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Program Pascasarjana Universitas Islam Kadiri Jl. Sersan Suharmaji No. 38 Kediri
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Jawa timur
INDONESIA
Manajemen Agribisnis: Jurnal Agribisnis
Published by Universitas Islam Kadiri
ISSN : 18297889     EISSN : 27159086     DOI : 10.32503
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Manajemen Agribisnis: Jurnal Agribisnis This journal is expected to help the agribusiness practitioners, policy makers, lecturer, students, and other people to get better understanding of the situation and condition of Indonesian agribusiness. Especially, benefit for the Indonesian agribusiness development and generally for improving the welfare of the Indonesian people
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 138 Documents
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Peran Pemerintah Dalam Pengembangan Bisnis Ikan Cupang Tri Prihartatik; Ahsin Daroini; Eka Askafi
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 1 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i1.2548

Abstract

The City of Kediri is one of the leading exporters of commodities. The largest Betta fish producing area is in the Pesantren District, Kediri City. The role of the regional and central government is given as an effort to develop the betta fish business. This study aims to analyze the role of the government in developing the betta fish business in Kediri City with qualitative methods. One of the efforts made by the local government of the city of Kediri is to designate the Ketami village as the Harmoni Betta Village. Meanwhile, the central government has designated Kediri City as an aquaculture village. The government's role is in the form of activities and the provision of infrastructure for betta fish cultivators. Synergy is needed between programs from each agency so that the betta fish business development can run optimally.
Strategi Promosi dalam Meningkatkan Volume Penjualan pada PT. Keraton Agri Nusantara Soraya Nur Syifa
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 1 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i1.3278

Abstract

In marketing a product or service within a company, an easy and flexible approach (marketing mix) is needed. One of them is promotion, promotion is called the company's marketing communication mix including advertising, sales promotion, public relations, personal selling, and direct marketing. The purpose of this research is to formulate superior competitive marketing strategy alternatives and appropriate company policies using the SWOT (Strength, Weakness, Opportunity, Threat) analysis method at PT. Keraton Agri Nusantara. SWOT analysis is carried out using the IFE (Internal Factor Evaluation) matrix which describes the strengths and weaknesses of the company and the EFE (External Factor Evaluation) matrix which outlines the company's opportunities and threats and the IE (Internal External) matrix which shows the company's current position. From the results of data analysis obtained a total score of strengths, weaknesses, opportunities and threats, each obtained the highest strength weight 0.71, the highest weakness weight 1.10, the highest opportunity weight 1.25, and the highest threat weight 0.25. The average total score on the IFE matrix is 3.48 while the EFE matrix is 2.84. These results put PT. Keraton Agri Nusantara is in quadrant III and the marketing strategy that must be implemented is to minimize internal problems to seize existing opportunities.
Usaha Tani Sawi Hijau Di Kelompok Tani Tanuse Desa Sumberejo Kecamatan Batu Kota Batu Marselinus Dafrino Conco; Asnah Asnah; Dwi Asnawi Nurhananto
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 1 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i1.2963

Abstract

Sumberejo Village is one of the villages in the city of Batu, where most of the people work as farmers, and one of the villages that has the potential to produce mustard greens, and other horticultural crops. This study aims to analyze the production costs of Green Sawi farming in Sumberejo Village, Batu District. This research was conducted in Sumberejo Village, Batu District, Batu City, East Java, one of the villages that has the potential to produce green mustard and other horticultural crops. This research will be conducted in July 2022. Determination of the sample from the population is determined using the Random Sampling method, meaning that the method of determining the sample that will provide the opportunity for each member of the population to be selected is simple random. Darmawati, Munjin, Goris Seran (2015). The data analysis method used in this study to determine the cost of farming includes cost calculation, revenue calculation, and income calculation. Calculation of costs is a calculation carried out by the company which includes: labor costs, the amount of production costs. The variables used in this study are: Farming Business Costs, Green Mustard Farming, Total Costs, Fixed Costs, Variable Costs, Farming Business Revenues, Farming Business Profits and Revune Cost Ratio (R/C). Based on the results and discussion described above, it can be concluded that the production obtained from mustard green farming in the Tanuse farmer group, Sumberejo Village, is 9,933.35 kg/ha. Total Revenue of Rp. 79,466,833.3 per hectare. Total Income is Rp. 62.456,628.76 per hectare. The R/C ratio obtained is 1.27. The value > 1, it can be concluded that the mustard green farming in the Tanuse farmer group, Sumberejo Village, Batu City for 1 (one) planting season in this study can be said to be profitable and feasible to cultivate.
Analisis Karakteristik Konsumen dalam Pembelian Produk Pertanian di Istana Tani Pusat Rohmatul Ummah
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 1 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i1.3292

