cover
Contact Name
Dr. Wiwik Sushartami, M.A.
Contact Email
gamajts.fib@ugm.ac.id
Phone
+62 (274) 513096
Journal Mail Official
gamajts.fib@ugm.ac.id
Editorial Address
Tourism Studies Program Faculty of Cultural Sciences Universitas Gadjah Mada Jalan Sosiohumaniora No 1, Yogyakarta, 55281
Location
Kab. sleman,
Daerah istimewa yogyakarta
INDONESIA
Gadjah Mada Journal of Tourism Studies
ISSN : 26219522     EISSN : 26219948     DOI : 10.22146/gamajts
Core Subject : Humanities, Social,
Gadjah Mada Journal of Tourism Studies is an Indonesian Tourism Journal published periodically by Tourism Studies Program, Faculty of Cultural Sciences Universitas Gadjah Mada focusing specifically on the Indonesian tourism studies. The Gadjah Mada Journal of Tourism Studies seeks to advance the field by examining economic, social, cultural and environmental aspects of Indonesian tourism studies at a number of scales. The journal welcomes research reports, conceptual works, empirical studies, theoretical application and book reviews particularly where it supports the development of Indonesian tourism studies through enabling more critical approach of new ideas and concept. While the focus of the journal is related to tourism studies field, the journal also consider other scientific articles that examine tourism from other disciplines perspectives such as anthropology, archaelogy, economic, political science, biology, philosphy, psychology, etc. More specifically, the journal will consider articles with issue investigation related to community development, tourism typologies, ecotourism, rural tourism, hospitality and tourism industry, marketing studies, risk management, accreditation scheme and policy, environmental sustainability, protected areas, cultural studies, heritage studies management, interpretation, politics of tourism, poverty alleviation, gender studies, education and issue of justice and peace through tourism.
Articles 70 Documents
Motivasi dan Perilaku Wisatawan di Desa Wisata Nglanggeran Menurut Prinsip Ekowisata Kinasih, Ailsa
Gadjah Mada Journal of Tourism Studies Vol 7, No 1 (2025)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v7i1.100658

Abstract

Nglanggeran Tourism Village is an ecotourism destination located in Patuk, Gunungkidul, within the Special Region of Yogyakarta.  The objective of ecotourism development is to save the environment while enhancing the local economy.  In 2014, the influx of visitors to Nglanggeran Tourism Village surged, resulting in ecological harm due to insufficient environmental awareness among tourists.  In 2015, Pokdarwis aimed to decrease visitor numbers by raising ticket prices to attract tourists ready to pay more for a superior tourism experience.  This study seeks to investigate the motivations and behaviors of tourists in Nglanggeran Tourism Village and assess if these align with the ideals of ecotourism.  The research utilizes the motivation and behavior paradigm established by Anishchenko (2016), encompassing two dimensions: motivation aligned with ecotourism principles and personal motivation.  The study used a descriptive quantitative methodology with a total of 100 respondents as samples.  The findings reveal that visitors to Nglanggeran Tourism Village are influenced by both categories of motivation; still, personal motivation receives the highest rating at 4.14, surpassing motivation aligned with ecotourism principles, which scores 4.10.  Moreover, tourist behavior concerning the acquisition of local products and services, along with a preference for traveling in small groups, is predominantly influenced by personal motivations.  The propensity of tourists to purchase local products and services remains comparatively low
“Healing”: Pemahaman dan Praktiknya dalam Pariwisata Berdasarkan Konten Media Sosial TikTok Wulandini, Indah
Gadjah Mada Journal of Tourism Studies Vol 7, No 1 (2025)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v7i1.100809

