cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Antonius Rizki Krisnadi
Contact Email
akrisnadi@bundamulia.ac.id
Phone
+62 811-8880-593
Journal Mail Official
akrisnadi@bundamulia.ac.id
Editorial Address
Jl. Lodan Raya No. 02, Ancol. Jakarta Utara 14430
Location
Kota tangerang,
Banten
INDONESIA
Jurnal Hospitality dan Pariwisata
Published by Universitas Bunda Mulia
ISSN : 24425222     EISSN : 26558165     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
Jurnal Hospitality dan Pariwisata diterbitkan secara berkala dua kali dalam satu tahun yaitu pada bulan Februari dan November. Jurnal ini ditujukan sebagai media bagi akademisi dan praktisi untuk menyumbangkan karya ilmiah dan pengalaman praktisnya yang dapat berguna bagi pengembangan ilmu pengetahuan khususnya di bidang industri hospitality dan pariwisata.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 131 Documents
 8   9   10   11   12 
Pemanfaatan Quinoa Sebagai Bahan Substitusi Tepung Terigu Pada Muffin Cake Juliana Juliana; Felicia Evelyn Beguiristen; Phoebe Emanuella Sulistio
Jurnal Hospitality dan Pariwisata Vol 8, No 2 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i2.3148

Abstract

Muffin cake, also known as “Quick Bread”, is one of the bread products that is considered as a quick bread because it is practical and one of the type of cake that is easy to consume. This product has any variety of flavors, from salty, sweet and savory depending on the varied contents of the muffin cake. Generally, muffin cakes are made from wheat flour mixed together with other ingridients such as eggs and sugar. Wheat flour can be said to be the most important ingridients in the success of the product. The role of wheat flour has taken a very large number, 55% used in the total production of the bread and cakes companies so it slowly threaten the level of dependence of the Indonesian people on wheat which continues to increase every year. To reduce this dependency rate, researches developed a muffin cake product that originally  made from wheat flour which was substitute into quinoa as its raw material. The Quinoa-based muffin cake will be developed into three different variants as the final results, consisting of a variant of tiramisu jam filling and also a variant of regal jam filling. This study aims to determine whether any effects  of using quinoa on muffin cake, to  know the level of preference number by the panelist on quinoa-based muffin cake and to know the panelists’s acceptance of quinoa-based muffin cake that determined in 4 different aspects, in terms of aroma, taste, texture and appearance of the muffin cake. This research involved 56 respondents as a panelist from the Jakarta area that to be used as a sample, using a primary data collection methods through distributing questionnaires and also surveys. The type of this research method is using a research and development. Based on the results of the tests by using hedonic organoleptic and hedonic quality tests, validity tests, reliability tests, and friedman tests that quinoa-based muffin cake can be accepted and like by the number of people in Indonesia based on the number of the data are above the mean. Keywords:  Quinoa, Muffin Cake, Wheat Flour, Jam
MODEL PEMASARAN PADA DESTINASI WISATA RURAL DAN WISATA URBAN Dhanik Puspita Sari
Jurnal Hospitality dan Pariwisata Vol 8, No 2 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i2.3813

Abstract

Produk pariwisata Indonsesia yang paling banyak dicari adalah berupa wisata budaya dengan kontribusi wisata urban dan wisata rural sebesar tiga puluh lima persen menjadikan jenis wisata ini menjadi salah satu wisata alternatif yang memiliki potensi yang besar. Tentunya hal ini dapat tercapai bila wisatawan datang, berkunjung dan juga membelanjakan uang yang dimilikinya disana. Oleh karena itu pemasaran destinasi pariwisata menjadi poin penting dalam mendatangkan wisatawan. Adapun tujuan dari penulisan ini adalah unruk memberikan gambaran akan beberapa model pemasaran destinasi wisata urban dan wisata rural yang dapat diaplikasikan sesuai dengan kebutuhan. Adapaun metode penelitian yang digunakan adalah berupa kualitatif deskriptif dengan mempergunakan data skunder yang berasal dari berbagai sumber litelatur dan penelitian yang pernah diterbitkan sebelumnya. Adapun model pemasaran digital yang paling tepat untuk digunakan adalah berupa pemasaran digital dikarenakan karakteristik kebiasan wisatawan yang banyak melakukan pencarin informasi melalui internet di berbagaimacam media sosial.
EFEKTIFITAS BAURAN PEMASARAN DI TAMAN WISATA MATAHARI PADA ERA NEW NORMAL aditya sugih setiawan; Sekti Rahardjo; Sugiyanto Sugiyanto
Jurnal Hospitality dan Pariwisata Vol 8, No 2 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i2.3686

