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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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Digital Marketing Strategies and Their Impact on Customer Satisfaction and Brand Loyalty Tiurida Lily Anita; Maidar Simanihuruk; Yuviani Kusumawardhani; Lianna Wijaya
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3293

Abstract

This study examines how digital marketing strategies influence customer satisfaction and brand loyalty in four-star hotels in Jakarta, Indonesia. Using a quantitative approach with the SEM-PLS method, the research analyzed responses from 330 hotel guests. The study investigated key variables including service quality satisfaction, digital engagement, social media engagement, online presence perception, and digital promotions. Findings show that service quality, online presence perception, promotion effectiveness, and social media engagement significantly affect customer satisfaction with digital marketing. However, digital engagement and digital promotions showed no significant effect. Moreover, customer satisfaction with digital marketing was not found to have a significant influence on brand loyalty. These findings suggest that while digital strategies can enhance satisfaction, they do not automatically translate into loyalty. Hotel managers are encouraged to strengthen service quality and digital credibility to improve guest experience. This research contributes to understanding the effectiveness of digital marketing practices in the hospitality industry and provides practical guidance for enhancing customer interaction and satisfaction.
Analysis of Credit Marketing Strategy, Lending Procedures, and Service Quality on Customer Satisfaction of Rural Banks Mahjudin; Achmad Daeng G. S.; Enny Istanti
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3296

Abstract

Customer satisfaction plays a critical role in the long-term success and survival of any institution, and local banks, including Rural Banks, understand that their loan marketing strategies, lending practices, and the quality of service they offer are key drivers of customer satisfaction. This study aims to analyze the credit marketing strategies, lending procedures, and service quality of Rural Credit Banks in order to enhance customer satisfaction and explore the complex relationship between these factors and customer satisfaction. Using a quantitative approach, this study collected data through questionnaires distributed to a sample of 96 customers who applied for loans at Rural Banks. The findings revealed that personalized sales promotions, product displays, promotional programs, and public relations are fundamental to the credit marketing strategies of Rural Banks. The loan origination process consists of several steps, including file submission, loan file inspection, decision making, contract signing, loan disbursement, installment processing, and loan repayment. In addition, the study emphasized that competitive interest rates for small loans, combined with flexible repayment options based on membership levels, contribute significantly to customer satisfaction. Overall, this underscores the important role of loan marketing strategies, lending practices, and service quality in shaping customer satisfaction in the local banking context.
Company Reputation Mediates Sustainability Reporting on Investor Trust Irwan Moridu; Nurcahya Hartaty Posumah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3357

Abstract

This study analyzes the effect of sustainability reporting on investor trust with corporate reputation as a mediating variable in manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2020–2024. The type of research used is quantitative with an explanatory research approach. Data was collected through annual reports and sustainability reports published by manufacturing companies listed on the IDX during that period. The data collection technique was carried out using the documentation method. Data analysis used the Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS) to test the relationship between variables and measure the mediation effect. The results of the study show that sustainability reporting has a positive and significant impact on corporate reputation and directly increases investor trust. Sustainability reporting significantly boosts investor trust, largely by building a corporate reputation. Credible and transparent reporting strengthens this indirect link. Therefore, effective sustainability reporting is crucial for enhancing both reputation and investor trust. Manufacturing companies should prioritize robust sustainability reporting and proactive reputation management within their investor relations.
The Effects of Human Resource Competencies, Internal Controls, and Accrual Accounting on Financial Report Quality Jamaluddin; Hakim Muttaqim
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3405

