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<![CDATA[The Effect of Perceived Benefit and Perceived Risk towards Fintech Continuance Intention of E-Wallet ]]>
<![CDATA[Mega Brilliant Chandra]]>;
<![CDATA[Cliff Kohardinata]]>
<![CDATA[ Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 5 (2021): Performa ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jp.v6i5.2168
<![CDATA[E-wallet is one of the products of financial technology service that is developing in Indonesia recently. The tight competition of e-wallet companies can threaten the existence of e-wallet companies’ themselves due to the difficulty to maintain the users to use continuously. The purpose of this research is to find out the effect of perceived benefit on fintech continuance intention and the effect of perceived risk on fintech continuance intention. The type of this research is quantitative research. The population of this research is people who are/ have ever used e-wallet. The total sample that is used in this research is 133 respondents. Data analysis uses SPSS 22 program to do data calculations. The result of the research expresses that perceived benefit affect positive and significant towards fintech continuance intention on e-wallet, whereas perceived risk doesn’t affect significant towards fintech continuance intention on e-wallet.]]>
<![CDATA[PENGARUH E-WOM TERHADAP PURCHASE INTENTION MELALUI VALUE C0-CREATION PADA CV.KURAKU INDONESIA ]]>
<![CDATA[james matthew chairy]]>;
<![CDATA[christina yanita setyawati]]>
<![CDATA[ Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 5 (2021): Performa ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jp.v6i5.2169
<![CDATA[Abstract: The development of the pet business is experiencing steady growth, even the majority of the entire population in the world owns at least one pet. The existence of this phenomenon is certainly a good opportunity for CV.Kuraku Indonesia, which is a business engaged in animal importing and turtle conservation in Surabaya. This study aims to determine the effect of e-WOM on purchase intention through value co-creation at CV.Kuraku Indonesia. This study uses a quantitative approach using purposive sampling technique and the Slovin formula to determine the number of samples. The population in this study are prospective customers of CV. Kuraku Indonesia who follow the fanpage page on Facebook social media. The sample used in this study were 130 respondents. The data collection method uses a questionnaire method that uses a Likert Scale with the Partial Least Square (PLS) analysis method with the SmartPLS 3.0 tool. The results of this study indicate that e-WOM has a significant effect on purchase intention, e-WOM has a significant effect on value co-creation, value co-creation has a significant effect on purchase intention, and value co-creation mediates the relationship between e-WOM and purchase intention. In the mediation effect test, it was found that the mediation was partially mediated or there was mediation in the model (partial mediated). Keywords: e-WOM, purchase intention, value co-creation. Abstrak: Perkembangan bisnis hewan peliharaan mengalami pertumbuhan yang stabil, bahkan mayoritas dari seluruh penduduk di dunia memiliki setidaknya satu hewan peliharaan. Adanya fenomena tersebut tentunya menjadi peluang yang baik bagi CV.Kuraku Indonesia yang merupakan usaha yang bergerak di bidang importir hewan dan konservasi kura-kura darat di Surabaya. Penelitian ini bertujuan untuk mengetahui pengaruh e-WOM terhadap purchase intention melalui value co-creation pada CV.Kuraku Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan teknik purposive sampling dan rumus Slovin untuk menentukan jumlah sampel. Populasi dalam penelitian ini adalah calon pelanggan CV.Kuraku Indonesia yang mengikuti halaman fanpage di media sosial Facebook. Sampel yang digunakan dalam penelitian ini sebanyak 130 orang responden. Metode pengumpulan data menggunakan metode kuesioner yang menggunakan Skala Likert dengan metode analisis Partial Least Square (PLS) dengan alat bantu SmartPLS 3.0. Hasil penelitian ini menunjukan bahwa e-WOM berpengaruh secara signifikan terhadap purchase intention, e-WOM berpengaruh secara signifikan terhadap value co-creation, value co-creation berpengaruh secara signifikan terhadap purchase intention, dan value co-creation memediasi hubungan antara e-WOM dan purchase intention. Pada uji efek mediasi ditemukan bahwa mediasi terbukti secara parsial atau terjadi mediasi pada model (partial mediated). Kata kunci: e-WOM, purchase intention, value co-creation.]]>
