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Jurnal Hospitality dan Pariwisata
Published by Universitas Bunda Mulia
ISSN : 24425222     EISSN : 26558165     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
Jurnal Hospitality dan Pariwisata diterbitkan secara berkala dua kali dalam satu tahun yaitu pada bulan Februari dan November. Jurnal ini ditujukan sebagai media bagi akademisi dan praktisi untuk menyumbangkan karya ilmiah dan pengalaman praktisnya yang dapat berguna bagi pengembangan ilmu pengetahuan khususnya di bidang industri hospitality dan pariwisata.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 131 Documents
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PENANGANAN RESERVASI KAMAR MELALUI TELEPON UNTUK TAMU INDIVIDUAL DI BEST WESTERN PREMIER LA GRANDE HOTEL BANDUNG Imam Ardiansyah
Jurnal Hospitality dan Pariwisata Vol 1, No 2 (2015): Jurnal Ilmiah Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v1i2.2461

Abstract

             Room reservation must be done carefully to prevent errors because it is very influential when guests come to the hotel to check-in because prospective guests want the request they want by room booking service can be fulfilled, this must be done well because it is very influential on the occupancy rate of the hotel and the hotel. Based on observations made at the Best Western Premier La Grande Bandung Hotel, there are several issues related to the Standard Operational Procedure for handling individual guest room reservations so that it can have an impact on guest satisfaction. Descriptive research method is research conducted to determine the value of a variable or more without making comparisons or connecting one variable to another variable. This research was conducted in April - June 2015. Based on the final results of the analysis of the questionnaire study, it was handled the telephone room reservation at the Best Western Premier La Grande Bandung Hotel from the aspect of Standard Operating Procedures resulting in 239 points in the "Performed" category, while Equipment and Media produced points as many as 77 are included in the category "Enough" and for Employee Competency to produce as many as 158 points and fall into the category "Agree
Implementation of Indigenous Peoples Traditions based on Tourism Development in Kampung Naga Muhammad Fakhri Jamaluddin
Jurnal Hospitality dan Pariwisata Vol 7, No 1 (2021): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v7i1.2605

Abstract

Tasikmalaya Regency is one of the areas in West Java Province which has a type of cultural tourism as its attraction. The type of potential cultural tourism in this regency is located in the Traditional Dragon Village Area, precisely in Neglasari Village, Salawu District. Kampung Naga is an area where the people still hold the beliefs or customs of their ancestors. The large number of tourists visiting Kampung Naga will have a positive or negative impact on this tradition. The purpose of this study is to identify the impact of tourism development on the life of the indigenous people of Kampung Naga, especially in implementing its traditions. The presence of tourists can affect the traditional life and culture of the local community, therefore it is necessary to have research on changes in the implementation of traditions (customs and customs) after the presence of tourists in the Kampung Naga area. The analytical method used is descriptive qualitative data analysis using the interactive model of Miles and Huberman. Based on this analysis, there are several changes in the implementation of the tradition as an impact felt by the local community after the development of tourism. The results of this identification are expected to be considered in tourism planning and development related to tourism policies and the ecosystem therein. Because by implementing a good and appropriate policy, the potential of the existing tourism area can run optimally by minimizing the negative impact on humans.
PENGARUH KOMUNIKASI DAN KONTEN VISUAL DALAM MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN JASA FOTOGRAFI DI SWEETESCAPE JAKARTA Maria Elisabeth Olivia Putri Anggoro; Lexi Pranata
Jurnal Hospitality dan Pariwisata Vol 6, No 2 (2020): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v6i2.2415

Abstract

SweetEscape merupakan perusahaan jasa fotografi liburan yang berasal dari Jakarta Indonesia. Dalam penelitian ini bertujuan untuk mengetahui pengaruh komunikasi dengan konten visual dalam media sosial instagram terhadap keputusan pembelian jasa fotografi SweetEscape. Penelitian ini menggunakan metode kuantitatif. Teknik pengumpumpulan data dilakukan dengan cara menyebarkan kuesioner online kepada pengikut dari akun instagram SweetEscape Jakarta dengan penilaian menggunakan skala likert. Populasi dalam penelitian ini adalah pengikut dari akun instagram @sweet.escape, dengan jumlah sampel sebanyak 100 responden yang diambil menggunakan metode Purposive Sampling - Probability Sampling. Menurut hasil analisis data, dapat disimpulkan bahwa komunikasi dan konten visual ditemukan berpengaruh positif dan signifikan terhadap keputusan pembelian customer di SweetEscape.Kata Kunci: Komunikasi, Konten Visual, Keputusan Pembelian.
TUMPENG DALAM KEHIDUPAN ERA GLOBALISASI TUMPENG IN THE ERA OF GLOBALIZATION Antonius Rizki Krisnadi
Jurnal Hospitality dan Pariwisata Vol 1, No 2 (2015): Jurnal Ilmiah Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v1i2.2462

