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Christina Sudyasjayanti
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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 645 Documents
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PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN KERIPIK SUHER Yopyter Promanjoe
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 3 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i3.2374

Abstract

Customer Relationship Management is a long-term business strategy to establish relationships with customers. Through the right customer relationship marketing, customer satisfaction and loyalty can be formed. This study aims to examine the effect of customer relationship management on customer satisfaction and loyalty, as well as to examine the influence of customer relationship management and customer satisfaction on customer loyalty. Respondents are 85 consumers of Keripik Suher in Surabaya, which were taken by using purposive sampling method. The analysis used Partial Least Squares (PLS). The results of hypothesis testing indicate that customer relationship management has a positive effect on customer satisfaction and loyalty of Keripik Suher, and also customer satisfaction has a significant positive effect on customer loyalty of Keripik Suher. So it can be concluded that the higher customer relationship marketing and customer satisfaction will increase customer loyalty. Keywords: Customer Relationship Management, Customer Satisfaction, Customer Loyalty
PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN NASI GORENG CUMI Ayu Natasya Sheril Aidah
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 5 No. 1 (2020): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v5i1.1287

Abstract

Penelitian ini bertujuan untuk menguji pengaruh persepsi harga dan kualitas produk terhadap keputusan pembelian nasi goreng cumi. Metode penentuan sampel dalam penelitian ini menggunakan rumus jumlah indikator dikali 5, sehingga sampel yang digunakan dalam penelitian ini berjumlah 45 orang. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dengan analisis regresi linier berganda yang diolah dengan menggunakan program SPSS versi 23. Hasil dari penelitian ini menunjukkan bahwa persepsi harga dan kualitas produk berpengaruh signifikan terhadap keputusan pembelian nasi goreng cumi.
PENGARUH TECHNOLOGY ACCEPTANCE MODEL TERHADAP MINAT PENGGUNAAN E-PAYMENT SEBAGAI ALAT PEMBAYARAN PADA DAPUR NUSANTARA Kevin Julianto Singgih; Yoseva Maria
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i6.2026

Abstract

Abstract: The development of technology keeps increasing, one of them is information technology and communication. One of the technology development forms is smartphone. E-Payment is one of the technology features that is accessible in smartphone that is used as a payment tool. The use of E-Payment at Dapur Nusantara has been on going for a year and it keeps being used especially in the midst of this pandemic time. Dapur Nusantara is a business that runs in food field and it sells nusantara specialty products that are instantly wrapped, one of them is burger krawu, and it evolves sells product like rice bowl with Indonesian typical dish. Technology Acceptance Model (TAM) is used to analyze and understand the factors that affect the acceptance of technology. The purpose of this research is to find out the effect of (1) perceived usefulness on e-payment use interest (2) perceived ease of use on e-payment use interest (3) perceived benefits of e-payment use interest as payment tool at Dapur Nusantara. This research uses descriptive quantitative method by distributing questionnaire way to 80 respondents with criteria that has been provided, that is, the consumers of Dapur Nusantara. The analysis tool that is used is SPSS. The result of this research is (1) perceived usefulness does not affect on e-payment use interest in using e-payments (2) perceived ease of use affects e-payment use interest (3) perceived benefits affect on e-payment use interest as a payment tool of Dapur Nusantara. Keywords: Dapur Nusantara, Technology Acceptance Model, perceived usefulness, perceived ease of use, perceived benefits, interest in use.
Hubungan TAM Factors dan Social Factors terhadap Attitude Towards Mobile App Use dan Intention to Purchase Joice Livia Soedewa; Timotius Febry; Venny Soetedja
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i6.2113

Abstract

This Research was conducted to determine the relationship between costumers factors of Technology Acceptance Model (TAM factors) that represented by Perceived Usefulness PU and Perceived Ease of Use (PEOU) towards Attitude Towards Mobile App Use (ATMAU) in the daily lives of the people in Surabaya and Palu in using online marketplace. In the data collection process, researcher distributed questionnaires to 100 respondents who are used to shopping through shopee online marketplace. This research is conducted using the purposive sampling method. The results from T-statistic showed that the PU and PEOU variable has a significant effect on ATMAU because the number is greater than >1.96. The result on R-Square showed that PU and PEOU variable has a weak influence on ATMAU. The result of this study showed that PU and PEOU influence ATMAU partially, but simultaneously the effect is weak.
PENGARUH GREEN PRODUCT DAN CUSTOMER PERCEIVED VALUE TERHADAP PURCHASE INTENTION JAM TANGAN KAYU SERIBU SATOE muhammad aluf ma' lufie; thomas stefanus kaihatu; laij victor effendi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i6.2119

Abstract

This research is done to find out The Effect of Green Products and Customer Perceived Value on Purchase Intention of Seribu Satoe Wooden Watch, this research uses quantitative approach with population that is taken from 133 respondents with purposive sampling technique with criteria of Seribu Satoe prospective consumers who have interest in Seribu Satoe wooden watch and domiciled in Surabaya, Gresik. This research uses multiple linear regression analysis method that is processed through SPSS. The data collection method is done by distributing online questionnaires through google form. The results of this research indicate that green products, customer perceived value have significant effect on purchase intention with significant value of t test result of 0.000 green product variable, and customer perceived value of 0.000, all significant value ​​are the rate of <0.05. Therefore, it can be concluded that green product variable and customer perceived value affect partially on purchase intention variable
The Effect of Service Quality and Zocco Coffee Atmosphere Quality on Customer Satisfaction Tania Leony Tantono; Christina Sudyasjayanti
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i6.2121