Abstract

This study examines the understanding and practice of healing in tourism activities in Yogyakarta, which is influenced by the social media platform TikTok. The phrase "healing" has gained popularity, frequently serving as a synonym for leisure and tourism, especially in the aftermath of COVID-19, as people pursue physical, mental, and emotional restoration. Employing a qualitative descriptive approach, interviews were carried out with 10 TikTok users, aged 18-24, to examine their perceptions of healing and their practices related to it in the context of tourism. The data indicate that the notion of healing is comprehended in three primary dimensions: mental health recovery, tourism, and rejuvenation. The study emphasizes that social media, particularly TikTok, has transformed the concept of healing into a fusion of emotional recovery and tourism, rendering it a crucial element in travel decisions. Yogyakarta has been a preferred locale for rejuvenation owing to its natural and cultural allure. This research enhances the existing literature on healing tourism by demonstrating the impact of digital trends on travel behavior and offering insights into the future of healing as a wellness practice and marketing instrument within the tourism sector.
Potential Assessment and Ecotourism Carrying Capacity in Suwi Wetlands on Essential Ecological Areas East Kutai, Indonesia Sulistyorini, Iin Sumbada; Edwin, Muli; Kadang Allo, Jerlita; Kusneti, Monica; Isa, Nur Linda
Gadjah Mada Journal of Tourism Studies Vol 7, No 1 (2025)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v7i1.103419

Abstract

The conservation and protected areas within the Essential Ecological Areas of the Mesangat-Suwi Wetlands are ecologically significant due to their high biodiversity, local community fishing resources, and habitat for endangered species. The distinctiveness of the Suwi Wetlands as a habitat for proboscis monkeys (Nasalis larvatus) and Crocodylus siamensis enhances the prospects for sustainable ecotourism through natural attractions.  This study references the evaluation of natural tourism attractions' potential and the carrying capacity of both biotic and abiotic environments.  Of the fourteen prospective variables evaluated, nine exhibit significant potential: natural attractions, market potential, surrounding circumstances, climate, accommodation, supporting infrastructure, security, area carrying capacity, and market share.  The Physical Carrying Capacity (PCC) for the maximum number of visitors is 80 individuals per day, whereas the Real Carrying Capacity (RCC) is 3 individuals per day.  The quantity of visitors is consistent with the condition of biophysical characteristics.  Wetlands of significant conservation significance must be safeguarded via sustainable ecotourism approaches.   Conservation initiatives beyond forested regions should focus on cultivating ecotourism potential to guarantee long-term environmental sustainability.
Multimodal Discourse Analysis on Geopark Kebumen Website Salsabila, Verosiana Vira; Sari, Eka Dyah Puspita; Solikhah, Ika Maratus
Gadjah Mada Journal of Tourism Studies Vol 7, No 1 (2025)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v7i1.104601

Abstract

Sustainable tourism is the most suitable concept to protect Indonesian realms and cultural diversity besides the tourist destination’s development. One of the websites that displays sustainable tourism is geoparkkebumen.id. This research aims to describe the verbal and visual modes on the homepage display of the website. It is qualitative research with purposive sampling in getting the data. The data is analyzed using Kress & van Leeuwen’s, Lamb’s, and Peirce’s theories. The result of the analysis shows that the website uses some figurative language as the verbal modes. Assonance appears as the most used figurative language. It is chosen to make the website more persuasive and memorable for the readers. Rhetorical question does not appear on the website. The website avoids using it to maintain clarity, objectivity, and an authoritative tone, ensuring readers get straightforward information. The analysis of visual mode reveals that images on the website contain high angle, eye-level angle, and oblique angle. These angles enhance visual storytelling, complementing verbal descriptions to engage readers effectively. Future researchers can involve different actual issues to enrich multimodal discourse analysis.
Membangun Pariwisata Kelas Dunia: Peran Strategis Kebumen Geopark Youth Forum (KGYF) dalam Mewujudkan Geopark Kebumen sebagai UNESCO Global Geopark Qibtiyya, Maria
Gadjah Mada Journal of Tourism Studies Vol 7, No 1 (2025)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v7i1.105238