Abstract

Tumpeng is a traditional culinary and be shown to represent the culinary of Indonesia’s archipelago. Tumpeng is always served at events such as: celebrating birthdays, thanksgiving, which are non-formal or formal. Globalization in the culinary field with the inclusion of traditional culinary from Asian, Middle Eastern and Western countries. The foreign culinary fame has succeeded in shifting the position of tumpeng as traditional culinary and Indonesian identity. Young socialites and today's family life are very fond of a variety of foreign traditional cuisines that are considered modern and prestige. A fast food traditional foreign culinary restaurant, turned into a place to celebrate the birthdays of sons and daughters, meetings, and thanksgiving. This will change the perception, mindset, and behavior of the younger generation towards Tumpeng, consider the culinary out of date and less fancy. Gradually, but surely the young generation of Indonesia who will come will not know tumpeng anymore, at the same time the loss of local meaning and wisdom contained in tumpeng. The problem is how to generate fame and sacredness of tumpeng in the past, to the community, especially the younger generation, and instill a sense of pride and love for tumpeng as a Indonesian traditional culinary. This study uses a qualitative-descriptive method. As for this research, tumpeng has experienced a very long historical development, various types of cone are in accordance with the intent and purpose of stakeholders. We must maintain and develop the philosophy contained therein and local wisdom in every type of cone in the current era of globalization.
CELEBGRAM CREDIBILITY AND TRUST: CONSEQUENCES ON INTENTION TO BUY Juliana Juliana; Erina Widianti; Vanessa Wijaya
Jurnal Hospitality dan Pariwisata Vol 7, No 1 (2021): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v7i1.2535

Abstract

ABSTRACT Social media Instagram is an opportunity for celebgram Rachel Vennya to promote Ngikan restaurant. The aim of this research was to determine the effect of celebgram credibility and trust on intention to buy. The purpose of this research is to give solution for the decreasing problem intention to buy of ngikan restaurant , through some variables such as: celebgram credibility, trust, and intention to buy. The sample used in this research were 168 respondents with a purposive sampling technique. The data analysis technique used PLS-SEM .The results confirms that the probability value on the F test is 0.000 <0.05 and the coefficient of determination (adjusted R2) is 63.5%. The conclusion of this study is that the variables of celebgram credibility and trust have a positive and significant effect on intention to buy. Keywords: Celebgram Credibility ; Trust ; intention to buy   ABSTRAK Media sosial Instagram menjadi kesempatan bagi selebgram Rachel Vennya untuk mempromosikan Restoran Ngikan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kredibilitas dan kepercayaan selebgram terhadap niat membeli. Tujuan dari penelitian ini adalah memberikan solusi atas penurunan minat beli restoran ngikan gading serpong, melalui beberapa variabel seperti: kredibilitas selebgram, kepercayaan, dan niat membeli. Sampel yang digunakan dalam penelitian ini sebanyak 168 responden dengan teknik purposive sampling. Teknik analisis data menggunakan PLS-SEM. Hasil penelitian menunjukkan nilai probabilitas pada uji F sebesar 0,000 <0,05 dan koefisien determinasi (adjusted R2) sebesar 63,5%. Kesimpulan dari penelitian ini adalah variabel kredibilitas dan kepercayaan selebgram berpengaruh positif dan signifikan terhadap niat membeli.Kata kunci: Kredibilitas Celebgram; Kepercayaan; niat untuk membeli 
PERAN DAN KOLABORASI STAKEHOLDER PARIWISATA DALAM MENDUKUNG PENINGKATAN KUNJUNGAN WISATA DI KAWASAN DANAU TOBA Nova Irene Bernedeta Sitorus
Jurnal Hospitality dan Pariwisata Vol 6, No 2 (2020): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v6i2.2416