Abstract

In purchasing agricultural drugs, farmers or consumers have different behaviors. The purpose of this study was to determine the characteristics of consumers who buy agricultural products at the Central Farmer's Palace. The samples taken were 50 respondents. The method used is accidental sampling. Data collection was done by interview. The analysis used in this study was descriptive analysis. The results of this study are the characteristics of consumers in buying agricultural products, the majority of respondents (86%) are male, aged between 51-60 years (48%), generally have a junior high school education (40%), who have an income of between Rp. 1,500,000 – Rp. 3,000,000.
Strategi Pemasaran Usahatani Jamur Tiram Di Dusun Basseang Kec. Anreapi Kabupaten Polewali Mandar Nurhaya Kusmiah; Mustajab Mustajab; Hasanuddin Kandatong
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 1 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i1.3104

Abstract

Oyster mushroom is a food plant with a hood that’s almost same as oyster shell, which currently great demand by consumers. This study aims to determine internal external factors of Oyster Mushroom Marketing Strategy in Basseang . The method used in this study is SWOT analysis to identify marketing strategic can be applied to farming with analyze of EFAS and IFAS tables and using SWOT diagrams to determine the position of farming. Based on the research the data showing that the strength factor can cover the existing weaknesses where the strength factor obtained a total value of 1.9 greater than the weakness factor with a total value of 1.23 this can indicate that strength can support the development of Oyster Mushrooms in Basseang. External factors have an opportunity factor with a total value of 1.56 greater than the threat factor with a total value of 1.44 this indicates that oyster mushrooms in the Basseang have a very large potential opportunity . Meanwhile, based on the SWOT diagram, the position of the oyster mushroom farming is in Quadrant I, namely aggressive criteria, where the business position is very safe, with this position the farm needs to increase production and increase promotion.
Analisis Pendapatan Peternak Sapi Potong Di Kabupaten Kediri Izzun Najihah; Supriyono Supriyono; Ahsin Daroini
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 2 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i2.4121

Abstract

Tujuan dari penelitian ini untuk mengetahui pendapat peternak sapi potong di Kabupaten Kediri. Penelitian dilaksanakan di Di Kelompok Tani Ternak Gangsar Makmur Dusun Prapatan, Desa Asmorobangun, Kecamatan Puncu, dan Ngudi Rejeki di Desa Ngadiluwih Kecamatan Ngadiluwih Kabupaten Kediri. Penelitian akan dilaksanakan mulai bulan Desember tahun 2021 – Maret tahun 2022. Adapun jumlah populasi dalam penelitian ini yaitu sebanyak 25 orang di Gangsar Makmur dan 45 orang di Ngudi Rejeki. Data penelitian dikumpulkan dengan metode wawancara, observasi, dan dokumentasi. Analisa data dilakukan dengan analisa pendapatan. Pendapatan usaha ternak sapi potong pada kelompok Gangsar Makmur dan Ngudi Rejeki di Kabupaten Kediri secara finansial menguntungkan. Hal ini dikarenakan pada peghitungan analisis pendapatan dihasilkan angka positif, yang berarti usaha ternak sapi potong menghasilkan keuntungan sebesar Rp 2.750.000.
Pengaruh DBH, DAU, DAK Terhadap Bd Di Kota, Provinsi Jawa Timur Tahun 2014-2021 Novita Wulandari; Rahmad Wahyu Hidayat; Moh. Khoirul Fuddin
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 2 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i2.4048

