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Manajemen Agribisnis: Jurnal Agribisnis
Published by Universitas Islam Kadiri
ISSN : 18297889     EISSN : 27159086     DOI : 10.32503
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Manajemen Agribisnis: Jurnal Agribisnis This journal is expected to help the agribusiness practitioners, policy makers, lecturer, students, and other people to get better understanding of the situation and condition of Indonesian agribusiness. Especially, benefit for the Indonesian agribusiness development and generally for improving the welfare of the Indonesian people
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 138 Documents
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Pengaruh Jenis Sawi Terhadap Produksi Samudi Samudi
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 2 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i2.4123

Abstract

Budidaya komoditas hortikultura pertanian merupakan salah satu usaha yang memiliki prospek ekonomi yang menjanjikan. Nutrisi AB mix adalah pupuk atau nutrisi yang terdiri dari unsur mikro dan makro, dalam formula secara umum yang terdiri dari 12 unsur yaitu : Mikro : Fe, Mn, Cu, B, Zn, Mo dan Makro : N, Ca, K, Mg, S, P. Karena Beranekaragamnya jenis sawi maupun nutrisi racik AB mix maka perlu dilakukan penelitian yang bertujuan untuk mengetahui pengaruh jenis sawi terhadap produksi. Penelitian ini dilaksanakan di Desa Banjarejo Kec. Ngadiluwih Kab. Kediri tepatnya lokasi greenhouse pokmas parasku hijau. Waktu yang diperlukan untuk penelitian selama 45 hari pada bulan Januari – Februari 2022. Terdapat pengaruh sangat nyata pada perlakuan tunggal macam nutrisi ab mix (N3) dengan nama nutrisi ab mix premium grade mampu memberikan hasil produksi bobot segar terbaik
Faktor-Faktor Yang Mempengaruhi Produksi Jagung Di Kabupaten Kediri Erlin Widya Fatmawati; Mohamad Bagus Yulianto
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 2 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i2.3625

Abstract

This purpose of this research are to determine the characteristics of respondents from corn farmers in Janti Village, Papar District, Kediri Regency and to determine the factors that have a significant effect on corn production in Janti Village, Papar District, Kediri Regency. This study used as many as 39 respondents. The method used is multiple linear regression analysis. The results of this study stated that the corn seed variable was added by 1 percent, so maize production would also increase by 6.576 percent. For the fertilizer variable added by 1 percent, the corn production will also increase by 5,633 percent. For the pesticide variable added by 1 percent, the corn production will also increase by 0.838 percent. For the labor variable, it is added by 1 percent, the corn production will also increase by 0.120 percent
Perbandingan Pengelolaan Sistem Irigasi Tetes Pada Tanaman Melon dan Cabai Tri Handayani
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 2 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i2.4099

Abstract

The use of drip irrigation is currently increasingly recognized by the community, especially in areas where the level of irrigation management is difficult. This is a solution for handling irrigation so that the commodity crops cultivated are still good but the irrigation costs can be reduced. Drip irrigation systems have been widely applied to vegetable and fruit crops. This study aims to compare effectively and qualitatively the use of drip irrigation systems on 2 types of plants, namely melon plants and chili plants. The method used is descriptive qualitative, where the variables compared are the water requirements of each plant phase, the uniformity of plant growth, and the need for operational costs. The results of the comparison of melon plants with chili plants using a drip irrigation system on cultivation parameters produced good results, where all the observed variables showed an increase in growth rate where the average was in the fertilization phase. Meanwhile, in the calculation of operational costs, it suffers a loss if it is only planted once
Strategi Bertahan Kegiatan Pemasaran Home Industry YUAN Di Masa Pandemi Covid-19 Susi Putri Ayu Lestari; Mardiyah Hayati
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 2 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i2.3881

Abstract

Sales of business units have decreased due to the implementation of Large -Scale Social Restrictions (PSBB) by the government as an effort to suppress the spread of Covid-19 so that business units including “YUAN” industrial home-owners are required to consider post-pandemic marketing strategies to restore the economic condition of their business. Therefore, the aim of this study is (1) to analyze the existing strategy of YUAN’s home industry marketing; (2) to analyze the marketing strategy of YUAN’s home industry after the covid-19 pandemic; (3) to determine the priority of the marketing mix strategy after the covid-19 pandemic. The data analysis method used this research is STP analysis, marketing mix and Analytical Hierarchy Process. The results showed that (1) the owner has implemented segmenting, targeting, positioning, and marketing mix strategy however it does not reach the optimal; (2) the owner needs to evaluate the previous marketing strategies; (3) the priority of the marketing mix strategy after the covid-19 pandemic is distribution or place strategy.
Analisis Kelayakan Usaha Varian Minuman Herbal Hasil Praktek APHP Di SMKN 1 Plosoklaten Kediri Atik Trisnaningsih; Arisyahidin Arisyahidin; Abu Talkah
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 2 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i2.4120