Abstract

This research was conducted to determine the effect of Service Quality and Atmosphere Quality at Zocco Coffee's Customer Satisfaction. This research is a quantitative research, sampling is done by non-probability sampling method. The analytical method used is multiple linear regression analysis. The source of data in this study is primary data obtained by distributing 150 questionnaires to respondents who are at least 15 years old with the criteria of having visited Zocco Coffee twice in the last three months and there are 140 questionnaires that are worthy of analysis. Customer satisfaction is an absolute thing that must be considered by the company. If the company's performance can meet expectations, the customer will be satisfied, and vice versa. Service Quality in internet cafe objects can be measured by several indicators, namely Tangible, Reliability, Responsiveness, Assurance, and Empathy. Atmosphere Quality is the physical quality that is presented such as music, room temperature, cleanliness and employee appearance that affects the emotional response of customers and has a dominant effect on customer satisfaction. The results of hypothesis testing indicate that service quality has a significant effect on customer satisfaction and atmosphere quality has a significant and dominant effect on customer satisfaction at Zocco Coffee.
PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION PADA IKLAN PRODUK MAKANAN Christopher Santoso; Dewi Mustikasari Immanuel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i5.2146

Abstract

This study aims to analyze the influence of celebrity endorsers on customers’ attitude toward brand, as well as the influence of customers' attitude toward brand on customers’ purchase intention in food product advertisements. This study uses descriptive quantitative research methods using nonprobability sampling technique. Data collection in this study was conducted using a questionnaire in the form of a google form and distributed to 385 respondents who are active users of Instagram in Indonesia, with an age range of 18 years to 34 years who have seen food advertisements delivered by a celebrity endorser on Instagram. This study used a Likert scale instrument with a scale of 1 to 4, and data were analyzed using Partial Least Square (PLS) with SmartPLS software. The results of this study indicate that the variables of trustworthiness, expertise and match-up congruence have a positive and significant effect on purchase intention.
PENGARUH LEARNING ORIENTATION TERHADAP INNOVATIVE BEHAVIOR PADA STUDENT UNION DI UNIVERSITAS CIPUTRA khrisnanda Choti
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i6.2149

Abstract

The propose of this research is to find out the effect of individual innovative behavior on individual innovative behavior with work group cohesion as mediating variable in the context of virtual teams. The method that is used in this research is the analysis method in the form of Partial Least Square (PLS) with software SmartPLS. The sample in this research is the Student Union member of 2020/2021 period International Business Management major that is the number of 36 respondents. Data collection technique in this research is to distribute google form questionnaires with likert scale measurement. Based on data analysis, it is concluded that individual learning orientation (X) and individual innovative behavior (Y) are significant.
PENGARUH ONLINE REVIEW & CUSTOMER EXPERIENCE TERHADAP BRAND IMAGE & PURCHASE INTENTION DI PAINTEREST Michelle Angelique Maharani; Christina Whidya Utami; Gladys Greselda Gosal
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i6.2151

Abstract

Abstract : This study aims to determine the effect of online reviews and customer experiences on brand image and purchasing decisions at Painterest Companies. This study uses a quantitative approach with a sample taken of 210 respondents with a purposive sampling technique which has criteria of people who have used e-commerce shopee, tokopedia and Instagram to make online buying and selling transactions, and have seen Painterest online shop. This research is processed using PLS, with the method of collecting data with a questionnaire using google form. The results of this study indicate that online reviews and consumer experiences have a significant influence on brand image and purchasing decisions at Painterest. The variables studied are interrelated. Having good online reviews and customer experiences creates a good brand image, which will influence purchasing decisions. So, it can be concluded that online reviews and consumer experiences have an effect on brand image and purchasing decisions. Keywords: online review, customer experience, brand image, purchase intention.
PENGARUH KREDIBILITAS DAN TRUSTWORTHINESS BEAUTY INFLUENCER DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH anastasia cresentia; Romauli Nainggolan
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i6.2156

Abstract

In this era, social media influencers play an important role in marketing by introducing products to the followers. Then, there are a lot of cosmetic companies that take a look at theopportunity and use influencer service to promote the products. This research analyzes the effect of beauty influencers’ credibility and trustworthiness on purchase decision of Wardah cosmetic products. The population in this research is women who are 20 to 35 years old that use Instagram, follow beauty influencers, and use Wardah products. Sampling determination that is used in this research is purposive sampling with the total sample of 100.This research uses quantitative method with Multiple Linear Regression analysis. The results of this research indicate that credibility and trustworthiness variables affect positive on purchase decision. The implication of this research can help the researcher and marketer to maximize promotion through beauty influencers and consumers’ purchase decision among targeted respondents, give strategy and effective strategy investment practice for cosmetic industry management and offer practical guidance for communication expert, brand and marketing manager that have the purpose to develop the relationship with beauty influencer in beauty industry by creating brand equity and sustainable bond with online customers.Keywords: credibility, trustworthiness, purchase decision, beauty influencer, Instagram

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