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JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 25795716     DOI : http://dx.doi.org/10.26740/jpeka.v3n2
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences Other
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Since 2017 published twice a year by Open Journal System to accommodate various research offers original articles on teaching economics. JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan is a peer-reviewed journal that is managed by Department of Economic Education, Faculty of Economic, Universitas Negeri Surabaya and published by Universitas Negeri Surabaya in collaboration with Aspropendo (Asosiasi Pendidik Ekonomi Indonesia) leading scholars evaluate innovations in teaching techniques, materials, and programs. Instructors of introductory through graduate level economics will find the journal an indispensable resource for content and pedagogy in a variety of media. JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan published in May and November.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 167 Documents
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Implementation in Indonesia Innovation in Entrepreneurship: Analyzing E-Commerce Adoption Trends in the Post-COVID-19 Era Wibowo, M Arief; Ananda, Alvania Arianti Feby; Nurmalasari, Rengganis; Wulandari, Siti Sri; Artanti, Yessy
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n1.p87-106

Abstract

The development of the era, known as the era of globalization, has had a significant impact on the transaction process between sellers and buyers. E-commerce is an important innovation in the world of entrepreneurship that utilizes the internet network as the basis for its development. The use of e-commerce platforms has increased significantly in recent years. The research method used is descriptive based on literature reviews and literature approaches on the phenomenon of e-commerce development entrepreneurship in Indonesia. E-commerce has presented opportunities and challenges for traditional industries. On the one hand, it has opened up new avenues for businesses to reach global audiences, simplify operations, and improve customer experience. On the other hand, traditional companies must face increasing competition, the need to adapt to rapidly changing consumer preferences, and the pressure to integrate digital technology into their operations.
Aligning MSMEs with the Triple Bottom Line: A Systematic Literature Review on Sustainable Business Implementation in Indonesia Wahyudi, Tri; Prasetiyo, Annisa Alya Safira Putri; Wulandari, Siti Sri; Artanti, Yessy
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n1.p57-86

Abstract

Micro, Small, and Medium Enterprises (MSMEs) contribute 61% to Indonesia’s GDP, yet struggle to adopt the Triple Bottom Line (TBL) framework balancing environmental, social, and economic dimensions. Barriers include limited capital, technological access, and insufficient policy support. This study addresses a critical research gap by systematically analyzing TBL implementation dynamics in Indonesian MSMEs through a Systematic Literature Review (SLR) of 72 Scopus, Sinta 1-2, and nationally accredited articles (2014–2024). Thematic analysis of keywords like “MSMEs,” “TBL,” and “inclusive business” reveals two theoretical contributions: (1) stakeholder collaboration (e.g., partnerships with firms like GoTo and Telkom) bridges resource gaps through digital training and IoT-driven agriculture, and (2) localized inclusive models synergize indigenous practices with innovation to enhance resilience. Practically, the findings advocate for three policy interventions: (1) green fiscal incentives (tax breaks for eco-certified MSMEs), (2) subsidized IoT adoption, and (3) public-private mentorship programs to scale shared-value initiatives. For policymakers, this underscores the urgency to revise national MSME sustainability roadmaps by embedding sector-specific regulations and democratizing access to green technologies via digital platforms. The study also positions MSMEs as pivotal actors in Indonesia’s low-carbon transition, aligning their strategies with SDGs 8 (Decent Work), 9 (Industry Innovation), and 12 (Responsible Consumption). By demonstrating how collaboration and localized innovation overcome structural barriers, this research offers a replicable framework for emerging economies. It redefines MSMEs beyond economic agents to sustainability catalysts, advocating holistic governance that integrates grassroots wisdom with global sustainability agendas. These insights empower governments, businesses, and stakeholders to transform challenges into strategic opportunities, ensuring inclusive growth while advancing planetary well-being.
Unveiling the Interplay of Triple Bottom Line and Blue Economy in Empowering Coastal MSMEs of East Java towards Sustainable Export Capacity (SDGs) Pratama, Devangga Putra Adhitya; Farida, Nur
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n2.p145-162

Abstract

This study investigates the persistent challenges faced by coastal Micro, Small, and Medium Enterprises (MSMEs) in East Java, whose export capacity remains limited despite their substantial economic contribution. A conceptual model integrating the Triple Bottom Line (economic, social, and environmental dimensions) with the Blue Economy framework as a mediating variable was developed and tested. The research employed a quantitative design using survey data from 250 coastal MSMEs and analyzed through Structural Equation Modeling (SEM). The results reveal that the environmental dimension exerts the strongest and most significant influence on sustainable export capacity (β = 0.47, p < 0.01), while the economic (β = 0.29, p < 0.05) and social (β = 0.21, p < 0.05) dimensions become more effective when mediated by Blue Economy principles. These findings highlight that coastal MSME empowerment requires multidimensional strategies that balance profit, people, and planet while leveraging blue economy innovation. The novelty of this study lies in extending TBL applications beyond corporate settings toward export-oriented MSMEs, contributing to sustainability literature and offering practical implications for advancing the Asta Cita 2 and Sustainable Development Goals (SDG 8, 12, 14).
Synergy of Digitalization and Sustainability: A Green Business Model for MSMES in the Era of Industry 5.0 Purwanto, Hendra; Adi, Handaru Indrian Sasmito; Astuty, Henny Sri; Suwarno, Suwarno; Rohmat, Rohmat; Sair, Shrafat Ali
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n2.p129-144

