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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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The Effectiveness of Social Assistance Programs in Reducing Poverty in Bandar Khalifah Village Armin Rahmansyah Nasution; Lucky Pratama Satria
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3376

Abstract

Poverty is a socioeconomic problem faced by every country, including Indonesia. This study aims to demonstrate the effectiveness of social assistance (Bantuan Sosial/Bansos) in alleviating poverty in Bandar Khalifah Village, Deli Serdang Regency. This study was conducted using the Analytic Network Process (ANP) method, a development of the AHP, which can analyze the relationship between criteria. Primary data were collected through interviews and field observations. The results show that Bansos is most effective when it focuses on improving the community's economy, especially through increasing household consumption. Other supporting factors include access to health services, improving the quality of education, the right amount of assistance, and accurate distribution. The Direct Cash Assistance (Bantuan Tunai Langsung/BLT) program has proven more effective in improving welfare than the BPNT and National Program for the Poor (Program Keluarga Harapan/PKH). These findings underscore the importance of an economic empowerment approach as a key component in poverty alleviation programs, while emphasizing the need for intersectoral coordination to strengthen the positive impact of Bansos in rural areas. This research provides a practical contribution to the development of more targeted and sustainable social policies.
UTAUT2 Model in Increasing the Intention to Use Digital Payment of QRIS Ginsi Trianesti; T. Ezni Balqiah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3430

Abstract

Digital payment systems, particularly the Quick Response Code Indonesian Standard, are gaining traction in Indonesia, yet adoption among non-users remains limited due to cultural preferences for cash and data security concerns. This study investigates the factors influencing the intention to use the Quick Response Code Indonesian Standard among non-users, employing the Unified Theory of Acceptance and Use of Technology 2 framework, extended with interactivity, intelligence, and convenience. Data were collected from 324 non-users through an online survey distributed via social media platforms and analyzed using Partial Least Squares Structural Equation Modeling. The findings reveal that interactivity, intelligence, and convenience significantly enhance performance expectancy, effort expectancy, subjective norms, facilitating conditions, and habit, which in turn drive use intention. Additionally, hedonic motivation, price value, and perceived risk positively influence use intention, with perceived risk’s effect indicating manageable risks. The study concludes that user experience factors are critical for increasing adoption in Indonesia’s cash-dominated economy. However, its focus on non-users limits generalizability. Future research should explore active users and cultural factors to deepen understanding of digital payment adoption.
The Role of Social Commerce Trust and Satisfaction on TikTok Consumer Purchasing Behavior Nur Islah Prestyasih; Sri Rahayu Hijrah Hati
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3455

Abstract

The rapid rise of social commerce, especially on platforms like TikTok, has transformed how consumers engage in online shopping. This study investigates the influence of social commerce trust and satisfaction on purchasing behavior among Indonesian TikTok users, using trust transfer theory and socio-technical theory. A quantitative approach was employed, involving 271 valid respondents who had shopped on TikTok Shop within the past three months. Data were collected through an online questionnaire and analyzed using SmartPLS 3 with a disjoint two-stage approach. The results show that social support, customer review quality, and surface credibility significantly influence social commerce trust, while social media activities do not. Additionally, trust positively affects satisfaction, which in turn enhances purchasing behavior. Surface credibility also directly impacts satisfaction. These findings underscore the importance of credible user-generated content and peer interactions in building consumer trust and satisfaction in social commerce. Practically, businesses can leverage customer reviews, social support, and interface credibility to increase user engagement and conversion rates. The study contributes theoretically by integrating multi-dimensional trust constructs and practical strategies for improving TikTok-based commerce. Future research should explore other age groups, platforms, and broader trust dimensions for a more comprehensive understanding of social commerce behavior.
Employee Performance Development Model Through Organizational Restructuring of Social Media Marketing and Work Engagement Dingot Hamonangan Ismail; Joko Nugroho; Danang Aziz Akbarona; Aspizain Caniago
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3459