Abstract

                  Matahari Tourism Park is a place of recreation and tourism with the motto Recreation and Education Park. Meanwhile, referring to the data from the management of the Matahari Tourism Park, the number of tourist visits since the pandemic has decreased. Referring to the data in the last three years, Matahari Tourism Park has experienced a decline in tourists which has an effect on company income. This matter needs to be seen in terms of effectiveness, especially the marketing mix in the new normal era. The indicators of effectiveness include goal achievement, integration, and adaptation. Researchers want to know the effectiveness of the marketing mix at Taman Wisata Matahari in the new normal era. This research uses qualitative methods. Data collection techniques were carried out by means of observation, literature study, and in-depth interviews with informants. The variables of this study refer to the marketing mix, namely product, price, place, and promotion. Qualitative data analysis consists of three streams of activities that occur simultaneously, namely data reduction, data presentation, and conclusion drawing/verification. the effectiveness of the marketing mix at Taman Wisata Matahari in the new normal era, namely products in the form of water tourism rides, game rides, adventure rides, and educational rides. As for other products, namely accommodation facilities, fields, gazebos, culinary and souvenirs, as well as tour packages. Regarding the price in the form of an entrance ticket to Matahari Tourism Park, it is Rp. 60,000 for domestic and Rp. 150,000 for foreign countries. Meanwhile, place in the form of product marketing locations is focused on TWM locations. The focus of the marketing location for TWM products is in the Jabodetabek area at this time. Meanwhile, promotion is in the form of social media. Overall, all of these variables are included in the adaptation indicators
PENGARUH KUALITAS PRODUK SAMBAL DAPOER VITA TERHADAP MINAT BELI ULANG DI ONLINE SHOP TOKOPEDIA julia ratnawulan skawanti
Jurnal Hospitality dan Pariwisata Vol 8, No 2 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i2.3495

Abstract

The development of digital technology currently has an impact on the advancement of trade in Indonesia, one of which is online-based UMKM or commonly referred to as online shops. One of the advantages of an online shop for sellers or sellers is that they do not require large room rentals and do not require many employees to serve consumers, while on the consumer side, consumers can simply use smartphones and internet networks to search and purchase the products they need. This technology is very useful, especially during the current Covid-19 pandemic where the government implements the Enforcement of Community Activity Restrictions (PPKM) and fairly strict health protocols.This study aims to determine the correlation between product quality (variable X) and purchase intention (variable Y) at the Dapoer Vita online shop at Tokopedia. Data was collected through a questionnaire using a Likert scale obtained from 100 people who had made transactions at Dapoer Vita, then analyzed in the form of descriptive statistics. The data was obtained by using a simple linear regression analysis technique with SPSS V 23.0.This study resulted that the quality of food products showed a moderate relationship to repurchase interest in correlation analysis with an R number of 0.534. The Food Product Quality Variable has an effect of 28.5% on Repurchase Interest. The T-test results show that the quality of food products has a significant effect on consumers' repurchase interest at the Dapoer Vita online shop with a significance value of 0.000 <0.05Keywords:  Online shop, Product Quality, Repurchase Interest, Sambal
DAMPAK E-SERVICE QUALITY TERHADAP E-LOYALTY PADA SITUS MASKAPAI PENERBANGAN LOW COST CARRIER DI INDONESIA Yenli Yenli Megawati, Howard S Giam
Jurnal Hospitality dan Pariwisata Vol 8, No 2 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i2.3770