Abstract

The purpose of this study was to analyze the economic and financial viability of the herbal drink tamarind, soybean juice, and pineapple juice from the practice of APHP subjects at SMKN 1 Plosoklaten Kediri. The method in this study uses 3 analyzes, namely marketing aspects, HR and operational aspects, and financial aspects. The results of this study are based on the marketing aspect, SMKN 1 Plosoklaten has potential related to herbal drinks that have been produced by its students. SMKN 1 Plosoklaten needs to make the latest strategies related to the marketing of herbal beverage products so that the market reach is wider, based on HR and operational aspects, the students of SMKN 1 Plosoklaten have skills in making herbal drinks because they get assistance from professional teachers. The production of herbal drinks must be more continuous and scheduled so that sales can also be carried out continuously. Based on the financial aspect, the one with the most profitable business feasibility potential is the herbal drink with pineapple juice, while the one with the least profit is the soybean juice drink. SMKN 1 Plosoklaten needs to focus on the production of one of its herbal drinks so that it can carry out production and marketing continuously
Faktor Penentu Tingkat Kepuasan Kerja Karyawan (Studi Kasus di PT. Karya Makmur Bahagia, Kabupaten Kotawaringin Timur, Kalimantan Tengah) Ismiasih Ismiasih; Kusmiati Kusmiati; Fahmi Wiryamarta Kifli
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 2 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i2.3894

Abstract

Employees are an important asset for the company. Every employee is required to be able to work optimally in realizing company goals. Therefore, employee satisfaction at work must be fulfilled. This study aims to determine: (1) the level of job satisfaction of employees at PT. Karya Makmur Bahagia, and (2) the determinants of employee satisfaction levels at PT. Happy Prosperous Works. The population in this study are employees of PT. Karya Makmur Bahagia with a total population of 106 employees. 52 samples were selected which were determined using the Slovin formula. Data collection was carried out by observation, questionnaires and documentation. Data were analyzed using multiple linear regression estimated by the OLS (Ordinary Least Square) method. The results of this study indicate that: (1) the level of job satisfaction of employees at PT. Karya Makmur Bahagia is included in the satisfied category. (2) work relations, work facilities, work motivation, salary/income have a significant and positive influence on employee job satisfaction at PT Karya Makmur Bahagia
Strategi Perencanaan Klinik Agribisnis di Kabupaten Jombang Suci, Ririn Kurnia
Manajemen Agribisnis: Jurnal Agribisnis Vol 24 No 1 (2024): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v24i1.4939

Abstract

An agribusiness clinic is an institution that plays a role as a supplier of agricultural technology innovations. The concept of an agribusiness clinic has existed in Jombang Regency in 2008 as a part of Primatani. The Agricultural Services are re-launching it as a major program in agricultural development in Jombang in 2022. The aims of this research are to describe the transformation of the former concept into a new agribusiness clinics concept, to know the support systems of the external and internal environment and the planning strategy appropriately in the implementation of agribusiness clinics in Jombang. The data analysis that is used is qualitative analysis and analysis of EFE, IFE, IE matrix, SWOT matrix and QSPM. The results of this study are the agribusines clinic in Jombang has undergone a transformation. The new concept is the development of the former concept which encourage further development of the dissemination pattern and its implementation concept. The support system of the main external environment is the increasing need for healthy and quality agricultural products. While the main support system of the internal environment is the existence of extension institutions at the district level, which is the UPT Implementing Agricultural Extension and efforts to increase the capacity of farmers and extension workers. The appropriate planning strategy is strengthening the duties and functions of BPP as the center for implementing agribusiness clinics.
Manajemen Agribisnis Komoditas Anggrek (Orchidaceae) Di PT Anugerah Anggrek Nusantara Kabupaten Kediri Rachmawati, Devi; Yulanda, Kiki Asri; Wulandari, Diny; Ria, Vina Yunita; Novrianto, Jonathan Andreco
Manajemen Agribisnis: Jurnal Agribisnis Vol 24 No 1 (2024): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v24i1.3823