Abstract

Kunjungan wisata di Kawasan Danau Toba belum menunjukkan tingkat kunjungan yang mengalami peningkatan setiap tahun. Sebagai sebuah destinasi prioritas dan telah mengalami banyak perbaikan dan peningkatan infrastruktur, Kawasan Danau Toba harusnya dapat memberikan jumlah kunjungan yang meningkat. Namun dalam peningkatan jumlah kunjungan di Kawasan Danau Toba tentunya tidak terlepas dari para stakeholder didalamnya. Seluruh kabupaten beserta para stakeholder pariwisata di Kawasan Danau Toba memiliki peran masing-masing serta harus saling berkolaborasi dalam mengembangkan dan mengelola Pariwisata di Kawasan Danau Toba. Peran dari stakeholder sebagai pemegang posisi kunci di segala tingkatan sangat menentukan berhasil atau tidaknya proses perencanaan pembangunan kepariwisataan yang dilakukan. Stakeholder yang akan dibahas dalam penelitian ini adalah pemerintah, masyarakat dan pihak swasta.Penelitian ini bertujuan untuk mengidentifikasi bagaimana profil pariwisata di Kawasan Danau Toba, mengidentifikasi dan menganalisis peran stakeholder pariwisata dalam mendukung peningkatan kunjungan di Kawasan Danau Toba dan menganalisis kolaborasi stakeholder pariwisata dalam mendukung peningkatan kunjungan di Kawasan Danau Toba. Penelitian tentang peran dan kolaborasi Stakeholder pariwisata dalam meningkatkan kunjungan wisata di Kawasan Danau Toba  ini menggunakan metode kualitatif. Informan kunci dari penelitian ini adalah Kepala Dinas Pariwisata Kabupaten Samosir, Kepala Bidang Pemasaran Kabupaten Toba Samosir, pegawai bidang pemasaran Kabupaten Tapanuli Utara dan Kepala Bidang Destinasi Wilayah 1.  Hasil dari penelitian ini adalah para stakeholder belum menjalankan perannya dengan maksimal dalam mendukung peningkatan kunjungan wisata ke Kawasan Danau Toba. Namun Kabupaten Samosir sudah menjadi kabupaten yang paling maju dan berkomitmen dalam mengembangkan pariwisata di Kawasan Danau Toba. Kabupaten ini juga memiliki jumlah kunjungan wisman yang paling tinggi diantara kabupaten lainnya serta sudah dapat sejalan dengan Kementerian Pariwisata dalam mengembangkan pariwisata Kawasan Danau Toba.Kata Kunci: Peran, Kolaborasi, Stakeholder Pariwisata.
POTENSI HALAL TOURISM DI INDONESIA Regina Dewi Hanifah
Jurnal Hospitality dan Pariwisata Vol 1, No 2 (2015): Jurnal Ilmiah Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v1i2.2463

Abstract

Pariwisata menjadi sektor bergengsi yang dapat mendongkrak ekonomi sebuah negara dalam sistem berkelanjutan. Dengan merebaknya Halal Lifestyle secara global, muncul pula Halal Tourism di negara-negara, khususnya negara dengan mayoritas penduduk muslim seperti Indonesia. Tentunya kesiapan Indonesia sendiri dalam menyiapkan diri menjadi destinasi untuk Halal Tourism dapat dikaji dari berbagai aspek, khususnya dalam aspek syar’i sendiri. Penelitian ini bertujuan melihat potensi Indonesia sebagai tujuan wisatawan dalam melaksanakan Halal Tourism. Dilihat dari faktor-faktor pendorong potensi wisata, faktor standar pengukuran Halal Tourism dari segi administrasi dan pengelolaannya serta tantangan yang dihadapi di Indonesia sendiri dalam melaksanakan Halal Tourism. Pariwisata halal di Indonesia memiliki prospek ekonomi yang baik sebagai bagian dari industri pariwisata nasional.Inti dari wisata halal menekankan prinsip-prinsip syari’ah dalam pengelolaan pariwisata dan pelayanan yang santun dan ramah bagi seluruh wisatawan dan lingkungan sekitarnya.
INVESTIGATING IMPACT OF SERVICE AND HYGIENE ON HOTEL REPUTATION DURING THE COVID -19 PANDEMIC : A PERSPECTIVE SIGNALING THEORY Juliana Juliana; Amelda Pramezwary; Madeline Madeline; Nadya Valerie; Sylena Teresia Andrian; Venty Ventyani
Jurnal Hospitality dan Pariwisata Vol 7, No 2 (2021): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v7i2.2734

