No. 3 (2008): October 2008 Vol 12, No 3 (2008): October 2008 Vol 10, No 3 (2006): October 2006 Vol. 10 No. 3 (2006): October 2006 Vol. 5 No. 2 (2001): June 2001 Vol 5, No 2 (2001): June 2001 More Issue