<![CDATA[PENGARUH KEMASAN DAN LOKASI USAHA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA BISNIS RINTISAN SESARI BASE ]]>
<![CDATA[Rai Mas Ayu Dayanti]]>
<![CDATA[ Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 5 (2021): Performa ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jp.v6i5.2170
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh kemasan dan lokasi usaha terhadap keputusan pembelian. Populasi menggunakan konsumen rice bowl produk Sesari Base dan sampel sebanyak 42 responden. Teknik analisis data menggunakan Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Analisis Regresi Linier Berganda, Uji Koefisien Determinasi, Uji F dan Uji t. Dari hasil penelitian diperoleh hasil : (1) kemasan berpengaruh positif signifikan terhadap keputusan pembelian, dimana diperoleh nilai 0,000. (2) lokasi usaha berpengaruh positif signifikan terhadap keputusan pembelian, dimana diperoleh nilai signifikansi 0,000. Besarnya pengaruh variabel bebas terhadap keputusan pembelian adalah 54,4%.]]>
<![CDATA[Pengaruh Social Media Marketing dan Marketplace Marketing terhadap Minat Beli Produk Tree-X ]]>
<![CDATA[Cynthia Komala Ardy]]>;
<![CDATA[Romauli Nainggolan]]>
<![CDATA[ Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 5 (2021): Performa ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jp.v6i5.2172
<![CDATA[Recently technology develops very rapidly. At the first time community only knew about radio, television, and newspapers, but along with the time human need gets more complex especially in information and communication so that scientists create sophisticated technology that can simplify human life. With advance in information and communication technology, recently the world does not know boundary. The internet also develops to adapt human need, even community use it as a means of buying and selling online goods or service in which recently is called online market. Online shopping is new phenomenon in shopping world in Indonesia. People prefer online shopping rather than having to spend time and energy to visit store directly. Therefore, Tree-X company utilizes online marketing to support sale. Tree-X company runs in wooden gifts and merchandises. The purpose of this research is to find out the effect of social media marketing and marketplace marketing on buying interest on Tree-X products. The variables in this research consist of social media marketing (X1), marketplace marketing (X2), and buying interest (Y). Data collection through online questionnaire distribution with the total sample of 100 respondents. Sampling uses purposive sampling technique. Data process uses Microsoft Excel 2013 and SPSS 22 For Windows. This research uses quantitative method and multiple linear regression analysis. The results of this research are social media marketing affects positive on buying interest and marketplace marketing affect positive on buying interest. The correlation value between social media marketing and marketplace marketing variables on buying interest variable is 75% can be concluded there is close relationship between independent variable and dependent variable in this research. The results of t test are social media marketing affects significant on buying interest of Tree-X products, marketplace marketing affects significant on buying interest of Tree-X products. The results of F test are social media marketing and marketplace marketing simultaneously have significant effect on buying interest of Tree-X products. Keywords: social media marketing, marketplace marketing, buying interest]]>
<![CDATA[PENGARUH PERSEPSI NEGARA ASAL TERHADAP MINAT MEMBELI DI MEDIASI BRAND IMAGE PADA BISNIS FASHION DI UNIVERSITAS CIPUTRA ]]>
<![CDATA[Weldy Erlianto]]>;
<![CDATA[Deandra Vidyanata]]>
<![CDATA[ Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jp.v6i6.2179