Abstract

Providing good service to consumers by a company can create customer satisfaction. Two aspects of service quality that play a significant role, in this case, our hotel services and hotel cleanliness. To get around this, entrepreneurs engaged in this field are increasingly competitive in improving service quality, which can meet consumers' needs and desires so that they can compete and develop in competitive conditions. In this study, researchers used the variable dimensions of service quality and hotel cleanliness as The variables that are expected to explain a hotel's good and bad reputation. This study aimed to analyze the effect of hotel services and hotel cleanliness on hotel reputation. This research method is descriptive quantitative with the type of research explanation. This study's population was hotel visitors in Tangerang, with a final sample of 157 respondents selected by the non-probability sampling technique. Methods of data analysis using PLS-SEM. The research shows that the higher the hotel services application will not affect the hotel's reputation during the Covid 19 pandemic. In comparison, the higher the application of hygiene involves the hotel's importance because, during the Covid 19 pandemic, the application of CHSE is the most important in maintaining the reputation of the hotel.Keywords: Hotel Service, Hygiene, Hotel Reputation
The Recovery Strategies Of Kampoeng Wisata Cinangneng In Facing The New Normal Fitri Rismiyati
Jurnal Hospitality dan Pariwisata Vol 7, No 2 (2021): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v7i2.3007

Abstract

ABSTRACTIn 2020, the COVID-19 pandemic has come to Indonesia and has given some impacts on the entire tourism sector. One of them is the tourist attraction of Kampoeng Wisata Cinangneng. This study aims to find out the recovery strategies adopted by Kampoeng Wisata Cinangneng in dealing with the new normal. This study uses descriptive qualitative research methods with primary data collection techniques, including the in-depth interviews and supported by secondary data collection of documents.According to the results of research on managers and workers at Kampoeng Wisata Cinangneng, it is known that the COVID-19 pandemic has a significant impact on this tourist attraction. One of the impacts is the decreasing number of tourists visiting to Kampoeng Wisata Cinangneng, the lowest even up to 0 visit. This situation forced the management of Kampoeng Wisata Cinangneng to formulate a recovery strategy for the new normal. The strategy adopted by Kampoeng Wisata Cinangneng is to apply the CHSE health protocol in accordance with the Decree of the Minister of Health number HK.01.07/MENKES/382/2020 to workers, local people and tourists who come to visit. The strategy includes as making new tour packages in accordance with health protocols, making a new tourist attraction, and selling products made of plants in Kampoeng Wisata Cinangneng.Keywords: Kampoeng Wisata Cinangneng, COVID-19 Pandemic, Recovery Strategy, Tourism Sector 
Effect of Instagram Social Media With Guest Purchase Decisions At Ibis Style Hotel Bogor Raya julia ratnawulan skawanti
Jurnal Hospitality dan Pariwisata Vol 7, No 2 (2021): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v7i2.3012

Abstract

ABSTRACK During the Covid-19 Pandemic, the government limited people's activities outside the home, causing an increase in the use of Instagram social media, especially as a means of promotion. This phenomenon is exploited by the Ibis Style Hotel Bogor Raya manager with a strategy of maximizing attractive photos and videos with only a few promotional sentences but can attract consumer interest. This study aims to determine the correlation between the use of promotions through Instagram social media and the decision to purchase guests at the Ibis Style Hotel Bogor Raya.By using quantitative research methods, using a sample of 100 people, namely hotel guests who have stayed at this hotel. Collecting data using a questionnaire that has been tested for validity and reliability. Data were analyzed using simple linear regression analysis. The data is processed using the SPSS version 25.0 applicationBased on the results of this study, it was concluded that there was a strong correlation between Instagram Social Media and purchasing decisions and proved significant with R correlation number of 0.729. Meanwhile, the percentage contribution of the product variation variable to repurchase is 53.1% and the remaining 46.9% is influenced by other variables not examined in this study.Keywords: Instagram Social Media, Purchase Decision, Ibis Style Hotel Bogor Raya

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