Abstract

Kebumen Geopark, recognized at the national level and aspiring to attain UNESCO Global Geopark (UGGp) status, possesses significant geological heritage and tourism potential. Its sustainable development requires the active involvement of multiple stakeholders, with youth playing a key role. This study analyzes the roles of the Kebumen Geopark Youth Forum (KGYF) in advancing the geopark’s progress toward UGGp status, where youth engagement is a crucial evaluation criterion. This study applies the role theory proposed by Ife and Tesoriero (2006), which categorizes roles into Facilitative, Educational, Representative, and Technical. This research collects data through interviews, field observations, and literature reviews. The findings demonstrate that KGYF effectively undertakes all four roles by supporting tourism communities, articulating public aspirations, sharing knowledge, and managing organizational functions. KGYF’s external contributions are evident in initiatives such as the Conservation Fair, the Geopark Goes to School program, geo-product development assistance, digital marketing support, and tourism promotion through various media platforms. The continuation and enhancement of these initiatives by current and future members are essential for sustaining the development of Kebumen Geopark and achieving its long-term objectives.
Realitas atau Harapan: Co-Creation dalam Penciptaan Pengalaman Berkualitas di Desa Wisata Panglipuran, Bali Pangastuti, Diana Putri; Gunadi, I Made Adhi; Octavanny, Vitha
Gadjah Mada Journal of Tourism Studies Vol 7, No 2 (2025)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v7i2.104261

Abstract

This research aims to identify Co-Creation within the Service Dominant Logic approach and analyze it’s influence on Tourist Experience in Penglipuran Tourism Village, Bali. This research uses quantitative descriptive research method. The independent variables of Co-Creation in this study are participation, personalization, interaction, and involvement, while the dependent variable is Tourist Experience. The sample gained 117 respondents with purposive sampling techniques. Through implementation of Co-Creation, showing that the personalization variable bring deep impression for the tourist because of the authenticity of the culture and traditions displayed; on the involvement variable, tourists are enthusiastic about learning the local customs of Penglipuran; on the participation variable, tourists feel a deep cultural experience as they participate in meaningful tourism activities; whilst on the interaction variable, tourists actively interact directly with local residents. The variable of Tourist Experience shows that tourists gain a lot of inspiration and overall tourists get satisfying experience from the services, activities and amenities. Analyzing the impact showed that Co-Creation simultaneously has a positive and significant influence toward Tourism Experience, while partially variables of personalization and involvement have an influence on Tourist Experience. This left two other variables, which is participation and interaction have no effect on the tourist experience.
Functionality, Limitation, and Future of Homestays in Kampung Adat Wologai Yulius, Kevin Gustian; Sianipar, Rosianna; Pramono, Rudy
Gadjah Mada Journal of Tourism Studies Vol 7, No 2 (2025)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v7i2.107123

Abstract

This study explores the cultural and spatial limitations surrounding the use of traditional houses (Sa’o) as tourist accommodations in Kampung Adat Wologai, a cultural village in Ende Regency, East Nusa Tenggara, Indonesia. While rural tourism and desa wisata development often promote homestays in vernacular architecture, the sacred function of the Sa’o renders such usage inappropriate in Wologai. Using a qualitative case study approach, this research draws on field observations, semi-structured interviews with key stakeholders—including Mosalaki, village officials, tourism groups, and the local tourism office—and secondary data from academic and government sources. The findings reveal that the Sa’o are central to ancestral rituals and cannot be opened to outsiders for overnight stays. In response, the Dinas Pariwisata proposed a terminological and spatial distinction between rumah adat and rumah tradisional to guide future accommodation planning. A SWOT and SOAR analysis shows potential for homestay development through modern houses located outside the ritual core, reflecting cultural respect while meeting tourism demands. This research highlights the need for localized policy approaches and the vital role of customary leadership in sustainable tourism planning. Theoretically, it contributes to the discourse on heritage and tourism, while practically, it offers a culturally sensitive model for accommodation development in desa wisata with strong ritual traditions.
Cluster Analysis of Visitor Perceptions Toward Indonesia’s Tourism Marketing Mix in Dubai Haq, Ramiz Ansharil
Gadjah Mada Journal of Tourism Studies Vol 7, No 2 (2025)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v7i2.108173