<![CDATA[This research is done to see the effect that is formed in the relationship of Country of Origin variable on purchase intention that is mediated by brand image on start-up business entrepreneurs at Universitas Ciputra. Country of Origin is theoretical basis in this research because it is evaluated important to be consideration by related entrepreneur to increase purchase intention and brand image. This research uses purposive sampling in sampling process, and is obtained as many as 100 respondents with various kinds of business that are registered at Universitas Ciputra. The findings of this research result prove that start-up business needs (COO) variable to increase purchase intention, because through the research result of (COO) variable is able to increase purchase intention positively and significantly, then the result that is given (COO) on brand image variable is also obtained positive and significant results, and the last relationship between brand image variable on purchase intention also obtains positive and significant results.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI ULANG PRODUK SYAHI HALEEB ]]>
<![CDATA[Fahmi Firdausi]]>;
<![CDATA[Agustiono Agustiono]]>
<![CDATA[ Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 5 (2021): Performa ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jp.v6i5.2204
<![CDATA[The food and beverage business in Indonesia is positive because it is able to contribute the highest Gross Domestic Product (GDP) among the sub-sectors under other creative economy categories. This phenomenon is certainly a good opportunity for food and beverage business actors such as Syahi Haleeb. Syahi Haleeb sells spiced milk tea beverage products located in Surabaya. This study aims to determine the effect of product quality and price on the intention to repurchase Syahi Haleeb's products. This study uses a quantitative approach using purposive sampling technique. The population in this study are consumers of Syahi Haleeb's products. The sample used in this study were 97 respondents. Data collection method using a questionnaire with a Likert scale and data analysis using linear regression analysis. The results in this study show that product quality has a positive and significant effect on repurchase interest, price has a significant effect on repurchase interest.]]>
<![CDATA[The Effect of Service Quality on Consumer Satisfaction in Creating Reuse Intention of Personal Shopper Services ]]>
<![CDATA[Jessica Valentina Prawira]]>;
<![CDATA[Helena Sidharta]]>
<![CDATA[ Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jp.v6i5.2471
<![CDATA[The purpose of this research is to find out the effect of service quality on consumer satisfaction in creating reuse intention of personal shopper service. The method that is used isquantitative research method. The sample collection technique uses purposive sampling technique with the total sample of 65 respondents who are the consumers that have ever used personal shopper service at least once. Data collection technique is carried out by distributing questionnairesby using Likert Scale as its measurement instrument. The data is analyzed using multivariate technique, that is, Structural Equation Modeling Partial Least Square (SEM-PLS) to analyze the relationship among variables. The result of this research indicates that service quality has the effectsignificantly and positive on consumer satisfaction, consumer satisfaction has the effectsignificantly and positive on reuse intention, service quality does not affect significantly on reuse intention, and service quality has the effect significantly and positive on reuse intention through consumer satisfaction as mediating variable.Keywords: Service Quality, Consumer Satisfaction, Reuse Intention, Personal Shopper Service.]]>
<![CDATA[PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK KACANG MAYASI ]]>
<![CDATA[Valena Cindy Zulkarnain]]>
<![CDATA[ Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 3 (2021): Performa ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jp.v6i3.2521
<![CDATA[Penelitian ini dilakukan untuk mengetahui adanya sebuah pengaruh dari brand image dan brand trust pada produk kacang mayasi yang berada di desa kedungwangi. Dari itulah penulis bermaksud melakukan penelitian dengan judul pengaruh brand image dan brand trust terhadap keputusan pembelian produk kacang mayasi. Guna mengumpulkan data pada penelitian ini dilakukanya penyebaran kuesioner sebanyak 100 responden dengan kriteria berusia 20-34 tahun dengan dilakukan metode purposive sampling dan statistika dengan bantuan program SPSS. Dengan metode statistika, dilakukan uji validitas, reliabilitas, pengujian asumsi klasik, analisis regresi linier berganda, uji hipotesis dengan uji T maupun uji F. Hasil pada pengujian hipotesis dalam uji T menunjukan bahwa semua variabel berpengaruh signifikan terhadap keputusan pembelian. Dalam uji F juga menunjukan nilai yang signifikan terhadap keputusan pembelian. Maka dapat disimpulkan bahwa variabel brand image dan brand trust berpengaruh secara signifikan dan positif terhadap keputusan pembelian. Kata kunci: Brand Image, Brand Trust, Keputusan pembelian]]>
