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Jurnal Hospitality dan Pariwisata
Published by Universitas Bunda Mulia
ISSN : 24425222     EISSN : 26558165     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
Jurnal Hospitality dan Pariwisata diterbitkan secara berkala dua kali dalam satu tahun yaitu pada bulan Februari dan November. Jurnal ini ditujukan sebagai media bagi akademisi dan praktisi untuk menyumbangkan karya ilmiah dan pengalaman praktisnya yang dapat berguna bagi pengembangan ilmu pengetahuan khususnya di bidang industri hospitality dan pariwisata.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 131 Documents
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STRATEGI PROMOSI SHIROKUMA CAFE DI MASA PANDEMI Sofi Ani
Jurnal Hospitality dan Pariwisata Vol 7, No 2 (2021): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v7i2.3024

Abstract

The COVID-19 pandemic caused a significant effect for many economic sectors, especially the food and beverage industry. Many companies in this field are forced for either temporary or permanent closure. This study was conducted to find out what kind of promotional strategies done by Shirokuma Cafe during the pandemic to attract customers. This qualitative research was done by collecting data by interviewing, observing, as well as documenting the data gathered from both the head office as well as employees of Shirokuma Cafe. This study shows that promotional activities carried out by Shirokuma Cafe during the pandemic are sales promotion, and advertising that utilizes social media, namely Instagram, as well as direct marketing using SMS and whatsapp inform customers about their latest on going promos. These promotional strategy activities are effective in increasing sales at Shirokuma Café. Promotional activities that are not used by Shirokuma Cafe are personal sales and public relations activities due to unsupportive circumstances and budget. Shirokuma Café's promotional strategies such as sales promotion, advertising, and direct marketing focus on social media. In order to attract customers, Shirokuma Cafe can often hold activities such as holding seminars, giveaways, and collaborating with food bloggers to introduce their products to the public.
PENGARUH KUPON TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS : PROMO KUPON CICIP MELALUI PEMBELIAN DELIVERY VIA GRABFOOD DI PORKHUB, PALMERAH) Regina Dewi Hanifah; Clarita Clarita
Jurnal Hospitality dan Pariwisata Vol 7, No 2 (2021): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v7i2.3017

Abstract

Bisnis kuliner merupakan salah satu bisnis yang berkembang pesat, perkembangan bisnis kuliner diikuti dengan adanya perkembangan teknologi yang memberikan kemudahan bagi pelaku bisnis untuk dapat menjangkau konsumen, teknologi tersebut yaitu GrabFood. Porkhub Palmerah menggunakan jasa GrabFood dalam penjualannya, terdapat peningkatan penjualan di Porkhub yang lebih besar melalui GrabFood dibandingkan dengan penjualan secara dine in yang dimana hal ini berhubungan dengan adanya promo kupon via GrabFood. Tujuan penelitian ini adalah mengetahui bagaimana kupon berpengaruh terhadap keputusan pembelian di Porkhub Palmerah. Penelitian ini menggunakan metode asosiatif dengan pendekatan kuantitatif yang dimana menggunakan analisis regresi berganda. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner, wawancara, observasi, studi pustaka, dan dokumen. Penelitian ini menggunakan teknik non-probability purposive sampling pada 93 responden yang merupakan konsumen dari Porkhub Palmerah yang melakukan pembelian via GrabFood periode Oktober 2020 – Januari 2021. Setelah melakukan pengolahan data didapatkan bahwa adanya pengaruh yang sangat kuat antara kupon terhadap keputusan pembelian dengan hasil koefisien korelasi sebesar 0,871 dan pengaruh antar variabel sebesar 76%. Persamaan regresi berganda yang didapatkan adalah ???? = 6,775 + 2,378????1 + 2,352????2 + 2,181????3. Berdasarkan pada uji-t dan uji-f didapatkan hasil Ho ditolak dan Ha diterima, sehingga dapat disimpulkan bahwa “Terdapat pengaruh antara kupon terhadap keputusan pembelian via GrabFood di Porkhub Palmerah” Kesimpulan yang dapat diambil dari penelitian ini yaitu kupon Cicip memiliki pengaruh terhadap keputusan pembelian di Porkhub, Palmerah. Saran yang dapat diberikan dalam penelitian ini adalah dapat meningkatkan durasi promo kupon, memberikan apresiasi kepada pelanggan setia, mempertahankan kesesuaiaan dengan kebutuhan dan keinginan konsumen, serta memberikan kemudahan dalam penukaran kupon.
PERHELATAN ATRAKSI BUDAYA BAKAR TONGKANG SEBAGAI SALAH SATU ATRAKSI BUDAYA DI RIAU Melisa Melisa; Rianto M.Si.Par
Jurnal Hospitality dan Pariwisata Vol 7, No 2 (2021): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v7i2.3023