Abstract

Industri penerbangan di Indonesia berperan penting dalam menghubungkan berbagai wilayah di Indonesia. Tren peningkatan pertumbuhan jumlah keberangkatan penumpang setiap tahunnya di bandara Indonesia menyebabkan semakin banyak pula maskapai penerbangan yang mencoba mensasar segmen baru, salah satunya dengan bermunculannya berbagai maskapai penerbangan dengan konsep low cost carrier (LCC). Salah satu yang diandalkan oleh maskapai penerbangan low cost carrier ini dalam menjangkau konsumennya adalah melalui situs onlinenya yang dapat memberikan berbagai informasi yang termasuk melakukan penjualan tiket secara langsung. Untuk itu, penelitian ini dilakukan untuk mencari tahu mengenai pengaruh dari electronic service quality (e-Service Quality) terhadap loyalitas dari konsumen yang menggunakan jasa dari maskapai penerbangan berkonsep low cost carrier. Pengumpulan data pada penelitian ini dilakukan melalui survey menggunakan kuesioner dengan jumlah responden sebanyak 200 responden. Metode analisis data dalam penelitian ini menggunakan analisis regresi.
PENGARUH MARKETING COMMUNICATION TERHADAP BRAND AWARENESS DI DISCOVERY KARTIKA PLAZA HOTEL BALI Erika Nursalim Sofiani
Jurnal Hospitality dan Pariwisata Vol 9, No 1 (2023): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v9i1.3944

Abstract

Perkembangan dan kemajuan teknologi dalam dunia pariwisata melahirkan banyaknya infrastruktur tempat menginap. Perusahaan dengan brand yang kuat mampu menjadikan produk yang dijual menjadi pilihan utama seseorang, seperti yang dilakukan oleh Discovery Kartika Plaza Hotel Bali dalam membangun hal tersebut melalui kegiatan komunikasi pemasarannya. Tujuan penelitian ini adalah untuk mengetahui pengaruh antara Marketing Communication terhadap Brand Awareness di Discovery Kartika Plaza Hotel Bali. Penelitian ini menggunakan metode pendekatan kuantitatif dengan teknik pengambilan sampel non probability sampling jenis purposive sampling. Teknik analisis data yang digunakan adalah analisis deskriptif dengan uji instrumen, uji asumsi klasik dan uji hipotesis secara parsial dan simultan. Jumlah sampel yang didapatkan adalah sebesar 396 responden pengunjung Discovery Kartika Plaza Hotel Bali. Hasil penelitian ini menunjukkan bahwa Marketing Communication yang terdiri dari dimensi Advertising, Sales Promotion, Event and Experience, Public Relation and Publicity, Direct Marketing, Interactive Marketing, Word of Mouth, dan Personal Selling secara simultan berpengaruh terhadap Brand Awareness di Discovery Kartika Plaza Hotel Bali. Sedangkan secara parsial, hanya dimensi Direct Marketing dan Word of Mouth yang berpegaruh terhadap Brand Awareness. Kemudian, Discovery Kartika Plaza Hotel Bali berada ditingkatkan brand recognition dengan jumlah rata-rata tertinggi sebesar 79,59%. Bagi pihak manajemen hotel disarankan untuk memperbanyak iklan pada media online maupun offline, mengadakan promosi serta kegiatan acara di lingkungan hotel agar masyarakat lokal maupun luar Bali dapat lebih mengenal Discovery Kartika Plaza Hotel.
MEMORABLE TOURIST EXPERIENCE: KUNJUNGAN WISATA KE SENTRA PRODUKSI EMPING MELINJO SEBAGAI DAYA TARIK WISATA HERITAGE Sri Fajar Ayuningsih; Nurbaeti Nurbaeti; Jajang Gunawijaya
Jurnal Hospitality dan Pariwisata Vol 9, No 1 (2023): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v9i1.4172