Abstract

Government financial reporting demands accountability and transparency, yet challenges persist in achieving high-quality financial statements. This study examines the influence of human resource competencies and internal control implementation on the adoption of accrual-based accounting and their impact on the quality of financial reporting information. It also investigates the mediating role of accrual-based accounting in these relationships. The research utilized a quantitative approach, collecting primary data through questionnaires from 206 respondents, including heads of subdivisions and financial officers across 103 work units. Path analysis was employed using Structural Equation Modeling to test the relationships. The findings indicate that human resource competencies and internal control implementation significantly enhance the adoption of accrual-based accounting, contributing 12.7% and 79.7%, respectively. Both factors directly improve the quality of financial reporting information, with coefficients of 0.492 and 0.282, respectively, while accrual-based accounting has a direct effect of 0.290. Accrual-based accounting partially mediates the effects of human resource competencies and internal controls on reporting quality. In conclusion, competent personnel, robust internal controls, and accrual-based accounting are essential for producing relevant, reliable, and comparable financial reports, emphasizing the need for integrated accounting practices in government agencies.
The Impact of Entrepreneurial, Financial, and Digital Literacy on MSME Performance Besse Wediawati; Zulfina Adriani; Rike Setiawati; RTS. Ratnawati; Erwita Dewi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3411

Abstract

This study investigates the influence of entrepreneurial, financial, and digital literacy on micro, small, and medium enterprise (MSME) performance, with microfinance acting as a moderating factor. Conducted among 158 MSMEs partnered with Islamic microfinance institutions in Jambi Province, Indonesia, the research adopts a quantitative approach using Partial Least Squares (PLS) to test the proposed model. The findings confirm that all three types of literacy significantly and positively affect business performance, with entrepreneurial literacy showing the strongest influence. Despite financial literacy being only moderately high and digital literacy still relatively low, both remain important predictors of improved business outcomes. Notably, microfinance plays a key moderating role by enhancing the impact of these literacies on performance, emphasizing its role beyond financial support toward capacity-building and knowledge empowerment. The results suggest that improving the literacy of microfinance managers and building partnerships with stakeholders, universities, and digital communities are crucial steps toward strengthening MSME resilience and competitiveness. This study contributes a novel empirical model from the perspective of micro-entrepreneurs, offering a foundation for future research that explores microfinance and MSME dynamics from both demand and supply perspectives to better support business sustainability in the digital economy.
Impact of Live Streaming Quality on Impulsive Buying Behavior: Mediating Effect of Shopper Motivation Farah Salsabila; Fatchur Rohman; Raditha Dwi Vata Hapsari Hapsari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3424

Abstract

This study focuses on the influence of live streaming quality on impulsive buying behavior, considering the mediating role of hedonic motivation and utilitarianism among Generation Z consumers in Malang City. This study responds to the phenomenon of declining online purchases that is directly proportional to the decline in impulsive buying, even though most e-commerce consumers access and make purchases through live streaming features. A quantitative approach and SEM-PLS analysis on 170 respondents found that live streaming quality significantly influences impulsive buying, both directly and through motivational mediation. The test results indicate that both hedonic and utilitarian motivations mediate the relationship between external factors (live streaming quality) and impulsive buying. This study utilizes the Self-Determination Theory (SDT) framework to explain how intrinsic and extrinsic motivations influence consumer behavior. The resulting model demonstrates strong predictive power with an R² value of 76.2%, indicating the factors' relevance of the factors to impulsive purchasing behavior in live streaming-based e-commerce.
Optimization of Business Administration in Maritime Logistics Chain Dirhamsyah; Eddi Suprayitno
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3425

Abstract

Belawan Port plays a strategic role in Indonesia’s maritime logistics chain, yet its business administration system continues to face inefficiencies due to fragmented digital infrastructure and poor inter-agency coordination. This study aims to analyze the current administrative challenges at Belawan Port and propose strategies for optimizing business processes through digital transformation and stakeholder integration. A qualitative descriptive method was employed, using semi-structured interviews, participatory observations, and documentation analysis in 2024. Informants included stakeholders from Pelindo, PT Belawan New Container Terminal, Customs, Quarantine, and logistics companies. Thematic analysis revealed three major challenges: incomplete digitization of the Terminal Operating System (TOS), persistent administrative bottlenecks due to manual validation, and a lack of cross-agency collaboration. Despite a year-on-year increase in freight volume and container throughput, the average ship clearance time also rose from 7 hours to 8–10 hours, indicating that operational growth is not supported by administrative efficiency. The study proposes three strategic solutions: development of a unified Single Submission Platform, institutional coordination through joint task forces, and capacity building for digital literacy among port workers.
Green Accounting Practices in Bali’s Hospitality Industry: A Strategic Approach to Sustainable Hotel Management Ayu Dwi Yulianthi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3450

