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VCD (Journal of Visual Communication Design)
Published by Universitas Ciputra Surabaya
ISSN : 25485342     EISSN : 25485350     DOI : https://doi.org/10.37715/vcd
Core Subject : Art, Social,
Arts Social Sciences
VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual Communication Comic and Illustration Advertising Photography Film and Videography Animation Design and Culture Study Game Design
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 107 Documents
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The Relationship Between Slogan Prints on Apparel and Consumer Self-Expression Rachel Audrey Effendi; Boyeun Kim
VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i1.4420

Abstract

Besides serving a purpose as clothing, slogan apparel is also a form of communication for self-expression. This paper researches consumers’ awareness and intention of self-expression through slogan apparel and consumers’ comfort levels with various types of slogans written on the apparel they wear. This research was conducted with a quantitative methodology which includes an online survey on Gen Z and millennials who wear slogan apparel from several countries. The result shows that consumers who wear slogan apparel are aware of self-expression through slogan apparel, but contradictingly their intention of self-expression through slogan apparel is low. Moreover, consumers’ comfort level with wearing slogan apparel varies on the type of slogan written on the apparel.
Exploring TikTok's Effectiveness for Local Brand Promotion: A Case Study of Conseva in Indonesia Paulina Tjandrawibawa
VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i1.4555

Abstract

This study looks into the efficiency of TikTok as a promotional tool for Conseva, an Indonesian company that specialises in fashion accessories and stationery. With an emphasis on reaching a bigger audience, particularly Indonesian women aged 25-34, the study uses a mixed-methods approach to evaluate TikTok's influence on brand awareness, audience engagement, and consumer behaviour. The study examined four different types of films for the Conseva Arctic collection, showing the difficulty of properly engaging the audience and driving customer behaviour through TikTok content. The findings highlight the importance of storytelling and hashtag strategies in digital marketing, emphasising the need for a more nuanced understanding of hashtag success on TikTok. The study's findings add to the expanding conversation about digital marketing by providing insights into the obstacles and opportunities connected with using TikTok as a promotional medium for local brands. However, the study's shortcomings, such as the inability to measure long-term impact and the emphasis on specific material types, should be taken into account when interpreting the results. Future research may address these limitations and expand our understanding of TikTok as a promotional tool for local brands.
The Design of Picture Book "Petualangan Onding" Containing Bugis Values for Early Childhood Character Education Andi Feninda Amalia Syahbani
VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i1.4670

Abstract

The rise of moral degradation caused by the waning of knowledge and application of human values ​​contained in Bugis culture (Sipakatau, Sipakakainge’, Sipakalebbi) continues to increase. Seeing this condition, the design of picture storybooks as a medium for visual communication and introduction of cultural values ​​as educational materials were carried out with characters and increasing segmented visual literacy for early children. The title of the picture storybook is "Petualangan Onding". Contains 14 pages and tells the story of a Bugis child named Onding and a monkey endemic to South Sulawesi named Upe who invites readers on an adventure to get to know the three ancestral values ​​of the Bugis tribe: Sipakatau, Sipakainge', and Sipakalebbi. The work creation method is carried out in stages from data collection to the execution process. Data was collected by obtaining primary data from people closely related to the book "Petualangan Onding", and then secondary data from literature studies. The book design process uses visual elements such as colors with a refreshing color mood, typography from the font named “Amalia”, and the concept of flat design illustrations. These elements are mixed in such a way as to create a culture-based visual communication medium for early childhood learning and character education.
Paradigmatic-Syntagmatic Structure Relation in the Narrative of Animated Music Video “Sabda Alam” as a Campaign Design for Endemic Birds in Indonesia Winny Gunarti Widya Wardani; Syahid Syahid; Taufiq Akbar
VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i1.4675

Abstract

There are many media campaign models, one of which is an animated music video. In 2021, an animated music video entitled “Sabda Alam” by students of SMK Raden Umar Said (RUS) Kudus won appreciation from national and international filmmakers at the Balinale International Film Festival 2021. As an audio visual-based campaign design, “Sabda Alam” has become one of the creative economic product models produced by vocational high school students. This video presents a narrative about the life of endemic birds in Indonesia that are threatened with extinction. The urgency of the issue of endangered species underlies the importance of this study to analyze the structure of visual narratives in animated music video designs that is able to carry campaign messages in ways that attract attention. This research uses a combination method, namely qualitative and quantitative analysis using a paradigmatic and syntagmatic structural approach in semiotic theory. Qualitatively, examines the visual narrative of animated music videos based on three storyline structures, namely the beginning, middle, and ending storyline. In each part of the storyline, analysis refers to the visualization of visual signs of the subject, event, and setting in the scene. While quantitatively, this study formulates the audience's level of understanding of the campaign message in the animated music video. The results of the analysis of the structure of the visual narrative show that there are paradigmatic associations from the scenes that link the existence of interest as a message clue. While syntagmatically, analysis refers to the existence of a function in the scene about something. The two are interrelated to produce a campaign message about the importance of protecting endemic birds in Indonesia. This study can be an academic reference, both in vocational high schools and universities, in developing inspiring campaign media designs in the creative industry.
Beyond the Lantern Festival: Designing Fantasy Illustrations Inspired by Lontong Cap Go Meh and Kelenteng Hok An Kiong Shienny Megawati Sutanto; I Wayan Mudra; A. A. Gde Bagus Udayana; I Nyoman Suardina
VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i1.4697