Abstract

The tourist experience is one of the critical success factors in the tourism industry. Every destination, tourist attraction, and other tourism product must be able to provide a memorable tourist experience.  Banyuresmi tourism village, Pandeglang, Banten has the potential to attract cultural heritage tourism, including gastronomic tourism. However, the potential has not been developed as a tourist attraction that can provide a memorable experience for tourists. This descriptive qualitative research aims to identify and analyze the potential of cultural and gastronomic tourism that is memorable for tourists. Primary data collection was obtained from field observations and in-depth interviews with key informants. Data analysis through a reduction process to determine the components that provide a memorable experience for travelers. The results of the study indicate that cultural and gastronomic tourism experiences that are memorable for tourists when visiting Banyuresmi tourism village can be formed from five components, namely; (1) good social interaction between residents and tourists, (2) camping activities provide a memorable experience because they have local authenticity, (3) good service and hospitality of residents become a special attraction and give a deep impression to tourists, (4) the tradition of camping and making bamboo crafts becomes an impressive cultural and gastronomic tourism attraction for tourists, and (5) challenges encountered along the way to the location also create an unforgettable experience for tourists.
THE PREDICTING FACTORS OF MUSEUM VISITOR INTENTION: A STUDY OF MUSEUM WAYANG JAKARTA Ichwan Masnadi
Jurnal Hospitality dan Pariwisata Vol 9, No 1 (2023): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v9i1.4047

Abstract

Abstract       This study examines the influence between the product and the management of attraction on revisit intentions. The sample were taken by accidental sampling method of 150 respondents. Data were collected by survey with questioner method, field orientation, and interview. The data were analyzed using multivariate regression analysis to determine the influence between the product, the management of attraction and revisit intention. The product consist of location, accessibility, variety on site attractions, high quality environment, facilities, and price. The result showed that accessibility, variety on site attraction, and facilities has a significantly positive effect on revisit intention, meanwhile environment and price was not significantly influence on revisit intention. On the contrary, location has a negative effect on revisit intention. The management of attractions include the tangible elements of product, the characteristics of service delivery, and human resources management. The tangible elements of product and human resources was not significantly influence on revisit intention, but the characteristics of service delivery has a positive influence on revisit intention. The result indicate that the product has a dominant and significantly positive influence on revisit intention and the management of attractions also has a significantly positive effect on revisit intention . The product and management of attractions simultaneously has a significantly positive effect on revisit intention. The study provided a more through understanding the factors that may effect success of museum, which may help governments better understand the visitor needs. 
Strategy for Increasing Millennial Tourist Visits in the Mulyaharja Thematic Village Yuviani Kusumawardhani
Jurnal Hospitality dan Pariwisata Vol 9, No 1 (2023): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v9i1.4208

Abstract

Kampung wisata tematik kampung sangat cocok dan menjadi daya tarik tersendiri bagi wisatawan domestik maupun asing di Indonesia saat ini. Hal ini dikarenakan kampung wisata tematik memiliki karakteristik hygiene, low touch, low mobility, dan less crowd yang merupakan pendekatan pariwisata baru, yaitu new tourism economic. Kampung tematik di Indonesia sudah mulai banyak berkembang. Pengembangan kampung wisata tematik perlu terus dilakukan secara berkelanjutan dan berkesinambungan, guna menjaga eksistensi kampung wisata tematik. Namun, minat wisata generasi millenial untuk berwisata ke kampung wisata tematik ini masih sangat rendah. Berdasarkan hal inilah penelitian ini bertujuan untuk merancang strategi peningkatan kunjungan wisatawan millenial di kampung tematik.            Metode penelitian menggunakan pendekatan kualitatif dengan alat analisis SWOT. Terdapat tiga expertise yang dijadikan narasumber pada penelitiam ini, yaitu pihak pengelola kampung tematik, pihak pemerintah daerah, dan akademisi pariwisata. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Hasil penelitian ini menunjukkan bahwa fasilitas dan atraksi wisata yang ada di Kampung Tematik Mulyaharja saat ini masih kurang beradaptasi dengan era millennial sehingga sedikit kesulitan untuk menarik generasi millennial untuk menjadi wisatawan. Seharusnya secara keseluruhan fasilitas dan atraksi wisata di Kampung Tematik Mulyaharja sudah dapat beradapatasi dengan digital sehingga wisata edukasi pertanian ini tidak ketinggalan jaman dan tetap memiliki daya tarik bagi generasi millenial.
Faktor-Faktor yang Mempengaruhi Minat Wisatawan Domestik untuk Berwisata di Nias Selatan, Sumatera Utara Yenli Megawati; Howard S Giam
Jurnal Hospitality dan Pariwisata Vol 9, No 1 (2023): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v9i1.4185