Abstract

This study examines the impressions of 174 visitors to the Wonderful Indonesia booth at Arabian Travel Market (ATM) Dubai 2024 regarding the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) with a Likert scale questionnaire ranging from 1 to 5. The k-means analysis technique categorizes respondents into three clusters according on perceptual similarities,with Cluster 2 (62.64%) representing the most favourable group and Cluster 3 (20.11%) the most critical. ANOVA results indicate significant differences (p<0.001) among clusters, particularly in Price (F=116.144) and Process (F=96.267), which are the primary distinguishing factors. The examination of Euclidean distance indicates that the greatest gap between Clusters 2 and 3 is 4.592 signifying significant polarization of perceptions. The results demonstrate that Product achieved the greatest score (Mean=4.45) whereas Process and Price represented the primary deficiencies in Cluster 3. The strategic implications underscore the necessity for marketing distinction through segmentation particularly by enhancing service protocols and modifying pricing structures. This study offers an empirical foundation for formulating Indonesian tourism strategies in the global market.
Cultural Gateway Yogyakarta-Prambanan: Revitalisasi Berbasis Komunitas untuk Memulihkan Ekologi Interaksi Sosial di Pasar Tradisional Prambanan Salsabil, Janitra Fullaroa
Gadjah Mada Journal of Tourism Studies Vol 7, No 2 (2025)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v7i2.109953

Abstract

Prambanan Traditional Market's strategic position within the Yogyakarta-Klaten cultural tourism corridor offers significant potential as a heritage tourism destination. However, its 2020 physical revitalization failed to enhance visitor engagement or the local economy due to neglecting socio-cultural practices that constitute the market's authentic identity. This study analyzes the causes of revitalization failure and develops a culture-led regeneration model through a Systematic Literature Review (PRISMA framework) of 30 journal articles (2014-2024) on Javanese markets and cultural tourism. Findings reveal that prioritizing physical modernization over intangible heritage degraded relational ecosystems—particularly meaningful bargaining rituals and ngalap berkah spiritual practices. Successful cases like Beringharjo Market preserved socio-spiritual interactions through community-driven governance. The research proposes the 3C Framework: Cultural Coding restores spatial philosophies enabling symbolic interactions; Community Co-Creation establishes cultural councils for participatory tourism curation; and Corridor Integration syncs market practices with heritage rituals through narrative trails. The framework reorients policies toward protecting intangible heritage via oral tradition schools and embedded cultural narratives, shifting paradigms from physical-centric approaches to cultural embodiment. This positions traditional markets as living heritage ecosystems where human relationality supersedes physical structures, transforming Prambanan into an authentic cultural gateway that sustains local economies through experiential tourism.
Ironi Sampah dan Pariwisata: Respon Multiaktor atas Krisis Sampah di Kawasan Wisata Kaliurang Mulyasari, Runavia; Widyawati, Vania Sekar
Gadjah Mada Journal of Tourism Studies Vol 7, No 2 (2025)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v7i2.111381

Abstract

The massive development of tourism in the Kaliurang area of Yogyakarta over several decades has had a significant impact on environmental changes, both physical and non-physical. One of the impacts felt as a result of the massive tourism activities in the Kaliurang area is waste. The waste produced by tourists from various tourist activities in the Kaliurang area every day is voluminous, in addition to the waste produced by the local community. Unfortunately, tourism operators leave waste management and handling to the village government, which has a limited management system. This situation has persisted for years, leading to waste accumulation. In 2025, the local government, together with BUMKal, attempted to address the existing waste crisis by establishing a Waste Management House (RPS) with a digital system. This governance requires multi-actor cooperation (government, tourism operators, and local communities) to overcome the waste crisis through cross-actor collaboration. The responses that emerge from the interaction of these three actors can be categorised into four types, namely structural responses, socio-cultural responses, technological and innovative responses, and economic responses. The formalisation of waste institutions is not only a solution to poor waste management systems but also a new, more systematic governance model for environmental and socio-cultural welfare for multiple actors in the Kaliurang tourism area.