Abstract

Bakar Tongkang is one of the cultural attractions in Riau Province, namely Bagansiapiapi City. The Bakar Tongkang cultural attraction event is held annually for generations by the local community due to its unique culture and history.This study was conducted to determine whether the Bakar Tongkang cultural attraction procession in Bagansiapiapi City, Riau Province can be an alternative cultural attraction in Riau Province which is made into a leading attraction. This study uses descriptive qualitative research involving informants representing the Tourism Office, accommodation industry players, transportation industry players, retail store industries, restaurant businesses, street vendors and tourists' views about this cultural attraction procession event as well as the community in Bagansiapiapi City and the organizing committee.From the results of in-depth interviews and observations made by researchers based on in-depth questions, it was found that almost all informants who became sources of information stated that they strongly supported the existence of this cultural attraction event which was carried out regularly every year due to the positive impact of this cultural attraction procession event, namely the impact to the regional economy and Regional Original Income (PAD) and become a leading attraction, in addition to the success of the procession of this cultural attraction, it also has the impact of traffic jams in the city of Bagansiapiapi during the process, rising prices for lodging, food and rickshaw prices as well as other negative impacts, namely waste. 
Strategy Management of Waterboom Bali Tourism Object In The New Normal Tourism Era Roels Ni Made Sri Puspa Dewi
Jurnal Hospitality dan Pariwisata Vol 8, No 1 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i1.3189

Abstract

The Pandemic COVID-19 has had a huge impact on the tourism industry. Waterboom Bali tourist attraction as one of the largest water recreation facilities in Bali has also not escaped the impact of the pandemic. In order to continue to operate and maintain the sustainability of tourism objects, they must be able to live in peace with the Covid-19 virus. This study aims to determine the application of health protocols and tourism management strategies in the new normal era of tourism. Methods of data collection are done by observation, interviews, literature study, and documentation. The sampling technique used was Accidental Sampling. The data analysis method uses data triangulation, namely the triangulation method. The results of this study are that the implementation of the CHSE health protocol has been very good for tourists and workers. Implementation of health protocols in the form of check-in for eligibility to enter tourist destinations on the PeduliLindungi application, checking body temperature, using complete personal protective equipment, and Sanitation Team for periodic environmental cleaning. The management strategy in the new normal of tourism is in the form of promoting ticket prices according to tourist classifications and operating schedules only on weekends.
ROLE OF FACILITIES ON VISITOR SATISFACTION IN GUNUNG BUNDER NATURAL TOURISM, BOGOR REGENCY Yuviani Kusumawardhani
Jurnal Hospitality dan Pariwisata Vol 8, No 1 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i1.3211

Abstract

Traveling activities can increase creativity, eliminate saturation, relaxation, shopping, doing business, learning about history, culture, and language from certain ethnicities, health, and spirituality. Indonesia is a country that has considerable natural tourism potential and has become an attraction for visitors from all over the world. Gunung Bunder Nature Tourism is one of the natural attractions located in Bogor Regency with pine tree attractions. But the management of tourist attractions is still carried out independently by the community, causing a lack of tourist facilities to be provided to visitors. This is behind this research to analyze the role of facilities on visitor satisfaction in Mount Bunder Natural Tourism.In research procedures, quantitative approaches with simple linear regression analysis tools are used. Nonprobability sampling with a purposive sample technique was utilized to collect data from as many as 100 people. The findings revealed that facility variables influence visitor happiness, implying that facilities have a role in visitor pleasure and that if the manager improves the facility, tourist contentment will rise. The findings of the determination coefficient test revealed that facilities had a 71.9 percent effect on visitor satisfaction, with the remaining 28.1 percent influenced by factors not addressed in this study.
PENGARUH PROMOTIONS MIX TERHADAP KEPUTUSAN MENGINAP TAMU DI HOTEL SANTIKA PREMIERE SLIPI, JAKARTA Runi Yulianti Togubu
Jurnal Hospitality dan Pariwisata Vol 8, No 1 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i1.3205

Abstract

Researchers want to examine the effect of the promotion mix on the decision to stay at the Santika Premiere Slipi Jakarta. The results of multiple linear regression analysis show that advertising has no significant effect on the decision to stay, then sales promotion, personal selling, public relations, and direct marketing have a significant effect on the decision to stay. This can be shown by Fcount of 124.830 with Fcount probability of0.000 < 0.05. The amount of the contribution of the 5 independent variables together to the decision to stay is 62.2%. While 37.8% is influenced by other variables that are not tested by this study. This study shows that individually the four variables, namely sales promotion, personal selling, public relations, and direct marketing have a significant influence on the decision to stay, only advertising has no significant effect on the decision to stay. The results of this study indicate that direct marketing is the most dominant influence on the decision to stay.  
Inovasi Pembuatan Kulit Mooncake Dari Tepung Kacang Merah Saleha Usman; Dhanik Puspita Sari; Tasya Maulidina
Jurnal Hospitality dan Pariwisata Vol 8, No 1 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i1.3207