Abstract

Industri pariwisata di Indonesia berperan penting dalam membangun perekonomian di Indonesia. Sebelum pandemi, devisa sektor pariwisata terus mengalami tren peningkatan. Namun, saat pandemi terjadi, sektor pariwisata menjadi salah satu sektor yang paling terdampak. Dengan mulai membaiknya situasi pandemi covid-19, diharapkan kondisi sektor pariwisata juga akan mulai pulih kembali. Kabupaten Nias Selatan di provinsi Sumatera Utara, juga turut berbenah diri. Di sektor pariwisata, Kabupaten Nias Selatan menekankan kepada wisata alam dan wisata budaya. Penelitian ini dilakukan untuk mencari tahu mengenai faktor motivasi berwisata yang dirasakan paling penting oleh responden. Responden pada penelitian ini sejumlah 50 orang. Metode analisis data dalam penelitian ini menggunakan statistik deskriptif. Dari 50 orang responden, diperoleh hasil bahwa motivasi utama dalam berwisata sangat tergantung pada faktor atraksi wisata dan diikuti oleh faktor aksesibilitas.

Page 10 of 14 | Total Record : 131

 8   9   10   11   12 

Filter by Year

2017 2025


Reset
Filter By Issues
All Issue Vol 11, No 2 (2025): Jurnal Hospitality dan Pariwisata Vol 11, No 1 (2025): Jurnal Hospitality dan Pariwisata Vol 10, No 2 (2024): Jurnal Hospitality dan Pariwisata Vol 10, No 1 (2024): Jurnal Hospitality dan Pariwisata Vol 9, No 2 (2023): Jurnal Hospitality dan Pariwisata Vol 9, No 1 (2023): Jurnal Hospitality dan Pariwisata Vol 8, No 2 (2022): Jurnal Hospitality dan Pariwisata Vol 8, No 1 (2022): Jurnal Hospitality dan Pariwisata Vol 7, No 2 (2021): Jurnal Hospitality dan Pariwisata Vol 7, No 1 (2021): Jurnal Hospitality dan Pariwisata Vol 6, No 2 (2020): Jurnal Hospitality dan Pariwisata Vol 6, No 1 (2020): Jurnal Hospitality dan Pariwisata Vol 1, No 2 (2015): Jurnal Ilmiah Hospitality dan Pariwisata Vol 5, No 2 (2019): Jurnal Hospitality dan Pariwisata Vol 5, No 1 (2019): Jurnal Hospitality dan Pariwisata Vol 4, No 2 (2018): Jurnal Hospitality dan Pariwisata Vol 4, No 1 (2018): Jurnal Hospitality dan Pariwisata Vol 3, No 2 (2017): Jurnal Hospitailty Dan Pariwisata Vol 3, No 01 (2017): Hospitality dan Pariwisata Vol 2, No 01 (2016): Hospitality dan Pariwisata Vol 2, No 2 (2016): Hospitality dan Pariwisata Vol 1 (2015): Jurnal Ilmiah Hospitality dan Pariwisata More Issue