Abstract

This research to determine the agribusiness management of orchid commodities at PT Anugerah Anggrek Nusantara. PT Anugerah Anggrek Nusantara is located in Sumberpetung, Sempu Village, Ngancar District, Kediri Regency, East Java. The research used is descriptive analysis. The data sources used in this research are primary data through observation, interviews, and documentation while secondary data is through literature studies. The results of the research show that agribusiness management at PT Anugerah Anggrek Nusantara is carried out with several activities including, procurement of raw material inputs, production processes, and marketing. Procurement of production inputs depends on the activities of the production stages obtained from offline and online stores. Production activities at PT Anugerah Anggrek Nusantara consist of pollination, tissue culture, acclimatization, repotting, maintenance, harvesting and marketing. Marketing activities in this company apply the marketing strategy of the 7P marketing mix, namely product, price, promotion, place, people, process and physical advice.
Potensi Pengembangan Minyak Atsiri Serai Wangi di Science Techno Park Kabupaten Trenggalek Nurfitasari, Aditya; Supriyono, Supriyono; Mulyaningtiyas, Ratna Dewi
Manajemen Agribisnis: Jurnal Agribisnis Vol 24 No 2 (2024): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v24i2.5876

Abstract

Citronella is an aromatic plant that is needed as a raw material in various industries so that aromatic plant commodities have high economic value. Science Techno Park is a unit that was built as an effort to downstream innovative academic and research products while acting as an epicenter for academic community innovation in various scientific fields, one of which is the development of citronella plants as an essential oil producing plant. . The citronella plant is a plant that is easy to cultivate and efforts to develop citronella are an effort to create competitive local products through the development of citronella plants and innovation in the development of citronella essential oil products. The research uses qualitative data analysis methods and calculates business feasibility using business feasibility analysis. Data collection in this research used primary data through interviews, observation and documentation as well as secondary data from various related sources. The results of data analysis show that the development of citronella plants in the Science Techno Park (STP) Trenggalek Regency started in 2018 in collaboration with the Brawijaya University, which is a university’s contribution in developing the community's economy through technology. It is hoped that the development of citronella plants produce an agricultural commodity that can become an icon of competitive local products. The development of citronella essential oil in the Science Techno Park (STP) has good potential to increase income in the Science Techno Park (STP). Apart from refining which produces essential oils, development can be directed at developing derivative products from citronella oil. Feasibility of a citronella essential oil refining business in the Science Techno Park (STP). Based on income calculations, it can be seen that the average total income obtained was Rp. 92,295,000, with an average expenditure for production costs of IDR 62,482,500, so that the citronella distilling business gets an average net income of IDR. 29,812,500, per year. And from calculating the R/C Ratio, the result is R/C ratio = 1.5, which means it is worth developing
Evaluasi Program Pertanian Ramah Lingkungan Berkelanjutan dalam Pengembangan Sentra Agribisnis Pangan di Kabupaten Ngawi (Studi Kasus Komoditas Padi) Jaya, Dameydra
Manajemen Agribisnis: Jurnal Agribisnis Vol 24 No 2 (2024): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v24i2.5841

Abstract

Pelaksanaan Kebijakan Program Pertanian Ramah Lingkungan Berkelanjutan di Kecamatan Kedunggalar, Kabupaten Ngawi adalah salah satu strategi pembangunan pedesaan untuk meningkatkan pendapatan petani, produktivitas pertanian, dan investasi dalam rangka mengurangi kesenjangan antara wilayah perkotaan dan pedesaan. Menyikapi permasalahan tersebut maka penelitian ini dilakukan menganalisis kebijakan program pertanian ramah lingkungan berkelanjutan, menentukan strategi-strategi yang mendukung pelaksanaan kebijakan, dan menentukan rancangan penyuluhan. Penelitian ini menggunakan metode analisis deskriptif kuantitatif dimana pencapaian tujuan program diukur dengan Likert’s Summated Rating (LSR) (skor-T), analisis SWOT, dan mengintegrasikan Problem Centered dan Local Government Policy. Berdasarkan hasil analisis data menggunakan nilai skor-T diperoleh responden dapat dikatakan favorabel (positif) dan memiliki minat terhadap keberlanjutan Program Pertanian Ramah Lingkungan Berkelanjutan dalam pengembangan sentra Agribisnis Pangan (studi kasus komoditas padi) di Kecamatan Kedunggalar, Kabupaten Ngawi. Strategi pengembangan agribisnis pangan khususnya padi yang dapat dilakukan berdasarkan analisis SWOT adalah strategi pengembangan komoditas unggulan pertanian, strategi pengembangan sumberdaya pertanian, strategi investasi pengembangan sarana prasarana pertanian, strategi pengembangan sarana prasarana umum, strategi pengembangan investasi dan pemasaran, dan strategi pengembangan kelembagaan pertanian. Sedangkan, berdasarkan rancangan penyuluhan yang dibutuhkan adalah pembuatan pupuk organik cair yang mampu meningkatkan pengetahuan sebesar 70,67 % dan termasuk ke dalam kriteria efektif terhadap program dan perubahan perilaku

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