Abstract

The purpose of this study was to determine the effect of balancing funds, including revenue-sharing funds (ISF), general allocation funds (GAF), and special allocation funds (SAF) on regional expenditure per city in the city of East Java Province in 2014-2021. The analysis tool used is panel data regression. The results of the study show that the variables of profit-sharing funds, general allocation funds, and special allocation funds have a positive and significant influence on regional spending in the City of East Java Province.
Strategi Pengembangan Wisata Edukasi Hutan Obat Mbambingan Gunung Kelud Kabupaten Kediri Rachma Suryani Rahayu; Abu Talkah; Ahsin Daroini
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 2 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i2.4122

Abstract

This study aims to analyze internal and external factors and formulate alternative development strategies that are appropriate for Mbambingan Mount Kelud Drug Education Tourism. The type of research used in this study is qualitative and quantitative. The sample in this study were 30 tourist visitors (accidental sampling) and 5 tourism management people (purposive sampling). Data analysis used is SWOT analysis and QSPM analysis. Based on the results of the study, it was found that the Mbambingan Mountain Kelud Drug Education Tourism Forest has 5 main focuses of the program namely education, conservation, herbal preservation, community empowerment, and improvement of public health. Internal factors include human resources, marketing, production, finance, research and development and information systems with a total IFE score of 4.19. External factors include the economy, society, technology, competitors and disasters with a total EFE score of 4.36. the most preferred alternative strategy with the highest TAS value of 6.652, namely Cooperation between government agencies and similar companies in tourism-promoting activities, then in second place with a value of 6.554, which is more developing natural potential and managerial human resources, and in third place with value amounting to 6,208 namely by performing maintenance and repairing infrastructure to achieve satisfaction in service.
Pengaruh Penetapan Harga Dan Kualitas Pelayanan Oleh Agen Telur UD. Enggal Jaya Terhadap Kepuasan Peternak Ayam Layer Di Kabupaten Kediri Agung Imam Utomo; Sumarji Sumarji; Supriyono Supriyono
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 2 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i2.2683

Abstract

Egg marketing is the final process of a business activity for breeding chicken eggs where farmers or producers convey the results of their production to consumers with the help of marketing institutions. The intense competition in the field of egg marketing is characterized by many egg agents that offer a variety of cooperation with various advantages. The level of satisfaction of farmers will determine the sustainability of business cooperation with egg agents. The purpose of this study is (1) knowing how the influence of pricing by egg agents UD. Enggal Jaya on the satisfaction of chicken farmers layer, (2) know how the influence of service quality by egg agents UD. Enggal Jaya on the satisfaction of layer chicken farmers and (3) know how the effect of determining the price and quality of service by egg agents UD. Enggal Jaya for the satisfaction of chicken farmers. The data analysis method used is multiple linear regression analysis. The conclusion of this study is that pricing has no positive and insignificant effect while service quality has a positive and significant effect on the satisfaction of layer chicken farmers, pricing and services simultaneously affect the satisfaction of layer chicken farmers.
Analisa Pengaruh Partial Media Sosialdanatribut Produk Terhadap Citra Merekserta Keputusan Pembelian “Jamur Mantan” Apsari Murlinawati; Ahsin Daroini; Ratna Dewi Mulyaning Tiyas
Manajemen Agribisnis: Jurnal Agribisnis Vol 23 No 2 (2023): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v23i2.4098

Abstract

Social media marketing is an online activity and program designed to engage businessman, customers or prospects and directly raise awareness, improve product attributes, establish a brand image, or gain product sales.The objectives of the study were (1) to determine the partial effect of social media (X1) and product attributes (X2) on the brand image (Y) of the “jamur mantan” snack and (2) to determine the partial of social media (X1), product attributes (X2) and brand image (Y) on purchasing decisions (Z) “jamur mantan” snack. Type of research is descriptive research with a quantitative approach. Data collection was carried out by distributing closed questionnaires with 5 Likert scales. Data were analyzed using SPSS, the tests conducted were validity, reliability and t test. Based on the results of the study, it was found that the validity and reliability tests were obtained that the instruments used were valid (rcount ≥ 0,3) and reliable (Cronbach's Alpha value ≥ 0,6. The results of partial hypothesis testing are that brand image is significantly affected by product attributes, while social media has no significant effect. Purchase decisions are significantly influenced by social media. Brand image has an effect on purchasing decisions but is not significant, while product attributes have no effect.

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