Abstract

Changes in work dynamics due to the dominance of the digital generation and the increasing use of social media require new strategies to improve employee performance. Based on these conditions, this study aims to analyze the effect of organizational restructuring, social media marketing, and work engagement on employee performance. The study used a descriptive quantitative approach with a survey method of 132 permanent employees at an international certification organization in Jakarta. Data analysis was conducted using partial and simultaneous regression tests to measure the influence of each independent variable on employee performance. The results showed that organizational restructuring, social media marketing, and work engagement partially had a positive and significant effect on employee performance. Simultaneously, the three variables also showed a positive effect with t and F values ​​exceeding the critical value. These findings indicate that employee performance can be improved through strategic restructuring, effective use of social media, and increased work engagement. However, this study was limited to one organization in Jakarta with a cross-sector approach, so the results cannot necessarily be generalized to other sectors or regions. This study provides a practical framework for organizations to improve performance through a modern management approach in the digital era.
The Influences of Exchange Rates, Money Supplies, and Interest Rates on IHSG Using Inflation as a Moderating Variable Hakim Muttaqim; Jamaluddin; M. Saleh
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3461

Abstract

The Indonesia Composite Stock Price Index is highly responsive to macroeconomic conditions, making an understanding of these relationships essential for market participants in developing economies. This study examines the influence of exchange rates, money supply, and interest rates on the IHSG, with inflation analyzed as a moderating variable to assess its role in shaping these interactions. A quantitative method is employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) on monthly data from January 2017 to December 2024. The data were sourced from Bank Indonesia, the Central Bureau of Statistics, and the Indonesia Stock Exchange (IDX). Findings reveal that exchange rates negatively and significantly affect the Composite Stock Price Index, while money supply and interest rates have positive and significant impacts. Inflation contributes positively to stock index performance and serves as a moderating factor, although its effect is relatively smaller. The study highlights the importance of macroeconomic stability for capital market resilience. For investors, attention to inflation and interest rate trends can enhance portfolio strategies. For policymakers, coordinated monetary policy is vital to reduce market uncertainty and sustain investor trust in Indonesia’s stock market.
Employee Perceptions of Competency Development Effectiveness in Multinational Companies: A Qualitative Insight Megawati
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3498

Abstract

This study investigates the effectiveness of competency development programs in multinational companies and their influence on employee career development and performance. The research aims to identify key factors that enhance or hinder the success of such programs from the employees’ perspective. A qualitative approach was used, involving in-depth interviews and Focus Group Discussions (FGDs) with 20 employees who had participated in the programs. Data collection focused on employee experiences, perceived relevance of training, and managerial support. The findings indicate that training effectiveness is significantly influenced by three main factors: the alignment of training materials with daily work tasks, active managerial support, and the degree of personalization within the training content. Employees reported higher motivation and a stronger sense of career advancement when the training was directly applicable to their job roles. Managerial support also played a critical role in reinforcing learning outcomes and encouraging practical application in the workplace. The study concludes that to improve the impact of competency development programs, organizations should tailor training content to individual roles and ensure continuous engagement from leadership throughout the training process. These findings contribute to the understanding of effective talent development practices in global business environments.
Digital and Collaborative Marketing Strategy for Palutungan Camping Ground Based Tourism Development Enda Sukenda; Azhar Affandi; Yudhi Koesworodjati
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3506

Abstract

Palutungan Camping Ground, located within the Mount Ciremai National Park in Kuningan Regency, West Java, faces a 19.68% decline in tourist visits in 2023, highlighting the need for effective marketing strategies to enhance its appeal as a nature-based tourism destination. This study aims to analyze current marketing strategies, evaluate visitor performance, identify operational challenges, and propose an integrated tourism area strategy to increase tourist visits. Employing a descriptive qualitative approach with a single case study design, data were collected through semi-structured interviews with stakeholders, including park officials and community leaders, alongside field observations and secondary sources. The findings reveal that Palutungan relies on natural attractions like the Curug Putri waterfall but struggles with limited digital marketing and infrastructure deficiencies. A SWOT analysis identifies strengths in natural assets and opportunities in zoning systems, while weaknesses include waste management and limited capital. Digital marketing enhances destination visibility, supporting proposed strategies like social media campaigns and inclusive zoning. The study concludes that an integrated marketing strategy, incorporating digital promotion, stakeholder collaboration, and infrastructure improvements, can reverse the decline and ensure sustainable tourism growth at Palutungan.
Green Marketing and Green Purchase Intention: The Mediating Role of Brand Perception Dewi Murtiningsih; Junaedi Junaedi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3545