Abstract

This study examines the creative process behind the illustrations of the fantasy novel "Warisan Dua Dunia" inspired by the Lontong Cap Go Meh tradition in Hok An Kiong Temple, Surabaya. This tradition is an interesting example of Indonesian and Chinese cultural acculturation. A qualitative descriptive method with observation, interview, and documentation techniques was used in this study. The theoretical framework used includes Visual Language (Tabrani) and The Big Triangle (Mc Cloud). The results showed that the creative process of the novel illustration began with observation and reflection on the Lontong Cap Go Meh tradition. The researcher combined the results of observation and reflection with personal experience to form a personal interpretation visualized in a manga style. Imaginative and realistic visualizations inspired by Chinese culture enrich the work's aesthetics and transport the reader into an imaginary world full of meaning. This study shows that the combination of contemplation, personal interpretation, and manga visual style produces a work that is not only relevant to the younger generation but also opens up new interpretation towards tradisi Lontong Cap Go Meh di Kelenteng Hok An Kiong.
Visual Language of Angling Dharma Relief at Jago Temple Marina Wardaya; I Wayan Mudra; A. A. Gde Bagus Udayana; I Nyoman Suardina
VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i1.4717

Abstract

The relief panels depicting the Angling Dharma story on the Jago Temple offer a valuable resource for researchers, similar to the Kresnayana story reliefs in Prambanan. These reliefs serve as visual narratives, conveying the Angling Dharma epic. The sculptors meticulously selected key scenes from the text, translating them into captivating visuals and arranging them within individual panels. These panels, when assembled, form a cohesive narrative of the Angling Dharma story. In a modern context, this sequence of panels resembles a movie, unfolding the story through a series of images. To encompass the entirety of the narrative within the confines of the relief's surface, the sculptors employed a distinct drawing method known as the "space-time-flat" system. This approach differs significantly from modern Western artistic conventions. The unfamiliar style can pose challenges in interpreting the depicted scenes. This research proposes a descriptive and qualitative analysis of the "space-time-flat" method used in the Angling Dharma reliefs. By delving into this unique drawing system, the study aims to glean valuable insights that can be applied in the creation of various visual media. The analysis can shed light on artistic practices that predate the arrival of Western drawing techniques with their emphasis on naturalism, perspective, and single-moment depiction.
ToC Vol 9 No 1 Ika Raharja Salim
VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Re-Design and Development of Cirebon City MSME Digital Promotion Media as Implementation of Project-Based Learning MBKM Consultation Project Nanang Ganda Prawira; Aditya Aditama Putri Hikmatyar; Fathia Salma Ramadhani
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4236

Abstract

The lack of visual branding and visual promotion development has resulted in MSMEs in Cirebon City experiencing stagnation in business. Based on interviews and initial observations on several samples of Cirebon City MSMEs, branding re-design, packaging re-design, and digital promotion development are needed. As a partner of the Cirebon City Government, the UPI Visual Communication Design Study Program has become a Design Consultant Team to develop and strengthen the visual promotion of MSMEs through monitoring Consultancy Project lectures. Research and design development methods are carried out using design thinking. This research uses the design thinking method to present the visual branding of two MSMEs. Starting from understanding the needs of MSMEs (empathy), identifying problems (define), solutions through academic ideas or conceptual ideas (ideate), visual solutions (prototype), and trials (test). The research output is a selected design that will be presented and exhibited to the public, especially MSME clients in Cirebon City. Implementing the MBKM program has significantly influenced the skills of Visual Communication Design, Faculty of Arts and Design Education, Universitas Pendidikan Indonesia’s students, including improving critical and creative thinking skills, training leadership skills, and collaboration skills, fostering a good work ethic and culture, and forming professionalism in students.
Scene Continuity in Building The Message of The Song in “Jiwa Yang Bersedih” Music Video William Sanjaya
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4295

Abstract

A music video is a short film used to accompany a song. "Jiwa Yang Bersedih" is a music video that tells the story of a woman's struggle with sadness and her vulnerability in seeking happiness. "Jiwa Yang Bersedih" music video has the application of continuity of content, movement, position, and time in each series of images. These continuities help show the message in the story through each scene shown. This research was conducted to discuss the application of continuity in each shot in building the message of the song in "Jiwa Yang Bersedih" music video. The research method used is qualitative. Meanwhile, the approach used is purposive sampling, namely by taking samples as a description of the research material. The theory used for discussion is continuity theory explained by Blain Brown. From the research that has been carried out, it is concluded that there is application of continuity of content, position, and time throughout the scene. Meanwhile, continuity of movement only applies to scenes 1, 4, 5, 10 and 11. On the other hand, discontinuity in content, position, and time occurs in several scenes. These discontinuities disrupt the storyline, causing an acceleration in the character's actions in a scene. Furthermore, a discontinuity that is not consistent between shots in each scene could mislead the viewers from the original storyline. Meanwhile, continuity shows the storyline about Ghea's struggle to find happiness through her shadow.
Product Photography of Uniqlo Indonesia As A Promotion Medium On Instagram Social Media Martinus Eko Prasetyo; Kresnawan Budiargo
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4568

Abstract

This research discusses the role of product photography in the UNIQLO Indonesia brand as a promotional medium on the Instagram social media platform, where social media is one of the most important tools for brand promotion activities. With the rapid growth of Instagram users in Indonesia, UNIQLO has successfully utilized visual and narrative strengths to build a strong brand image, communicate brand values, and increase awareness and consumer interest in its products. This research analyzes how UNIQLO uses product photography to capture the essence of its unique collections, showcase functional designs, and convey brand messages. The study is conducted qualitatively with a case study on Instagram posts on the UNIQLO Indonesia account. Through this exploration, insights are gained into product photography techniques, shooting angles, display, and lighting techniques. The research highlights the importance of product photography in the activities of the UNIQLO brand, as evidenced by storytelling, brand images and aesthetic impressions, user engagement, promotion, and sales.

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