Abstract

The hospitality industry in Bali faces increasing pressure to balance economic growth with environmental sustainability due to its significant ecological impact from resource consumption and waste generation. This study aims to examine the implementation of green accounting practices in ten major hotels in Bali, focusing on environmental protection, waste management, eco-friendly purchasing, and energy conservation. A qualitative approach was employed, utilizing semi-structured interviews with hotel managers and direct field observations to gather data. The findings reveal that most hotels demonstrate good to excellent green accounting practices, including energy-efficient technologies, organic waste composting, local product sourcing, and community-based conservation initiatives. Notable performers include St. Regis Bali Resort and Conrad Bali, while others, such as Grand Hyatt Bali, show moderate adoption. These practices enhance operational efficiency and corporate reputation. The study concludes that green accounting supports sustainable tourism in Bali, though standardization of environmental reporting is needed for greater transparency. Recommendations include developing standardized frameworks and investing in local recycling infrastructure to strengthen sustainability efforts, ensuring Bali remains a leading environmentally responsible tourism destination.
Earnings Management on New Fraud Diamond and Financial Statement Fraud in Indonesian Infrastructure Firms Nicko Albart; Almatius Setya Marsudi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3451

Abstract

Financial statement fraud in Indonesia’s infrastructure sector poses significant risks due to complex accounting practices. The New Fraud Diamond framework offers a robust approach to detecting fraud, but its application in this context, moderated by earnings management. This study investigates the direct effects of financial stability, financial targets, monitoring effectiveness, earnings growth, and change in directors on financial statement fraud, and examines earnings management’s moderating role. Using panel data regression and Moderated Regression Analysis, we analyzed 90 firm-year observations from 15 IDX-listed infrastructure firms (2018–2023). The Beneish M-Score measured fraud, while proxies like financial stability and Return on Assets captured independent variables. Financial stability and earnings growth significantly increase fraud risk (p < 0.050), while monitoring effectiveness unexpectedly worsens it. Earnings management strengthens these relationships for stability and growth. The New Fraud Diamond model, enhanced by Moderated Regression Analysis, effectively detects fraud in Indonesian infrastructure firms. Strengthened governance is needed to address monitoring weaknesses. Future research should explore additional fraud predictors.
Intellectual Capital in Competitive Advantage through Green Human Resource Management I Made Adi Suwandana; I Made Kartika; I Wayan Sugiartana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3462

Abstract

The wood craft industry in Badung Regency, Bali, significantly contributes to export value, yet faces challenges in maintaining sustainability and competitiveness. This study aims to examine the role of green human resource management as a mediator in the relationship between green human capital, green structural capital, green relational capital, and competitive advantage in wood small and medium enterprises. Employing a quantitative approach with descriptive and associative methods, the study sampled 267 enterprises from a population of 804 using proportionate stratified random sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares. Findings reveal that green human capital, green structural capital, and green relational capital positively influence green human resource management and competitive advantage. Green human resource management significantly mediates these relationships, enhancing employees’ eco-friendly competencies, supporting efficient green systems, and fostering sustainable partnerships. These results underscore the critical integration of green human resource management and green intellectual capital to achieve sustainable competitive advantage in the wood small and medium enterprise sector. The study highlights the strategic importance of aligning human resource practices with environmental goals to enhance efficiency, innovation, and market reputation, ensuring long-term sustainability and competitiveness.

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