Abstract

Digital technological breakthroughs have transformed the way information is accessible and shared more rapidly in sectors including government, industry, and education. However, challenges such as misinformation and data privacy have also emerged. While digitalization in the economy drives platform-based growth, it also creates a digital divide and technological dependency. Micro, Small, and Medium Enterprises (MSMEs) are expected to implement innovative, creative, and sustainable business models in this context. This article explores the synergy between digitalization and sustainability in creating green business models for MSMEs in the Industry 5.0 era. MSMEs can improve operational efficiency, expand their markets, and play a role in building a sustainable economy by incorporating sustainability principles into their business strategies. Despite these challenges, strategic steps such as improving education and developing green technology infrastructure can help MSMEs overcome these obstacles. This study employed a qualitative approach with a descriptive model and a literature review method. Data were obtained through references to a collection of scientific journals and books published from 2023 to 2025. The analytical approach employed thematic analysis and data interpretation. The study's findings support the idea that combining sustainability and digitization is a smart way to work together and secure the long-term viability of MSMEs in Indonesia.
A Systematic Literature Review on the Effectiveness of Customer Relationship Management in Building Customer Loyalty in the Digital Era Akbar, Aria Syaiful; Iriani, Sri Setyo; Sanaji, Sanaji
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n2.p107-128

Abstract

Despite the widespread use of CRM, evidence regarding its consistent effect on customer loyalty remains fragmented. The rapid development of the virtual world today is very worthy of consideration for a business to immediately build relationships with customers. This study aims to analyze the influence of customer relationship management on customer loyalty within the company. This study uses a literature review method. The data used comes from the outcomes obtained from the research that has been conducted and published in national journals accredited by SINTA. This review applied a qualitative content analysis of 21 SINTA-indexed articles published between 2020–2025. The steps of data analysis are: data collection, data reduction, data presentation, and conclusions. The research results and discussion indicate that CRM has a positive and meaningful impact on customer loyalty within a company. The more effective or appealing the CRM program implemented, the higher the customer loyalty. CRM helps gain a better understanding of customers and can provide more personalized service tailored to individual needs, thus strengthening loyalty. CRM is crucial for building, maintaining, and enhancing strong relationships with customers, as it can provide significant opportunities for companies to increase long-term profits. In conclusion, the implementation of CRM can maintain the existence of a company's business in the long term and can maintain and increase customer loyalty so that they do not switch to competitors. This study identifies dominant CRM dimensions affecting loyalty and highlights gaps for future empirical investigation.
The Influence of Product Quality on Customer Loyalty Mediated by Customer Satisfaction in Scarlett Whitening Serum Products in Bandung City Rahmawati, Sarah; Dhameria, Vita
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n2.p163-176

Abstract

This study aims to examine the effect of product quality on customer loyalty with customer satisfaction as a mediating variable among users of Scarlett Whitening serum in Bandung City. This study uses a quantitative approach as the research method, analyzed using simple regression, multiple regression, and the Sobel test through SPSS. The results show that product quality has a significant influence on customer satisfaction and customer loyalty. Customer satisfaction also has a strong positive effect on loyalty and mediates the relationship between product quality and customer loyalty. These findings indicate that high product quality enhances satisfaction, which in turn strengthens customer loyalty. This study contributes to the literature by emphasizing the mediating role of satisfaction in the relationship between perceived product quality and customer loyalty in the skincare industry. To increase customer retention, Scarlett Whitening is recommended to maintain product efficacy, enhance user experience, and utilize customer satisfaction testimonials in marketing strategies.
The Effect of Product Quality on Repurchase Interest Mediated by Consumer Satisfaction of Lemonilo Noodles in Cimahi City Permana, Sarah Tirta; Dhameria, Vita
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n2.p177-192

Abstract

This study aims to analyze the influence of product quality on repurchase interest with consumer satisfaction as an intermediate variable among students in Cimahi City. A sample of 60 respondents was obtained through purposive sampling. Data were collected using questionnaires and quantitatively processed with the Sobel Test using SPSS software version 27. The results show that product quality has a significant influence on consumer satisfaction, product quality has a significant influence on repurchase intention, consumer satisfaction has a significant influence on repurchase intention, and consumer satisfaction is proven to have a significant mediating role in the relationship between product quality and repurchase intention. The uniqueness of this research lies in its focus on examining the mediating role of consumer satisfaction in the context of students in Cimahi City, thereby providing new insights for the marketing literature by highlighting local perspectives that are rarely studied. This research contributes to three aspects. First, strengthen the theory of consumer behavior by proving that satisfaction mediates the relationship between product quality and repurchase interest, and enriches empirical studies on the role of product quality in consumer satisfaction and loyalty (especially students). Second, becomes a guideline for business actors in Cimahi City to improve product quality. Third, the application of the Sobel Test contributes to analyzing the role of mediation and can be a reference for future consumer behavior research.

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