Abstract

The purpose of this study was to obtain a suitable recipe for making mooncake skins made from local food, namely red bean flour and to determine the level of public preference for this innovative product. The research method used is quantitative research, and distributing questionnaires to the panelists in conducting a preference test or organoleptic test on the taste, color, aroma and texture of the product. Processing of data from the results of the questionnaire was processed using descriptive statistics. The results obtained after conducting pre-experiments the authors get the right results for research by providing questionnaires and product samples to expert panelists and consumer panelists, the formulation used is the P2 formulation using 85% red bean flour 15% wheat flour and the P3 formulation using 100% red bean flour. The conclusion of this study is from the 2 formulations obtained and seen from the mean, median, mode, and standard deviation of the results of the organoleptic test questionnaire to expert panelists and consumer panelists, it can be concluded that the preferred formulation is in terms of taste, aroma, color and texture are P3 formulations using 100% red bean flour with an average value of 3.5 for expert panelists and 3.32 for consumer panels
ANALISIS PENGARUH INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI BUKIT DAGO PARUNG PANJANG, BOGOR Hady Chandra Kurniawan
Jurnal Hospitality dan Pariwisata Vol 8, No 1 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i1.3209

Abstract

The purpose of this study was to examine the influence of Instagram on the interest of tourists visiting Bukit Dago Parung Panjang, Bogor. The independent variable used is Instagram with indicators such as Captions, Followers and Likes which are often used as promotional media such as Instagram. while the dependent variable is the decision to visit tourists. This research was conducted in Bukit Dago Parung Panjang, Bogor and the data obtained through the distribution of questionnaires or questionnaires. The data analysis method used is multiple linear regression analysis. Then, the influence of social media on the interest of visiting tourists will be tested using the t test. To see the influence of Instagram on the decision to visit. 
ANALISIS PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN FIRST TIME VISITOR DI KOPI X GADING SERPONG TANGERANG Antony Stefanus Purba
Jurnal Hospitality dan Pariwisata Vol 8, No 1 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i1.3210

Abstract

A cafe strives to create comfort that can provide satisfaction to consumers and the rise of Instagrammable Ambience used by consumers to state that the place visited is worthy. There are many factors that can affect customer satisfaction, including the cafe atmosphere. Therefore, to gain the trust of customers, the cafe leadership must pay attention to one of the factors that can influence it, including the interior and exterior of the store atmosphere. The purpose of this study was to determine how much influence the Store Atmosphere at Kopi X had on consumer purchasing decisions. The research method used is descriptive method, with a quantitative approach. seen the results of adjusted R2 (coefficient of determination) of 0.751. This means that 75.1% (Strong Correlation) of the purchasing decision variable (Y) will be influenced by the independent variables, namely: Interior (X1), exterior (X2), while the remaining 24.9% of the variables Purchasing decisions will be influenced by other variables. which were not investigated in this study.
PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI TAMU DI HOTEL SUNLAKE JAKARTA Feronika Berutu
Jurnal Hospitality dan Pariwisata Vol 8, No 2 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i2.3805

Abstract

Pertumbuhan Industri perhotelan pada saat ini semakin bertumbuh, untuk industry ini sendiri dibutuhkankan strategi yang tepat untuk bisa tetap bertahan karena semakin banyak nya pesaing. Untuk menarik minat beli tamu dibutuhkan stategi promosi yang tepat baik secara offline maupun online. Pada saat ini pengguna media sosial semakin meningkat hal ini bisa menjadi peluang bagi industry perhotelan untuk menarik lebih banyak tamu. Hal ini juga dilakukan oleh salah satu hotel di Jakarta yaitu Sunlake hotel pasca pandemic covid 19. Dengan memaksimalkan penggunaan media sosial Instagram tamu hotel ini sempat meningkat tetapi Kembali sedikit menurun, untuk itu peneliti ingin melakukan penelitian di hotel Sunlake Jakarta, melihat pengaruh Promosi melalui media sosial Instagram terhadap minat beli tamu di hotel Sunlake Jakarta,Metode penelitian yang di gunakan adalah metode deskriptif, dengan pendekatan kuantitatif. terlihat hasil adjusted R 2 (koefisien determinasi) sebesar 0,353. Artinya bahwa 35,3% variabel minat beli tamu (Y) akan dipengaruhi oleh variabel bebasnya, yaitu: Promosi melalui media sosial instagram, Sedangkan sisanya variabel Minat beli tamu akan dipengaruhi oleh variabel-variabel yang lain yang tidak diteliti dalam penelitian ini.

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