<![CDATA[PENGARUH FAKTOR BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE KOPI TEMAN BAHAGIA ]]>
<![CDATA[Isfak Albet Maulana]]>
<![CDATA[ Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 3 (2021): Performa ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jp.v6i3.2524
<![CDATA[Penelitian ini merupakan penelitian yang bertujuan untuk mengetahui diantara faktor bauran pemasaran yang telah ditentukan, variabel mana yang memiliki pengaruh terhadap keputusan pembelian di Kopi Teman Bahagia. Selain itu penelitian ini juga bertujuan untuk mengetahui diantara bauran pemasaran yang telah ditentukan yaitu produk, tempat, promosi, dan harga variabel mana yang memiliki pengaruh yang signifikan dan variabel mana yang paling tidak berpengaruh secara signifikan terhadap keputusan pembelian di Kopi Teman Bahagia sehingga penulis bisa mengetahui diantara variabel bauran pemasaran yang ditentukan variabel mana yang belum bekerja dengan baik. Penelitian ini menggunakan metode kuantitatif dan untuk mengukur variabel yang ditentukan digunakan analisis regresi linear berganda. Dalam melakukan penelitian penulis menggunakan alat Analisa SPSS. Sampel dalam penelitian ini ditentukan dengan menggunakan metode purposive sampling. Sehingga sampel dalam penelitian ini harus memiliki kriteria yang ditentukan untuk bisa menjadi responden dalam penelitian ini dan dalam pengambilan data digunakan prosedur accidental sampling sehingga responden ditentukan secara kebetulan. Dalam mengumpulkan penulis menggunakan metode wawancara dengan alat bantu kuesioner dan jumlah sampel yang diteliti dalam penelitian ini yaitu sebanyak 76 responden. Hasil analisis menggunakan SPSS menghasilkan data yaitu variabel harga dan variabel promosi memiliki pengaruh yang signifikan terhadap keputusan pembelian di Kopi Teman Bahagia. Sedangan variabel sisanya yaitu variabel produk dan tempat tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian di Kopi Teman Bahagia. Kata kunci: bauran pemasaran, keputusan pembelian]]>
<![CDATA[PENGARUH GENDER STEREOTYPE DAN ENTREPRENEURIAL SELF-EFFICACY TERHADAP ENTREPRENEURIAL INTENTION PADA MAHASISWI UNIVERSITAS CIPUTRA ]]>
<![CDATA[Jeffy Tanaka]]>;
<![CDATA[Christina Yanita Setyawati]]>
<![CDATA[ Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 3 (2021): Performa ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jp.v6i3.2525
<![CDATA[Stereotype merupakan tindakan penyamarataan terhadap suatu kelompok tertentu. Adanya stereotype dapat menimbulkan diskriminasi sehingga menimbulkan kerugian dan mampu mengubah perilaku kelompok yang dimaksud. Salah satu faktor yang dapat menjadi isu stereotype adalah gender. Dunia kewirausahaan seringkali dikaitkan dengan maskulinitas dan gender pria sedangkan wanita seharusnya juga memiliki kesempatan yang sama. Pandangan inilah yang mampu mendasari perubahan perilaku kewirausahaan pada wanita dan penurunan entrepreneurial intention. Penelitian ini bertujuan untuk mengetahui pengaruh gender stereotype dan entrepreneurial self-efficacy terhadap entrepreneurial intention mahasiswi. Metode penelitian yang digunakan adalah metode kuantitatif deskriptif dengan teknik penarikan sampel non-probability purposive sampling dengan jumlah sampel 181 mahasiswi. Data yang pada penelitian ini diolah dengan bantuan instrumen SmartPLS dan metode analisis data yang digunakan adalah Partial Least Square – Path Modelling. Adapun penelitian ini menghasilkan dua hipotesis yang meliputi: (H1) gender stereotype berpengaruh terhadap entrepreneurial intention pada mahasiswi Universitas Ciputra; (H2) entrepreneurial self-efficacy berpengaruh terhadap entrepreneurial intention pada mahasiswi Universitas Ciputra. Hasil dari penelitian ini adalah gender stereotype dan entrepreneurial self-efficacy berpengaruh terhadap entrepreneurial intention pada mahasiswi Universitas Ciputra. Harapannya, masyarakat semakin mampu bersikap suportif terhadap pengusaha wanita mengingat hal tersebut merupakan kebebasan pilihan individual. Kata kunci: stereotype, entrepreneur, self-efficacy, entrepreneurial intention]]>