Abstract

Green marketing is the marketing of products that are considered safe from an environmental perspective, environmentally friendly marketing that combines various activities such as product redesign, changes in production processes, changes in product packaging used and changes in advertising. This study aims to determine the effect of green marketing on green brand awareness and green brand image, as well as its direct and indirect influence through mediation on environmentally friendly purchasing intentions. This study uses an explanatory research design with a sampling technique using purposive sampling, the number of samples determined using the maximum likelihood estimation formula, and the sample used in this study was 187. Data were processed using PLS. The results of the study indicate that marketing influences green purchasing intentions, green marketing does not influence green brand awareness, green brand awareness influences green purchasing intentions, green brand awareness mediates the influence of green marketing on green purchasing intentions, green marketing influences green brand image, green brand image on green purchasing intentions, green image mediates the influence of green marketing on green purchasing intentions.
Assessing the Effectiveness of Goods and Service Tax Collection in Palu’s Food and Beverage Sector Rudin M.; Maria Lea Frensy Bakarbessy
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3561

Abstract

Regional revenue from Certain Goods and Services Tax (PBJT) plays a crucial role in supporting development financing, particularly in productive sectors such as food and beverages. This study aims to examine and analyze the effectiveness of PBJT collection in the food and beverage sector in Palu City. A quantitative research approach was used, relying on secondary data from 2020 to 2024, including annual PBJT revenue targets and actual realization figures specifically for the food and beverage industry. This analysis revealed three main findings. First, PBJT collection was categorized as very effective in 2020, 2021, and 2022, but became ineffective in 2023 and 2024. Second, the effectiveness of tax collection in the early years was supported by a conducive investment climate in Palu City, which helped increase regional revenue, particularly from the food and beverage sector. Third, the main obstacles to effective tax collection include the limited number and capacity of human resources in the regional tax authority, as well as low public awareness and use of the PBJT online payment system. These findings indicate the need to improve administrative capacity and digital literacy to improve tax compliance and regional revenue performance in the future.
Empowering Communities: A Homestay Management Strategy In Sukajadi Village, Bogor Regency Sri Pujiastuti; Roels Ni Made Sri Puspadewi; Dikki Z. Choesrani
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3562

Abstract

This study aims to analyze and formulate a development strategy for homestays in Sukajadi Tourism Village, Tamansari District, Bogor Regency, using the SWOT analysis framework. Employing a descriptive qualitative approach, data were collected through in-depth interviews and field observations involving six homestay units and key stakeholders, including the Chairman of the Tourism Awareness Group (Pokdarwis). The findings reveal that the internal condition of homestay management in Sukajadi Village is weak (total IFAS score: 1.74), primarily due to deficiencies in hygiene, facility standards, safety, access to information, and unprofessional operational and financial management. Although the homestays possess a key strength in the form of the owners’ hospitality, these weaknesses significantly limit the ability to leverage external opportunities such as growing tourist interest in authentic experiences and government support. From an external perspective, the homestays demonstrate a moderately responsive position (total EFAS score: 2.46) but face serious threats from competition with modern accommodations and rising tourist expectations. The study underscores the urgency of improving service quality, strengthening management capacity, and enhancing human resources through continuous training. Collaborative efforts among homestay owners, Pokdarwis, and local government are crucial to establish minimum operational standards, improve infrastructure, and promote authentic local experiences to achieve sustainable homestay development and meaningful community empowerment.   Keywords: Homestay, Community Empowerment, SWOT Analysis, Tourism Village

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